Avid Interplay (discontinued) vs. Canto

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Avid Interplay (discontinued)
Score 5.6 out of 10
N/A
Avid's Interplay media asset management solultion has been discontinued and replaced by MediaCentral, a collaborative and customizable media workflow and management platform.N/A
Canto
Score 8.6 out of 10
N/A
Canto delivers digital asset management capabilities while offering an intuitive experience for teams. Canto's AI Visual Search enables users to search their brand libraries using natural language.N/A
Pricing
Avid Interplay (discontinued)Canto
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Avid Interplay (discontinued)Canto
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional DetailsCanto's platform, supported by a flexible and transparent pricing structure, caters to a diverse array of industries. It empowers companies ranging from teams of 50 employees to global enterprises to fuel their content delivery, maximizing their ROI.
More Pricing Information
Community Pulse
Avid Interplay (discontinued)Canto
Top Pros
Top Cons
Features
Avid Interplay (discontinued)Canto
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Avid Interplay (discontinued)
-
Ratings
Canto
6.6
10 Ratings
1% above category average
Dashboards00 Ratings6.710 Ratings
Standard reports00 Ratings6.69 Ratings
Content analytics00 Ratings6.59 Ratings
DAM Features
Comparison of DAM Features features of Product A and Product B
Avid Interplay (discontinued)
-
Ratings
Canto
7.1
24 Ratings
13% below category average
Uploading assets00 Ratings7.523 Ratings
Downloading assets00 Ratings8.224 Ratings
Categories00 Ratings7.223 Ratings
Asset storage00 Ratings8.123 Ratings
Asset sharing00 Ratings7.924 Ratings
Asset search00 Ratings7.424 Ratings
Tagging system00 Ratings7.223 Ratings
Content editing00 Ratings6.416 Ratings
Embed codes00 Ratings7.010 Ratings
Metadata00 Ratings6.720 Ratings
Collections00 Ratings7.421 Ratings
User access00 Ratings7.023 Ratings
DAM Integrations00 Ratings6.713 Ratings
DAM API00 Ratings6.88 Ratings
Workflow automations00 Ratings5.69 Ratings
Related asset discovery00 Ratings6.613 Ratings
Best Alternatives
Avid Interplay (discontinued)Canto
Small Businesses
Adobe Bridge
Adobe Bridge
Score 8.8 out of 10
Adobe Bridge
Adobe Bridge
Score 8.8 out of 10
Medium-sized Companies
MediaValet
MediaValet
Score 9.8 out of 10
MediaValet
MediaValet
Score 9.8 out of 10
Enterprises
MediaValet
MediaValet
Score 9.8 out of 10
MediaValet
MediaValet
Score 9.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Avid Interplay (discontinued)Canto
Likelihood to Recommend
10.0
(2 ratings)
8.0
(253 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(18 ratings)
Usability
-
(0 ratings)
8.4
(95 ratings)
Availability
-
(0 ratings)
6.4
(1 ratings)
Performance
-
(0 ratings)
6.4
(1 ratings)
Support Rating
-
(0 ratings)
6.5
(157 ratings)
Online Training
-
(0 ratings)
8.4
(2 ratings)
Implementation Rating
-
(0 ratings)
8.4
(12 ratings)
Configurability
-
(0 ratings)
3.6
(1 ratings)
Ease of integration
-
(0 ratings)
6.4
(1 ratings)
Product Scalability
-
(0 ratings)
6.4
(1 ratings)
Vendor post-sale
-
(0 ratings)
7.3
(1 ratings)
Vendor pre-sale
-
(0 ratings)
7.3
(1 ratings)
User Testimonials
Avid Interplay (discontinued)Canto
Likelihood to Recommend
Avid Technology
The Avid eco-system is extremely reliable. There are multiple pieces working together to transcode, index, and archive media. Needing minimal maintenance and upgrades. Avid support is extensive and can be reached 24/7 at any time of the year. I recommend this product to any production team that wants a long term, reliable asset manager
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Canto
Canto is an excellent tool for organizing assets and searching for them in one location. I also really enjoy using the mobile version of Canto on my smartphone when I am on the go. Canto is robust and fast and it has been a major advancement in the way that my organization stores and shares assets.
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Pros
Avid Technology
  • Quickly find video clips and view them right away
  • Keep projects organized
  • Can archive and restore media
Read full review
Canto
  • Ability to manage several portals and allow different users access to each.
  • Ability to customize each Canto platform or portal to suit all needs.
  • The platform is very easy to use, and while there are more complex components to the platform, users are able to use only the basics and remain very successful.
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Cons
Avid Technology
  • The same media can be imported more than once by multiple users, creating duplicates. A way for the user to be prompted that this media already exists before the import.
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Canto
  • The brand templates add-on is very difficult to use. It sounds great on paper, but when you actually try to use it you find out it's very clunky and limited.
  • Adding fonts to style guides is difficult. Would love to see some sort of integration with Adobe and Google fonts.
  • Duplicate finder only finds exact duplicates, so if a file has been run through processing of any sort it doesn't find it (ie Photoshop, Lightroom). Would be great if it could have some sort of optical duplicate finder.
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Likelihood to Renew
Avid Technology
No answers on this topic
Canto
It's a fantastic product and we get a lot of mileage out of Canto. I would 100% say that we plan to renew our subscription and have not explored any other digital asset management tools. It has all the tools we need, seamlessly connects with Adobe products (out primary design tool) and continues to innovate.
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Usability
Avid Technology
No answers on this topic
Canto
Canto is about as easy to use as it gets. I have personally trained a handful of employees who are unfamiliar with DAM/marketing SaaS technology on how to use the platform for their needs. These trainings only take about half an hour (given they are using a very limited set of Canto's features), and afterward, they are pretty well-equipped to use the platform.
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Reliability and Availability
Avid Technology
No answers on this topic
Canto
Canto is usually available, though sometimes goes down for 30 min - 1 hr. Usually resolved quickly
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Performance
Avid Technology
No answers on this topic
Canto
I've satisfied with the performance
Read full review
Support Rating
Avid Technology
No answers on this topic
Canto
I think Canto's onboarding process was really helpful. Our employees were able to utilize the system without excess training sessions which isn't always the case with some software. I also think that their customer support has proven to be super helpful when minor issues arise
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Online Training
Avid Technology
No answers on this topic
Canto
Very knowledgable and accommodating trainers who listen to what you're asking and provide detailed yet simple instructions.
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Implementation Rating
Avid Technology
No answers on this topic
Canto
We didn't have a thorough enough plan for ownership of uploading and tagging and some of our tags were inconsistent which led to some regression in our usage. We tightened up that plan on our end and spoke with support team on Canto's end to establish some best practices and have a much better workflow now.
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Alternatives Considered
Avid Technology
Final Cut Server was a mess and wasn't really supported by Apple anymore when we were last using it. Avid has good support and we know they're going to be around and support their products. It's also just a better fit for our workflow in terms of producing content, as well as archival and storage solutions.
Read full review
Canto
Dropbox is not as organized as Canto is. This is very impactful to help us stay consistent and to stay proper when managing our digital assets. Moreover, the ease of navigation is a lot better than Dropbox ever was, this is a big reason why our company has been using Canto for SEVERAL years.We do not want to leave Canto!
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Scalability
Avid Technology
No answers on this topic
Canto
Canto is based on the West coast, so occasionally patches and planned outages happen during East coast working hours
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Return on Investment
Avid Technology
  • Media can used as it's being ingested for quick turn arounds in live events.
  • Direct posting social media features within the app.
Read full review
Canto
  • Covid: We all worked from home. It was a major impact for us to stop using a sketchy VPN that is slow and painful. We all became so much more efficient in our work.
  • Sharing assets: Our company has grown substantially in the past 3 years. Having Canto means that we can easily share assets with our worldwide divisions. We are leading the way on this as the companies we acquired are using archaic servers. We will bring everyone in the Canto world to better manage our assets.
  • Control: Prior to Canto, people were misusing images - not using the right ones, not using watermarks. Now it's all preventable and we are seeing better quality images used appropriately.
Read full review
ScreenShots

Canto Screenshots

Screenshot of the Canto AI Visual Search to discover digital assets faster.Screenshot of asset discovery with AI Visual Search, using natural language to instantly find the most relevant images and videos in Canto.Screenshot of Canto's integrations, including Adobe Creative Suite, Hootsuite, Canva, and monday.com.Screenshot of sharing tools to push on-brand digital content to teams, channels, and platforms while maintaining control with access controls and digital rights management.Screenshot of the organized, searchable content hub, where everyone can always find what they need, when they need it.