Avid MediaCentral vs Welcome Marketing Operations Platform (NewsCred)

Likelihood to Recommend

Avid MediaCentral is great for smaller projects that are one minute in length or less. This is why it has been used for digital ads, social media posts, and quick commercials that we put out on our TV network and YouTube channel.

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Emily Giannakas

Marketing Coordinator

Revise EnergyEnvironmental Services, 51-200 employees

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Well-suited to large company blogs, like our company, a global SaaS. We have various blogs, in various languages, that use NewsCred to update to all our respective blogs. It's a great way to silo our different blog content, but also to peep at each other's content to repost to respective blogs. NewsCred is awesome in this context, but wouldn't be as useful to a one-person shop that only publishes original brand content. The platform is also great for organizations that need to supplement content with freelance writers and syndicated posts.

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Mai Le

Content Marketing Specialist

MeltwaterPublic Relations and Communications, 1001-5000 employees

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Feature Rating Comparison

Avid MediaCentral

Welcome Marketing Operations Platform (NewsCred)

Ideation

Approval workflows

Content collaboration

Content calendar

Network for content licensing/production

Avid MediaCentral

Welcome Marketing Operations Platform (NewsCred)

Content hub

Forms / Gated content

Embedded CTAs

Content distribution

Content promotion

Content automation

Avid MediaCentral

Welcome Marketing Operations Platform (NewsCred)

Audience profiling and targeting

Closed-loop tracking and reporting

Content performance analytics

Campaign optimization dashboard

Competitive analytics

Pros

Easy use
Helpful tools
No lag time

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Emily Giannakas

Marketing Coordinator

Revise EnergyEnvironmental Services, 51-200 employees

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The UI is intuitive and easy for users to navigate, and also easy for me to manage.
NewsCred constantly rolls out great new features that solve user pain, like Track Changes, Version History and automated suggestions for posts to create and boost based on their performance.
Support is very helpful when anything goes wrong, and the account reps are very proactive in gathering feedback about needed features.

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Tommy Stubblefield

Manager, Content & Creative

Atlanta Convention & Visitors BureauHospitality, 51-200 employees

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Cons

Faster export time
More updates

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Emily Giannakas

Marketing Coordinator

Revise EnergyEnvironmental Services, 51-200 employees

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Too basic
Limited functionality
Unorganized

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Verified User

Analyst in Marketing

Marketing and Advertising Company, 201-500 employees

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Support Rating

Avid MediaCentral 8.0

Based on 2 answers

I honestly haven’t had that many issues that have required need to contact customer support.

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Emily Giannakas

Marketing Coordinator

Revise EnergyEnvironmental Services, 51-200 employees

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Welcome Marketing Operations Platform (NewsCred) 8.0

Based on 2 answers

The NewsCred team is very responsive and helpful with any technical issues.

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Verified User

Employee in Other

Information Technology & Services Company, 1001-5000 employees

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Alternatives Considered

I’ve used Adobe Premiere Pro for longer videos, and while I like it almost as much, I have used and been trained on Avid since I was in college, so I am most comfortable with this software for editing purposes.

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Emily Giannakas

Marketing Coordinator

Revise EnergyEnvironmental Services, 51-200 employees

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NewsCred competes with Contently for content management and syndicated content/freelance writers. The interface for NewsCred is much prettier than Contently and they have a more robust platform for all things content marketing. I haven't delved much further into NewsCred competitors.

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Mai Le

Content Marketing Specialist

MeltwaterPublic Relations and Communications, 1001-5000 employees

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Return on Investment

Control over content
No outsourcing work to third party

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Emily Giannakas

Marketing Coordinator

Revise EnergyEnvironmental Services, 51-200 employees

View all 1 answers on this topic

The analytics enables us to much more quickly and accurately determine which of our content is producing high levels of engagement.

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Verified User

Manager in Marketing

Telecommunications Company, 10,001+ employees

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Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Rating Summary

Avid MediaCentral

Welcome Marketing Operations Platform (NewsCred)

Avid MediaCentral

Welcome Marketing Operations Platform (NewsCred)