1 Rating
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Score 8 out of 100
7 Ratings
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Score 7 out of 100

Likelihood to Recommend

Avid MediaCentral

Avid MediaCentral is great for smaller projects that are one minute in length or less. This is why it has been used for digital ads, social media posts, and quick commercials that we put out on our TV network and YouTube channel.
Emily Giannakas | TrustRadius Reviewer

Welcome Marketing Operations Platform (NewsCred)

Well-suited to large company blogs, like our company, a global SaaS. We have various blogs, in various languages, that use NewsCred to update to all our respective blogs. It's a great way to silo our different blog content, but also to peep at each other's content to repost to respective blogs. NewsCred is awesome in this context, but wouldn't be as useful to a one-person shop that only publishes original brand content. The platform is also great for organizations that need to supplement content with freelance writers and syndicated posts.
Mai Le | TrustRadius Reviewer

Feature Rating Comparison

Content Creation

Avid MediaCentral
Welcome Marketing Operations Platform (NewsCred)
6.8
Ideation
Avid MediaCentral
Welcome Marketing Operations Platform (NewsCred)
5.0
Approval workflows
Avid MediaCentral
Welcome Marketing Operations Platform (NewsCred)
6.0
Content collaboration
Avid MediaCentral
Welcome Marketing Operations Platform (NewsCred)
10.0
Content calendar
Avid MediaCentral
Welcome Marketing Operations Platform (NewsCred)
8.0
Network for content licensing/production
Avid MediaCentral
Welcome Marketing Operations Platform (NewsCred)
5.0

Content Publishing

Avid MediaCentral
Welcome Marketing Operations Platform (NewsCred)
6.5
Content hub
Avid MediaCentral
Welcome Marketing Operations Platform (NewsCred)
6.0
Forms / Gated content
Avid MediaCentral
Welcome Marketing Operations Platform (NewsCred)
3.0
Embedded CTAs
Avid MediaCentral
Welcome Marketing Operations Platform (NewsCred)
8.0
Content distribution
Avid MediaCentral
Welcome Marketing Operations Platform (NewsCred)
10.0
Content promotion
Avid MediaCentral
Welcome Marketing Operations Platform (NewsCred)
7.0
Content automation
Avid MediaCentral
Welcome Marketing Operations Platform (NewsCred)
5.0

Content Reporting & Analytics

Avid MediaCentral
Welcome Marketing Operations Platform (NewsCred)
5.5
Audience profiling and targeting
Avid MediaCentral
Welcome Marketing Operations Platform (NewsCred)
8.2
Closed-loop tracking and reporting
Avid MediaCentral
Welcome Marketing Operations Platform (NewsCred)
5.0
Content performance analytics
Avid MediaCentral
Welcome Marketing Operations Platform (NewsCred)
6.0
Campaign optimization dashboard
Avid MediaCentral
Welcome Marketing Operations Platform (NewsCred)
4.0
Competitive analytics
Avid MediaCentral
Welcome Marketing Operations Platform (NewsCred)
4.0

Pros

Avid MediaCentral

  • Easy use
  • Helpful tools
  • No lag time
Emily Giannakas | TrustRadius Reviewer

Welcome Marketing Operations Platform (NewsCred)

  • The UI is intuitive and easy for users to navigate, and also easy for me to manage.
  • NewsCred constantly rolls out great new features that solve user pain, like Track Changes, Version History and automated suggestions for posts to create and boost based on their performance.
  • Support is very helpful when anything goes wrong, and the account reps are very proactive in gathering feedback about needed features.
Tommy Stubblefield | TrustRadius Reviewer

Cons

Avid MediaCentral

  • Faster export time
  • More updates
Emily Giannakas | TrustRadius Reviewer

Welcome Marketing Operations Platform (NewsCred)

  • Too basic
  • Limited functionality
  • Unorganized
Anonymous | TrustRadius Reviewer

Support Rating

Avid MediaCentral

Avid MediaCentral 8.0
Based on 2 answers
I honestly haven’t had that many issues that have required need to contact customer support.
Emily Giannakas | TrustRadius Reviewer

Welcome Marketing Operations Platform (NewsCred)

Welcome Marketing Operations Platform (NewsCred) 8.0
Based on 2 answers
The NewsCred team is very responsive and helpful with any technical issues.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Avid MediaCentral

I’ve used Adobe Premiere Pro for longer videos, and while I like it almost as much, I have used and been trained on Avid since I was in college, so I am most comfortable with this software for editing purposes.
Emily Giannakas | TrustRadius Reviewer

Welcome Marketing Operations Platform (NewsCred)

NewsCred competes with Contently for content management and syndicated content/freelance writers. The interface for NewsCred is much prettier than Contently and they have a more robust platform for all things content marketing. I haven't delved much further into NewsCred competitors.
Mai Le | TrustRadius Reviewer

Return on Investment

Avid MediaCentral

  • Control over content
  • No outsourcing work to third party
Emily Giannakas | TrustRadius Reviewer

Welcome Marketing Operations Platform (NewsCred)

  • The analytics enables us to much more quickly and accurately determine which of our content is producing high levels of engagement.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Avid MediaCentral

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Welcome Marketing Operations Platform (NewsCred)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Avid MediaCentral
8.0
Welcome Marketing Operations Platform (NewsCred)
7.0

Support Rating

Avid MediaCentral
8.0
Welcome Marketing Operations Platform (NewsCred)
8.0

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