Aviso Insights vs MediaRadar

Likelihood to Recommend

It is great if you are working in a sales environment where you need to keep track of your deals and sales pipeline. It's not an application for a company that only has a small sales force, where deals can be tracked manually.

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Dan Ronatay

Sales Manager

RingCentralComputer Software, 1001-5000 employees

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It's a great research tool to give someone a direction but it's definitely not the most accurate tool. The agency hierarchy (it shows the holding company structures) and client relationships are awesome. Certain webcrawler activities should available in reports but on the other hand MR builts custom reports if needed. Overall, it's a great tool for sales development. It helps sales and marketing to get started but not to rely on it 100%.

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Verified User

Manager in Marketing

Marketing and Advertising Company, 51-200 employees

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Feature Rating Comparison

Aviso Insights

MediaRadar

Advanced search

Identification of new leads

List quality

List upload/download

Ideal customer targeting

Load time/data access

Aviso Insights

MediaRadar

Contact information

Industry information

Aviso Insights

MediaRadar

Lead qualification process

Smart lists and recommendations

Salesforce integration

Company/business profiles

Alerts and reminders

Data hygiene

Automatic data refresh

Filters and segmentation

Aviso Insights

MediaRadar

Sales email templates

Append emails to records

Pros

Predictions
Trending
Snapshots

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Katherine H.

Sales Operations Analyst

Pure StorageComputer Software, 1001-5000 employees

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Very simple to use.
Lots of data on media agencies and media spend.
Very good customer service.

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David Willette

Business Development

Real VisionBroadcast Media, 51-200 employees

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Cons

It would be great if we are able to customize it fully, there is more information from our CRM that we can use to have more insights on our pipeline reviews.

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Dan Ronatay

Sales Manager

RingCentralComputer Software, 1001-5000 employees

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Could be more user-friendly
Could be less costly

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Cassidy Ebert

Client Services Manager

SourceMediaPublishing, 501-1000 employees

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Alternatives Considered

We were using Aviso and were approached by Clari. We reviewed Clari and went through a POC but still decided to stay with Aviso due to their flexibility in working with the data from Salesforce. Clari required us to create specific fields within Salesforce in order to push the data into the application. Whereas with Aviso, it did not matter what Salesforce object the data was on, they were able to pull the data in to the application without any customization in Salesforce itself.

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Katherine H.

Sales Operations Analyst

Pure StorageComputer Software, 1001-5000 employees

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The two products are fairly similar, and I use both to supplement one another. Personally, Winmo is more useful to me as a tool to view industry trends, brand changes, etc. I do also use Winmo for contacts, however Media Radar is what I find most effective when doing brand outreach. They have the most contacts in terms of volume and tend to be very accurate.

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Verified User

Employee in Sales

Publishing Company, 201-500 employees

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Return on Investment

Positive impact: better visibility on the stages of our deals, more accurate forecasting of sales numbers.
Negative impact: we have another tool to use together with our CRM instead of keeping it all in one place.

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Dan Ronatay

Sales Manager

RingCentralComputer Software, 1001-5000 employees

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It has allowed us to create compelling pitches that result in business for our company.

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Verified User

Analyst in Research & Development

Transportation/Trucking/Railroad Company, 51-200 employees

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Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Rating Summary

Aviso Insights

MediaRadar

Aviso Insights

MediaRadar

Likelihood to Recommend

Aviso Insights

MediaRadar

Feature Rating Comparison

Advanced search

Identification of new leads

List quality

List upload/download

Ideal customer targeting

Load time/data access

Contact information

Company information

Industry information

Lead qualification process

Smart lists and recommendations

Salesforce integration

Company/business profiles

Alerts and reminders

Data hygiene

Automatic data refresh

Tags

Filters and segmentation

Sales email templates

Append emails to records

Pros

Aviso Insights

MediaRadar

Cons

Aviso Insights

MediaRadar

Alternatives Considered

Aviso Insights

MediaRadar

Return on Investment

Aviso Insights

MediaRadar

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Rating Summary

Add comparison