What users are saying about
5 Ratings
4 Ratings
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Score 9.7 out of 100
5 Ratings
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Score 9.3 out of 100

Likelihood to Recommend

Aviso Insights

It is great if you are working in a sales environment where you need to keep track of your deals and sales pipeline. It's not an application for a company that only has a small sales force, where deals can be tracked manually.
Dan Ronatay | TrustRadius Reviewer

MediaRadar

It's a great research tool to give someone a direction but it's definitely not the most accurate tool. The agency hierarchy (it shows the holding company structures) and client relationships are awesome. Certain webcrawler activities should available in reports but on the other hand MR builts custom reports if needed. Overall, it's a great tool for sales development. It helps sales and marketing to get started but not to rely on it 100%.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

Aviso Insights
MediaRadar
8.8
Advanced search
Aviso Insights
MediaRadar
8.0
Identification of new leads
Aviso Insights
MediaRadar
8.0
List quality
Aviso Insights
MediaRadar
9.0
List upload/download
Aviso Insights
MediaRadar
9.3
Ideal customer targeting
Aviso Insights
MediaRadar
8.8
Load time/data access
Aviso Insights
MediaRadar
9.5

Sales Intelligence Data Standards

Aviso Insights
MediaRadar
8.6
Contact information
Aviso Insights
MediaRadar
8.6
Company information
Aviso Insights
MediaRadar
8.5
Industry information
Aviso Insights
MediaRadar
8.8

Data Augmentation & Lead Qualification

Aviso Insights
MediaRadar
7.3
Lead qualification process
Aviso Insights
MediaRadar
8.8
Smart lists and recommendations
Aviso Insights
MediaRadar
7.3
Salesforce integration
Aviso Insights
MediaRadar
7.0
Company/business profiles
Aviso Insights
MediaRadar
7.2
Alerts and reminders
Aviso Insights
MediaRadar
7.7
Data hygiene
Aviso Insights
MediaRadar
6.0
Automatic data refresh
Aviso Insights
MediaRadar
7.5
Tags
Aviso Insights
MediaRadar
7.0
Filters and segmentation
Aviso Insights
MediaRadar
7.7

Sales Intelligence Email Features

Aviso Insights
MediaRadar
8.0
Sales email templates
Aviso Insights
MediaRadar
8.0
Append emails to records
Aviso Insights
MediaRadar
8.0

Pros

Aviso Insights

  • Predictions
  • Trending
  • Snapshots
Katherine H. | TrustRadius Reviewer

MediaRadar

  • Very simple to use.
  • Lots of data on media agencies and media spend.
  • Very good customer service.
David Willette | TrustRadius Reviewer

Cons

Aviso Insights

  • It would be great if we are able to customize it fully, there is more information from our CRM that we can use to have more insights on our pipeline reviews.
Dan Ronatay | TrustRadius Reviewer

MediaRadar

  • Could be more user-friendly
  • Could be less costly
Cassidy Ebert | TrustRadius Reviewer

Alternatives Considered

Aviso Insights

We were using Aviso and were approached by Clari. We reviewed Clari and went through a POC but still decided to stay with Aviso due to their flexibility in working with the data from Salesforce. Clari required us to create specific fields within Salesforce in order to push the data into the application. Whereas with Aviso, it did not matter what Salesforce object the data was on, they were able to pull the data in to the application without any customization in Salesforce itself.
Katherine H. | TrustRadius Reviewer

MediaRadar

The two products are fairly similar, and I use both to supplement one another. Personally, Winmo is more useful to me as a tool to view industry trends, brand changes, etc. I do also use Winmo for contacts, however Media Radar is what I find most effective when doing brand outreach. They have the most contacts in terms of volume and tend to be very accurate.
Anonymous | TrustRadius Reviewer

Return on Investment

Aviso Insights

  • Positive impact: better visibility on the stages of our deals, more accurate forecasting of sales numbers.
  • Negative impact: we have another tool to use together with our CRM instead of keeping it all in one place.
Dan Ronatay | TrustRadius Reviewer

MediaRadar

  • It has allowed us to create compelling pitches that result in business for our company.
Anonymous | TrustRadius Reviewer

Pricing Details

Aviso Insights

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

MediaRadar

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Aviso Insights
9.9
MediaRadar
9.3

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