What users are saying about
9 Ratings
5 Ratings
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Score 8 out of 100
9 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 5 out of 100

Feature Set Ratings

    Prospecting

    Aviso Insights

    Feature Set Not Supported
    N/A
    1.6

    MediaRadar

    16%
    MediaRadar ranks higher in 6/6 features

    Advanced search

    N/A
    0 Ratings
    1.5
    15%
    6 Ratings

    Identification of new leads

    N/A
    0 Ratings
    1.5
    15%
    6 Ratings

    List quality

    N/A
    0 Ratings
    1.6
    16%
    6 Ratings

    List upload/download

    N/A
    0 Ratings
    1.6
    16%
    5 Ratings

    Ideal customer targeting

    N/A
    0 Ratings
    1.6
    16%
    5 Ratings

    Load time/data access

    N/A
    0 Ratings
    1.6
    16%
    6 Ratings

    Sales Intelligence Data Standards

    Aviso Insights

    Feature Set Not Supported
    N/A
    1.6

    MediaRadar

    16%
    MediaRadar ranks higher in 3/3 features

    Contact information

    N/A
    0 Ratings
    1.5
    15%
    6 Ratings

    Company information

    N/A
    0 Ratings
    1.6
    16%
    6 Ratings

    Industry information

    N/A
    0 Ratings
    1.6
    16%
    6 Ratings

    Data Augmentation & Lead Qualification

    Aviso Insights

    Feature Set Not Supported
    N/A
    3.2

    MediaRadar

    32%
    MediaRadar ranks higher in 9/9 features

    Lead qualification process

    N/A
    0 Ratings
    1.5
    15%
    5 Ratings

    Smart lists and recommendations

    N/A
    0 Ratings
    1.5
    15%
    5 Ratings

    Salesforce integration

    N/A
    0 Ratings
    1.1
    11%
    2 Ratings

    Company/business profiles

    N/A
    0 Ratings
    1.5
    15%
    6 Ratings

    Alerts and reminders

    N/A
    0 Ratings
    1.5
    15%
    5 Ratings

    Data hygiene

    N/A
    0 Ratings
    6.0
    60%
    4 Ratings

    Automatic data refresh

    N/A
    0 Ratings
    7.5
    75%
    3 Ratings

    Tags

    N/A
    0 Ratings
    7.0
    70%
    3 Ratings

    Filters and segmentation

    N/A
    0 Ratings
    1.5
    15%
    6 Ratings

    Sales Intelligence Email Features

    Aviso Insights

    Feature Set Not Supported
    N/A
    8.0

    MediaRadar

    80%
    MediaRadar ranks higher in 2/2 features

    Sales email templates

    N/A
    0 Ratings
    8.0
    80%
    1 Rating

    Append emails to records

    N/A
    0 Ratings
    8.0
    80%
    1 Rating

    Attribute Ratings

    • Aviso Insights is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    9.9

    Aviso Insights

    99%
    2 Ratings
    1.6

    MediaRadar

    16%
    6 Ratings

    Likelihood to Recommend

    Aviso Insights

    It is great if you are working in a sales environment where you need to keep track of your deals and sales pipeline. It's not an application for a company that only has a small sales force, where deals can be tracked manually.
    Dan Ronatay | TrustRadius Reviewer

    MediaRadar

    It's a great research tool to give someone a direction but it's definitely not the most accurate tool. The agency hierarchy (it shows the holding company structures) and client relationships are awesome. Certain webcrawler activities should available in reports but on the other hand MR builts custom reports if needed. Overall, it's a great tool for sales development. It helps sales and marketing to get started but not to rely on it 100%.
    Anonymous | TrustRadius Reviewer

    Pros

    Aviso Insights

    • Predictions
    • Trending
    • Snapshots
    Katherine H. | TrustRadius Reviewer

    MediaRadar

    • One of the strengths of Media Radar is that it has a lot of brands in the database. The big money spenders are there, along with smaller brands and startups. This is helpful when I'm looking for information for smaller brands, because I cannot say the same about other products I use.
    • The contact information is super organized and the site overall is very user-friendly.
    Anonymous | TrustRadius Reviewer

    Cons

    Aviso Insights

    • It would be great if we are able to customize it fully, there is more information from our CRM that we can use to have more insights on our pipeline reviews.
    Dan Ronatay | TrustRadius Reviewer

    MediaRadar

    • I think the user interface could use improvement.
    • Would be nice to have more accurate phone # information.
    • Could be updated more frequently.
    David Willette | TrustRadius Reviewer

    Pricing Details

    Aviso Insights

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    MediaRadar

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Alternatives Considered

    Aviso Insights

    We were using Aviso and were approached by Clari. We reviewed Clari and went through a POC but still decided to stay with Aviso due to their flexibility in working with the data from Salesforce. Clari required us to create specific fields within Salesforce in order to push the data into the application. Whereas with Aviso, it did not matter what Salesforce object the data was on, they were able to pull the data in to the application without any customization in Salesforce itself.
    Katherine H. | TrustRadius Reviewer

    MediaRadar

    MediaRadar is what my company chooses to use for this purpose because of a few specific unique things it does, such as tracking competitors and allowing us to make mock-ups.
    Cassidy Ebert | TrustRadius Reviewer

    Return on Investment

    Aviso Insights

    • Positive impact: better visibility on the stages of our deals, more accurate forecasting of sales numbers.
    • Negative impact: we have another tool to use together with our CRM instead of keeping it all in one place.
    Dan Ronatay | TrustRadius Reviewer

    MediaRadar

    • Given the spend amounts in media, finding the right contacts has a big ROI.
    • Saves a lot of time by giving you the media/marketing contacts you're looking for in media.
    • They have a concierge to help you if it's missing contacts.
    David Willette | TrustRadius Reviewer

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