Aviso Insights vs. MediaRadar

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Aviso Insights
Score 8.0 out of 10
N/A
Aviso Insights provides predictive analytics software that is designed to help sales organizations optimize their performance and exceed their revenue goals.N/A
MediaRadar
Score 6.2 out of 10
N/A
Media Radar is a sales intelligence software solution offered by Media Radar.N/A
Pricing
Aviso InsightsMediaRadar
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Aviso InsightsMediaRadar
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
Aviso InsightsMediaRadar
Prospecting
Comparison of Prospecting features of Product A and Product B
Aviso Insights
-
Ratings
MediaRadar
1.1
6 Ratings
149% below category average
Advanced search00 Ratings1.06 Ratings
Identification of new leads00 Ratings1.06 Ratings
List quality00 Ratings1.16 Ratings
List upload/download00 Ratings1.15 Ratings
Ideal customer targeting00 Ratings1.05 Ratings
Load time/data access00 Ratings1.16 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Aviso Insights
-
Ratings
MediaRadar
1.0
6 Ratings
153% below category average
Contact information00 Ratings1.06 Ratings
Company information00 Ratings1.16 Ratings
Industry information00 Ratings1.16 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Aviso Insights
-
Ratings
MediaRadar
3.0
6 Ratings
84% below category average
Lead qualification process00 Ratings1.05 Ratings
Smart lists and recommendations00 Ratings1.05 Ratings
Salesforce integration00 Ratings1.02 Ratings
Company/business profiles00 Ratings1.06 Ratings
Alerts and reminders00 Ratings1.05 Ratings
Data hygiene00 Ratings6.04 Ratings
Automatic data refresh00 Ratings7.53 Ratings
Tags00 Ratings7.03 Ratings
Filters and segmentation00 Ratings1.06 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Aviso Insights
-
Ratings
MediaRadar
8.0
1 Ratings
6% above category average
Sales email templates00 Ratings8.01 Ratings
Append emails to records00 Ratings8.01 Ratings
Best Alternatives
Aviso InsightsMediaRadar
Small Businesses
Mediafly Intelligence360
Mediafly Intelligence360
Score 7.8 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Clari
Clari
Score 8.2 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
Clari
Clari
Score 8.2 out of 10
D&B Hoovers
D&B Hoovers
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Aviso InsightsMediaRadar
Likelihood to Recommend
9.9
(2 ratings)
1.1
(6 ratings)
User Testimonials
Aviso InsightsMediaRadar
Likelihood to Recommend
Aviso
It is great if you are working in a sales environment where you need to keep track of your deals and sales pipeline. It's not an application for a company that only has a small sales force, where deals can be tracked manually.
Read full review
MediaRadar
It's a great research tool to give someone a direction but it's definitely not the most accurate tool. The agency hierarchy (it shows the holding company structures) and client relationships are awesome. Certain webcrawler activities should available in reports but on the other hand MR builts custom reports if needed. Overall, it's a great tool for sales development. It helps sales and marketing to get started but not to rely on it 100%.
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Pros
Aviso
  • Predictions
  • Trending
  • Snapshots
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MediaRadar
  • One of the strengths of Media Radar is that it has a lot of brands in the database. The big money spenders are there, along with smaller brands and startups. This is helpful when I'm looking for information for smaller brands, because I cannot say the same about other products I use.
  • The contact information is super organized and the site overall is very user-friendly.
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Cons
Aviso
  • It would be great if we are able to customize it fully, there is more information from our CRM that we can use to have more insights on our pipeline reviews.
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MediaRadar
  • I think the user interface could use improvement.
  • Would be nice to have more accurate phone # information.
  • Could be updated more frequently.
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Alternatives Considered
Aviso
We were using Aviso and were approached by Clari. We reviewed Clari and went through a POC but still decided to stay with Aviso due to their flexibility in working with the data from Salesforce. Clari required us to create specific fields within Salesforce in order to push the data into the application. Whereas with Aviso, it did not matter what Salesforce object the data was on, they were able to pull the data in to the application without any customization in Salesforce itself.
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MediaRadar
MediaRadar is what my company chooses to use for this purpose because of a few specific unique things it does, such as tracking competitors and allowing us to make mock-ups.
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Return on Investment
Aviso
  • Positive impact: better visibility on the stages of our deals, more accurate forecasting of sales numbers.
  • Negative impact: we have another tool to use together with our CRM instead of keeping it all in one place.
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MediaRadar
  • Given the spend amounts in media, finding the right contacts has a big ROI.
  • Saves a lot of time by giving you the media/marketing contacts you're looking for in media.
  • They have a concierge to help you if it's missing contacts.
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ScreenShots