What users are saying about
5 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8 out of 100
Based on 5 reviews and ratings
9 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 5 out of 100
Based on 9 reviews and ratings
Feature Set Ratings
Prospecting

Aviso Insights
Feature Set Not Supported
N/A
1.6
MediaRadar
16%
MediaRadar ranks higher in 6/6 features
MediaRadar ranks higher in 6/6 features
Advanced search

N/A
0 Ratings
1.5
15%
6 Ratings
Identification of new leads

N/A
0 Ratings
1.5
15%
6 Ratings
List quality

N/A
0 Ratings
1.6
16%
6 Ratings
List upload/download

N/A
0 Ratings
1.6
16%
5 Ratings
Ideal customer targeting

N/A
0 Ratings
1.6
16%
5 Ratings
Load time/data access

N/A
0 Ratings
1.6
16%
6 Ratings
Sales Intelligence Data Standards

Aviso Insights
Feature Set Not Supported
N/A
1.6
MediaRadar
16%
MediaRadar ranks higher in 3/3 features
MediaRadar ranks higher in 3/3 features
Contact information

N/A
0 Ratings
1.5
15%
6 Ratings
Company information

N/A
0 Ratings
1.6
16%
6 Ratings
Industry information

N/A
0 Ratings
1.6
16%
6 Ratings
Data Augmentation & Lead Qualification

Aviso Insights
Feature Set Not Supported
N/A
3.2
MediaRadar
32%
MediaRadar ranks higher in 9/9 features
MediaRadar ranks higher in 9/9 features
Lead qualification process

N/A
0 Ratings
1.5
15%
5 Ratings
Smart lists and recommendations

N/A
0 Ratings
1.5
15%
5 Ratings
Salesforce integration

N/A
0 Ratings
1.1
11%
2 Ratings
Company/business profiles

N/A
0 Ratings
1.5
15%
6 Ratings
Alerts and reminders

N/A
0 Ratings
1.5
15%
5 Ratings
Data hygiene

N/A
0 Ratings
6.0
60%
4 Ratings
Automatic data refresh

N/A
0 Ratings
7.5
75%
3 Ratings
Tags

N/A
0 Ratings
7.0
70%
3 Ratings
Filters and segmentation

N/A
0 Ratings
1.5
15%
6 Ratings
Sales Intelligence Email Features

Aviso Insights
Feature Set Not Supported
N/A
8.0
MediaRadar
80%
MediaRadar ranks higher in 2/2 features
MediaRadar ranks higher in 2/2 features
Sales email templates

N/A
0 Ratings
8.0
80%
1 Rating
Append emails to records

N/A
0 Ratings
8.0
80%
1 Rating
Attribute Ratings
- Aviso Insights is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend

9.9
Aviso Insights
99%
2 Ratings
1.6
MediaRadar
16%
6 Ratings
Likelihood to Recommend
Aviso Insights
It is great if you are working in a sales environment where you need to keep track of your deals and sales pipeline. It's not an application for a company that only has a small sales force, where deals can be tracked manually.
Sales Manager
RingCentralComputer Software, 1001-5000 employees
MediaRadar
It's a great research tool to give someone a direction but it's definitely not the most accurate tool. The agency hierarchy (it shows the holding company structures) and client relationships are awesome. Certain webcrawler activities should available in reports but on the other hand MR builts custom reports if needed. Overall, it's a great tool for sales development. It helps sales and marketing to get started but not to rely on it 100%.

Verified User
Manager in Marketing
Marketing and Advertising Company, 51-200 employeesPros
Aviso Insights
- Predictions
- Trending
- Snapshots
Sales Operations Analyst
Pure StorageComputer Software, 1001-5000 employees
MediaRadar
- One of the strengths of Media Radar is that it has a lot of brands in the database. The big money spenders are there, along with smaller brands and startups. This is helpful when I'm looking for information for smaller brands, because I cannot say the same about other products I use.
- The contact information is super organized and the site overall is very user-friendly.

Verified User
Employee in Sales
Publishing Company, 201-500 employeesCons
Aviso Insights
- It would be great if we are able to customize it fully, there is more information from our CRM that we can use to have more insights on our pipeline reviews.
Sales Manager
RingCentralComputer Software, 1001-5000 employees
MediaRadar
- I think the user interface could use improvement.
- Would be nice to have more accurate phone # information.
- Could be updated more frequently.
Business Development
Real VisionBroadcast Media, 51-200 employees
Pricing Details
Aviso Insights
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—MediaRadar
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Alternatives Considered
Aviso Insights
We were using Aviso and were approached by Clari. We reviewed Clari and went through a POC but still decided to stay with Aviso due to their flexibility in working with the data from Salesforce. Clari required us to create specific fields within Salesforce in order to push the data into the application. Whereas with Aviso, it did not matter what Salesforce object the data was on, they were able to pull the data in to the application without any customization in Salesforce itself.
Sales Operations Analyst
Pure StorageComputer Software, 1001-5000 employees
MediaRadar
MediaRadar is what my company chooses to use for this purpose because of a few specific unique things it does, such as tracking competitors and allowing us to make mock-ups.
Client Services Manager
SourceMediaPublishing, 501-1000 employees
Return on Investment
Aviso Insights
- Positive impact: better visibility on the stages of our deals, more accurate forecasting of sales numbers.
- Negative impact: we have another tool to use together with our CRM instead of keeping it all in one place.
Sales Manager
RingCentralComputer Software, 1001-5000 employees
MediaRadar
- Given the spend amounts in media, finding the right contacts has a big ROI.
- Saves a lot of time by giving you the media/marketing contacts you're looking for in media.
- They have a concierge to help you if it's missing contacts.
Business Development
Real VisionBroadcast Media, 51-200 employees