What users are saying about
4 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 9.7 out of 100
Based on 4 reviews and ratings
5 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 9.3 out of 100
Based on 5 reviews and ratings
Likelihood to Recommend
Aviso Insights
It is great if you are working in a sales environment where you need to keep track of your deals and sales pipeline. It's not an application for a company that only has a small sales force, where deals can be tracked manually.
Sales Manager
RingCentralComputer Software, 1001-5000 employees
MediaRadar
It's a great research tool to give someone a direction but it's definitely not the most accurate tool. The agency hierarchy (it shows the holding company structures) and client relationships are awesome. Certain webcrawler activities should available in reports but on the other hand MR builts custom reports if needed. Overall, it's a great tool for sales development. It helps sales and marketing to get started but not to rely on it 100%.

Verified User
Manager in Marketing
Marketing and Advertising Company, 51-200 employeesFeature Rating Comparison
Prospecting
Aviso Insights
—
MediaRadar
8.8
Advanced search
Aviso Insights
—
MediaRadar
8.0
Identification of new leads
Aviso Insights
—
MediaRadar
8.0
List quality
Aviso Insights
—
MediaRadar
9.0
List upload/download
Aviso Insights
—
MediaRadar
9.3
Ideal customer targeting
Aviso Insights
—
MediaRadar
8.8
Load time/data access
Aviso Insights
—
MediaRadar
9.5
Sales Intelligence Data Standards
Aviso Insights
—
MediaRadar
8.6
Contact information
Aviso Insights
—
MediaRadar
8.6
Company information
Aviso Insights
—
MediaRadar
8.5
Industry information
Aviso Insights
—
MediaRadar
8.8
Data Augmentation & Lead Qualification
Aviso Insights
—
MediaRadar
7.3
Lead qualification process
Aviso Insights
—
MediaRadar
8.8
Smart lists and recommendations
Aviso Insights
—
MediaRadar
7.3
Salesforce integration
Aviso Insights
—
MediaRadar
7.0
Company/business profiles
Aviso Insights
—
MediaRadar
7.2
Alerts and reminders
Aviso Insights
—
MediaRadar
7.7
Data hygiene
Aviso Insights
—
MediaRadar
6.0
Automatic data refresh
Aviso Insights
—
MediaRadar
7.5
Tags
Aviso Insights
—
MediaRadar
7.0
Filters and segmentation
Aviso Insights
—
MediaRadar
7.7
Sales Intelligence Email Features
Aviso Insights
—
MediaRadar
8.0
Sales email templates
Aviso Insights
—
MediaRadar
8.0
Append emails to records
Aviso Insights
—
MediaRadar
8.0
Pros
Aviso Insights
- Predictions
- Trending
- Snapshots
Sales Operations Analyst
Pure StorageComputer Software, 1001-5000 employees
MediaRadar
- Very simple to use.
- Lots of data on media agencies and media spend.
- Very good customer service.
Business Development
Real VisionBroadcast Media, 51-200 employees
Cons
Aviso Insights
- It would be great if we are able to customize it fully, there is more information from our CRM that we can use to have more insights on our pipeline reviews.
Sales Manager
RingCentralComputer Software, 1001-5000 employees
MediaRadar
- Could be more user-friendly
- Could be less costly
Client Services Manager
SourceMediaPublishing, 501-1000 employees
Alternatives Considered
Aviso Insights
We were using Aviso and were approached by Clari. We reviewed Clari and went through a POC but still decided to stay with Aviso due to their flexibility in working with the data from Salesforce. Clari required us to create specific fields within Salesforce in order to push the data into the application. Whereas with Aviso, it did not matter what Salesforce object the data was on, they were able to pull the data in to the application without any customization in Salesforce itself.
Sales Operations Analyst
Pure StorageComputer Software, 1001-5000 employees
MediaRadar
The two products are fairly similar, and I use both to supplement one another. Personally, Winmo is more useful to me as a tool to view industry trends, brand changes, etc. I do also use Winmo for contacts, however Media Radar is what I find most effective when doing brand outreach. They have the most contacts in terms of volume and tend to be very accurate.

Verified User
Employee in Sales
Publishing Company, 201-500 employeesReturn on Investment
Aviso Insights
- Positive impact: better visibility on the stages of our deals, more accurate forecasting of sales numbers.
- Negative impact: we have another tool to use together with our CRM instead of keeping it all in one place.
Sales Manager
RingCentralComputer Software, 1001-5000 employees
MediaRadar
- It has allowed us to create compelling pitches that result in business for our company.

Verified User
Analyst in Research & Development
Transportation/Trucking/Railroad Company, 51-200 employeesPricing Details
Aviso Insights
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
MediaRadar
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No