What users are saying about
4 Ratings
10 Ratings
4 Ratings
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Score 8.9 out of 100
10 Ratings
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Score 9.4 out of 100

Likelihood to Recommend

Awario

Awario is incredible for finding just about any odd brand mention online. It even picks up brand mentions on spammy spun content sites. I use it daily for keeping track of everything that's going on with the brands I manage.
Maddy Osman | TrustRadius Reviewer

eClincher

Best suited for a marketer that cares about reports, needs a social media management platform and doesn't want to pay more for a more aesthetically pleasing version of a platform with the same or less functionality, such as Hootsuite or Sprout Social. For a social media marketer that wants to automate some of their postings, the queues feature is great for this functionality.Not best suited for beginners to social media, as their platform is best utilized with someone familiar with the industry that knows what they are doing. Their chat support team is very good though, but this type of individual might find themselves spending a lot of time on the platform.
Dave Bloom | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

Awario
eClincher
6.5
Boolean keyword searches
Awario
eClincher
7.3
Filtering out noise/spam
Awario
eClincher
7.2
Broad channel coverage
Awario
eClincher
4.9

Publishing

Awario
eClincher
8.7
Content planning and scheduling
Awario
eClincher
9.8
Audience targeting
Awario
eClincher
7.0
Content optimization
Awario
eClincher
8.7
Workflow management
Awario
eClincher
9.5

Engagement

Awario
eClincher
6.6
Automated routing and prioritization
Awario
eClincher
6.2
Customer interaction histories
Awario
eClincher
4.8
Bulk actions
Awario
eClincher
8.8

Marketing

Awario
eClincher
9.8
Content marketing
Awario
eClincher
9.8

Channel coverage/integration

Awario
eClincher
9.5
Twitter
Awario
eClincher
10.0
Facebook
Awario
eClincher
9.7
LinkedIn
Awario
eClincher
10.0
Google+
Awario
eClincher
9.9
Instagram
Awario
eClincher
6.9
Pinterest
Awario
eClincher
9.9
YouTube
Awario
eClincher
9.9

Reporting/analytics

Awario
eClincher
9.5
Campaign success analytics
Awario
eClincher
9.7
Real-time tracking
Awario
eClincher
9.4

Account management

Awario
eClincher
9.6
Role-based user permissions & privileges
Awario
eClincher
9.6
Mobile access
Awario
eClincher
9.6

Pros

Awario

  • Monitor brand mentions & keywords across a number of platforms (Twitter, Facebook, Instagram, YouTube, Reddit, and blogs/websites).
  • Advanced filtering by date range, country, negative keywords, domains, and more.
Drew Harrison | TrustRadius Reviewer

eClincher

  • eClincher supports nearly every social network and connects to a large number of sources (blogs, bit.ly, Google Analytics, Google My Business). This makes workflow tremendously easy.
  • Posting Groups. At higher levels of service, eClincher allows you to set-up individual brand accounts. My agency isn't at that level, so we utilize eClincher's posting groups to make 1-click groups that post to all of the profiles for each client. This allows us to quickly post a cohesive message across all channels.
  • Workflow management: eClincher adds plenty of additional tools to make your workflow fast. Connections to free stock photo services make it easy to add generic pictures to your content. Google Analytics and bit.ly can keep track of statistics and measure success. The Inbox allows you to handle all your clients' accounts from one screen (including comments, messages, reviews, and more). The Feeds and Influencers tabs allow you to understand your market and what's being said. Altogether, eClincher makes a 1-app solution for Social Media Management.
Scott Walker | TrustRadius Reviewer

Cons

Awario

  • A better onboarding process would've gotten me hooked earlier
  • Better ongoing training and support, perhaps a certification process, would make this easier to customize for niche use cases.
  • Using advanced functionality would be easier with more hand-holding
Maddy Osman | TrustRadius Reviewer

eClincher

  • It's not very visually appealing, but this is not a dealbreaker.
  • The reporting features could definitely use some work. I still get more value from the native SNS pages, but this is quickly changing. They removed the "export to CSV" functionality, but they plan to reintroduce it soon. As mentioned previously, they really respond to criticism well and update the tool constantly.
  • The inbox could use some work. I don't like being directed offsite to view certain comments deemed "requests for further info" when they could just easily display them there.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Awario

No score
No answers yet
No answers on this topic

eClincher

eClincher 10.0
Based on 1 answer
Unless the price of eClincher moves to a point where it is too much to justify, I don't see any reason why we wouldn't continue to use eClincher for our agency. The value at this price-point is unbelievable and we'd be foolish to move to a pricier program purely for the sake of slicker graphics or UI. eClinchers pricing is fantastic, and is only matched by its functionality—it matches or beats any of the major Social Media Manager SaaS programs out there for a fraction of the cost. This tool is great for growing agencies, but would also be useful for any marketing department or large agency that wants to streamline their social media workflow.
Scott Walker | TrustRadius Reviewer

Usability

Awario

No score
No answers yet
No answers on this topic

eClincher

eClincher 9.0
Based on 1 answer
Assuming there are no weird bug that prevent the system from updating or registering your actions, eClincher is very simple to use. The posting function is pretty straight forward: select the channel or posting group to post to, insert content, and add to schedule. The posting function offers you lots of tools such as connection to free image services, import from pocket/feedly, attach file from computer, shorten link, or attach gif, among others. This makes it easy to create engaging content and then schedule it for multiple channels, all from one screen.
Scott Walker | TrustRadius Reviewer

Support Rating

Awario

Awario 9.0
Based on 4 answers
I haven't had any actual issues with Awario, but the few times I have had questions the live chat agents were extremely helpful and quick to respond. They were polite, courteous, and patient when explaining different settings and/or pointing me to articles in the help center/knowledge base. I couldn't have asked for a better experience when it came to getting the help and answers I was looking for.
Drew Harrison | TrustRadius Reviewer

eClincher

No score
No answers yet
No answers on this topic

Implementation Rating

Awario

No score
No answers yet
No answers on this topic

eClincher

eClincher 8.0
Based on 1 answer
Be patient. eClincher isn't perfect and has some software issues. These issues will be exacerbated if you get frustrated or have a slow connection. If something "breaks" or locks up, just refresh the page and re-do that step. It may take your team a couple weeks to get use to using the new system. Once they've gotten the hang of it, I'm sure they'll love the amount of time they save. I'd recommend taking your time with the set-up. Though there aren't a lot of steps to get everything squared away, you can break the process into small chunks to make sure you're managing your time. To just hook-up all the social accounts, it may only take an hour or so. But, if you want to set-up all the extra tools (such as user accounts, listening feeds, posting groups, schedules, etc.) it'll take longer. I think it took around a day to set-up completely, but your mileage my vary.
Scott Walker | TrustRadius Reviewer

Alternatives Considered

Awario

There are a lot of excellent options, but Awario has it all. I also originally got it as a lifetime deal, so I don't have to worry about paying for it ongoing.
Maddy Osman | TrustRadius Reviewer

eClincher

There are loads of social scheduling tools out there. I was using Buffer but then found it was limited in terms of listening and reporting so I started to look at a more professional software. I tried Hootsuite but hated the interface, way too busy with the primary focus being on feeds rather than scheduling. Sprout Social I found clunky and hard to use. eClincher was recommended to me by a friend. I think the interface (desktop and mobile) is easy to use but what sets it apart is its support - the live chat is brilliant.
Adeline Garman BA (Hons) DipM MCIM | TrustRadius Reviewer

Return on Investment

Awario

  • I've been able to find a handful of negative mentions about my brand that wound up being a misunderstanding - by responding to these complaints I was able to clear up misunderstandings, which helped retain customers and bring on new ones - it's hard to calculate exact ROI, but it's definitely been in the positive.
Drew Harrison | TrustRadius Reviewer

eClincher

  • Makes it much easier to manage our social publishing
  • Makes it much easier to manage our social engagement
  • Makes it much easier to manage our social reporting
Dave Bloom | TrustRadius Reviewer

Screenshots

Pricing Details

Awario

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Awario Editions & Modules

Edition
Starter$29.001
Pro$89.001
Enterprise$299.001
CustomContact us
  1. per month
Additional Pricing Details

eClincher

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

eClincher Editions & Modules

Edition
Basic$49.00
Premier$99.00
Agency$199.00
Enterprise$599.00
    Additional Pricing Details

    Rating Summary

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