What users are saying about
6 Ratings
15 Ratings
6 Ratings
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Score 8.5 out of 100
15 Ratings
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Score 6.3 out of 100

Feature Set Ratings

    Listening/monitoring

    Awario

    Feature Set Not Supported
    N/A
    6.8

    eClincher

    68%
    eClincher ranks higher in 3/3 features

    Boolean keyword searches

    N/A
    0 Ratings
    7.0
    70%
    4 Ratings

    Filtering out noise/spam

    N/A
    0 Ratings
    7.0
    70%
    4 Ratings

    Broad channel coverage

    N/A
    0 Ratings
    6.3
    63%
    5 Ratings

    Publishing

    Awario

    Feature Set Not Supported
    N/A
    6.3

    eClincher

    63%
    eClincher ranks higher in 4/4 features

    Content planning and scheduling

    N/A
    0 Ratings
    8.5
    85%
    6 Ratings

    Audience targeting

    N/A
    0 Ratings
    1.0
    10%
    3 Ratings

    Content optimization

    N/A
    0 Ratings
    9.0
    90%
    4 Ratings

    Workflow management

    N/A
    0 Ratings
    6.9
    69%
    6 Ratings

    Engagement

    Awario

    Feature Set Not Supported
    N/A
    6.3

    eClincher

    63%
    eClincher ranks higher in 3/3 features

    Automated routing and prioritization

    N/A
    0 Ratings
    7.0
    70%
    5 Ratings

    Customer interaction histories

    N/A
    0 Ratings
    4.8
    48%
    3 Ratings

    Bulk actions

    N/A
    0 Ratings
    7.0
    70%
    5 Ratings

    Marketing

    Awario

    Feature Set Not Supported
    N/A
    2.0

    eClincher

    20%
    eClincher ranks higher in 2/2 features

    Lead generation

    N/A
    0 Ratings
    1.0
    10%
    1 Rating

    Content marketing

    N/A
    0 Ratings
    3.1
    31%
    3 Ratings

    Channel coverage/integration

    Awario

    Feature Set Not Supported
    N/A
    7.0

    eClincher

    70%
    eClincher ranks higher in 7/7 features

    Twitter

    N/A
    0 Ratings
    7.0
    70%
    5 Ratings

    Facebook

    N/A
    0 Ratings
    8.5
    85%
    6 Ratings

    LinkedIn

    N/A
    0 Ratings
    6.9
    69%
    5 Ratings

    Google+

    N/A
    0 Ratings
    9.9
    99%
    3 Ratings

    Instagram

    N/A
    0 Ratings
    8.0
    80%
    5 Ratings

    Pinterest

    N/A
    0 Ratings
    8.0
    80%
    3 Ratings

    YouTube

    N/A
    0 Ratings
    1.0
    10%
    3 Ratings

    Reporting/analytics

    Awario

    Feature Set Not Supported
    N/A
    5.4

    eClincher

    54%
    eClincher ranks higher in 2/2 features

    Campaign success analytics

    N/A
    0 Ratings
    5.4
    54%
    5 Ratings

    Real-time tracking

    N/A
    0 Ratings
    5.4
    54%
    6 Ratings

    Account management

    Awario

    Feature Set Not Supported
    N/A
    5.8

    eClincher

    58%
    eClincher ranks higher in 2/2 features

    Role-based user permissions & privileges

    N/A
    0 Ratings
    8.5
    85%
    6 Ratings

    Mobile access

    N/A
    0 Ratings
    3.1
    31%
    6 Ratings

    Attribute Ratings

    • Awario is rated higher in 2 areas: Likelihood to Recommend, Support Rating

    Likelihood to Recommend

    9.4

    Awario

    94%
    2 Ratings
    2.9

    eClincher

    29%
    6 Ratings

    Likelihood to Renew

    Awario

    N/A
    0 Ratings
    10.0

    eClincher

    100%
    1 Rating

    Usability

    Awario

    N/A
    0 Ratings
    1.0

    eClincher

    10%
    2 Ratings

    Support Rating

    8.9

    Awario

    89%
    4 Ratings
    1.0

    eClincher

    10%
    1 Rating

    Implementation Rating

    Awario

    N/A
    0 Ratings
    8.0

    eClincher

    80%
    2 Ratings

    Likelihood to Recommend

    Awario

    Awario is incredible for finding just about any odd brand mention online. It even picks up brand mentions on spammy spun content sites. I use it daily for keeping track of everything that's going on with the brands I manage.
    Maddy Osman | TrustRadius Reviewer

    eClincher

    Best suited for a marketer that cares about reports, needs a social media management platform and doesn't want to pay more for a more aesthetically pleasing version of a platform with the same or less functionality, such as Hootsuite or Sprout Social. For a social media marketer that wants to automate some of their postings, the queues feature is great for this functionality.Not best suited for beginners to social media, as their platform is best utilized with someone familiar with the industry that knows what they are doing. Their chat support team is very good though, but this type of individual might find themselves spending a lot of time on the platform.
    Dave Bloom | TrustRadius Reviewer

    Pros

    Awario

    • Monitor brand mentions & keywords across a number of platforms (Twitter, Facebook, Instagram, YouTube, Reddit, and blogs/websites).
    • Advanced filtering by date range, country, negative keywords, domains, and more.
    Drew Harrison | TrustRadius Reviewer

    eClincher

    • eClincher supports nearly every social network and connects to a large number of sources (blogs, bit.ly, Google Analytics, Google My Business). This makes workflow tremendously easy.
    • Posting Groups. At higher levels of service, eClincher allows you to set-up individual brand accounts. My agency isn't at that level, so we utilize eClincher's posting groups to make 1-click groups that post to all of the profiles for each client. This allows us to quickly post a cohesive message across all channels.
    • Workflow management: eClincher adds plenty of additional tools to make your workflow fast. Connections to free stock photo services make it easy to add generic pictures to your content. Google Analytics and bit.ly can keep track of statistics and measure success. The Inbox allows you to handle all your clients' accounts from one screen (including comments, messages, reviews, and more). The Feeds and Influencers tabs allow you to understand your market and what's being said. Altogether, eClincher makes a 1-app solution for Social Media Management.
    Scott Walker | TrustRadius Reviewer

    Cons

    Awario

    • A better onboarding process would've gotten me hooked earlier
    • Better ongoing training and support, perhaps a certification process, would make this easier to customize for niche use cases.
    • Using advanced functionality would be easier with more hand-holding
    Maddy Osman | TrustRadius Reviewer

    eClincher

    • It's not very visually appealing, but this is not a dealbreaker.
    • The reporting features could definitely use some work. I still get more value from the native SNS pages, but this is quickly changing. They removed the "export to CSV" functionality, but they plan to reintroduce it soon. As mentioned previously, they really respond to criticism well and update the tool constantly.
    • The inbox could use some work. I don't like being directed offsite to view certain comments deemed "requests for further info" when they could just easily display them there.
    Anonymous | TrustRadius Reviewer

    Pricing Details

    Awario

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $39 per month

    Awario Editions & Modules

    Edition
    Starter$39.001
    Pro$119.001
    Enterprise$399.001
    CustomContact us
    1. per month
    2. none
    Additional Pricing Details

    eClincher

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $49

    eClincher Editions & Modules

    Edition
    Basic$49.00
    Premier$99.00
    Agency$199.00
    Enterprise$599.00
    1. none
    Additional Pricing Details

    Likelihood to Renew

    Awario

    No score
    No answers yet
    No answers on this topic

    eClincher

    eClincher 10.0
    Based on 1 answer
    Unless the price of eClincher moves to a point where it is too much to justify, I don't see any reason why we wouldn't continue to use eClincher for our agency. The value at this price-point is unbelievable and we'd be foolish to move to a pricier program purely for the sake of slicker graphics or UI. eClinchers pricing is fantastic, and is only matched by its functionality—it matches or beats any of the major Social Media Manager SaaS programs out there for a fraction of the cost. This tool is great for growing agencies, but would also be useful for any marketing department or large agency that wants to streamline their social media workflow.
    Scott Walker | TrustRadius Reviewer

    Usability

    Awario

    No score
    No answers yet
    No answers on this topic

    eClincher

    eClincher 1.0
    Based on 2 answers
    Its usability was good until they changed their plans and stopped their LTD program for its early adopters who helped raise the tool by giving it positive reviews. I don't think eClincher is ethical in any sense based on the recent actions.
    Marcos Ruvalcaba | TrustRadius Reviewer

    Support Rating

    Awario

    Awario 8.9
    Based on 4 answers
    I haven't had any actual issues with Awario, but the few times I have had questions the live chat agents were extremely helpful and quick to respond. They were polite, courteous, and patient when explaining different settings and/or pointing me to articles in the help center/knowledge base. I couldn't have asked for a better experience when it came to getting the help and answers I was looking for.
    Drew Harrison | TrustRadius Reviewer

    eClincher

    eClincher 1.0
    Based on 1 answer
    [In my experience,] due to the fact that they did a bait and switch on their plans and blamed AppSumo for the lifetime program ending is simply wrong. [I believe that] it's unethical to get support and reviews from their early adopters then take the plan away later.
    Marcos Ruvalcaba | TrustRadius Reviewer

    Implementation Rating

    Awario

    No score
    No answers yet
    No answers on this topic

    eClincher

    eClincher 8.0
    Based on 2 answers
    Be patient. eClincher isn't perfect and has some software issues. These issues will be exacerbated if you get frustrated or have a slow connection. If something "breaks" or locks up, just refresh the page and re-do that step. It may take your team a couple weeks to get use to using the new system. Once they've gotten the hang of it, I'm sure they'll love the amount of time they save. I'd recommend taking your time with the set-up. Though there aren't a lot of steps to get everything squared away, you can break the process into small chunks to make sure you're managing your time. To just hook-up all the social accounts, it may only take an hour or so. But, if you want to set-up all the extra tools (such as user accounts, listening feeds, posting groups, schedules, etc.) it'll take longer. I think it took around a day to set-up completely, but your mileage my vary.
    Scott Walker | TrustRadius Reviewer

    Alternatives Considered

    Awario

    There are a lot of excellent options, but Awario has it all. I also originally got it as a lifetime deal, so I don't have to worry about paying for it ongoing.
    Maddy Osman | TrustRadius Reviewer

    eClincher

    There are loads of social scheduling tools out there. I was using Buffer but then found it was limited in terms of listening and reporting so I started to look at a more professional software. I tried Hootsuite but hated the interface, way too busy with the primary focus being on feeds rather than scheduling. Sprout Social I found clunky and hard to use. eClincher was recommended to me by a friend. I think the interface (desktop and mobile) is easy to use but what sets it apart is its support - the live chat is brilliant.
    Adeline Garman BA (Hons) DipM MCIM | TrustRadius Reviewer

    Return on Investment

    Awario

    • I've been able to find a handful of negative mentions about my brand that wound up being a misunderstanding - by responding to these complaints I was able to clear up misunderstandings, which helped retain customers and bring on new ones - it's hard to calculate exact ROI, but it's definitely been in the positive.
    Drew Harrison | TrustRadius Reviewer

    eClincher

    • Makes it much easier to manage our social publishing
    • Makes it much easier to manage our social engagement
    • Makes it much easier to manage our social reporting
    Dave Bloom | TrustRadius Reviewer

    Screenshots

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