Awario vs. eClincher

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Awario
Score 8.7 out of 10
Mid-Size Companies (51-1,000 employees)
Awario is a social media and web monitoring tool that businesses use to track mentions of their brand, competitors, industry, or anything else online. Awario is primarily used for reputation management, social customer service, influencer marketing, competitor analysis, market research, and social selling. While presented as an affordable tool, Awario also offers Enterprise-level capabilities, and includes sentiment analysis, mention maps, an influencers report, a Boolean search mode, and…
$39
per month
eClincher
Score 7.7 out of 10
N/A
eClincher aims to be the most powerful, complete and intuitive social media management software. According to the vendor, the product is designed to help users, businesses, and agencies manage social media presence with one platform, and offers the following capabilities: advanced publishing publishing automation (queues, RSS feeds, recycle evergreen content) engagement with unified social inbox & live social feeds monitoring content…
$49
Pricing
AwarioeClincher
Editions & Modules
Starter
$39.00
per month
Pro
$119.00
per month
Enterprise
$399.00
per month
Custom
Contact us
Basic
$49.00
Premier
$99.00
Agency
$199.00
Enterprise
$599.00
Offerings
Pricing Offerings
AwarioeClincher
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
AwarioeClincher
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Awario
-
Ratings
eClincher
7.0
5 Ratings
10% below category average
Boolean keyword searches00 Ratings7.04 Ratings
Filtering out noise/spam00 Ratings7.04 Ratings
Broad channel coverage00 Ratings7.05 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Awario
-
Ratings
eClincher
6.0
6 Ratings
29% below category average
Content planning and scheduling00 Ratings8.06 Ratings
Audience targeting00 Ratings1.03 Ratings
Content optimization00 Ratings9.04 Ratings
Workflow management00 Ratings6.06 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Awario
-
Ratings
eClincher
6.3
5 Ratings
26% below category average
Automated routing and prioritization00 Ratings7.05 Ratings
Customer interaction histories00 Ratings4.83 Ratings
Bulk actions00 Ratings7.05 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Awario
-
Ratings
eClincher
1.0
3 Ratings
155% below category average
Lead generation00 Ratings1.01 Ratings
Content marketing00 Ratings1.13 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Awario
-
Ratings
eClincher
6.8
6 Ratings
23% below category average
Twitter00 Ratings7.05 Ratings
Facebook00 Ratings8.06 Ratings
LinkedIn00 Ratings6.05 Ratings
Google+00 Ratings9.93 Ratings
Instagram00 Ratings8.05 Ratings
Pinterest00 Ratings8.03 Ratings
YouTube00 Ratings1.03 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Awario
-
Ratings
eClincher
4.0
6 Ratings
66% below category average
Campaign success analytics00 Ratings4.05 Ratings
Real-time tracking00 Ratings4.06 Ratings
Account management
Comparison of Account management features of Product A and Product B
Awario
-
Ratings
eClincher
4.5
6 Ratings
58% below category average
Role-based user permissions & privileges00 Ratings8.06 Ratings
Mobile access00 Ratings1.16 Ratings
Best Alternatives
AwarioeClincher
Small Businesses
Mention
Mention
Score 9.4 out of 10
Publer
Publer
Score 9.8 out of 10
Medium-sized Companies
Mention
Mention
Score 9.4 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Enterprises
Meltwater
Meltwater
Score 6.7 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AwarioeClincher
Likelihood to Recommend
9.4
(2 ratings)
1.0
(6 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(1 ratings)
Usability
-
(0 ratings)
1.0
(2 ratings)
Support Rating
8.9
(2 ratings)
1.0
(1 ratings)
Implementation Rating
-
(0 ratings)
8.0
(1 ratings)
User Testimonials
AwarioeClincher
Likelihood to Recommend
Awario
Awario is incredible for finding just about any odd brand mention online. It even picks up brand mentions on spammy spun content sites. I use it daily for keeping track of everything that's going on with the brands I manage.
Read full review
eClincher, Inc.
Best suited for a marketer that cares about reports, needs a social media management platform and doesn't want to pay more for a more aesthetically pleasing version of a platform with the same or less functionality, such as Hootsuite or Sprout Social. For a social media marketer that wants to automate some of their postings, the queues feature is great for this functionality. Not best suited for beginners to social media, as their platform is best utilized with someone familiar with the industry that knows what they are doing. Their chat support team is very good though, but this type of individual might find themselves spending a lot of time on the platform.
Read full review
Pros
Awario
  • Monitor brand mentions & keywords across a number of platforms (Twitter, Facebook, Instagram, YouTube, Reddit, and blogs/websites).
  • Advanced filtering by date range, country, negative keywords, domains, and more.
Read full review
eClincher, Inc.
  • eClincher supports nearly every social network and connects to a large number of sources (blogs, bit.ly, Google Analytics, Google My Business). This makes workflow tremendously easy.
  • Posting Groups. At higher levels of service, eClincher allows you to set-up individual brand accounts. My agency isn't at that level, so we utilize eClincher's posting groups to make 1-click groups that post to all of the profiles for each client. This allows us to quickly post a cohesive message across all channels.
  • Workflow management: eClincher adds plenty of additional tools to make your workflow fast. Connections to free stock photo services make it easy to add generic pictures to your content. Google Analytics and bit.ly can keep track of statistics and measure success. The Inbox allows you to handle all your clients' accounts from one screen (including comments, messages, reviews, and more). The Feeds and Influencers tabs allow you to understand your market and what's being said. Altogether, eClincher makes a 1-app solution for Social Media Management.
Read full review
Cons
Awario
  • A better onboarding process would've gotten me hooked earlier
  • Better ongoing training and support, perhaps a certification process, would make this easier to customize for niche use cases.
  • Using advanced functionality would be easier with more hand-holding
Read full review
eClincher, Inc.
  • It's not very visually appealing, but this is not a dealbreaker.
  • The reporting features could definitely use some work. I still get more value from the native SNS pages, but this is quickly changing. They removed the "export to CSV" functionality, but they plan to reintroduce it soon. As mentioned previously, they really respond to criticism well and update the tool constantly.
  • The inbox could use some work. I don't like being directed offsite to view certain comments deemed "requests for further info" when they could just easily display them there.
Read full review
Likelihood to Renew
Awario
No answers on this topic
eClincher, Inc.
Unless the price of eClincher moves to a point where it is too much to justify, I don't see any reason why we wouldn't continue to use eClincher for our agency. The value at this price-point is unbelievable and we'd be foolish to move to a pricier program purely for the sake of slicker graphics or UI. eClinchers pricing is fantastic, and is only matched by its functionality—it matches or beats any of the major Social Media Manager SaaS programs out there for a fraction of the cost. This tool is great for growing agencies, but would also be useful for any marketing department or large agency that wants to streamline their social media workflow.
Read full review
Usability
Awario
No answers on this topic
eClincher, Inc.
Its usability was good until they changed their plans and stopped their LTD program for its early adopters who helped raise the tool by giving it positive reviews. I don't think eClincher is ethical in any sense based on the recent actions.
Read full review
Support Rating
Awario
I haven't had any actual issues with Awario, but the few times I have had questions the live chat agents were extremely helpful and quick to respond. They were polite, courteous, and patient when explaining different settings and/or pointing me to articles in the help center/knowledge base. I couldn't have asked for a better experience when it came to getting the help and answers I was looking for.
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eClincher, Inc.
[In my experience,] due to the fact that they did a bait and switch on their plans and blamed AppSumo for the lifetime program ending is simply wrong. [I believe that] it's unethical to get support and reviews from their early adopters then take the plan away later.
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Implementation Rating
Awario
No answers on this topic
eClincher, Inc.
Be patient. eClincher isn't perfect and has some software issues. These issues will be exacerbated if you get frustrated or have a slow connection. If something "breaks" or locks up, just refresh the page and re-do that step. It may take your team a couple weeks to get use to using the new system. Once they've gotten the hang of it, I'm sure they'll love the amount of time they save. I'd recommend taking your time with the set-up. Though there aren't a lot of steps to get everything squared away, you can break the process into small chunks to make sure you're managing your time. To just hook-up all the social accounts, it may only take an hour or so. But, if you want to set-up all the extra tools (such as user accounts, listening feeds, posting groups, schedules, etc.) it'll take longer. I think it took around a day to set-up completely, but your mileage my vary.
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Alternatives Considered
Awario
There are a lot of excellent options, but Awario has it all. I also originally got it as a lifetime deal, so I don't have to worry about paying for it ongoing.
Read full review
eClincher, Inc.
There are loads of social scheduling tools out there. I was using Buffer but then found it was limited in terms of listening and reporting so I started to look at a more professional software. I tried Hootsuite but hated the interface, way too busy with the primary focus being on feeds rather than scheduling. Sprout Social I found clunky and hard to use. eClincher was recommended to me by a friend. I think the interface (desktop and mobile) is easy to use but what sets it apart is its support - the live chat is brilliant.
Read full review
Return on Investment
Awario
  • I've been able to find a handful of negative mentions about my brand that wound up being a misunderstanding - by responding to these complaints I was able to clear up misunderstandings, which helped retain customers and bring on new ones - it's hard to calculate exact ROI, but it's definitely been in the positive.
Read full review
eClincher, Inc.
  • Makes it much easier to manage our social publishing
  • Makes it much easier to manage our social engagement
  • Makes it much easier to manage our social reporting
Read full review
ScreenShots

Awario Screenshots

Screenshot of Awario dashboardScreenshot of Email notificationScreenshot of Alert comparisonScreenshot of Mention feed

eClincher Screenshots

Screenshot of eClincher Publishing/Draft workspaceScreenshot of eClincher Inbox/Assignment/Tags workspaceScreenshot of eClincher Analytics workspaceScreenshot of eClincher Reporting workspaceScreenshot of eClincher Content Curation workspace