Awario vs eClincher | TrustRadius

What users are saying about

Score 8.5 out of 10

Based on 6 reviews and ratings

Score 6.3 out of 10

Based on 15 reviews and ratings

Feature Set Ratings

Listening/monitoring

Awario

Feature Set Not Supported

N/A

6.8

eClincher

68%

eClincher ranks higher in 3/3 features

Boolean keyword searches

N/A

0 Ratings

7.0

70%

4 Ratings

Filtering out noise/spam

N/A

0 Ratings

7.0

70%

4 Ratings

Broad channel coverage

N/A

0 Ratings

6.3

63%

5 Ratings

Publishing

Awario

Feature Set Not Supported

N/A

6.3

eClincher

63%

eClincher ranks higher in 4/4 features

Content planning and scheduling

N/A

0 Ratings

8.5

85%

6 Ratings

Audience targeting

N/A

0 Ratings

1.0

10%

3 Ratings

Content optimization

N/A

0 Ratings

9.0

90%

4 Ratings

Workflow management

N/A

0 Ratings

6.9

69%

6 Ratings

Engagement

Awario

Feature Set Not Supported

N/A

6.3

eClincher

63%

eClincher ranks higher in 3/3 features

Automated routing and prioritization

N/A

0 Ratings

7.0

70%

5 Ratings

Customer interaction histories

N/A

0 Ratings

4.8

48%

3 Ratings

Bulk actions

N/A

0 Ratings

7.0

70%

5 Ratings

Marketing

Awario

Feature Set Not Supported

N/A

2.0

eClincher

20%

eClincher ranks higher in 2/2 features

Lead generation

N/A

0 Ratings

1.0

10%

1 Rating

Content marketing

N/A

0 Ratings

3.1

31%

3 Ratings

Channel coverage/integration

Awario

Feature Set Not Supported

N/A

7.0

eClincher

70%

eClincher ranks higher in 7/7 features

Twitter

N/A

0 Ratings

7.0

70%

5 Ratings

Facebook

N/A

0 Ratings

8.5

85%

6 Ratings

N/A

0 Ratings

6.9

69%

5 Ratings

Google+

N/A

0 Ratings

9.9

99%

3 Ratings

Instagram

N/A

0 Ratings

8.0

80%

5 Ratings

N/A

0 Ratings

8.0

80%

3 Ratings

YouTube

N/A

0 Ratings

1.0

10%

3 Ratings

Reporting/analytics

Awario

Feature Set Not Supported

N/A

5.4

eClincher

54%

eClincher ranks higher in 2/2 features

Campaign success analytics

N/A

0 Ratings

5.4

54%

5 Ratings

Real-time tracking

N/A

0 Ratings

5.4

54%

6 Ratings

Account management

Awario

Feature Set Not Supported

N/A

5.8

eClincher

58%

eClincher ranks higher in 2/2 features

Role-based user permissions & privileges

N/A

0 Ratings

8.5

85%

6 Ratings

Mobile access

N/A

0 Ratings

3.1

31%

6 Ratings

Attribute Ratings

Awario is rated higher in 2 areas: Likelihood to Recommend, Support Rating

Awario

94%

2 Ratings

2.9

eClincher

29%

6 Ratings

Awario

N/A

0 Ratings

10.0

eClincher

100%

1 Rating

Awario

N/A

0 Ratings

1.0

eClincher

10%

2 Ratings

Awario

89%

4 Ratings

1.0

eClincher

10%

1 Rating

Awario

N/A

0 Ratings

8.0

eClincher

80%

2 Ratings

Pros

Monitor brand mentions & keywords across a number of platforms (Twitter, Facebook, Instagram, YouTube, Reddit, and blogs/websites).
Advanced filtering by date range, country, negative keywords, domains, and more.

Read full review

Drew Harrison

Lead Programmer

Kingmaker SoftwareMarketing & Advertising, 1-10 employees

View all 2 answers on this topic

eClincher supports nearly every social network and connects to a large number of sources (blogs, bit.ly, Google Analytics, Google My Business). This makes workflow tremendously easy.
Posting Groups. At higher levels of service, eClincher allows you to set-up individual brand accounts. My agency isn't at that level, so we utilize eClincher's posting groups to make 1-click groups that post to all of the profiles for each client. This allows us to quickly post a cohesive message across all channels.
Workflow management: eClincher adds plenty of additional tools to make your workflow fast. Connections to free stock photo services make it easy to add generic pictures to your content. Google Analytics and bit.ly can keep track of statistics and measure success. The Inbox allows you to handle all your clients' accounts from one screen (including comments, messages, reviews, and more). The Feeds and Influencers tabs allow you to understand your market and what's being said. Altogether, eClincher makes a 1-app solution for Social Media Management.

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Scott Walker

Director of Digital Marketing

407 MarketingMarketing and Advertising, 1-10 employees

View all 6 answers on this topic

Cons

A better onboarding process would've gotten me hooked earlier
Better ongoing training and support, perhaps a certification process, would make this easier to customize for niche use cases.
Using advanced functionality would be easier with more hand-holding

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Maddy Osman

SEO Content Strategist

Madeline OsmanMarketing & Advertising, 1-10 employees

View all 2 answers on this topic

It's not very visually appealing, but this is not a dealbreaker.
The reporting features could definitely use some work. I still get more value from the native SNS pages, but this is quickly changing. They removed the "export to CSV" functionality, but they plan to reintroduce it soon. As mentioned previously, they really respond to criticism well and update the tool constantly.
The inbox could use some work. I don't like being directed offsite to view certain comments deemed "requests for further info" when they could just easily display them there.

Read full review

Verified User

Employee in Marketing

Computer Games Company, 1-10 employees

View all 6 answers on this topic

Pricing Details

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

Starting Price

$39 per month

Awario Editions & Modules

Edition

Starter	$39.00¹
Pro	$119.00¹
Enterprise	$399.00¹
Custom	Contact us

per month
none

Additional Pricing Details

—

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

Starting Price

$49

eClincher Editions & Modules

Edition

Basic	$49.00
Premier	$99.00
Agency	$199.00
Enterprise	$599.00

none

Additional Pricing Details

—

Likelihood to Renew

No score

No answers yet

No answers on this topic

eClincher 10.0

Based on 1 answer

Unless the price of eClincher moves to a point where it is too much to justify, I don't see any reason why we wouldn't continue to use eClincher for our agency. The value at this price-point is unbelievable and we'd be foolish to move to a pricier program purely for the sake of slicker graphics or UI. eClinchers pricing is fantastic, and is only matched by its functionality—it matches or beats any of the major Social Media Manager SaaS programs out there for a fraction of the cost. This tool is great for growing agencies, but would also be useful for any marketing department or large agency that wants to streamline their social media workflow.

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Scott Walker

Director of Digital Marketing

407 MarketingMarketing and Advertising, 1-10 employees

View all 1 answers on this topic

Usability

No score

No answers yet

No answers on this topic

eClincher 1.0

Based on 2 answers

Its usability was good until they changed their plans and stopped their LTD program for its early adopters who helped raise the tool by giving it positive reviews. I don't think eClincher is ethical in any sense based on the recent actions.

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Marcos Ruvalcaba

Founder

Media BisonMarketing & Advertising, 1-10 employees

View all 2 answers on this topic

Support Rating

Awario 8.9

Based on 4 answers

I haven't had any actual issues with Awario, but the few times I have had questions the live chat agents were extremely helpful and quick to respond. They were polite, courteous, and patient when explaining different settings and/or pointing me to articles in the help center/knowledge base. I couldn't have asked for a better experience when it came to getting the help and answers I was looking for.

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Drew Harrison

Lead Programmer

Kingmaker SoftwareMarketing & Advertising, 1-10 employees

View all 4 answers on this topic

eClincher 1.0

Based on 1 answer

[In my experience,] due to the fact that they did a bait and switch on their plans and blamed AppSumo for the lifetime program ending is simply wrong. [I believe that] it's unethical to get support and reviews from their early adopters then take the plan away later.

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Marcos Ruvalcaba

Founder

Media BisonMarketing & Advertising, 1-10 employees

View all 1 answers on this topic

Implementation Rating

No score

No answers yet

No answers on this topic

eClincher 8.0

Based on 2 answers

Be patient. eClincher isn't perfect and has some software issues. These issues will be exacerbated if you get frustrated or have a slow connection. If something "breaks" or locks up, just refresh the page and re-do that step. It may take your team a couple weeks to get use to using the new system. Once they've gotten the hang of it, I'm sure they'll love the amount of time they save. I'd recommend taking your time with the set-up. Though there aren't a lot of steps to get everything squared away, you can break the process into small chunks to make sure you're managing your time. To just hook-up all the social accounts, it may only take an hour or so. But, if you want to set-up all the extra tools (such as user accounts, listening feeds, posting groups, schedules, etc.) it'll take longer. I think it took around a day to set-up completely, but your mileage my vary.

Read full review

Scott Walker

Director of Digital Marketing

407 MarketingMarketing and Advertising, 1-10 employees

View all 2 answers on this topic

Alternatives Considered

There are a lot of excellent options, but Awario has it all. I also originally got it as a lifetime deal, so I don't have to worry about paying for it ongoing.

Read full review

Maddy Osman

SEO Content Strategist

Madeline OsmanMarketing & Advertising, 1-10 employees

View all 2 answers on this topic

There are loads of social scheduling tools out there. I was using Buffer but then found it was limited in terms of listening and reporting so I started to look at a more professional software. I tried Hootsuite but hated the interface, way too busy with the primary focus being on feeds rather than scheduling. Sprout Social I found clunky and hard to use. eClincher was recommended to me by a friend. I think the interface (desktop and mobile) is easy to use but what sets it apart is its support - the live chat is brilliant.

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Adeline Garman BA (Hons) DipM MCIM

Founder and Managing Director

Social OverloadMarketing and Advertising, 1-10 employees

View all 6 answers on this topic

Return on Investment

I've been able to find a handful of negative mentions about my brand that wound up being a misunderstanding - by responding to these complaints I was able to clear up misunderstandings, which helped retain customers and bring on new ones - it's hard to calculate exact ROI, but it's definitely been in the positive.

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Drew Harrison

Lead Programmer

Kingmaker SoftwareMarketing & Advertising, 1-10 employees

View all 2 answers on this topic

Makes it much easier to manage our social publishing
Makes it much easier to manage our social engagement
Makes it much easier to manage our social reporting

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Dave Bloom

Marketing Manager

Underberg & Kessler LLPLaw Practice, 51-200 employees

View all 6 answers on this topic

Screenshots

See All (4) Awario Screenshots

See All (5) eClincher Screenshots

Awario

eClincher

Awario

eClincher

Boolean keyword searches

Filtering out noise/spam

Broad channel coverage

Awario

eClincher

Content planning and scheduling

Audience targeting

Content optimization

Workflow management

Awario

eClincher

Automated routing and prioritization

Customer interaction histories

Bulk actions

Awario

eClincher

Lead generation

Content marketing

Awario

eClincher

Twitter

Facebook

LinkedIn

Google+

Instagram

Pinterest

YouTube

Awario

eClincher

Campaign success analytics

Real-time tracking

Awario

eClincher

Role-based user permissions & privileges

Mobile access

Awario

eClincher

Awario

eClincher

Awario

eClincher

Awario

eClincher

Awario

eClincher

Likelihood to Recommend

Awario

eClincher

Pros

Awario

eClincher

Cons

Awario

eClincher

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Starting Price

Awario Editions & Modules

Edition

Additional Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Starting Price

eClincher Editions & Modules

Edition

Additional Pricing Details

Likelihood to Renew

Awario

eClincher