6 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.5 out of 100
Based on 6 reviews and ratings
15 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 6.3 out of 100
Based on 15 reviews and ratings
Feature Set Ratings
Listening/monitoring
Awario
Feature Set Not Supported
N/A
6.8
eClincher
68%
eClincher ranks higher in 3/3 features
eClincher ranks higher in 3/3 features
Boolean keyword searches
N/A
0 Ratings
7.0
70%
4 Ratings
Filtering out noise/spam
N/A
0 Ratings
7.0
70%
4 Ratings
Broad channel coverage
N/A
0 Ratings
6.3
63%
5 Ratings
Publishing
Awario
Feature Set Not Supported
N/A
6.3
eClincher
63%
eClincher ranks higher in 4/4 features
eClincher ranks higher in 4/4 features
Content planning and scheduling
N/A
0 Ratings
8.5
85%
6 Ratings
Audience targeting
N/A
0 Ratings
1.0
10%
3 Ratings
Content optimization
N/A
0 Ratings
9.0
90%
4 Ratings
Workflow management
N/A
0 Ratings
6.9
69%
6 Ratings
Engagement
Awario
Feature Set Not Supported
N/A
6.3
eClincher
63%
eClincher ranks higher in 3/3 features
eClincher ranks higher in 3/3 features
Automated routing and prioritization
N/A
0 Ratings
7.0
70%
5 Ratings
Customer interaction histories
N/A
0 Ratings
4.8
48%
3 Ratings
Bulk actions
N/A
0 Ratings
7.0
70%
5 Ratings
Marketing
Awario
Feature Set Not Supported
N/A
2.0
eClincher
20%
eClincher ranks higher in 2/2 features
eClincher ranks higher in 2/2 features
Lead generation
N/A
0 Ratings
1.0
10%
1 Rating
Content marketing
N/A
0 Ratings
3.1
31%
3 Ratings
Channel coverage/integration
Awario
Feature Set Not Supported
N/A
7.0
eClincher
70%
eClincher ranks higher in 7/7 features
eClincher ranks higher in 7/7 features
N/A
0 Ratings
7.0
70%
5 Ratings
N/A
0 Ratings
8.5
85%
6 Ratings
N/A
0 Ratings
6.9
69%
5 Ratings
Google+
N/A
0 Ratings
9.9
99%
3 Ratings
N/A
0 Ratings
8.0
80%
5 Ratings
N/A
0 Ratings
8.0
80%
3 Ratings
YouTube
N/A
0 Ratings
1.0
10%
3 Ratings
Reporting/analytics
Awario
Feature Set Not Supported
N/A
5.4
eClincher
54%
eClincher ranks higher in 2/2 features
eClincher ranks higher in 2/2 features
Campaign success analytics
N/A
0 Ratings
5.4
54%
5 Ratings
Real-time tracking
N/A
0 Ratings
5.4
54%
6 Ratings
Account management
Awario
Feature Set Not Supported
N/A
5.8
eClincher
58%
eClincher ranks higher in 2/2 features
eClincher ranks higher in 2/2 features
Role-based user permissions & privileges
N/A
0 Ratings
8.5
85%
6 Ratings
Mobile access
N/A
0 Ratings
3.1
31%
6 Ratings
Attribute Ratings
- Awario is rated higher in 2 areas: Likelihood to Recommend, Support Rating
Likelihood to Recommend
9.4
Awario
94%
2 Ratings
2.9
eClincher
29%
6 Ratings
Likelihood to Renew
Awario
N/A
0 Ratings
10.0
eClincher
100%
1 Rating
Usability
Awario
N/A
0 Ratings
1.0
eClincher
10%
2 Ratings
Support Rating
8.9
Awario
89%
4 Ratings
1.0
eClincher
10%
1 Rating
Implementation Rating
Awario
N/A
0 Ratings
8.0
eClincher
80%
2 Ratings
Likelihood to Recommend
Awario
Awario is incredible for finding just about any odd brand mention online. It even picks up brand mentions on spammy spun content sites. I use it daily for keeping track of everything that's going on with the brands I manage.
SEO Content Strategist
Madeline OsmanMarketing & Advertising, 1-10 employees
eClincher
Best suited for a marketer that cares about reports, needs a social media management platform and doesn't want to pay more for a more aesthetically pleasing version of a platform with the same or less functionality, such as Hootsuite or Sprout Social. For a social media marketer that wants to automate some of their postings, the queues feature is great for this functionality.Not best suited for beginners to social media, as their platform is best utilized with someone familiar with the industry that knows what they are doing. Their chat support team is very good though, but this type of individual might find themselves spending a lot of time on the platform.
Marketing Manager
Underberg & Kessler LLPLaw Practice, 51-200 employees
Pros
Awario
- Monitor brand mentions & keywords across a number of platforms (Twitter, Facebook, Instagram, YouTube, Reddit, and blogs/websites).
- Advanced filtering by date range, country, negative keywords, domains, and more.
Lead Programmer
Kingmaker SoftwareMarketing & Advertising, 1-10 employees
eClincher
- eClincher supports nearly every social network and connects to a large number of sources (blogs, bit.ly, Google Analytics, Google My Business). This makes workflow tremendously easy.
- Posting Groups. At higher levels of service, eClincher allows you to set-up individual brand accounts. My agency isn't at that level, so we utilize eClincher's posting groups to make 1-click groups that post to all of the profiles for each client. This allows us to quickly post a cohesive message across all channels.
- Workflow management: eClincher adds plenty of additional tools to make your workflow fast. Connections to free stock photo services make it easy to add generic pictures to your content. Google Analytics and bit.ly can keep track of statistics and measure success. The Inbox allows you to handle all your clients' accounts from one screen (including comments, messages, reviews, and more). The Feeds and Influencers tabs allow you to understand your market and what's being said. Altogether, eClincher makes a 1-app solution for Social Media Management.
Director of Digital Marketing
407 MarketingMarketing and Advertising, 1-10 employees
Cons
Awario
- A better onboarding process would've gotten me hooked earlier
- Better ongoing training and support, perhaps a certification process, would make this easier to customize for niche use cases.
- Using advanced functionality would be easier with more hand-holding
SEO Content Strategist
Madeline OsmanMarketing & Advertising, 1-10 employees
eClincher
- It's not very visually appealing, but this is not a dealbreaker.
- The reporting features could definitely use some work. I still get more value from the native SNS pages, but this is quickly changing. They removed the "export to CSV" functionality, but they plan to reintroduce it soon. As mentioned previously, they really respond to criticism well and update the tool constantly.
- The inbox could use some work. I don't like being directed offsite to view certain comments deemed "requests for further info" when they could just easily display them there.

Verified User
Employee in Marketing
Computer Games Company, 1-10 employeesPricing Details
Awario
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$39 per month
Awario Editions & Modules
Edition
Starter | $39.001 |
---|---|
Pro | $119.001 |
Enterprise | $399.001 |
Custom | Contact us |
- per month
- none
Additional Pricing Details
—eClincher
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$49
eClincher Editions & Modules
Edition
Basic | $49.00 |
---|---|
Premier | $99.00 |
Agency | $199.00 |
Enterprise | $599.00 |
- none
Additional Pricing Details
—Likelihood to Renew
Awario
No score
No answers yet
No answers on this topic
eClincher
eClincher 10.0
Based on 1 answer
Unless the price of eClincher moves to a point where it is too much to justify, I don't see any reason why we wouldn't continue to use eClincher for our agency. The value at this price-point is unbelievable and we'd be foolish to move to a pricier program purely for the sake of slicker graphics or UI. eClinchers pricing is fantastic, and is only matched by its functionality—it matches or beats any of the major Social Media Manager SaaS programs out there for a fraction of the cost. This tool is great for growing agencies, but would also be useful for any marketing department or large agency that wants to streamline their social media workflow.
Director of Digital Marketing
407 MarketingMarketing and Advertising, 1-10 employees
Usability
Awario
No score
No answers yet
No answers on this topic
eClincher
eClincher 1.0
Based on 2 answers
Its usability was good until they changed their plans and stopped their LTD program for its early adopters who helped raise the tool by giving it positive reviews. I don't think eClincher is ethical in any sense based on the recent actions.
Founder
Media BisonMarketing & Advertising, 1-10 employees
Support Rating
Awario
Awario 8.9
Based on 4 answers
I haven't had any actual issues with Awario, but the few times I have had questions the live chat agents were extremely helpful and quick to respond. They were polite, courteous, and patient when explaining different settings and/or pointing me to articles in the help center/knowledge base. I couldn't have asked for a better experience when it came to getting the help and answers I was looking for.
Lead Programmer
Kingmaker SoftwareMarketing & Advertising, 1-10 employees
eClincher
eClincher 1.0
Based on 1 answer
[In my experience,] due to the fact that they did a bait and switch on their plans and blamed AppSumo for the lifetime program ending is simply wrong. [I believe that] it's unethical to get support and reviews from their early adopters then take the plan away later.
Founder
Media BisonMarketing & Advertising, 1-10 employees
Implementation Rating
Awario
No score
No answers yet
No answers on this topic
eClincher
eClincher 8.0
Based on 2 answers
Be patient. eClincher isn't perfect and has some software issues. These issues will be exacerbated if you get frustrated or have a slow connection. If something "breaks" or locks up, just refresh the page and re-do that step. It may take your team a couple weeks to get use to using the new system. Once they've gotten the hang of it, I'm sure they'll love the amount of time they save. I'd recommend taking your time with the set-up. Though there aren't a lot of steps to get everything squared away, you can break the process into small chunks to make sure you're managing your time. To just hook-up all the social accounts, it may only take an hour or so. But, if you want to set-up all the extra tools (such as user accounts, listening feeds, posting groups, schedules, etc.) it'll take longer. I think it took around a day to set-up completely, but your mileage my vary.
Director of Digital Marketing
407 MarketingMarketing and Advertising, 1-10 employees
Alternatives Considered
Awario
There are a lot of excellent options, but Awario has it all. I also originally got it as a lifetime deal, so I don't have to worry about paying for it ongoing.
SEO Content Strategist
Madeline OsmanMarketing & Advertising, 1-10 employees
eClincher
There are loads of social scheduling tools out there. I was using Buffer but then found it was limited in terms of listening and reporting so I started to look at a more professional software. I tried Hootsuite but hated the interface, way too busy with the primary focus being on feeds rather than scheduling. Sprout Social I found clunky and hard to use. eClincher was recommended to me by a friend. I think the interface (desktop and mobile) is easy to use but what sets it apart is its support - the live chat is brilliant.
Founder and Managing Director
Social OverloadMarketing and Advertising, 1-10 employees
Return on Investment
Awario
- I've been able to find a handful of negative mentions about my brand that wound up being a misunderstanding - by responding to these complaints I was able to clear up misunderstandings, which helped retain customers and bring on new ones - it's hard to calculate exact ROI, but it's definitely been in the positive.
Lead Programmer
Kingmaker SoftwareMarketing & Advertising, 1-10 employees
eClincher
- Makes it much easier to manage our social publishing
- Makes it much easier to manage our social engagement
- Makes it much easier to manage our social reporting
Marketing Manager
Underberg & Kessler LLPLaw Practice, 51-200 employees