What users are saying about
6 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.5 out of 100
Based on 6 reviews and ratings
1 Rating
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 7 out of 100
Based on 1 reviews and ratings
Attribute Ratings
- Awario is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend
9.4
Awario
94%
2 Ratings

7.0
General Sentiment
70%
1 Rating
Likelihood to Renew
Awario
N/A
0 Ratings

8.0
General Sentiment
80%
1 Rating
Support Rating
8.9
Awario
89%
4 Ratings

General Sentiment
N/A
0 Ratings
Likelihood to Recommend
Awario
Awario is incredible for finding just about any odd brand mention online. It even picks up brand mentions on spammy spun content sites. I use it daily for keeping track of everything that's going on with the brands I manage.
SEO Content Strategist
Madeline OsmanMarketing & Advertising, 1-10 employees
General Sentiment
Determine what your research question or customer relations needs are to pick a tool that is a good match.
Research Analyst III
Optimal Solutions Group11-50 employees
Pros
Awario
- Monitor brand mentions & keywords across a number of platforms (Twitter, Facebook, Instagram, YouTube, Reddit, and blogs/websites).
- Advanced filtering by date range, country, negative keywords, domains, and more.
Lead Programmer
Kingmaker SoftwareMarketing & Advertising, 1-10 employees
General Sentiment
- Using volume and association metrics to assess and predict trends and emerging topics
- Use the articles metric to drill down into specific posts, such as tweets, Facebook, blog comments, news articles
- General Sentiment has the ability to access password protected sites to access information that may not normally show up in standard internet searches
Research Analyst III
Optimal Solutions Group11-50 employees
Cons
Awario
- A better onboarding process would've gotten me hooked earlier
- Better ongoing training and support, perhaps a certification process, would make this easier to customize for niche use cases.
- Using advanced functionality would be easier with more hand-holding
SEO Content Strategist
Madeline OsmanMarketing & Advertising, 1-10 employees
General Sentiment
- The application does take time to start gathering data on a specific topic. As such, its important to include as many keyword search topics as possible, and also be sure to refine them as you gather data.
- The user interface isn't particularly intuitive, there is some work that could be done to streamline its use.
Research Analyst III
Optimal Solutions Group11-50 employees
Pricing Details
Awario
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$39 per month
Awario Editions & Modules
Edition
Starter | $39.001 |
---|---|
Pro | $119.001 |
Enterprise | $399.001 |
Custom | Contact us |
- per month
- none
Additional Pricing Details
—General Sentiment
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
—Starting Price
—General Sentiment Editions & Modules
—
Additional Pricing Details
—Likelihood to Renew
Awario
No score
No answers yet
No answers on this topic
General Sentiment
General Sentiment 8.0
Based on 1 answer
Social media tools are constantly evolving. I would want to be sure that my research question was complimented by the metrics and options presented by the social media tool. General Sentiment is very useful and innovative and their customer service was excellent. Their sales and customer service team was very helpful in onboarding our staff and being flexible with our needs.
Research Analyst III
Optimal Solutions Group11-50 employees
Support Rating
Awario
Awario 8.9
Based on 4 answers
I haven't had any actual issues with Awario, but the few times I have had questions the live chat agents were extremely helpful and quick to respond. They were polite, courteous, and patient when explaining different settings and/or pointing me to articles in the help center/knowledge base. I couldn't have asked for a better experience when it came to getting the help and answers I was looking for.
Lead Programmer
Kingmaker SoftwareMarketing & Advertising, 1-10 employees
General Sentiment
No score
No answers yet
No answers on this topic
Alternatives Considered
Awario
There are a lot of excellent options, but Awario has it all. I also originally got it as a lifetime deal, so I don't have to worry about paying for it ongoing.
SEO Content Strategist
Madeline OsmanMarketing & Advertising, 1-10 employees
General Sentiment
No answers on this topic
Return on Investment
Awario
- I've been able to find a handful of negative mentions about my brand that wound up being a misunderstanding - by responding to these complaints I was able to clear up misunderstandings, which helped retain customers and bring on new ones - it's hard to calculate exact ROI, but it's definitely been in the positive.
Lead Programmer
Kingmaker SoftwareMarketing & Advertising, 1-10 employees
General Sentiment
- Social media analytics can accelerate the speed with which researchers can investigate a topic of interest, at a lower cost.
- Due to the low barrier to entry (e.g., most social media sites and blogs are free), data collection burden, as traditionally defined, is significantly reduced or eliminated. The absence of direct interactions between researchers and the study population may do more to mitigate sources of bias compared to other more intrusive forms of data collection (i.e., interviews, focus groups).
- Used to to gather unstructured data and feedback from Medicare beneficiaries, caregivers, advocates, and other stakeholders to identify systemic issues that beneficiaries encounter.
Research Analyst III
Optimal Solutions Group11-50 employees