What users are saying about
6 Ratings
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Top Rated
1810 Ratings
6 Ratings
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Score 8.6 out of 100

HubSpot Marketing Hub

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Top Rated
1810 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.5 out of 100

Likelihood to Recommend

Awario

Awario is incredible for finding just about any odd brand mention online. It even picks up brand mentions on spammy spun content sites. I use it daily for keeping track of everything that's going on with the brands I manage.
Maddy Osman | TrustRadius Reviewer

HubSpot Marketing Hub

I've worked with HubSpot [Marketing Hub] for six months and having all of the tools I need to write and edit website pages and blogs, post social media and send out emails is pretty awesome. There's still a lot of marketing and sales tools I don't know how or haven't had to use yet. I'm confident when I do need additional resources, HubSpot will probably have them. I'll learn to use them intuitively or easily find some training.
Joelyn Brickner | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Awario
HubSpot Marketing Hub
8.7
WYSIWYG email editor
Awario
HubSpot Marketing Hub
8.5
Dynamic content
Awario
HubSpot Marketing Hub
8.4
Ability to test dynamic content
Awario
HubSpot Marketing Hub
8.2
Landing pages
Awario
HubSpot Marketing Hub
9.0
A/B testing
Awario
HubSpot Marketing Hub
8.4
Mobile optimization
Awario
HubSpot Marketing Hub
8.8
Email deliverability reporting
Awario
HubSpot Marketing Hub
8.9
List management
Awario
HubSpot Marketing Hub
9.0
Triggered drip sequences
Awario
HubSpot Marketing Hub
9.0

Lead Management

Awario
HubSpot Marketing Hub
8.6
Lead nurturing
Awario
HubSpot Marketing Hub
8.9
Lead scoring and grading
Awario
HubSpot Marketing Hub
8.5
Data quality management
Awario
HubSpot Marketing Hub
8.7
Automated sales alerts and tasks
Awario
HubSpot Marketing Hub
8.6

Campaign Management

Awario
HubSpot Marketing Hub
8.8
Calendaring
Awario
HubSpot Marketing Hub
8.5
Event/webinar marketing
Awario
HubSpot Marketing Hub
9.1

Social Media Marketing

Awario
HubSpot Marketing Hub
8.8
Social sharing and campaigns
Awario
HubSpot Marketing Hub
8.8
Social profile integration
Awario
HubSpot Marketing Hub
8.8

Reporting & Analytics

Awario
HubSpot Marketing Hub
8.7
Dashboards
Awario
HubSpot Marketing Hub
8.8
Standard reports
Awario
HubSpot Marketing Hub
8.7
Custom reports
Awario
HubSpot Marketing Hub
8.5

Platform & Infrastructure

Awario
HubSpot Marketing Hub
8.4
API
Awario
HubSpot Marketing Hub
8.4
Role-based workflow & approvals
Awario
HubSpot Marketing Hub
8.6
Customizability
Awario
HubSpot Marketing Hub
8.7
Integration with Salesforce.com
Awario
HubSpot Marketing Hub
8.7
Integration with Microsoft Dynamics CRM
Awario
HubSpot Marketing Hub
7.9
Integration with SugarCRM
Awario
HubSpot Marketing Hub
7.9

Pros

Awario

  • Monitor brand mentions & keywords across a number of platforms (Twitter, Facebook, Instagram, YouTube, Reddit, and blogs/websites).
  • Advanced filtering by date range, country, negative keywords, domains, and more.
Drew Harrison | TrustRadius Reviewer

HubSpot Marketing Hub

  • Social media scheduling. A comprehensive and easy to use social calendar allows you to easily schedule posts and get an over arching view of social activities for the month and beyond.
  • Email marketing. The templates provided allow me to easily create, beautiful professional emails.
  • Landing pages and forms. I can easily track submissions with the forms and the templates provided for a landing page ease a major pain point.
Tory Robinson | TrustRadius Reviewer

Cons

Awario

  • A better onboarding process would've gotten me hooked earlier
  • Better ongoing training and support, perhaps a certification process, would make this easier to customize for niche use cases.
  • Using advanced functionality would be easier with more hand-holding
Maddy Osman | TrustRadius Reviewer

HubSpot Marketing Hub

  • It is less about HubSpot as a platform and more about the app, but I wish they were able to bring a bit more functionality to the app such as being able to schedule posts. It would make trade shows much easier.
  • I wish the template designs were easier to make changes to because without CSS knowledge they can be complex to adjust. Many other sites have more user-friendly designs and this one is very rigid and sometimes hard to adjust.
  • While I love HubSpot Academy, I wish it listed out your current courses versus having to search for them. It would help remind me which ones I need to finish.
Heather Robinette, MBA | TrustRadius Reviewer

Likelihood to Renew

Awario

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 10.0
Based on 371 answers
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Arun C Devan | TrustRadius Reviewer

Usability

Awario

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 8.0
Based on 105 answers
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
Lauren Camacci | TrustRadius Reviewer

Reliability and Availability

Awario

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 50 answers
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
Joe Rando | TrustRadius Reviewer

Performance

Awario

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 8.9
Based on 34 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts | TrustRadius Reviewer

Support Rating

Awario

Awario 8.9
Based on 4 answers
I haven't had any actual issues with Awario, but the few times I have had questions the live chat agents were extremely helpful and quick to respond. They were polite, courteous, and patient when explaining different settings and/or pointing me to articles in the help center/knowledge base. I couldn't have asked for a better experience when it came to getting the help and answers I was looking for.
Drew Harrison | TrustRadius Reviewer

HubSpot Marketing Hub

HubSpot Marketing Hub 8.6
Based on 169 answers
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
David Pye | TrustRadius Reviewer

In-Person Training

Awario

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts | TrustRadius Reviewer

Online Training

Awario

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 26 answers
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
Tom Smith | TrustRadius Reviewer

Implementation Rating

Awario

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 7.3
Based on 98 answers
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Andrew Driscoll | TrustRadius Reviewer

Alternatives Considered

Awario

There are a lot of excellent options, but Awario has it all. I also originally got it as a lifetime deal, so I don't have to worry about paying for it ongoing.
Maddy Osman | TrustRadius Reviewer

HubSpot Marketing Hub

Salesforce and NetSuite are both great software however I believe HubSpot stacks up against them quite well. HubSpot has all of the same features when it comes to Sales Reporting, Dashboards, Follow up tasks, Note Taking, etc as the others. I would say Salesforce is more integrated, it has a lot of other features that can be used outside of sales. HubSpot can be used outside of sales as well such as marketing and customer service but not like Salesforce. NetSuite is great as well but HubSpot has been easier to navigate, train on, and use.
Meredith Mackay | TrustRadius Reviewer

Scalability

Awario

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 7.3
Based on 7 answers
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
Jessica McCann | TrustRadius Reviewer

Return on Investment

Awario

  • I've been able to find a handful of negative mentions about my brand that wound up being a misunderstanding - by responding to these complaints I was able to clear up misunderstandings, which helped retain customers and bring on new ones - it's hard to calculate exact ROI, but it's definitely been in the positive.
Drew Harrison | TrustRadius Reviewer

HubSpot Marketing Hub

  • Since implementing HubSpot, we have had a 60% increase in net new opportunity generation.
  • We have logged three record-breaking sales quarters.
  • Our sales team is now using HubSpot Sales Pro to streamline prospecting, close more deals faster, and get more qualified leads into our FlyWheel.
Romy Ribitzky | TrustRadius Reviewer

Screenshots

Pricing Details

Awario

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Awario Editions & Modules

Edition
Starter$29.001
Pro$89.001
Enterprise$299.001
CustomContact us
  1. per month
Additional Pricing Details

HubSpot Marketing Hub

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

HubSpot Marketing Hub Editions & Modules

Edition
Pro$8901
Enterprise$3,2002
Starter$503
Free$04
  1. per month (includes 2,000 contacts)
  2. per month (includes 10,000 contacts)
  3. per month (includes 1,000 contacts)
  4. per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Awario
9.5
HubSpot Marketing Hub
9.0

Likelihood to Renew

Awario
HubSpot Marketing Hub
10.0

Usability

Awario
HubSpot Marketing Hub
8.0

Reliability and Availability

Awario
HubSpot Marketing Hub
9.1

Performance

Awario
HubSpot Marketing Hub
8.9

Support Rating

Awario
8.9
HubSpot Marketing Hub
8.6

In-Person Training

Awario
HubSpot Marketing Hub
9.1

Online Training

Awario
HubSpot Marketing Hub
9.1

Implementation Rating

Awario
HubSpot Marketing Hub
7.3

Scalability

Awario
HubSpot Marketing Hub
7.3

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