Awario vs. Social Mention

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Awario
Score 8.7 out of 10
Mid-Size Companies (51-1,000 employees)
Awario is a social media and web monitoring tool that businesses use to track mentions of their brand, competitors, industry, or anything else online. Awario is primarily used for reputation management, social customer service, influencer marketing, competitor analysis, market research, and social selling. While presented as an affordable tool, Awario also offers Enterprise-level capabilities, and includes sentiment analysis, mention maps, an influencers report, a Boolean search mode, and…
$39
per month
Social Mention
Score 8.2 out of 10
N/A
Social Mention is a free tool which is a kind of Google search for the social web. It provides basic search and alerts across a very broad variety of social channels.N/A
Pricing
AwarioSocial Mention
Editions & Modules
Starter
$39.00
per month
Pro
$119.00
per month
Enterprise
$399.00
per month
Custom
Contact us
No answers on this topic
Offerings
Pricing Offerings
AwarioSocial Mention
Free Trial
YesNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Best Alternatives
AwarioSocial Mention
Small Businesses
Mention
Mention
Score 9.4 out of 10
Simplify360
Simplify360
Score 7.8 out of 10
Medium-sized Companies
Mention
Mention
Score 9.4 out of 10
Mention
Mention
Score 9.4 out of 10
Enterprises
Meltwater
Meltwater
Score 6.6 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AwarioSocial Mention
Likelihood to Recommend
9.4
(2 ratings)
8.0
(8 ratings)
Likelihood to Renew
-
(0 ratings)
8.0
(5 ratings)
Support Rating
8.9
(2 ratings)
-
(0 ratings)
Implementation Rating
-
(0 ratings)
7.0
(1 ratings)
User Testimonials
AwarioSocial Mention
Likelihood to Recommend
Awario
Awario is incredible for finding just about any odd brand mention online. It even picks up brand mentions on spammy spun content sites. I use it daily for keeping track of everything that's going on with the brands I manage.
Read full review
Social Mention
Social Mention is a great tool for monitoring social media. This Tool can also be used to search specifically taking the keywords in the blogs, comments, news etc. It offers a third party API for users. It can be used to send email to clients of their brand performance data. This tool can indicate if your mentions are angry, happy or neutral but the data can't be reliable.
Read full review
Pros
Awario
  • Monitor brand mentions & keywords across a number of platforms (Twitter, Facebook, Instagram, YouTube, Reddit, and blogs/websites).
  • Advanced filtering by date range, country, negative keywords, domains, and more.
Read full review
Social Mention
  • Can predict future response from today's number.
  • Let's you judge which types of campaigns to run.
  • Has a very well managed dashboard of results.
Read full review
Cons
Awario
  • A better onboarding process would've gotten me hooked earlier
  • Better ongoing training and support, perhaps a certification process, would make this easier to customize for niche use cases.
  • Using advanced functionality would be easier with more hand-holding
Read full review
Social Mention
  • Under the "Free" dashboard you are limited to only receiving weekly results.
  • Can't negate those tags which contain my tags.
  • Lots of tweets missing, no noise filtering. Sometimes we get very old contents which are not needed.
Read full review
Likelihood to Renew
Awario
No answers on this topic
Social Mention
I love that Social Mention is so easy to use. It does not take a long time to learn how to navigate the site when you need information quickly. I don't use it as much in my new job, but I recommend it for basic monitoring and when you need social media information right away
Read full review
Support Rating
Awario
I haven't had any actual issues with Awario, but the few times I have had questions the live chat agents were extremely helpful and quick to respond. They were polite, courteous, and patient when explaining different settings and/or pointing me to articles in the help center/knowledge base. I couldn't have asked for a better experience when it came to getting the help and answers I was looking for.
Read full review
Social Mention
No answers on this topic
Implementation Rating
Awario
No answers on this topic
Social Mention
It doesn't work as well since we changed our name. We used to have a very unique twitter handle etc. so it was easier for social mention to find us. For folks who have unique names it's excellent if you don't it may not be that helpful.
Read full review
Alternatives Considered
Awario
There are a lot of excellent options, but Awario has it all. I also originally got it as a lifetime deal, so I don't have to worry about paying for it ongoing.
Read full review
Social Mention
Social Mention streamed everything together, calculated my sentiment for me, allows me to filter what results I am personally looking for, extract my RSS feed and navigate to one of the channels of buzz.
Read full review
Return on Investment
Awario
  • I've been able to find a handful of negative mentions about my brand that wound up being a misunderstanding - by responding to these complaints I was able to clear up misunderstandings, which helped retain customers and bring on new ones - it's hard to calculate exact ROI, but it's definitely been in the positive.
Read full review
Social Mention
  • The paid-version actually had a negative ROI for us as it would sometimes feed us topically inappropriate articles and didn't allow us to filter by source so as to eliminate inappropriate blogs and inappropriate news sources (like highly politically partisan ones).
Read full review
ScreenShots

Awario Screenshots

Screenshot of Awario dashboardScreenshot of Email notificationScreenshot of Alert comparisonScreenshot of Mention feed