Awario is a social media and web monitoring tool that businesses use to track mentions of their brand, competitors, industry, or anything else online. Awario is primarily used for reputation management, social customer service, influencer marketing, competitor analysis, market research, and social selling. While presented as an affordable tool, Awario also offers Enterprise-level capabilities, and includes sentiment analysis, mention maps, an influencers report, a Boolean search mode, and…
$39
per month
Visible Intelligence, discontinued
Score 8.4 out of 10
N/A
Visible Intelligence, developed by Visible Technologies and formerly offered under the name Cymfony, was a listening tool with an analytics dashboard. Visible was acquired by Cision, and later discontinued.
Awario is incredible for finding just about any odd brand mention online. It even picks up brand mentions on spammy spun content sites. I use it daily for keeping track of everything that's going on with the brands I manage.
The only time I have trouble recommending Visible is to my clients of specific markets. We work with several McDonald's co-ops and we can't narrow our searches to a specific region for example, to the state of Iowa or Kansas City region.
The way the cloud of related terms, a.k.a "social media differentiating terms", was organized into a chart with the frequency of appearance was extremely helpful. Each term was also a link to other terms that may be related to your research as well, which was insightful.
Visible Intelligence allows you to view the differentiating terms across platforms. This is particularly a useful tool when trying to compare and understand what is being said and where exactly (Blogs, Twitter, Facebook, etc.)
Most of the social media analytical tools allow you to view "sample content". However, and I find this extremely useful in many cases, Visible Intelligence allows you to directly connect with the person that posted the content. Because of such feature more clarification can be accomplished.
Firehose terms. I wish there was a place in setting or somewhere that let us know what firehose terms we currently have. To make it really great it would be nice for it to also show a history of what terms we had in the past with dates and the start dates of current firehose terms. I can't tell you how many times we've had to reach out to our rep to let us know what we currently have in place and when you have multiple users in the agency using the tool, it's near impossible to keep track of when changes were made.
Exports, I wish there was a way to have larger exports. And if you can't, an easier way to break down larger exports. For example, say my timeframe is only 1 day and I have over 20,000 results in that day– there is no way for me to export all of those results by breaking it down because my only options are most recent, most relevant, klout, most confident, most influential, most followers, positive, negative. There's no option to break down 1 day by the first 20,000 then the second 20,000 and so on. Instead I have to then manually break it down by media type and hope each one of those is less than 20,000.
Author influence, I know this algorithm is tricky but at the very least I think it could be better explained within the tool so when clients ask questions we can answer them. It could be nice to have some filtering options with this because several authors get a 99 score and it's not valuable information.
Tagging, when tagging content it is extremely annoying that I can't add new tags in the "select tags" drop down. It takes too much time to go in to where I can add new tags and then go back to where I was.
It'd also be nice to have setting for a stream where only a certain folder or folders of tags display. So when I'm in client x's search the only tags that display are client x's instead of all 5 clients and I have to keep scrolling through to find what I need.
Archive, when you hit archive on a post it does nothing. It stays in your search and ends up in all you charts which skews your data. What I do now is I created an actual tag called "archive" (because if I didn't tag it with that and I exported everything nothing in the excel doc tells me I hit Visible's archive button for that result) I export the search, I remove everything I tagged as "archive" in excel and then I manual make charts. When I hit Visible's "archive" button it should be completely removed and if I made a mistake and I want to un-archive it, there should be a section where I can go and see everything I archived and be able to un-archive it.
I loved the way Visible Intelligence was similar yet different from Radian6. Although I have more experience with Radian6, it still wasn't hard to use and get familiar with Visible Intelligence. I personally liked how easy it was to do your "thing" and conduct your analysis using VI. That is plenty of reason for me to consider re-using it in any project that requires social media analysis.
I haven't had any actual issues with Awario, but the few times I have had questions the live chat agents were extremely helpful and quick to respond. They were polite, courteous, and patient when explaining different settings and/or pointing me to articles in the help center/knowledge base. I couldn't have asked for a better experience when it came to getting the help and answers I was looking for.
There are a lot of excellent options, but Awario has it all. I also originally got it as a lifetime deal, so I don't have to worry about paying for it ongoing.
I've been able to find a handful of negative mentions about my brand that wound up being a misunderstanding - by responding to these complaints I was able to clear up misunderstandings, which helped retain customers and bring on new ones - it's hard to calculate exact ROI, but it's definitely been in the positive.
