Awario vs. Zoho Social

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Awario
Score 10.0 out of 10
Mid-Size Companies (51-1,000 employees)
Awario is a social media and web monitoring tool that businesses use to track mentions of their brand, competitors, industry, or anything else online. Awario is primarily used for reputation management, social customer service, influencer marketing, competitor analysis, market research, and social selling. While presented as an affordable tool, Awario also offers Enterprise-level capabilities, and includes sentiment analysis, mention maps, an influencers report, a Boolean search mode, and…
$39
per month
Zoho Social
Score 9.2 out of 10
N/A
Zoho Social is a comprehensive social media management platform designed for businesses of all sizes and agencies. It is used to schedule and publish posts, manage conversations—including direct messages, comments, and mentions—across multiple platforms, track keywords, competitors, and hashtags, and generate reports from one dashboard. Supported platforms: Meta (Facebook, Instagram, and Threads), Google Business Profile, YouTube, Pinterest, Mastodon, X (formerly Twitter),…
$15
per month
Pricing
AwarioZoho Social
Editions & Modules
Starter
$39.00
per month
Pro
$119.00
per month
Enterprise
$399.00
per month
Custom
Contact us
Free
$0
per month per user
Standard
$15
per month per user
Professional
$40
per month per user
Premium
$65
per month 3 users
Agency
$320
per month 5 users
Agency Plus
$460
per month 5 users
Offerings
Pricing Offerings
AwarioZoho Social
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsAdd Ons Users at $10 / user / month Brands $10 / brand / month Discount available for annual pricing.
More Pricing Information
Community Pulse
AwarioZoho Social
Considered Both Products
Awario

No answer on this topic

Zoho Social
Chose Zoho Social
Zoho free trial with multiple extensions is a game changer. They allow you to get very comfortable without even placing a credit card into their system. Their support is on top form - where others usually take 2-5 days to respond to free accounts, Zoho does it with 24 hours.
Zoh…
Features
AwarioZoho Social
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Awario
-
Ratings
Zoho Social
8.4
392 Ratings
10% above category average
Sentiment analysis00 Ratings8.2280 Ratings
Broad channel coverage00 Ratings8.6386 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Awario
-
Ratings
Zoho Social
8.5
466 Ratings
5% above category average
Content planning and scheduling00 Ratings9.4464 Ratings
Audience targeting00 Ratings8.2330 Ratings
Content optimization00 Ratings8.4385 Ratings
Workflow management00 Ratings7.89 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Awario
-
Ratings
Zoho Social
8.5
380 Ratings
5% above category average
Automated routing and prioritization00 Ratings8.3324 Ratings
Customer interaction histories00 Ratings8.6356 Ratings
Bulk actions00 Ratings8.68 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Awario
-
Ratings
Zoho Social
8.5
332 Ratings
10% above category average
Lead generation00 Ratings8.2249 Ratings
Content marketing00 Ratings8.8323 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Awario
-
Ratings
Zoho Social
9.2
457 Ratings
9% above category average
Twitter00 Ratings9.4408 Ratings
Facebook00 Ratings9.2448 Ratings
LinkedIn00 Ratings9.2402 Ratings
Google+00 Ratings8.9259 Ratings
Instagram00 Ratings9.4379 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Awario
-
Ratings
Zoho Social
8.0
372 Ratings
3% above category average
Campaign success analytics00 Ratings8.3370 Ratings
Real-time tracking00 Ratings7.84 Ratings
Competitor analysis00 Ratings7.8227 Ratings
Account management
Comparison of Account management features of Product A and Product B
Awario
-
Ratings
Zoho Social
9.0
408 Ratings
12% above category average
Role-based user permissions & privileges00 Ratings8.8314 Ratings
Mobile access00 Ratings9.1388 Ratings
Best Alternatives
AwarioZoho Social
Small Businesses
Mention
Mention
Score 9.4 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 9.9 out of 10
Medium-sized Companies
Mention
Mention
Score 9.4 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 9.9 out of 10
Enterprises
Meltwater
Meltwater
Score 7.1 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AwarioZoho Social
Likelihood to Recommend
9.4
(2 ratings)
9.3
(472 ratings)
Likelihood to Renew
-
(0 ratings)
9.9
(13 ratings)
Usability
-
(0 ratings)
9.4
(299 ratings)
Availability
-
(0 ratings)
8.2
(2 ratings)
Performance
-
(0 ratings)
8.2
(3 ratings)
Support Rating
8.9
(2 ratings)
9.3
(220 ratings)
Online Training
-
(0 ratings)
8.2
(1 ratings)
Implementation Rating
-
(0 ratings)
8.4
(5 ratings)
Configurability
-
(0 ratings)
7.3
(2 ratings)
Ease of integration
-
(0 ratings)
3.6
(2 ratings)
Product Scalability
-
(0 ratings)
8.2
(3 ratings)
Vendor post-sale
-
(0 ratings)
8.2
(2 ratings)
Vendor pre-sale
-
(0 ratings)
8.2
(2 ratings)
User Testimonials
AwarioZoho Social
Likelihood to Recommend
Awario
Awario is incredible for finding just about any odd brand mention online. It even picks up brand mentions on spammy spun content sites. I use it daily for keeping track of everything that's going on with the brands I manage.
Read full review
Zoho
We have a few videos to share on our social media accounts: Linked in, facebook, instagram, twitter, youtube, another personal youtube account, and tiktok. First of the videos will be shared now, but the second one should be shared 3 hours later, and the third one 6 hours later. Also, with some text, on each share... You give this job to a personnel and thrust they will be fast enough to login those accounts and share the content almost at the same time, with no mistakes on the texts we use, and you thing you are done, right? It doesn't work that way in real life situations. However, you can share the same text and video to every platform momentarily by clicking a button by Zoho Social. you can also schedule posts to be shared later at a certain time and date. Now, you can concentrate to develop the character and details of your campaign. And, also, now, you have a personnel who can be useful at some other work
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Pros
Awario
  • Monitor brand mentions & keywords across a number of platforms (Twitter, Facebook, Instagram, YouTube, Reddit, and blogs/websites).
  • Advanced filtering by date range, country, negative keywords, domains, and more.
Read full review
Zoho
  • Zoho Social helps us develop posts, and it facilitates the automated publishing, which is vital in sharing the content we want.
  • Besides, Zoho Social is fruitful in customer engagement plan, where the software manages different accounts, and there is free communications throughout.
  • Finally, there is social media evaluation, monitoring, and analytics, and all of them brings to us an inference that is accurate and digital.
Read full review
Cons
Awario
  • A better onboarding process would've gotten me hooked earlier
  • Better ongoing training and support, perhaps a certification process, would make this easier to customize for niche use cases.
  • Using advanced functionality would be easier with more hand-holding
Read full review
Zoho
  • I wanted to use the ability to have Zoho queue the posts, but I wanted to choose the start time of the first post for a few days in the future and I did not find an easy way to set that.
  • I wish there were a box with a cheat sheet of the sizes that each social media platform allows for it's video and pictures in the dialogue box for posting so I can be sure to choose appropriate content.
  • I do think it's a bit expensive, especially for my needs, but I like the ease of use. I will continue to do what I can to get this service discounted until I can no longer afford it.
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Likelihood to Renew
Awario
No answers on this topic
Zoho
Zoho Social is the BEST! I have found the perfect solution to social media marketing! It is extremely affordable and I highly recommend it! Create a post once and post it to 5 or more social media platforms! LOVE IT!! :)
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Usability
Awario
No answers on this topic
Zoho
The reason behind assigning this rating stems from the software's remarkable ability to seamlessly integrate intricate functionalities with an incredibly user-friendly interface. It strikes an exceptional balance between sophisticated features and ease of use, making it a standout solution in its category. The software's attention to user experience, coupled with its comprehensive project tracking capabilities, has undoubtedly left a positive impression. This rating reflects my appreciation for how effortlessly it empowers teams to manage projects, collaborate effectively, and achieve their goals with utmost efficiency
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Support Rating
Awario
I haven't had any actual issues with Awario, but the few times I have had questions the live chat agents were extremely helpful and quick to respond. They were polite, courteous, and patient when explaining different settings and/or pointing me to articles in the help center/knowledge base. I couldn't have asked for a better experience when it came to getting the help and answers I was looking for.
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Zoho
I have not needed support for Zoho Social. This comment requirement is confusing to me as I must find text to fill the requirement of a minimum of 50 words. There should be a non-applicable button that allows either user to skip a question or then require a shorter explanation like in my first sentence. Geez, now I have to give a rating while never using the feature.
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Alternatives Considered
Awario
There are a lot of excellent options, but Awario has it all. I also originally got it as a lifetime deal, so I don't have to worry about paying for it ongoing.
Read full review
Zoho
Zoho Social is a great social media management tool that allows businesses, and individuals, to manage multiple social media accounts, schedule posts, track analytics, and engage with followers. It competes well with other social media management tools such as Hootsuite, Buffer, Sprout Social, Agora Pulse, and Hubspot. Zoho Social stands out for its integration capabilities with other Zoho applications and affordability for small to medium-sized businesses. Each tool has its own strengths and weaknesses, and businesses should evaluate them based on their specific needs and goals. The biggest fallacy for Zoho is its restriction on scheduling tools on the free plan who have social and personal needs. I believe this can be circumvented by Zoho periodically making an advertisement to one's feed.
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Return on Investment
Awario
  • I've been able to find a handful of negative mentions about my brand that wound up being a misunderstanding - by responding to these complaints I was able to clear up misunderstandings, which helped retain customers and bring on new ones - it's hard to calculate exact ROI, but it's definitely been in the positive.
Read full review
Zoho
  • I had a month-long delay in launching my website. Zoho Social allowed me to continue to build an audience and anticipation while the website technical issues were worked out.
  • The free trial meant I could give it a good try before spending any of my precious startup budget.
Read full review
ScreenShots

Awario Screenshots

Screenshot of Awario dashboardScreenshot of Email notificationScreenshot of Alert comparisonScreenshot of Mention feed

Zoho Social Screenshots

Screenshot of the Zoho Social interface, which appears when logging into an account. It provides navigation to switch between brands, monitor follower growth, and analyze post performance across connected channels—offering a unified view of an organization's social media health, posts, and interactions.Screenshot of the interface to publish content across all connected channels at once, or by selecting specific ones individually. It also offers the option to schedule posts for later or use SmartQ to automatically pick the best time for optimal engagement.Screenshot of the interface to manage all social media conversations, including direct messages, comments, and mentions, across all channels in a single unified inbox.Screenshot of the Monitor feature, used to track keywords, relevant accounts, and content, with notifications.Screenshot of an example of Zoho Social's data-driven insights, used to crunch numbers and generate reports.Screenshot of the Social Media Calendar, used to plan and deliver experiences.