AWeber vs. Higher Logic Thrive

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AWeber
Score 7.4 out of 10
N/A
AWeber is an email marketing and automation solution. It provides support for mobile-friendly HTML email newsletters, autoresponder campaigns, subscriber segmentation and management, RSS-to-email features, signup forms for websites or blogs, and more.
$0
Up to 500 subscribers & 3,000 email sends per month
Higher Logic Thrive
Score 7.1 out of 10
N/A
Higher Logic Thrive is a private community platform that empowers members, customers, support and product teams to create and manage meaningful, engaging online communities. The solution is designed to keep users coming back. They can find support, best practices, peer-to-peer connections, resources, events, and networking, all in one destination.N/A
Pricing
AWeberHigher Logic Thrive
Editions & Modules
AWeber Free
$0
Up to 500 subscribers & 3,000 email sends per month
AWeber Lite
$14.99
per month
AWeber Plus
$29.99
per month
No answers on this topic
Offerings
Pricing Offerings
AWeberHigher Logic Thrive
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional DetailsAWeber offers a free plan up to 500 subscribers and 3,000 email sends per month. Pricing for the Plus Plan is determined based on the total number of subscribers in your account. Pricing starts as low as $29.99/month (or $20/month if billed annually).
More Pricing Information
Community Pulse
AWeberHigher Logic Thrive
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
AWeberHigher Logic Thrive
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
AWeber
7.6
31 Ratings
7% below category average
Higher Logic Thrive
-
Ratings
WYSIWYG email editor8.630 Ratings00 Ratings
Dynamic content7.13 Ratings00 Ratings
Landing pages5.94 Ratings00 Ratings
A/B testing7.87 Ratings00 Ratings
Mobile optimization6.926 Ratings00 Ratings
Email deliverability reporting7.831 Ratings00 Ratings
List management7.931 Ratings00 Ratings
Triggered drip sequences8.727 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
AWeber
8.3
31 Ratings
6% above category average
Higher Logic Thrive
-
Ratings
Dashboards8.727 Ratings00 Ratings
Standard reports8.631 Ratings00 Ratings
Custom reports7.626 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
AWeber
7.7
3 Ratings
10% below category average
Higher Logic Thrive
-
Ratings
URL Validation7.83 Ratings00 Ratings
Link Tracking8.53 Ratings00 Ratings
Image Validation7.13 Ratings00 Ratings
Inbox Display7.13 Ratings00 Ratings
Spam Testing7.13 Ratings00 Ratings
Email Previews8.53 Ratings00 Ratings
Best Alternatives
AWeberHigher Logic Thrive
Small Businesses
VerticalResponse
VerticalResponse
Score 10.0 out of 10
PowerDMS by NEOGOV
PowerDMS by NEOGOV
Score 9.6 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
PowerDMS by NEOGOV
PowerDMS by NEOGOV
Score 9.6 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Salesforce Experience Cloud
Salesforce Experience Cloud
Score 8.4 out of 10
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User Ratings
AWeberHigher Logic Thrive
Likelihood to Recommend
7.9
(37 ratings)
7.5
(17 ratings)
Likelihood to Renew
6.8
(6 ratings)
10.0
(1 ratings)
Usability
8.0
(3 ratings)
7.0
(2 ratings)
Support Rating
10.0
(3 ratings)
9.8
(2 ratings)
User Testimonials
AWeberHigher Logic Thrive
Likelihood to Recommend
AWeber
AWeber is an excellent email marketing solution for small to mid-sized businesses, especially those that are just starting with email marketing campaigns. AWeber is also good for bloggers. But it's not perfect for an affiliate marketer who wants to make a landing page on AWeber. Businesses that require advanced segmentation options may need to consider other email marketing platforms.
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Higher Logic
Higher Logic works very well for our business purposes. We can very easily create new communities when we need to (and this is often!). Our association isn't as concerned with driving engagement, but the tools Higher Logic provides allows us to take a closer look at the engagement level of our committee members when needed
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Pros
AWeber
  • List building: AWeber makes it easy to grow opt-in subscribers through customizable signup forms as well an integration with tools like Sumo and Hustle Pro.
  • List segmentation: with a little more information about each subscriber, it's easy to create custom segmented lists based on different criteria.
  • Deliverability: AWeber enforces opt-in rules to keep spammers out of its system and improve deliverability rates for reputable users. We rarely have issues with our messages from AWeber being routed to spam folders.
  • Double opt-in: AWeber makes it easy to set up double opt-in to make extra certain you have a high-quality mailing list.
Read full review
Higher Logic
  • Higher Logic product managers are probably some of the best in the industry. They know their products and aren't pushy in trying to sell them to you. Don't get me wrong, they do try to sell you a product, but they understand that not everyone who is tasked with learning more is also a decision maker. That doesn't stop them from being professional and thorough in their demonstrations or explanation of fees.
  • Their technical support is top notch. Not only do they work to resolve issues, they also work with you to help you with non-issues. Our initial redesign was done by an agency that worked with HL directly to set up the new site. When I was tasked with a mini-redesign this year, HL technical support offered me a lot of insight on how to best do this using just my skills and HL.
  • They offer training on their platforms to ensure your success as an administrator. There is no cost and you can either go to their onsite two days "boot camp" or you can access a plethora of training videos and webinars through their online users' community.
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Cons
AWeber
  • Aweber would be even better if it had the ability to host landing pages. I have to use a tool like landingpages.net to do this if I don't want to create the landing pages as part of my client's website. If I manage their site, it isn't a problem, but it keeps me from using Aweber for clients who manage their own sites or dont' have one.
  • Aweber would greatly benefit from a more robust reseller program. Firms like mine have multiple clients and, with each client needing an individual Aweber account, it would be nice to have access to margin so that we could resell the services.
  • Along the lines of a reseller program, it would be great of Aweber allowed resellers to white label the interface and administrate multiple accounts from one agency account.
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Higher Logic
  • Reporting is copious but you cannot build your own reports so you may have lots of information in several different reports and have to pick and choose across several to combine manually. Exporting functionality is there but there are some reports that are only a screen shot and you cannot export them.
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Likelihood to Renew
AWeber
AWeber is easy and intuitive for me use. I really like the simplicity and the structure of the work flow as it saves me time. AWeber also integrates with all the other programs, systems and gateways that I use on a daily basis (WordPress, Paypal, LeadPages, Facebook and more) and if I have any questions or have trouble the AWeber customer service technicians are very helpful.
Read full review
Higher Logic
They are a great company that offer great products - primarily their community. As they continue to grow and expand their offerings, I believe they will increase the number of products that offer and in turn grow their client base. We use their community, activity synch, and volunteer manager currently.
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Usability
AWeber
See previous answers ... the design / customization interface could be more intuitive and elegant .. for example, for me it has been difficult to easily figure out how to place pictures / images to the right, left or center of text.
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Higher Logic
The software is not that simple to use when you have to get volunteers involved in the content assembly process. The content management system that is native to Higher Logic could improve to make the task of training volunteers far easier. Given its simplicity, it is hard for the system to rival more developed websites that use advanced CMS software.
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Support Rating
AWeber
I have always received prompt phone or live chat support that has resolved my issues on the first call in a competent, knowledgeable and friendly manner. By contrast MailChimp offers no live chat or phone support; they only offer email support and the response time for MailChimp is slow by comparison to AWeber.
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Higher Logic
Higher Logic's support is sub-par at best. It can be difficult to get in contact with anyone from the support team, and when you do, it seems as if they don't want to talk to you and don't even have the answers to your questions. Within the past few months, we've contacted them twice and both times have been very disappointing. The first time was to let them know there was an inconsistency between the analytics report and the heat map. They basically said that they already knew about the problem but didn't have any set plans to fix it because they were working on other "more important" things. The second time was for a conference call to go over some additional features that we wanted to implement. And the lady we spoke with seemed very disgusted to have to speak with us and then rushed us off the phone because she had another call.
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Alternatives Considered
AWeber
We often use Canva to design our content and then export it as an image to upload into Aweber, as Aweber designs and limitations are too much of a hindrance to our needs. Canva is a brilliant tool for marketing and saves you a lot of time being able to adapt or change an existing template you create.
Read full review
Higher Logic
We are just in the early stages of looking into HubSpot Service Hub to determine if it will be a viable replacement for Higher Logic Community. We have other uses for the ServiceHub so there is an appeal to have it be a "one stop shop" for us. The big question however is how it will stack up to Higher Logic for the online communities. Candidly, while Higher Logic may be tough to beat in this area, it is something we will be looking closely at in the next 12 months.
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Return on Investment
AWeber
  • Aweber delivers my email fast and reliably, never had a problem tech support could not handle (by the way, their support is great!)
  • Since I have been with Aweber for so many years, I have an unlimited plan for a very affordable rate
  • Aweber may not be a sexy as some of the new kids on the block, but it is a solid offering you should consider when choosing an autoresponder
Read full review
Higher Logic
  • Understanding preferences-- Higher Logic helps us tap in to how our members want to hear from us.
  • Data collection-- Since we started using Higher Logic the amount of data we get from our members has increased greatly.
  • Consolidation of tools-- Higher Logic replaced 2 or 3 additional SAAS options being utilized by us. This helped save money!
Read full review
ScreenShots

AWeber Screenshots

Screenshot of Email marketing tools to run email marketing programs.Screenshot of Can automatically deliver a sequence of messages to new subscribers with autoresponders.Screenshot of The Canva direct integration feature can be used to create emails.Screenshot of Professional email newsletters can be created and sent in a matter of minutes with a drag-and-drop editor.Screenshot of Responsive landing pages.Screenshot of Sign up forms to build lists.

Higher Logic Thrive Screenshots

Screenshot of Higher Logic Thrive Community logged in view
Bring members together 24/7. Discussions, Q&A, events, and engagement tools like automation and a mobile app – Higher Logic Thrive Community provides everything you need to bring members back from wherever they are.Screenshot of Higher Logic Thrive Community logged out view
Your value proposition shines on the logged out view of Higher Logic Thrive Community. Use this valuable space to remind members and prospects about the important work your association does.Screenshot of Target groups
Tailor every email or automated campaign with dynamic content, segmentation, and personalization. Integrations with your AMS or online community make adding contacts and creating compound distribution lists a breeze.Screenshot of Message designer
Save time with pre-built email templates and automated campaigns based on nearly two decades of association experience.Screenshot of Reports
Refine your programs with data. Gain insight from email interactions and web tracking so you can refine your offerings and prove ROI.Screenshot of Engagement scoring
See how engaged your members are so you can be sure you are providing value.