Axero vs. Prezly

Specific scenarios where Communifire would be well suited to an organisation, would be companies that are people focused and committed to frequent and open communication channels from both the top-down and bottom-up. It also would suit organizations that are committed to providing the staff opportunities to collaborate, share and actively contribute to company initiatives and planning. If these aren't elements of your organization's culture, the system would still work for you or those companies who just want to push information out and have an effective intranet. Communifire would cater to these scenarios just as well and is more than capable of providing that type of simple solution.

Since this platform is so easy to use when creating or managing communication workflows, it is recommended to work mostly with scenarios that generally require several processes to complete each group management, for example, to cover from the follow-up of employees within the communications team to the management of the team's communication processes.

Incentivized

• Communifire allows people to connect easily through instant chat and messaging. It works similarly to other social media platforms like Facebook so its not hard to learn.
• Communifire makes it easy to share news and events with our community and the presentation of this information looks very professional.
• I found Communifire quite easy to configure to our individual needs. There were a lot of options to turn things on or off. This was important to us because in some areas of our community we wanted to allow our contractors many features and in other areas we wanted to really limit what was on offer.
• We had a big list of things we needed a platform to do. Communifire ticked all the boxes.

Incentivized

• Press releases with photos, videos, clean, attractive layout
• Contact management with tags and segments for media outreach
• Click rates/open rates to help target our followup outreach
• Full HTML press releases dropped into email instead of attached PDFs that don't get opened

Incentivized

• Some UX issues that could be improved
• Some architecture decisions don't make complete sense to me (though that's just one man's opinion)

• The contact management system is a little wonky but it has improved over the last two years and I expect that trend to continue.
• The grouping system (segments) and tagging is not intuitive. I've had many missteps in trying to get content to particular segments while deselecting individuals.
• You cannot add another group of people to a distribution without going back and recreating the same distribution. you can add individuals but not groups.

Incentivized

Our business depends upon this software to provide information on all aspects of our business. The future of business is a marriage between web site and customer interaction. This software will allow us to move in that direction.

This rating has a caveat - there is always room for improvement, and this team gets it. You always learn from customers how to do things better and easier, so it is a constant learning of how people use the site. Although the search engine is exceptional, most people do not use it as their first line of research. Much of the usability has to do with layout - and is not just a software usability item, so the rating is severely dependent up on the layout/options you choose for your usage. And their team will do anything in their power to get the results and layout you want. The areas that need improvement - and acknowledged by the team - are the administrative tools. There are a ton of options, and it takes a little to learn some of those. For most people, however, this won't be an issue, because the support team will always help you. This is always the case with more power. If there were fewer options it would no doubt be easier, but they give you the keys to all of the cars in the lot; so a little more to learn.

Never any problems. Quite impressed

Works in real time.

I have always found Communifire support to be exceptional. We have had a personal account manager who has been very helpful.

Incentivized

I found the system to be very flexible and the Communifire team very supportive in helping me identify solutions for my goals.

We selected Communifire for the excellent sales support, strong feature set and quick set up time. We were able to get started immediately and build out features as need required which led to faster execution and higher adoption rates among our team.

Prezly is much more user-friendly than Cision but isn't as robust. The pricing is similar and I believe Prezly beats it out a bit. Overall, the UI is much better in Prezly giving it the edge.

Incentivized

• We are still building out features of the platform but with implemention of paid features by members, we will be able to cover our operating cost of the platform.

• We have taken into account our net profit rates during the time of using Prezly, and therefore we decided that the platform is useful when generating work formations that result in higher profits. Prezly has proven to be an excellent investment, which has satisfied our team.

Incentivized