Azure AI (Cortana) vs Intricately

• Being hosted in Azure solves a massive hosting problem
• The language understanding system has the ability to revolutionize many vertical markets
• Integrating with Cortana Analytics was really simple due to easy to understand documentation

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• Giving you CDN vendors
• Giving the Alexa ranking
• Gives you information on SaaS platforms and video platforms

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• The language understanding service can be a little overwhelming at first trying to understand the differnces between intents and entities

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• It doesn't always seem to be accurate with hosting readings.
• Not the best shortcut views when compared to other solutions.
• Searching and list building still has room for growth.

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• Difficult to ascertain the ROI as we are a software house who have developed a module in our application using Cortana. However for companies that use our software I would say the use of sentiment analysis in our application could free up at least 1 full time resource to be used elsewhere in their organisation.

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• Saving time on confirming we are spending our sourcing in the right areas (hosting provider).
• Saving time in getting to our target market quicker.
• It isn't 100% accurate, but the majority of the time it is accurate.

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