Azure App Service vs. Google Analytics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Azure App Service
Score 8.6 out of 10
N/A
The Microsoft Azure App Service is a PaaS that enables users to build, deploy, and scale web apps and APIs, a fully managed service with built-in infrastructure maintenance, security patching, and scaling. Includes Azure Web Apps, Azure Mobile Apps, Azure API Apps, allowing developers to use popular frameworks including .NET, .NET Core, Java, Node.js, Python, PHP, and Ruby.
$9.49
per month
Google Analytics
Score 8.3 out of 10
N/A
Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
$0
per month
Pricing
Azure App ServiceGoogle Analytics
Editions & Modules
Shared Environment for dev/test
$9.49
per month
Basic Dedicated environment for dev/test
$54.75
per month
Standard Run production workloads
$73
per month
Premium Enhanced performance and scale
$146
per month
Google Analytics 360
150,000
per year
Google Analytics
Free
Offerings
Pricing Offerings
Azure App ServiceGoogle Analytics
Free Trial
YesNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsFree and Shared (preview) plans are ideal for testing applications in a managed Azure environment. Basic, Standard and Premium plans are for production workloads and run on dedicated Virtual Machine instances. Each instance can support multiple applications and domains.
More Pricing Information
Community Pulse
Azure App ServiceGoogle Analytics
Top Pros
Top Cons
Features
Azure App ServiceGoogle Analytics
Platform-as-a-Service
Comparison of Platform-as-a-Service features of Product A and Product B
Azure App Service
8.7
3 Ratings
7% above category average
Google Analytics
-
Ratings
Ease of building user interfaces8.03 Ratings00 Ratings
Scalability9.23 Ratings00 Ratings
Platform management overhead9.03 Ratings00 Ratings
Workflow engine capability8.02 Ratings00 Ratings
Platform access control8.83 Ratings00 Ratings
Services-enabled integration9.03 Ratings00 Ratings
Development environment creation8.83 Ratings00 Ratings
Development environment replication10.02 Ratings00 Ratings
Issue monitoring and notification8.03 Ratings00 Ratings
Issue recovery8.23 Ratings00 Ratings
Upgrades and platform fixes9.03 Ratings00 Ratings
Best Alternatives
Azure App ServiceGoogle Analytics
Small Businesses
AWS Lambda
AWS Lambda
Score 8.7 out of 10
StatCounter
StatCounter
Score 9.0 out of 10
Medium-sized Companies
IBM Cloud Private
IBM Cloud Private
Score 9.5 out of 10
Siteimprove
Siteimprove
Score 8.7 out of 10
Enterprises
IBM Cloud Private
IBM Cloud Private
Score 9.5 out of 10
Contentsquare
Contentsquare
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Azure App ServiceGoogle Analytics
Likelihood to Recommend
8.7
(7 ratings)
9.0
(183 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(51 ratings)
Usability
-
(0 ratings)
9.9
(8 ratings)
Availability
-
(0 ratings)
10.0
(4 ratings)
Performance
-
(0 ratings)
10.0
(2 ratings)
Support Rating
10.0
(2 ratings)
7.0
(42 ratings)
Online Training
-
(0 ratings)
10.0
(2 ratings)
Implementation Rating
-
(0 ratings)
9.0
(7 ratings)
Configurability
-
(0 ratings)
6.0
(2 ratings)
Ease of integration
-
(0 ratings)
10.0
(1 ratings)
Product Scalability
-
(0 ratings)
10.0
(2 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.0
(1 ratings)
User Testimonials
Azure App ServiceGoogle Analytics
Likelihood to Recommend
Microsoft
You may easily deploy your apps to Azure App Service if they were written in Visual Studio IDE (typically.NET applications). With a few clicks of the mouse, you may already deploy your application to a remote server using the Visual Studio IDE. As a result of the portal's bulk and complexity, I propose Heroku for less-experienced developers.
Read full review
Google
Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
Read full review
Pros
Microsoft
  • It has options to deploy using CI/CD.
  • It has great integration with Azure Devops
  • It has all the common runtimes, so we don't need to install softwares.
Read full review
Google
  • Multiple reports to see website use and behavior
  • Allows you to customize reports with days, weeks, months, and years
  • You can build out a dashboard to easily view stats from multiple websites in one place
  • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
Read full review
Cons
Microsoft
  • the learning curve can be tough (just like other azure services)
  • the UX/UI could be more intuitive (just like other azure services as well)
  • monitoring can be hard to understand
  • Microsoft's learning resources are hard to understand
Read full review
Google
  • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
  • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
  • Gotchas around filtering and data validation.
  • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
Read full review
Likelihood to Renew
Microsoft
No answers on this topic
Google
We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
Read full review
Usability
Microsoft
No answers on this topic
Google
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
Read full review
Reliability and Availability
Microsoft
No answers on this topic
Google
We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
Read full review
Performance
Microsoft
No answers on this topic
Google
This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
Read full review
Support Rating
Microsoft
We had an issue where we deployed too large of a resource and didn't notice until the bill came through. They were very understanding and saw we weren't utilizing the resources so they issued a generous refund in about 4 hours. Very fast, friendly, and understanding support reps from my experience.
Read full review
Google
The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
Read full review
Online Training
Microsoft
No answers on this topic
Google
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
  1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
  2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
  3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
  4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
  5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
  6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
Read full review
Implementation Rating
Microsoft
No answers on this topic
Google
I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
Read full review
Alternatives Considered
Microsoft
Azure has many data center, their services are more reliable. Azure has way more features than both Linode and DigitalOcean. If someone wants a complete reliable service, he/she must go to Azure instead of Linode and DigitalOcean because even though azure charges more, it is worth the money you pay there.
Read full review
Google
I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
Read full review
Scalability
Microsoft
No answers on this topic
Google
Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
Read full review
Return on Investment
Microsoft
  • Reduced the deployment time of ASP .NET applications in the company.
  • Gave us an alternative to quickly deploy our applications without granting access to the version control system to a third platform.
Read full review
Google
  • It has helped us gain understanding of what is going on on our website.
  • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
  • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
  • It has helped guide our website redesign.
Read full review
ScreenShots