What users are saying about
123 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.4 out of 100
Based on 123 reviews and ratings
Google Analytics
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Top Rated
3338 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.6 out of 100
Based on 3338 reviews and ratings
Feature Set Ratings
Platform-as-a-Service
8.7
Azure App Service
87%

Google Analytics
Feature Set Not Supported
N/A
Azure App Service ranks higher in 11/11 features
Azure App Service ranks higher in 11/11 features
Ease of building user interfaces
8.0
80%
2 Ratings

N/A
0 Ratings
Scalability
10.0
100%
2 Ratings

N/A
0 Ratings
Platform management overhead
8.5
85%
2 Ratings

N/A
0 Ratings
Workflow engine capability
8.0
80%
1 Rating

N/A
0 Ratings
Platform access control
8.5
85%
2 Ratings

N/A
0 Ratings
Services-enabled integration
9.5
95%
2 Ratings

N/A
0 Ratings
Development environment creation
8.5
85%
2 Ratings

N/A
0 Ratings
Development environment replication
10.0
100%
2 Ratings

N/A
0 Ratings
Issue monitoring and notification
7.5
75%
2 Ratings

N/A
0 Ratings
Issue recovery
8.5
85%
2 Ratings

N/A
0 Ratings
Upgrades and platform fixes
8.5
85%
2 Ratings

N/A
0 Ratings
Attribute Ratings
- Azure App Service is rated higher in 1 area: Support Rating
- Google Analytics is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend
7.8
Azure App Service
78%
6 Ratings

8.9
Google Analytics
89%
186 Ratings
Likelihood to Renew
Azure App Service
N/A
0 Ratings

10.0
Google Analytics
100%
50 Ratings
Usability
Azure App Service
N/A
0 Ratings

8.0
Google Analytics
80%
6 Ratings
Availability
Azure App Service
N/A
0 Ratings

10.0
Google Analytics
100%
5 Ratings
Performance
Azure App Service
N/A
0 Ratings

8.0
Google Analytics
80%
1 Rating
Support Rating
10.0
Azure App Service
100%
4 Ratings

7.0
Google Analytics
70%
82 Ratings
Online Training
Azure App Service
N/A
0 Ratings

10.0
Google Analytics
100%
2 Ratings
Implementation Rating
Azure App Service
N/A
0 Ratings

9.0
Google Analytics
90%
13 Ratings
Product Scalability
Azure App Service
N/A
0 Ratings

9.0
Google Analytics
90%
1 Rating
Likelihood to Recommend
Azure App Service
You may easily deploy your apps to Azure App Service if they were written in Visual Studio IDE (typically.NET applications). With a few clicks of the mouse, you may already deploy your application to a remote server using the Visual Studio IDE. As a result of the portal's bulk and complexity, I propose Heroku for less-experienced developers.

Verified User
Administrator in Information Technology
Information Technology & Services Company, 10,001+ employeesGoogle Analytics
A Marketing analyst or paid media analyst is the right person to use Google Analytics. An analyst needs to be technical enough to write the right expressions to fetch correct data. Suppose they are Google Analytics certified, then great. Consumers of this data will be digital marketing managers. The main use case of Google Analytics, as I see it, is web analytics. They can't be used to do campaign analytics or attribution. Though Google Analytics offers these features, I don't find them easy to set up.

Verified User
Analyst in Marketing
Computer & Network Security Company, 501-1000 employeesPros
Azure App Service
- It has options to deploy using CI/CD.
- It has great integration with Azure Devops
- It has all the common runtimes, so we don't need to install softwares.
Team Lead
Avalon Information Systems Pvt. Ltd.Information Technology & Services, 51-200 employees
Google Analytics
- Multiple reports to see website use and behavior
- Allows you to customize reports with days, weeks, months, and years
- You can build out a dashboard to easily view stats from multiple websites in one place
- You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats

Verified User
Professional in Professional Services
Higher Education Company, 1001-5000 employeesCons
Azure App Service
- the learning curve can be tough (just like other azure services)
- the UX/UI could be more intuitive (just like other azure services as well)
- monitoring can be hard to understand
- Microsoft's learning resources are hard to understand

Verified User
Manager in Information Technology
Banking Company, 1001-5000 employeesGoogle Analytics
- Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
- Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
- Gotchas around filtering and data validation.
- Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.

Verified User
Professional in Engineering
Retail Company, 201-500 employeesPricing Details
Azure App Service
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Azure App Service Editions & Modules
—
Additional Pricing Details
—Google Analytics
General
Free Trial
—Free/Freemium Version
Yes
Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$0 per month
Google Analytics Editions & Modules
Edition
Google Analytics | Free |
---|---|
Google Analytics 360 | $150,0002 |
- none
- per year
Additional Pricing Details
—Likelihood to Renew
Azure App Service
No score
No answers yet
No answers on this topic
Google Analytics
Google Analytics 10.0
Based on 50 answers
We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
Associate Director of Marketing
MusictodayMarketing & Advertising, 51-200 employees
Usability
Azure App Service
No score
No answers yet
No answers on this topic
Google Analytics
Google Analytics 8.0
Based on 6 answers
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
Web Developer
PmD InteractiveInternet, 1-10 employees
Reliability and Availability
Azure App Service
No score
No answers yet
No answers on this topic
Google Analytics
Google Analytics 10.0
Based on 5 answers
There are rarely any outages or application errors. If there are errors, the vast majority of the time it is user error and not the fault of Google.
Associate Director of Marketing
MusictodayMarketing & Advertising, 51-200 employees
Performance
Azure App Service
No score
No answers yet
No answers on this topic
Google Analytics
Google Analytics 8.0
Based on 1 answer
When creating segments, sometimes Google Analytics will take a bit or more than likely slow down older computers a bit. That said, in general google analytics is extremely reliable and is there when you need it.
Associate Director of Marketing
MusictodayMarketing & Advertising, 51-200 employees
Support Rating
Azure App Service
Azure App Service 10.0
Based on 4 answers
We had an issue where we deployed too large of a resource and didn't notice until the bill came through. They were very understanding and saw we weren't utilizing the resources so they issued a generous refund in about 4 hours. Very fast, friendly, and understanding support reps from my experience.
Programmer
Wireless SolutionsComputer Software, 1-10 employees
Google Analytics
Google Analytics 7.0
Based on 82 answers
The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
Media Director
Studio FlightMarketing & Advertising, 11-50 employees
Online Training
Azure App Service
No score
No answers yet
No answers on this topic
Google Analytics
Google Analytics 10.0
Based on 2 answers
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
- How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
- A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
- Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
- Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
- Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
- Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
President
Command PartnersOnline Media, 11-50 employees
Implementation Rating
Azure App Service
No score
No answers yet
No answers on this topic
Google Analytics
Google Analytics 9.0
Based on 13 answers
I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
Marketing Manager
Drury HotelsHospitality, 1001-5000 employees
Alternatives Considered
Azure App Service
Azure has many data center, their services are more reliable. Azure has way more features than both Linode and DigitalOcean. If someone wants a complete reliable service, he/she must go to Azure instead of Linode and DigitalOcean because even though azure charges more, it is worth the money you pay there.

Verified User
Director in Engineering
E-Learning Company, 11-50 employeesGoogle Analytics
Adobe Analytics and Google Analytics 360 are both paid/premium options for website tracking. Though there are certain use cases when these might make sense (you operate entirely in the Adobe suite, you're a massive company/site that doesn’t mind the price tag on Google Analytics 360), Google Analytics (standard) should be a no-brainer for every company out there. I’d advise still maintaining the account, even if you operate in the Adobe Suite and use Adobe Analytics, for the synergistic benefits of Google indexing/SEO.
Senior Director, Information Services
MarketScaleMedia Production, 51-200 employees
Scalability
Azure App Service
No score
No answers yet
No answers on this topic
Google Analytics
Google Analytics 9.0
Based on 1 answer
Google Analytics runs 24 hours a day and rarely do we see any issues with going down or missing particular data
Associate Director of Marketing
MusictodayMarketing & Advertising, 51-200 employees
Return on Investment
Azure App Service
- Reduced the deployment time of ASP .NET applications in the company.
- Gave us an alternative to quickly deploy our applications without granting access to the version control system to a third platform.

Verified User
Engineer in Engineering
Information Technology and Services Company, 11-50 employeesGoogle Analytics
- It has helped us gain understanding of what is going on on our website.
- It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
- It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
- It has helped guide our website redesign.
Director of Marketing & Analytics
SocialVenturesNon-profit Organization Management, 1-10 employees