Azure App Service vs Google Analytics | TrustRadius

What users are saying about

Score 8.7 out of 10

Based on 43 reviews and ratings

Score 8.6 out of 10

Based on 2751 reviews and ratings

Pros

Single source for ALL of our apps.
Revision control is easy with the info we embed into the apps.

Read full review

Richard Peterson

Global Webmaster

Broan-NuToneConsumer Goods, 1001-5000 employees

View all 4 answers on this topic

Provides anonymized traffic data - where people come from
With proper implementation, shows the best source for converting users
Shows the time on site, time on page, and bounce rate, to determine the value of pages and content
Shows user flow - what's the path users are taking around your website?
Shows where users are dropping off

Read full review

Michael Weissberg

Senior Digital Marketing Manager

KerryFood & Beverages, 10,001+ employees

View all 137 answers on this topic

Cons

Abstraction of computing resources like Heroku does with dynos.
Azure Portal overall is pretty bloated and that affects managing Azure App Service applications.

Read full review

Verified User

Engineer in Engineering

Information Technology and Services Company, 11-50 employees

View all 4 answers on this topic

It can be difficult to create the segment I'm looking for.
I don't always trust that the data is telling me what I think it is. Sometimes unsure how the data is being calculated or what exactly I'm looking at.
I know there are a ton of things I'm missing! Help me discover the features I need :)

Read full review

Product Manager

PAIRINInternet, 11-50 employees

View all 137 answers on this topic

Likelihood to Renew

No score

No answers yet

No answers on this topic

Google Analytics 9.5

Based on 49 answers

Having used Google Analytics for the last 9 years, I have no intention of discontinuing my service. Google Analytics is a fantastic product that provides me with almost everything I could wish for. The positives in this product outweigh any negatives that you might find. I can not think of a single reason to not immediately start using Google Analytics for your business.

Read full review

Joshua Van Horsen

Marketing Manager

Drury HotelsHospitality, 1001-5000 employees

View all 49 answers on this topic

Usability

No score

No answers yet

No answers on this topic

Google Analytics 9.0

Based on 6 answers

Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements

Read full review

Web Developer

PmD InteractiveInternet, 1-10 employees

View all 6 answers on this topic

Support Rating

Azure App Service 9.6

Based on 5 answers

Overall support is great when I joined Azure, first we had number of problems & they have good support on public forms & Azure forms.

Read full review

Magento Lead / Developer

HiddenComputer Software, 51-200 employees

View all 5 answers on this topic

Google Analytics 6.5

Based on 82 answers

The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.

Read full review

Media Director

Studio FlightMarketing & Advertising, 11-50 employees

View all 82 answers on this topic

Online Training

No score

No answers yet

No answers on this topic

Google Analytics 10.0

Based on 2 answers

love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.

How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.

Read full review

President

Command PartnersOnline Media, 11-50 employees

View all 2 answers on this topic

Implementation Rating

No score

No answers yet

No answers on this topic

Google Analytics 5.0

Based on 12 answers

Make sure to put the tracking code on every page. Ideally this would be part of a template or "include" so you can update the code on all pages (or at least within pages of the same category) at once.

Read full review

Vice President of Business Development

LKCSMarketing and Advertising, 51-200 employees

View all 12 answers on this topic

Alternatives Considered

After exhaustive testing, we settled on Azure App Service because we felt they offered the best solutions in the price range we willing to pay for. It also was a natural extension of our website hosting package on Azure, and it is nice to be organized in one place.

Read full review

Richard Peterson

Global Webmaster

Broan-NuToneConsumer Goods, 1001-5000 employees

View all 4 answers on this topic

Google Analytics has similar reporting capabilities as Adobe Analytics and Webtrends Analytics. But it stands out when it comes to having higher limits or caps on web server calls or website hits to analyze without charging extra. For advanced analysis, Google Analytics does a better job of integrating with BigQuery so SQL can be used against relational databases to run queries and pull non-clickstream analytics which are correlated to clickstream analytics. Example: Invoice sales correlated to Clickstream conversions. When it comes to tracking qualitative data such as survey responses to measure customer satisfaction or heatmaps and session replays, Hotjar and Foresee tools are rated higher. To track impact of SEO marketing campaigns on driving awareness of a particular brand, category or drive higher conversions of specific items, Conductor Searchlight does a better job because it also compares results of our SEO campaigns to industry trends and benchmarks

Read full review

Verified User

Analyst in Marketing

Insurance Company, 1001-5000 employees

View all 137 answers on this topic

Return on Investment

Azure App Service has allowed us to quickly deploy high-budget projects very quickly, netting us a healthy profit vs the cost to develop. (We make, on average, about 10x what it costs to get up and running per project thanks to how easy it is to implement a skeleton framework.)
Costs are low to run the services thanks to the scaling functionality that comes with Azure App Service. We can utilize less resources during slow times and save hundreds of dollars per month vs costs of traditional servers.

Read full review

Programmer

Wireless SolutionsComputer Software, 1-10 employees

View all 4 answers on this topic

While very little in this world is truly free, the only real cost to using Google Analytics is time, from your PM's, your web admins, your engineers, your email admins, and QA analysts--but it is without a doubt time well spent.
Because you run the risk of paralysis by analysis, one must pick their battles with Google Analytics. If you go in with a clear, concise set of objectives, and a competent technical supporting cast, you will succeed.
On the reverse side of the same coin, if you come in without a purpose, you run the risk of getting bogged down in all of the information without immediate relevance, and you may just leave behind this treasure trove of invaluable analytics in search of said relevance.

Read full review

Senior Project Manager

OnMetricInternet, 11-50 employees

View all 137 answers on this topic

Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Azure App Service Editions & Modules

—

Additional Pricing Details

—

General

Free Trial

—

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Google Analytics Editions & Modules

Edition

Google Analytics	Free
Google Analytics 360	$150,000²

per year

Additional Pricing Details

—

Add comparison