What users are saying about
70 Ratings
Top Rated
30 Ratings
70 Ratings
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Score 8.6 out of 100
Top Rated
30 Ratings
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Score 8.2 out of 100

Likelihood to Recommend

Balsamiq

Balsamiq is excellent for creating low-fidelity wireframes where the designer is trying to communicate a general, loose idea of how the design should look. Because of this, it should be used early in the design stage, when there are still many decisions to be made about how the final design should look like. However, it is less suitable for situations where one wants to communicate a more final-appearing version of a design. There are limited functionalities (which appear intentional, as the Balsamiq website says that the tool "has 'just enough' prototyping capabilities, but not more”). Because of this, it is likely wise to choose a more high-powered tool, such as Axure, to create a fuller design toward the later stages of the design process
Anonymous | TrustRadius Reviewer

Zeplin

Zeplin is, overall, really great for what it’s known for: design handoffs to development teams. Thus, it’s an excellent tool for scenarios in which the design and development teams do not work very closely. Because it allows users to use the tool on various platforms, it’s also great for teams in which there are in-house and remote (or contract) staff working on a single project. The tool is pretty lightweight once users are on-boarded, so it’s also great for larger teams. However, it can take significant time to onboard people to it, so it might not be great for more rushed projects. It also doesn’t have a ton of functionality beyond supporting design handoffs, so one might choose a more inclusive tool, such as Figma, to support more steps in the design process. Finally, Zeplin is costly and its rates are pretty inflexible, so this might not be the most ideal tool for more cash-strapped teams who want to use Zeplin for more than one project at a time.
Anonymous | TrustRadius Reviewer

Pros

Balsamiq

  • Balsamiq makes wireframing and prototyping very fast and easy. You have a lot of pre-defined assets such as buttons, icons, titles, text, labels, placeholder items etc. that you can drag and drop, letting you finish an idea for a landing page or app quite quickly.
  • I use Balsamiq not only for wireframing, but also sketching processes or business models. The visualization is sketchy enough to keep discussions in the idea-phase, instead of wasting time on detailed discussion.
Anonymous | TrustRadius Reviewer

Zeplin

  • Provides dimensions across iOS, Android and Web which saves developers from a lot of guess and check when implementing designs
  • Allows for easy download of digital design assets for developers to easily organize and implement
  • Great user experience in terms of the product itself and a great value for your money
  • Automatically generates CSS for web designs which is AMAZING!
Brad Henderson | TrustRadius Reviewer

Cons

Balsamiq

  • Transition to design: In recent years, we have started to move away from Balsamiq to do wireframes in Sketch. By using Sketch for wireframes, we can establish our design patterns and symbol library early. When it's time to add colors, graphics, fonts, and more, our designer simply layers on top of the wireframes. This saves the design team a lot of time. We still use Balsamiq for quick mock-ups, but when building from scratch, we typically use Sketch. If there were some kind of easy way to transfer the Balsamiq symbols library to a design platform like Sketch, we might use it more often. Sadly, I think Sketch makes Balsamiq a bit irrelevant for experienced designers.
  • Rulers: The lack of rulers in Balsamiq is very frustrating. The design does have a "snap to grid" as well as arrangement features like horizontal and vertical distribution, but this is NOT enough for my perfectionists out there.
  • Icons: The icon library in Balsamiq is pretty limited. We typically use font-awesome to source icons for design projects. It would be great if Balsamiq tied in directly with font-awesome to offer a more complete set.
  • Opening projects: Balsamiq changed it's software significantly a few years ago. Previously, each page of a project was saved as a .bmml. Now, each PROJECT is saved as a .bmpr, and can have as many pages as you want. This means in the past, you might have 10 separate files for a single project, and now you only have one. This is definitely a change for the better; however, I find that it's way too easy to accidentally save pages to the incorrect project. Why? Because when you open Balsamiq, it loads the last screens that you were working on rather than a blank new project. To me, this is confusing.
Elizabeth Remaklus | TrustRadius Reviewer

Zeplin

  • It would be better if it has a dedicated web application
  • It's not the easiest tool to learn and start working with
  • It would be awesome if it had more features turning it into an all-around tool for mockups and prototypes
Raphael Sanguinete | TrustRadius Reviewer

Likelihood to Renew

Balsamiq

Balsamiq 10.0
Based on 1 answer
I'm not sure how else we would be able to complete our work without Balsamiq or another similar tool. All of my experience with Balsamiq has been positive and they continue to develop new features so that my job gets easier. I would be very surprised if we didn't renew Balsamiq
Tracy Walton | TrustRadius Reviewer

Zeplin

Zeplin 8.2
Based on 1 answer
Hernán Silva | TrustRadius Reviewer

Usability

Balsamiq

Balsamiq 8.0
Based on 1 answer
Very intuitive and easy to understand. It only takes minutes to get the hang of it and get back to work. For new analysts (like, brand new, fresh out of school) it's not difficult and they need minimal to no hand-holding. The training content that is embedded is easy to find and use.
Anonymous | TrustRadius Reviewer

Zeplin

Zeplin 8.0
Based on 1 answer
Zeplin is not a fully functional prototyping software system, but having the ability to add notes to help explain what actions are expected allows me to rate it high.
Ray Flores | TrustRadius Reviewer

Support Rating

Balsamiq

Balsamiq 5.0
Based on 2 answers
We haven't had to use the support feature yet
Karen Chamberlain | TrustRadius Reviewer

Zeplin

Zeplin 8.3
Based on 7 answers
Zeplin has classic support with a chat from the website. It's working fine, and we're also getting the support needed when needed. However, Zeplin is very good at closing the incidents and moving on. It was a while ago we had a case with their support so that it might have improved since then.
Christopher Fritz | TrustRadius Reviewer

Alternatives Considered

Balsamiq

We have used some other alternatives and Balsamiq is the best one for fastest results.InVision and Justinmind both work very well and have great tools for collaboration and making interactive mockups. With Justinmind, I have done some app mockups that felt almost functional because I even used real assets. But unfortunately, a lot of time and dedication is needed. It can be good if your application isn't too big.In this case, I mention powerpoint because we have also used it to make some mockups based on assets we already had. Just by cutting, pasting and cropping different images and assets.
Alexis Medvedeff | TrustRadius Reviewer

Zeplin

Zeplin is great to inspect and share user interfaces, specifications and assets, perfect for developers. Tools like InVision and Marvel are much better to create prototypes for both developers, coworkers and even stakeholders, but they don't have this kind of feature (inspection) as Zeplin does.So each of them can be used for different purposes, offering different approaches to share and interact with layouts for apps and websites.
Carlos Eduardo de Souza | TrustRadius Reviewer

Return on Investment

Balsamiq

  • It has definitely saved time when negotiating interface changes with a large variety of stakeholders
  • Building a new layout is very quick and saves a lot of time when prototyping any clean basic interface
  • All of this eventually leads to better functionality for less money, which while hard to quantify is very useful
  • The only potential negative impact is that the design features are limited so may discourage the use of custom features which would have been particularly useful.
Anonymous | TrustRadius Reviewer

Zeplin

  • Much smoother hand offs between UX design / content strategy / product and the devs, putting all necessary design info in the same place as specs and code snippets.
  • The Slack integration is really handy and makes it faster and easy to see updates / comments in real time.
  • Zeplin improves communication between the design and development teams, allowing them to more easily "speak the same language" when working on a new feature.
Anonymous | TrustRadius Reviewer

Pricing Details

Balsamiq

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Balsamiq Editions & Modules

Additional Pricing Details

Zeplin

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Zeplin Editions & Modules

Edition
Free$01
Organization$121
EnterpriseContact sales team
Team$63
  1. per user per month
  2. per user per month
Additional Pricing Details

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