Bambu by Sprout Social vs. Firstup (Dynamic Signal + SocialChorus)

Routinely sharing job postings from Bambu by Sprout Social to LinkedIn, using the canned content our Marketing team provides and revising so that it "sounds like me" prior to sharing on LI. Cadencing my content shares for the week in the "Scheduling" option Creating a new link to share content via Bambu by Sprout Social to LI, to position myself as a thought leader in my space

Incentivized

Firstup is a well-suited solution for companies that would like to spread brand awareness and get employees to be their number one ambassadors. Employees like to share/brag about the company they work for so why not use them as a driving force in spreading brand awareness!

Incentivized

• Ease of use. It creates a user-friendly experience that allows employees to understand and share.
• Customer support & feedback.
• Understanding the power of social media and building their tool around its use.

Incentivized

• Intuitive, easy-to-use templates for posts, newsletters and email notifications.
• Consistent upgrades and innovation that keeps the tool current with other apps.
• Flexibility on how users can use the tool (i.e. comments, sharing photos, etc.) This decision is left to each organization, individually.

• Sprout to Bambu integration is not what was depicted in trial and is not used because of this
• Missing functionality: LinkedIn tagging
• Missing functionality: posting videos
• Missing functionality: posting something without a link. Example: picture from an event or community outreach

Incentivized

• We'd love to see a calendar added that would show key upcoming dates.
• It would be awesome if the Message feature had a drop-down directory you could scroll through vs. requiring you to type a few letters before the potential names came up.

Incentivized

It was similar in that it helped us push prewritten messages out to our team, but the UX/UI was far more dated and not as intuitive. It's mobile app also wasn't very useful; made it difficult to edit messages and would constantly need you to log back in. The two things GaggleAMP had over Bambu however was more comprehensive analytics and the ability to automatically push out social posts

Incentivized

I can't really answer this as the platform was already in place when I took my current role.

Incentivized

• The social amplification effects of our employees sharing brand content helped us achieve a 400% increase in website visits following our re-brand.
• With some "Executive nudging" when we announced that Bambu would be used as our internal comms tool, and that we would only be sharing real-time updates via the mobile apps push notifications, we were able to double the # of employees who use the App in addition to the desktop application. Mobile users aside, another positive side effect of using Bambu as an internal comms tool is that it exposes users (the non-social butterflies who don't like to share) to all other content that has been curated into the system and has helped garner more social impressions.
• The majority of our employees come from the BabyBoom/Gen X generation and didn't come of age in the world of social media, which has presented some challenges in user adoption rates.

Incentivized

• We look at the earned media revenue tool that Firstup has, and we have earned media of over $4000 most months. Amazing!
• We have been recognized by peers, clients, and partner agents who say they always see our Hilldrup news pop up on social media!
• Marketing has been able to control the voice of the brand while amplifying the message to new audiences - amazing!

Incentivized