Bambu by Sprout Social vs. Paperflite

Routinely sharing job postings from Bambu by Sprout Social to LinkedIn, using the canned content our Marketing team provides and revising so that it "sounds like me" prior to sharing on LI. Cadencing my content shares for the week in the "Scheduling" option Creating a new link to share content via Bambu by Sprout Social to LI, to position myself as a thought leader in my space

Incentivized

The sales team uses constantly all the sharing features. We share Collections and share individual assets as well to our distributors. They consume our catalogs, price guides, delivery timeline schedules, and much more. For every content, I know the granular level of consumption that is occurring. I no longer have to make any guesses based on content. I am able to schedule follow-ups based on real time content.

• Ease of use. It creates a user-friendly experience that allows employees to understand and share.
• Customer support & feedback.
• Understanding the power of social media and building their tool around its use.

Incentivized

• Paperflite simplifies storing content in a single repository, giving content structure within an organization. By creating streams you are able to segregate content based on the content structure your organization has planned out.
• Oftentimes the content created by marketing is not used by sales for lack of discoverability/finding of content. With Paperflite every asset is easily discoverable by a simple search feature. Paperflite does an in-content search as well, giving in-depth results and ensuring no asset is left unseen

• Sprout to Bambu integration is not what was depicted in trial and is not used because of this
• Missing functionality: LinkedIn tagging
• Missing functionality: posting videos
• Missing functionality: posting something without a link. Example: picture from an event or community outreach

Incentivized

• Nothing to mention, at this point but sometimes it takes a little more time to add assets to a collection. Not too sure if it's the internet connection or just a glitch on the website.
• What problems are you solving with the product? What benefits have you realized? The analytics feature has helped me understand how my content is performing and make changes to it accordingly. The ability to create a personalized content experience for each of my prospects makes it even more better.

I find it very easy to understand and use

Incentivized

Have been very prompt in their responses. They know the product extremely well to respond precisely to the posted queries. Not just that, they are extremely proactive in providing quality suggestions and teach ways to improve the overall user experience when using the product. You give them your problem statement, and they'll come up with innovative ways to address it.

Incentivized

It was similar in that it helped us push prewritten messages out to our team, but the UX/UI was far more dated and not as intuitive. It's mobile app also wasn't very useful; made it difficult to edit messages and would constantly need you to log back in. The two things GaggleAMP had over Bambu however was more comprehensive analytics and the ability to automatically push out social posts

Incentivized

With Paperflite, the analytics provided are much more insightful compared to DocSend. Paperflite's content intelligence helps understand how content is performing with each prospect. Easy accessibility with Paperflite, cause we can use it on a phone or IPAD and not just from desktop

• The social amplification effects of our employees sharing brand content helped us achieve a 400% increase in website visits following our re-brand.
• With some "Executive nudging" when we announced that Bambu would be used as our internal comms tool, and that we would only be sharing real-time updates via the mobile apps push notifications, we were able to double the # of employees who use the App in addition to the desktop application. Mobile users aside, another positive side effect of using Bambu as an internal comms tool is that it exposes users (the non-social butterflies who don't like to share) to all other content that has been curated into the system and has helped garner more social impressions.
• The majority of our employees come from the BabyBoom/Gen X generation and didn't come of age in the world of social media, which has presented some challenges in user adoption rates.

Incentivized

• Paperflite's user experience is great and with its key features, it becomes an essential tool for teams
• Content Management: Have all our collaterals under one place for teams to discover easily
• Content Experience: The ability to create personalized experiences for prospects has helped increase engagement.
• Content Analytics : We've been able to understand the ROI our content brings.