Bambu by Sprout Social vs. RO Innovation

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Bambu by Sprout Social
Score 9.0 out of 10
N/A
Bambu is a social media marketing tool from Sprout Social that leverages employee advocacy. It allows users to organize and encourage distribution of company blog posts, press releases, news and articles, thought leadership, and customer case studies through employees' personal social networks on Facebook, Twitter, and LinkedIn. There are three main use cases for Bambu: Marketing, HR, and Sales. In terms of Marketing, Bambu aims to leverage employee advocacy to increase brand awareness…N/A
RO Innovation
Score 7.1 out of 10
N/A
Upland RO Innovation automatically serves up the best customer references to elevate brand awareness and win more deals.N/A
Pricing
Bambu by Sprout SocialRO Innovation
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Bambu by Sprout SocialRO Innovation
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Best Alternatives
Bambu by Sprout SocialRO Innovation
Small Businesses

No answers on this topic

No answers on this topic

Medium-sized Companies
Influitive
Influitive
Score 9.0 out of 10
Influitive
Influitive
Score 9.0 out of 10
Enterprises
Sprinklr Marketing
Sprinklr Marketing
Score 7.2 out of 10
Influitive
Influitive
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Bambu by Sprout SocialRO Innovation
Likelihood to Recommend
8.9
(7 ratings)
1.0
(4 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(2 ratings)
Availability
-
(0 ratings)
9.0
(1 ratings)
Performance
-
(0 ratings)
9.0
(1 ratings)
User Testimonials
Bambu by Sprout SocialRO Innovation
Likelihood to Recommend
Sprout Social
Routinely sharing job postings from Bambu by Sprout Social to LinkedIn, using the canned content our Marketing team provides and revising so that it "sounds like me" prior to sharing on LI. Cadencing my content shares for the week in the "Scheduling" option Creating a new link to share content via Bambu by Sprout Social to LI, to position myself as a thought leader in my space
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Upland Software
BL is great is you're going from a manual process to something more sophisticated. I'm not sure what the competitive landscape looks like with regards to Reference Software nowadays, but when we were evaluating a few years ago, BL was ahead of all other vendors in terms of functionality and integrations with SFDC
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Pros
Sprout Social
  • Ease of use. It creates a user-friendly experience that allows employees to understand and share.
  • Customer support & feedback.
  • Understanding the power of social media and building their tool around its use.
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Upland Software
  • The system provides more visibility into available references and prevents references from being over-used. It allows the client (reference) to choose how often they can be contacted in a given time period and provides a closed-loop feedback mechanism to make sure the client is providing positive responses.
  • Allows account executives (sales people) to easily request references based on: product Used, customer vertical, location, account size, expertise, etc.
  • Uses a “Five Star” method to show how relevant the answers are when a results are returned from a search.
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Cons
Sprout Social
  • Sprout to Bambu integration is not what was depicted in trial and is not used because of this
  • Missing functionality: LinkedIn tagging
  • Missing functionality: posting videos
  • Missing functionality: posting something without a link. Example: picture from an event or community outreach
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Upland Software
  • Unintuitive user interface
  • Defensive meetings with Upland RO Innovation staff when requests for improvements are shared
  • Searching features are clunky, outdated, and unhelpful
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Likelihood to Renew
Sprout Social
No answers on this topic
Upland Software
Boulder Logic is just so easy and is in Salesforce
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Reliability and Availability
Sprout Social
No answers on this topic
Upland Software
No known issues
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Performance
Sprout Social
No answers on this topic
Upland Software
No known issues
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Implementation Rating
Sprout Social
No answers on this topic
Upland Software
The process of asking each reference how often they’d be willing to be contacted was the biggest task.
We made assumptions for current clients, and ask each new client once they become a customer.
Along with which specific skill-set they’d be willing to be a reference
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Alternatives Considered
Sprout Social
It was similar in that it helped us push prewritten messages out to our team, but the UX/UI was far more dated and not as intuitive. It's mobile app also wasn't very useful; made it difficult to edit messages and would constantly need you to log back in. The two things GaggleAMP had over Bambu however was more comprehensive analytics and the ability to automatically push out social posts
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Upland Software
While I was one of the decision makers in this process, I didn't sit on the demos for the other providers (I was brought in further in the sales process). My understanding from my team was that BL was much more configurable and support more robust integrations that the competitors
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Return on Investment
Sprout Social
  • The social amplification effects of our employees sharing brand content helped us achieve a 400% increase in website visits following our re-brand.
  • With some "Executive nudging" when we announced that Bambu would be used as our internal comms tool, and that we would only be sharing real-time updates via the mobile apps push notifications, we were able to double the # of employees who use the App in addition to the desktop application. Mobile users aside, another positive side effect of using Bambu as an internal comms tool is that it exposes users (the non-social butterflies who don't like to share) to all other content that has been curated into the system and has helped garner more social impressions.
  • The majority of our employees come from the BabyBoom/Gen X generation and didn't come of age in the world of social media, which has presented some challenges in user adoption rates.
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Upland Software
  • Lack of ability to implement references program
  • Stalled deployment of program
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ScreenShots