Bananatag (discontinued) vs. Marketo Sales Connect

Bananatag is very well suited to creating messages that are going to be used on a regular basis but don't require much in the way of changing or amending. It is also a very handy platform to track sending emails and the watermarking technology is very handy. As far as range of designs compared to something like Mailchimp it doesn't compare well.

Incentivized

We are solving our small sales team problem. I am the only SDR in the company and Tout helps me manage, send and follow up with many of my leads automatically. Tout is more focused on “success or failure” of emails than Yesware is. They are going in different directions – as you can see that they’ll probably have some features from one another.

Incentivized

• Easy to use and install, particularly with Gmail for business.
• It has a simple feedback system, if a client reads an email, you get an emailed read receipt telling you the time of them doing so.
• It runs in the background, is virtually undetectable and will not hinder any communication in the slightest.

Incentivized

• Track leads opening emails and clicking links. We could easily see if a lead forwarded an email to a large group of people for instance, because the stats would show it.
• Connect our email and CRM to log email activities onto Leads and Contacts.
• Keep users inside of our email system instead of copying and pasting email templates from multiple places.

Incentivized

• Changing the format/size of blocks.
• The range/choice of blocks that can be used.

Incentivized

• Reporting is clunky and challenging to use at times. They were recently purchased by Marketo, so I'm hopeful that Marketo will be able to address some of these concerns.
• The ToutApp interface is not the most intuitive and does not provide a deeper understanding/analysis of the data.
• The ToutApp integration with Outlook has created intermittent problems in usability/access.

Incentivized

Have not really had many opportunities to use the support function but my experience was limited and a little bit clunky. It was not particularly responsive or helpful in terms of trying to resolve the query I was working on. I think the problem was solved by another member of the team that worked on designing their own template.

Incentivized

It was tough to reach their support team. On average, it would take over 24 hours to get a response. Agents would ask us to perform repetitive tasks and take lots of screenshots instead of looking at our system and helping us fix issues.

Incentivized

Bananatag is a free-standing application that plugs into your email service provider. As such, you do not need to be logged into another application to see the results or the real-time tracking of emails like you would with other email trackers. The free application is great if you just need to track a few outbound emails, but the paid plans offer a much more robust tracking service that would allow you to get any and all information you could desire from an email being tracked

Incentivized

Marketo Sales Connect (ToutApp) was nowhere near as dynamic as the other listed tools that I mentioned. There was not any Sequence or Cadence you could follow. It was missing dynamic fields. A bit cumbersome. The other tools had much prettier interfaces too.

Incentivized

• It has sped up communication with the client because you have insight into how they are receiving and looking at material you have sent them.
• It has not had any negative impact on the business or our operations.

Incentivized

• It's enabled more efficiency for our SDR team to track and monitor emails.
• Increased our ability to better target prospects as we learned more about their behaviors.
• The automation tools for email, and the ability to get glimpses into how that impacted pipeline development, were worth the cost.

Incentivized