HubSpot CRM vs. Zendesk Sell

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
HubSpot CRM
Score 8.5 out of 10
N/A
HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Additionally, the software allows users to connect with over 875 integration apps, APIs, and solutions partners to create a customizable user experience that suits the way teams work.…
$0
Per Month [Unlimited Users]
Zendesk Sell
Score 7.7 out of 10
N/A
Zendesk Sell (formerly Base CRM) is a CRM that aims to give reps access to integrated tools that provide the full context of a customer account. This keeps them in the loop and allows them to capitalize on opportunities. Zendesk Sell can be extended with Reach, a lead generation and engagement tool that automates the process of finding and keeping leads interested, so reps can focus more on building relationships and crushing their quotas. Base CRM was founded in 2009, and acquired by Zendesk…
$19
per seat/month billed annually
Pricing
HubSpot CRMZendesk Sell
Editions & Modules
Free Forever
$0
Per Month [Unlimited Users]
CRM Bundle
$50
per month
Sell Team
$19.00
per seat/month billed annually
Reach prospecting enrichment add-on (requires a Sell Subscription)
$27.00
Per User Per Month (billed annually)
Sell Professional
$49.00
per seat/month billed annually
Sell Enterprise
$99.00
per seat/month billed annually
Sell Elite
$199.00
per seat/month billed annually
Offerings
Pricing Offerings
HubSpot CRMZendesk Sell
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
HubSpot CRMZendesk Sell
Considered Both Products
HubSpot CRM
Chose HubSpot CRM
Zoho CRM has a lot to offer for the price you pay, lots of platforms you can use from their ecosystem. When compared to HubSpot [CRM] though, you can see a major difference in the quality and usability of the software.
I have tried Salesforce and find it a bit cumbersome and …
Chose HubSpot CRM
For me, this is very simple.
Hubspot out performs both of the previously used platforms.
Chose HubSpot CRM
HubSpot is more user-friendly and more customizable; you usually have to use multiple CRMs to afford all your business needs. However, HubSpot has everything that a middle-big sized company needs - also, the fact that permissions can be given depending on the profile is very …
Chose HubSpot CRM
HubSpot sits in the upper-middle of the complexity and flexibility scale compared to these other systems. It is more adaptable than Zoho and Zendesk, but less than Salesforce. It has a more modern UI than the other options but is less intuitive than Zoho or Zendesk. This may be …
Chose HubSpot CRM
The free version alone stacks up pretty well against the mentioned competitors. I believe as your business operations grow, the price points for additional users and needed functionalities will grow as well, and HubSpot is well within competitive pricing to compete with the …
Chose HubSpot CRM
HubSpot CRM is a great middle ground between the two. Better for B2B than Zendesk, and maybe less extensive in capabilities but also less expensive and easier to make adjustments to than Salesforce.
Chose HubSpot CRM
Clearly focused on core CRM and small and medium size organization requirements. It's easy to get started with the free / low cost options and expand usage when your own business grows. No need for high upfront investments. Also it's much less complex than some bigger platforms …
Chose HubSpot CRM
The simplicity of use, ease of automation, clarity of information, and pursuit of the golden customer record.
Chose HubSpot CRM
Wide variation of marketing options.
Chose HubSpot CRM
Hubspot CRM is designed to fit within their ecosystem of marketing, sales, and support tools, so it's a little different beast than the other tools I've used. Base CRM is a powerful tool, but it's more of a stand-alone sales CRM platform with tools designed exclusively around a …
Chose HubSpot CRM
Some are too basic, others are stupidly complex (fine in the right environment though) but Hubspot works well for us.
Chose HubSpot CRM
It was impossible to get my team to consistently use Base CRM. It was a fine tool, but HubSpot's CRM is superior for our business and our team actually uses and enjoys using the CRM now.
Zendesk Sell
Chose Zendesk Sell
I am currently using Hubspot, which we upgraded to from Zendesk Sell.

I used SalesForce many years ago, but too long ago to comment on any current functionality.
Top Pros
Top Cons
Features
HubSpot CRMZendesk Sell
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
HubSpot CRM
8.0
1506 Ratings
4% above category average
Zendesk Sell
6.6
15 Ratings
15% below category average
Customer data management / contact management8.71457 Ratings8.914 Ratings
Workflow management8.31420 Ratings6.115 Ratings
Territory management6.6184 Ratings4.98 Ratings
Opportunity management8.21359 Ratings7.813 Ratings
Integration with email client (e.g., Outlook or Gmail)8.51463 Ratings6.915 Ratings
Contract management8.0185 Ratings5.410 Ratings
Quote & order management7.4982 Ratings3.97 Ratings
Interaction tracking8.41411 Ratings7.915 Ratings
Channel / partner relationship management7.7186 Ratings7.811 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
HubSpot CRM
7.5
995 Ratings
0% above category average
Zendesk Sell
9.0
12 Ratings
18% above category average
Case management7.4927 Ratings9.07 Ratings
Call center management7.6798 Ratings9.08 Ratings
Help desk management7.4849 Ratings9.011 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
HubSpot CRM
8.5
1328 Ratings
12% above category average
Zendesk Sell
6.9
12 Ratings
9% below category average
Lead management8.51252 Ratings6.012 Ratings
Email marketing8.61261 Ratings7.89 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
HubSpot CRM
7.6
1376 Ratings
0% above category average
Zendesk Sell
5.3
13 Ratings
35% below category average
Task management8.01318 Ratings8.013 Ratings
Billing and invoicing management7.1679 Ratings1.05 Ratings
Reporting7.71218 Ratings7.013 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
HubSpot CRM
7.9
1346 Ratings
4% above category average
Zendesk Sell
8.2
15 Ratings
7% above category average
Forecasting7.61055 Ratings7.812 Ratings
Pipeline visualization8.21275 Ratings7.814 Ratings
Customizable reports7.81242 Ratings9.014 Ratings
Customization
Comparison of Customization features of Product A and Product B
HubSpot CRM
7.4
1284 Ratings
2% below category average
Zendesk Sell
4.2
15 Ratings
57% below category average
Custom fields8.01260 Ratings7.815 Ratings
Custom objects7.81090 Ratings4.910 Ratings
Scripting environment6.3132 Ratings1.16 Ratings
API for custom integration7.6883 Ratings3.08 Ratings
Security
Comparison of Security features of Product A and Product B
HubSpot CRM
8.4
1240 Ratings
1% above category average
Zendesk Sell
9.5
14 Ratings
13% above category average
Single sign-on capability8.41104 Ratings9.912 Ratings
Role-based user permissions8.51183 Ratings9.011 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
HubSpot CRM
7.4
849 Ratings
2% above category average
Zendesk Sell
4.0
5 Ratings
58% below category average
Social data7.5832 Ratings1.04 Ratings
Social engagement7.4821 Ratings6.95 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
HubSpot CRM
7.7
955 Ratings
8% above category average
Zendesk Sell
5.4
7 Ratings
28% below category average
Marketing automation7.8948 Ratings9.87 Ratings
Compensation management7.5613 Ratings1.03 Ratings
Platform
Comparison of Platform features of Product A and Product B
HubSpot CRM
7.9
1131 Ratings
5% above category average
Zendesk Sell
8.0
13 Ratings
7% above category average
Mobile access7.91131 Ratings8.013 Ratings
Best Alternatives
HubSpot CRMZendesk Sell
Small Businesses
Salesmate
Salesmate
Score 9.8 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.1 out of 10
Creatio
Creatio
Score 9.1 out of 10
Enterprises
Creatio
Creatio
Score 9.1 out of 10
Creatio
Creatio
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
HubSpot CRMZendesk Sell
Likelihood to Recommend
8.5
(1549 ratings)
8.9
(15 ratings)
Likelihood to Renew
9.8
(27 ratings)
3.0
(1 ratings)
Usability
8.3
(1444 ratings)
8.9
(4 ratings)
Support Rating
7.2
(23 ratings)
8.8
(4 ratings)
Online Training
-
(0 ratings)
7.0
(1 ratings)
Implementation Rating
8.0
(8 ratings)
8.0
(1 ratings)
User Testimonials
HubSpot CRMZendesk Sell
Likelihood to Recommend
HubSpot
Hubspot CRM has helped me numerous times in following up with customers if they are not immediately ready to secure services. The reminder allows me to revisit our past conversations and follow up to see if the timing is more accurate for them to sign an agreement. The ability to log all attachments under a customer or a deal is convenient and minimizes my search time in my database of customer or company files.
Read full review
Zendesk
Zendesk sell is best for organizations that want a clean and simple, yet powerfully effective CRM tool. It's intuitive, extremely user-friendly, supplies lots of video tutorials and access to the California team for FAQ's, and has all the features other, more complicated, expensive CRM's have. Great for institutions that have a need to tailor their database to fit your needs; and track sales, tasks, and pipeline projects in graphic form. It's affordable and has a great app for mobile phones that allows access to contacts, notes, tasks, and a workable platform while on the go in real time. It's simple to teach new users how to navigate and utilize. Adding or deleting users is simple, and access to the CRM information can be limited/private or made public for the entire team to access. Not as costly as some of the competing products, so if you are on a tight budget this may be the tool for you.
Read full review
Pros
HubSpot
  • It tracks emails including opens, clicks, and keeps a great log.
  • I love how they give you options to build your own reports as well as some templated reports as well.
  • It creates an easy way to work with your colleagues even if its remote positions.
Read full review
Zendesk
  • My favorite piece is the Tasks connected to the Clients OR the Deals themselves that keep the process moving with the right steps, and helps our team from doubling our work, or missing a piece that is crucial for the completion of the sale.
  • The email integration helps to keep all things housed in one place also, so that you're not bouncing back and forth in multiple platforms to stay on top of the orders.
  • Customizations are a HUGE part of why we use Base CRM right now. We can make sure we are recording all of the right information, and not wasting time by having to fill in or skip over content that doesn't apply to our business model.
  • I also like the ability to tied Deals to multiple people, especially as Referrals come across, so we don't forget how we got in touch with different clients.
Read full review
Cons
HubSpot
  • Pricing - HubSpot offers a number of great features in the free version however the paid options can be pricey.
  • The free version could do with more options in some of the additional areas such as the marketing platform. Although there are some options included, they are very limited.
Read full review
Zendesk
  • There was no ability to add prospects from a company domain or email to auto-fill any data.
  • You had to type in all of the data you gathered about that prospect.
  • The default only gave you two phone numbers for the company, too few.
Read full review
Likelihood to Renew
HubSpot
To be honest there are some barriers due to which we are unable to use Hubspot at it's full potentials. The region that we work in has some restrictions that don't allow us to make calls or text which leaves us to just Email to the client.
Read full review
Zendesk
We have moved on to a more robust option of CMS.
Read full review
Usability
HubSpot
I think the usability is great. I am able to train a new agent with zero experience in our process with HubSpot in a day or less. They can be proficient in using HubSpot quickly, the way I've designed it to work, in less than a week. I am able to load new leads, set calling campaigns, and start prospecting quickly. I've even had to call customer service for help, and they were super helpful.
Read full review
Zendesk
I received about two hours worth of training on Zendesk Sell (formerly Base CRM). I will say it's a clean look and the ability to change views is extremely helpful. I do wish there were other features that allowed the views to be more simplistic. Some views can be overwhelming to look at. Nevertheless with the minimum training, I am still able to navigate through Zendesk Sell (formerly Base CRM) successfully due to the ease of usability.
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Support Rating
HubSpot
Because when I needed help HubSpot responded immediately and provided me with the information I needed which enabled me to realize that HubSpot was even more customizable and easier to use than I thought! And I already thought HubSpot was very user friendly and easy to use, and then Support showed me how to manipulate the settings, columns and the appearance of the tool.
Read full review
Zendesk
Due to the ease of the product, I have not had the chance to reach out to support yet. I’ve had no reason. The resources provided to clients are extremely helpful and detailed. So far my questions have been pretty basic and I generally just ask my colleague or teammate. They're able to assist with the answer.
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Online Training
HubSpot
No answers on this topic
Zendesk
This product has a great backing of users, but needs more options direct from Base CRM on all operations of the software. YouTube videos do a great job of helping implement, and the back end support is a great help as well. The CRM is a great free option, and should be treated as such.
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Implementation Rating
HubSpot
If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate
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Zendesk
Simple, and straight forward.
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Alternatives Considered
HubSpot
Salesforce requires a lot of in-depth knowledge both to implement and to manage. I found it to be quite clunky and there was an additional overhead for any marketing functionality, that wasn't up to par. Whilst Zoho had some good features, in practice the CRM was difficult to manage, customer support was non-existent, and like Salesforce, required 3rd party support agents in order make simple changes. comparison, HubSpot allows the user to make many changes themselves such as adding and mapping properties, and also has excellent customer service. Combined with a well-rounded offer in terms of marketing, analytics and a good CRM, HubSpot stands out as the clear winner.
Read full review
Zendesk
Simpler than most CRMs, which can be good if your sales team is not very tech savvy. We switched to HubSpot which provides a lot more value than Base did, but it isn't right for everyone. HubSpot is focused on capturing in-bound leads and has its own flaws and limitations, but overall it's a better fit for our needs.
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Return on Investment
HubSpot
  • Automation helps to save time so that we can reach out to more prospecting or save time that can be spent on more strategic sales tasks like deal management
  • Visibility/collaboration helps connect marketing and sales efforts vs them being siloed
  • Connection with salesforce helps us to get more out of our CRM spend as we have valuable data insights coming from Hubspot
Read full review
Zendesk
  • Using Base has allowed us to double the number of active sales and partner engagements that we can keep track of and make progress on.
  • This has led to us being able to follow up on many smaller deals that were falling through the cracks.
Read full review
ScreenShots

HubSpot CRM Screenshots

Screenshot of Store, track, manage, and report on the deals (sometimes referred to as “opportunities”) your sales team is working.Screenshot of Our contact record enables your team to record and retrieve information on anyone your business interacts with, helping everyone to stay on the same page.Screenshot of The product library gives you visibility into the goods and services you sell, then associates them with individual deals. With products, you can easily track what you're selling to your customers and from what channels.