What users are saying about
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1046 Ratings
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Top Rated
1761 Ratings

Basecamp

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1046 Ratings
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Score 8.2 out of 100

HubSpot Marketing Hub

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Top Rated
1761 Ratings
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Score 8.5 out of 100

Likelihood to Recommend

Basecamp

Small to mid-size would be a great fit [for Basecamp]. It's simple to use and does not require a ton of ramp-up. Unlike other platforms that require you to learn their terminology in order to use the platform this works well for the non technical user whom just needs to put in simple task updates[.]
Robert Ross | TrustRadius Reviewer

HubSpot Marketing Hub

I've worked with HubSpot [Marketing Hub] for six months and having all of the tools I need to write and edit website pages and blogs, post social media and send out emails is pretty awesome. There's still a lot of marketing and sales tools I don't know how or haven't had to use yet. I'm confident when I do need additional resources, HubSpot will probably have them. I'll learn to use them intuitively or easily find some training.
Joelyn Brickner | TrustRadius Reviewer

Feature Rating Comparison

Project Management

Basecamp
7.7
HubSpot Marketing Hub
Task Management
Basecamp
8.0
HubSpot Marketing Hub
Resource Management
Basecamp
7.6
HubSpot Marketing Hub
Gantt Charts
Basecamp
7.2
HubSpot Marketing Hub
Scheduling
Basecamp
7.8
HubSpot Marketing Hub
Workflow Automation
Basecamp
7.0
HubSpot Marketing Hub
Team Collaboration
Basecamp
8.5
HubSpot Marketing Hub
Support for Agile Methodology
Basecamp
7.4
HubSpot Marketing Hub
Support for Waterfall Methodology
Basecamp
7.7
HubSpot Marketing Hub
Document Management
Basecamp
7.7
HubSpot Marketing Hub
Email integration
Basecamp
7.8
HubSpot Marketing Hub
Mobile Access
Basecamp
8.3
HubSpot Marketing Hub
Timesheet Tracking
Basecamp
7.1
HubSpot Marketing Hub
Change request and Case Management
Basecamp
7.4
HubSpot Marketing Hub
Budget and Expense Management
Basecamp
7.9
HubSpot Marketing Hub

Professional Services Automation

Basecamp
7.4
HubSpot Marketing Hub
Quotes/estimates
Basecamp
7.7
HubSpot Marketing Hub
Invoicing
Basecamp
6.9
HubSpot Marketing Hub
Project & financial reporting
Basecamp
7.6
HubSpot Marketing Hub
Integration with accounting software
Basecamp
7.5
HubSpot Marketing Hub

Email & Online Marketing

Basecamp
HubSpot Marketing Hub
8.6
WYSIWYG email editor
Basecamp
HubSpot Marketing Hub
8.4
Dynamic content
Basecamp
HubSpot Marketing Hub
8.3
Ability to test dynamic content
Basecamp
HubSpot Marketing Hub
8.1
Landing pages
Basecamp
HubSpot Marketing Hub
8.9
A/B testing
Basecamp
HubSpot Marketing Hub
8.4
Mobile optimization
Basecamp
HubSpot Marketing Hub
8.7
Email deliverability reporting
Basecamp
HubSpot Marketing Hub
8.8
List management
Basecamp
HubSpot Marketing Hub
8.9
Triggered drip sequences
Basecamp
HubSpot Marketing Hub
9.0

Lead Management

Basecamp
HubSpot Marketing Hub
8.6
Lead nurturing
Basecamp
HubSpot Marketing Hub
8.8
Lead scoring and grading
Basecamp
HubSpot Marketing Hub
8.4
Data quality management
Basecamp
HubSpot Marketing Hub
8.5
Automated sales alerts and tasks
Basecamp
HubSpot Marketing Hub
8.5

Campaign Management

Basecamp
HubSpot Marketing Hub
8.6
Calendaring
Basecamp
HubSpot Marketing Hub
8.4
Event/webinar marketing
Basecamp
HubSpot Marketing Hub
8.9

Social Media Marketing

Basecamp
HubSpot Marketing Hub
8.7
Social sharing and campaigns
Basecamp
HubSpot Marketing Hub
8.7
Social profile integration
Basecamp
HubSpot Marketing Hub
8.6

Reporting & Analytics

Basecamp
HubSpot Marketing Hub
8.6
Dashboards
Basecamp
HubSpot Marketing Hub
8.6
Standard reports
Basecamp
HubSpot Marketing Hub
8.7
Custom reports
Basecamp
HubSpot Marketing Hub
8.5

Platform & Infrastructure

Basecamp
HubSpot Marketing Hub
8.3
API
Basecamp
HubSpot Marketing Hub
8.3
Role-based workflow & approvals
Basecamp
HubSpot Marketing Hub
8.5
Customizability
Basecamp
HubSpot Marketing Hub
8.6
Integration with Salesforce.com
Basecamp
HubSpot Marketing Hub
8.5
Integration with Microsoft Dynamics CRM
Basecamp
HubSpot Marketing Hub
7.9
Integration with SugarCRM
Basecamp
HubSpot Marketing Hub
7.9

Pros

Basecamp

  • Task management - It is very easy to add, organize and discuss tasks within Basecamp's interface.
  • The "Campfire" function is great for communicating when you just have a quick question for someone on the team.
  • Notifications - Basecamp lets you decide how often and about what you'd like to be notified. The ability to respond to messages in Basecamp directly via email saves a lot of time.
Anonymous | TrustRadius Reviewer

HubSpot Marketing Hub

  • Social media scheduling. A comprehensive and easy to use social calendar allows you to easily schedule posts and get an over arching view of social activities for the month and beyond.
  • Email marketing. The templates provided allow me to easily create, beautiful professional emails.
  • Landing pages and forms. I can easily track submissions with the forms and the templates provided for a landing page ease a major pain point.
Tory Robinson | TrustRadius Reviewer

Cons

Basecamp

  • High Learning Curve. It's true that it can be easy to use, but to use well and effectively takes some time to learn. It's recommended to have an agreed-upon system in your team of what tools to use and when.
  • Notification Overload. If people aren't careful they could send a notification to everyone when only a couple people were meant to be prompted. And since emails are sent by default, you could have your mailbox overloaded with unnecessary updates. This is where it takes a bit of training in your team to have an agreed-upon system.
  • Lack of organization with Archived Projects. I will often need to reference an archived project to make a new one, but there is only a list of archived projects in alphabetical order, with no way to organize by archive date, or even search.
Heather Miller | TrustRadius Reviewer

HubSpot Marketing Hub

  • It is less about HubSpot as a platform and more about the app, but I wish they were able to bring a bit more functionality to the app such as being able to schedule posts. It would make trade shows much easier.
  • I wish the template designs were easier to make changes to because without CSS knowledge they can be complex to adjust. Many other sites have more user-friendly designs and this one is very rigid and sometimes hard to adjust.
  • While I love HubSpot Academy, I wish it listed out your current courses versus having to search for them. It would help remind me which ones I need to finish.
Heather Robinette, MBA | TrustRadius Reviewer

Likelihood to Renew

Basecamp

Basecamp 10.0
Based on 27 answers
When I bring new people onto a project, it's immediately obvious how to use Basecamp. I don't have to worry about teaching them the features or walking them through it, it's just incredibly user-friendly. For this reason, I'll continue to renew my subscription even as new people are brought onto production jobs or the client changes.
Anonymous | TrustRadius Reviewer

HubSpot Marketing Hub

HubSpot Marketing Hub 10.0
Based on 371 answers
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Arun C Devan | TrustRadius Reviewer

Usability

Basecamp

Basecamp 7.8
Based on 15 answers
Basecamp is a little tricky to learn. I've used it for quite a while but I feel like there's still so much I don't know. It took me a while to learn but having used it in college definitely helped me integrate it into my work career.
Anonymous | TrustRadius Reviewer

HubSpot Marketing Hub

HubSpot Marketing Hub 8.0
Based on 105 answers
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
Lauren Camacci | TrustRadius Reviewer

Reliability and Availability

Basecamp

Basecamp 10.0
Based on 6 answers
I've never experienced downtime while using Basecamp, or been unable to access it when I needed it. That's not to say they've never had downtime, but I've been lucky enough not to encounter any, and I work odd hours, including late nights when maintenance is often undertaken.
Lisa Keyser | TrustRadius Reviewer

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 50 answers
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
Joe Rando | TrustRadius Reviewer

Performance

Basecamp

Basecamp 7.3
Based on 4 answers
No answer on this topic is available.

HubSpot Marketing Hub

HubSpot Marketing Hub 8.9
Based on 34 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts | TrustRadius Reviewer

Support Rating

Basecamp

Basecamp 8.3
Based on 29 answers
For the many reasons I've given, Basecamp is a very strong program. There are a few features I can imagine that might make it even better, but I don't have a basis for comparison to be able to say that there is definitely a better one out there. I've noticed that Basecamp has evolved a bit from the time I started using it until now, so that makes me think that the producer of this program values it and believes in continuous improvement. If you could use the features offered by Basecamp, I would think you could use it with confidence.
Anthony Burke | TrustRadius Reviewer

HubSpot Marketing Hub

HubSpot Marketing Hub 8.7
Based on 169 answers
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
David Pye | TrustRadius Reviewer

In-Person Training

Basecamp

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts | TrustRadius Reviewer

Online Training

Basecamp

Basecamp 5.0
Based on 1 answer
No answer on this topic is available.

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 26 answers
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
Tom Smith | TrustRadius Reviewer

Implementation Rating

Basecamp

Basecamp 7.7
Based on 4 answers
Decide the process before implementation - i.e. when it's due 8/9 does that mean 8am, noon, 5pm, 11:59pm? Check your to-do list frequentlySet-up templates - just not with the dates (they can be funky)
Jenni Waggoner | TrustRadius Reviewer

HubSpot Marketing Hub

HubSpot Marketing Hub 7.3
Based on 98 answers
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Andrew Driscoll | TrustRadius Reviewer

Alternatives Considered

Basecamp

Pretty good, but [Basecamp] has its drawbacks. Honestly I find the interface non-intuitive and sometimes have trouble figuring out how to change the status of a task. Perhaps it has something to do with the way it was originally set up by the admin, but I'm not sure. I liked Jira's drag and drop obvious functionality, but the project management side of the software was lacking. Smartsheet has excellent project management functionality, but the task management isn't as good.
Blake Baron | TrustRadius Reviewer

HubSpot Marketing Hub

Salesforce and NetSuite are both great software however I believe HubSpot stacks up against them quite well. HubSpot has all of the same features when it comes to Sales Reporting, Dashboards, Follow up tasks, Note Taking, etc as the others. I would say Salesforce is more integrated, it has a lot of other features that can be used outside of sales. HubSpot can be used outside of sales as well such as marketing and customer service but not like Salesforce. NetSuite is great as well but HubSpot has been easier to navigate, train on, and use.
Meredith Mackay | TrustRadius Reviewer

Scalability

Basecamp

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 7.3
Based on 7 answers
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
Jessica McCann | TrustRadius Reviewer

Return on Investment

Basecamp

  • It has saved me time when having to get the same message out to multiple restaurants
  • It has helped us make smarter operational decisions because we can all collaborate on an answer in a shorter amount of time (instead of calling a meeting!!!)
  • The calendar function allows us to plot out our marketing agenda for the month and add/change it together as needed. The chef will post his recipe, the managers will cost it out, the social media manager will post pictures on it, and ultimately we will get that information out on an info sheet to the staff by printing the page.
Elizabeth Hyman | TrustRadius Reviewer

HubSpot Marketing Hub

  • Since implementing HubSpot, we have had a 60% increase in net new opportunity generation.
  • We have logged three record-breaking sales quarters.
  • Our sales team is now using HubSpot Sales Pro to streamline prospecting, close more deals faster, and get more qualified leads into our FlyWheel.
Romy Ribitzky | TrustRadius Reviewer

Screenshots

Pricing Details

Basecamp

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Basecamp Editions & Modules

Edition
Basecamp PersonalFree1
Basecamp Business$992
  1. Limited Capabilities
  2. Per Month [Unlimited Users]
Additional Pricing Details

HubSpot Marketing Hub

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

HubSpot Marketing Hub Editions & Modules

Edition
Pro$8001
Enterprise$3,2002
Starter$503
Free$04
  1. per month (includes 1,000 contacts)
  2. per month (includes 10,000 contacts)
  3. per month (includes 1,000 contacts)
  4. per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Basecamp
8.2
HubSpot Marketing Hub
9.0

Likelihood to Renew

Basecamp
10.0
HubSpot Marketing Hub
10.0

Usability

Basecamp
7.8
HubSpot Marketing Hub
8.0

Reliability and Availability

Basecamp
10.0
HubSpot Marketing Hub
9.1

Performance

Basecamp
7.3
HubSpot Marketing Hub
8.9

Support Rating

Basecamp
8.3
HubSpot Marketing Hub
8.7

In-Person Training

Basecamp
HubSpot Marketing Hub
9.1

Online Training

Basecamp
5.0
HubSpot Marketing Hub
9.1

Implementation Rating

Basecamp
7.7
HubSpot Marketing Hub
7.3

Scalability

Basecamp
HubSpot Marketing Hub
7.3

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