What users are saying about
1157 Ratings
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Top Rated
1945 Ratings
1157 Ratings
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Score 8.4 out of 100

HubSpot Marketing Hub

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Top Rated
1945 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.6 out of 100

Feature Set Ratings

    Project Management

    7.8

    Basecamp

    78%

    HubSpot Marketing Hub

    Feature Set Not Supported
    N/A
    Basecamp ranks higher in 14/14 features

    Task Management

    8.4
    84%
    114 Ratings
    N/A
    0 Ratings

    Resource Management

    7.8
    78%
    95 Ratings
    N/A
    0 Ratings

    Gantt Charts

    7.2
    72%
    38 Ratings
    N/A
    0 Ratings

    Scheduling

    8.0
    80%
    91 Ratings
    N/A
    0 Ratings

    Workflow Automation

    6.6
    66%
    66 Ratings
    N/A
    0 Ratings

    Team Collaboration

    8.6
    86%
    114 Ratings
    N/A
    0 Ratings

    Support for Agile Methodology

    7.5
    75%
    47 Ratings
    N/A
    0 Ratings

    Support for Waterfall Methodology

    8.0
    80%
    43 Ratings
    N/A
    0 Ratings

    Document Management

    7.8
    78%
    107 Ratings
    N/A
    0 Ratings

    Email integration

    8.0
    80%
    94 Ratings
    N/A
    0 Ratings

    Mobile Access

    8.6
    86%
    93 Ratings
    N/A
    0 Ratings

    Timesheet Tracking

    7.1
    71%
    42 Ratings
    N/A
    0 Ratings

    Change request and Case Management

    7.4
    74%
    53 Ratings
    N/A
    0 Ratings

    Budget and Expense Management

    7.8
    78%
    38 Ratings
    N/A
    0 Ratings

    Professional Services Automation

    7.6

    Basecamp

    76%

    HubSpot Marketing Hub

    Feature Set Not Supported
    N/A
    Basecamp ranks higher in 4/4 features

    Quotes/estimates

    7.9
    79%
    29 Ratings
    N/A
    0 Ratings

    Invoicing

    6.7
    67%
    25 Ratings
    N/A
    0 Ratings

    Project & financial reporting

    8.2
    82%
    33 Ratings
    N/A
    0 Ratings

    Integration with accounting software

    7.7
    77%
    27 Ratings
    N/A
    0 Ratings

    Email & Online Marketing

    Basecamp

    Feature Set Not Supported
    N/A
    8.4

    HubSpot Marketing Hub

    84%
    HubSpot Marketing Hub ranks higher in 9/9 features

    WYSIWYG email editor

    N/A
    0 Ratings
    8.2
    82%
    331 Ratings

    Dynamic content

    N/A
    0 Ratings
    8.3
    83%
    331 Ratings

    Ability to test dynamic content

    N/A
    0 Ratings
    8.3
    83%
    308 Ratings

    Landing pages

    N/A
    0 Ratings
    8.0
    80%
    361 Ratings

    A/B testing

    N/A
    0 Ratings
    8.4
    84%
    285 Ratings

    Mobile optimization

    N/A
    0 Ratings
    8.6
    86%
    352 Ratings

    Email deliverability reporting

    N/A
    0 Ratings
    8.7
    87%
    697 Ratings

    List management

    N/A
    0 Ratings
    8.5
    85%
    363 Ratings

    Triggered drip sequences

    N/A
    0 Ratings
    8.5
    85%
    275 Ratings

    Lead Management

    Basecamp

    Feature Set Not Supported
    N/A
    8.1

    HubSpot Marketing Hub

    81%
    HubSpot Marketing Hub ranks higher in 4/4 features

    Lead nurturing

    N/A
    0 Ratings
    8.4
    84%
    354 Ratings

    Lead scoring and grading

    N/A
    0 Ratings
    7.8
    78%
    325 Ratings

    Data quality management

    N/A
    0 Ratings
    8.2
    82%
    331 Ratings

    Automated sales alerts and tasks

    N/A
    0 Ratings
    8.1
    81%
    299 Ratings

    Campaign Management

    Basecamp

    Feature Set Not Supported
    N/A
    8.0

    HubSpot Marketing Hub

    80%
    HubSpot Marketing Hub ranks higher in 2/2 features

    Calendaring

    N/A
    0 Ratings
    7.9
    79%
    305 Ratings

    Event/webinar marketing

    N/A
    0 Ratings
    8.1
    81%
    251 Ratings

    Social Media Marketing

    Basecamp

    Feature Set Not Supported
    N/A
    8.3

    HubSpot Marketing Hub

    83%
    HubSpot Marketing Hub ranks higher in 2/2 features

    Social sharing and campaigns

    N/A
    0 Ratings
    8.2
    82%
    341 Ratings

    Social profile integration

    N/A
    0 Ratings
    8.4
    84%
    331 Ratings

    Reporting & Analytics

    Basecamp

    Feature Set Not Supported
    N/A
    8.2

    HubSpot Marketing Hub

    82%
    HubSpot Marketing Hub ranks higher in 3/3 features

    Dashboards

    N/A
    0 Ratings
    8.3
    83%
    365 Ratings

    Standard reports

    N/A
    0 Ratings
    8.3
    83%
    361 Ratings

    Custom reports

    N/A
    0 Ratings
    8.0
    80%
    324 Ratings

    Platform & Infrastructure

    Basecamp

    Feature Set Not Supported
    N/A
    7.7

    HubSpot Marketing Hub

    77%
    HubSpot Marketing Hub ranks higher in 6/6 features

    API

    N/A
    0 Ratings
    8.0
    80%
    252 Ratings

    Role-based workflow & approvals

    N/A
    0 Ratings
    8.6
    86%
    280 Ratings

    Customizability

    N/A
    0 Ratings
    8.1
    81%
    302 Ratings

    Integration with Salesforce.com

    N/A
    0 Ratings
    7.6
    76%
    228 Ratings

    Integration with Microsoft Dynamics CRM

    N/A
    0 Ratings
    6.9
    69%
    98 Ratings

    Integration with SugarCRM

    N/A
    0 Ratings
    7.1
    71%
    93 Ratings

    Attribute Ratings

    • Basecamp is rated higher in 4 areas: Likelihood to Renew, Availability, Support Rating, Implementation Rating
    • HubSpot Marketing Hub is rated higher in 4 areas: Likelihood to Recommend, Usability, Performance, Online Training

    Likelihood to Recommend

    8.4

    Basecamp

    84%
    140 Ratings
    8.7

    HubSpot Marketing Hub

    87%
    652 Ratings

    Likelihood to Renew

    10.0

    Basecamp

    100%
    26 Ratings
    9.0

    HubSpot Marketing Hub

    90%
    371 Ratings

    Usability

    7.8

    Basecamp

    78%
    15 Ratings
    8.7

    HubSpot Marketing Hub

    87%
    106 Ratings

    Availability

    10.0

    Basecamp

    100%
    10 Ratings
    9.1

    HubSpot Marketing Hub

    91%
    50 Ratings

    Performance

    7.3

    Basecamp

    73%
    8 Ratings
    8.9

    HubSpot Marketing Hub

    89%
    34 Ratings

    Support Rating

    8.6

    Basecamp

    86%
    55 Ratings
    8.5

    HubSpot Marketing Hub

    85%
    168 Ratings

    In-Person Training

    Basecamp

    N/A
    0 Ratings
    9.1

    HubSpot Marketing Hub

    91%
    8 Ratings

    Online Training

    5.0

    Basecamp

    50%
    1 Rating
    9.1

    HubSpot Marketing Hub

    91%
    26 Ratings

    Implementation Rating

    7.7

    Basecamp

    77%
    8 Ratings
    7.3

    HubSpot Marketing Hub

    73%
    98 Ratings

    Product Scalability

    Basecamp

    N/A
    0 Ratings
    7.3

    HubSpot Marketing Hub

    73%
    7 Ratings

    Likelihood to Recommend

    Basecamp

    Basecamp is a wonderful tool for teams of varying degrees of technical knowledge, teams managing lots of different types of "agifall" and waterfall projects, and teams that are remotely distributed. It's probably less useful for more strictly agile-focused development teams, compared to other more flexible software applications like Jira and Asana.
    Andrea Hester | TrustRadius Reviewer

    HubSpot Marketing Hub

    CRM is fantastic, easy to use, and allows for the flexibility to get clients in, keep top of mind, and get deals out. Email ability is seamless, with a click, you can stay in front of customers. Linq integration is wonderful. The paper cards (and the box of them that we always have after an event) are GONE!
    Arcoma L. Lambert | TrustRadius Reviewer

    Pros

    Basecamp

    • Task management - It is very easy to add, organize and discuss tasks within Basecamp's interface.
    • The "Campfire" function is great for communicating when you just have a quick question for someone on the team.
    • Notifications - Basecamp lets you decide how often and about what you'd like to be notified. The ability to respond to messages in Basecamp directly via email saves a lot of time.
    Anonymous | TrustRadius Reviewer

    HubSpot Marketing Hub

    • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
    • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
    • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
    Joe Kevens | TrustRadius Reviewer

    Cons

    Basecamp

    • High Learning Curve. It's true that it can be easy to use, but to use well and effectively takes some time to learn. It's recommended to have an agreed-upon system in your team of what tools to use and when.
    • Notification Overload. If people aren't careful they could send a notification to everyone when only a couple people were meant to be prompted. And since emails are sent by default, you could have your mailbox overloaded with unnecessary updates. This is where it takes a bit of training in your team to have an agreed-upon system.
    • Lack of organization with Archived Projects. I will often need to reference an archived project to make a new one, but there is only a list of archived projects in alphabetical order, with no way to organize by archive date, or even search.
    Heather Miller | TrustRadius Reviewer

    HubSpot Marketing Hub

    • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
    • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
    • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
    Chris Gomez, SPHR | TrustRadius Reviewer

    Pricing Details

    Basecamp

    General

    Free Trial
    Yes
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $99 per month

    Basecamp Editions & Modules

    Edition
    Basecamp PersonalFree1
    Basecamp Business$992
    1. Limited Capabilities
    2. Per Month [Unlimited Users]
    Additional Pricing Details

    HubSpot Marketing Hub

    General

    Free Trial
    Yes
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    Required

    Starting Price

    $50 per month

    HubSpot Marketing Hub Editions & Modules

    Edition
    Pro$8901
    Enterprise$3,2002
    Starter$503
    Free$04
    1. per month (includes 2,000 contacts)
    2. per month (includes 10,000 contacts)
    3. per month (includes 1,000 contacts)
    4. per month
    Additional Pricing Details

    Likelihood to Renew

    Basecamp

    Basecamp 10.0
    Based on 26 answers
    When I bring new people onto a project, it's immediately obvious how to use Basecamp. I don't have to worry about teaching them the features or walking them through it, it's just incredibly user-friendly. For this reason, I'll continue to renew my subscription even as new people are brought onto production jobs or the client changes.
    Anonymous | TrustRadius Reviewer

    HubSpot Marketing Hub

    HubSpot Marketing Hub 9.0
    Based on 371 answers
    Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
    Arun C Devan | TrustRadius Reviewer

    Usability

    Basecamp

    Basecamp 7.8
    Based on 15 answers
    Basecamp is a little tricky to learn. I've used it for quite a while but I feel like there's still so much I don't know. It took me a while to learn but having used it in college definitely helped me integrate it into my work career.
    Anonymous | TrustRadius Reviewer

    HubSpot Marketing Hub

    HubSpot Marketing Hub 8.7
    Based on 106 answers
    While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
    Lauren Camacci | TrustRadius Reviewer

    Reliability and Availability

    Basecamp

    Basecamp 10.0
    Based on 10 answers
    I've never experienced downtime while using Basecamp, or been unable to access it when I needed it. That's not to say they've never had downtime, but I've been lucky enough not to encounter any, and I work odd hours, including late nights when maintenance is often undertaken.
    Lisa Keyser | TrustRadius Reviewer

    HubSpot Marketing Hub

    HubSpot Marketing Hub 9.1
    Based on 50 answers
    They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
    Joe Rando | TrustRadius Reviewer

    Performance

    Basecamp

    Basecamp 7.3
    Based on 8 answers
    No answer on this topic is available.

    HubSpot Marketing Hub

    HubSpot Marketing Hub 8.9
    Based on 34 answers
    With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
    Carah Counts | TrustRadius Reviewer

    Support Rating

    Basecamp

    Basecamp 8.6
    Based on 55 answers
    For the many reasons I've given, Basecamp is a very strong program. There are a few features I can imagine that might make it even better, but I don't have a basis for comparison to be able to say that there is definitely a better one out there. I've noticed that Basecamp has evolved a bit from the time I started using it until now, so that makes me think that the producer of this program values it and believes in continuous improvement. If you could use the features offered by Basecamp, I would think you could use it with confidence.
    Anthony Burke | TrustRadius Reviewer

    HubSpot Marketing Hub

    HubSpot Marketing Hub 8.5
    Based on 168 answers
    During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
    David Pye | TrustRadius Reviewer

    In-Person Training

    Basecamp

    No score
    No answers yet
    No answers on this topic

    HubSpot Marketing Hub

    HubSpot Marketing Hub 9.1
    Based on 8 answers
    I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
    Carah Counts | TrustRadius Reviewer

    Online Training

    Basecamp

    Basecamp 5.0
    Based on 1 answer
    No answer on this topic is available.

    HubSpot Marketing Hub

    HubSpot Marketing Hub 9.1
    Based on 26 answers
    I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
    Tom Smith | TrustRadius Reviewer

    Implementation Rating

    Basecamp

    Basecamp 7.7
    Based on 8 answers
    Decide the process before implementation - i.e. when it's due 8/9 does that mean 8am, noon, 5pm, 11:59pm? Check your to-do list frequentlySet-up templates - just not with the dates (they can be funky)
    Jenni Waggoner | TrustRadius Reviewer

    HubSpot Marketing Hub

    HubSpot Marketing Hub 7.3
    Based on 98 answers
    My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
    Andrew Driscoll | TrustRadius Reviewer

    Alternatives Considered

    Basecamp

    Pretty good, but [Basecamp] has its drawbacks. Honestly I find the interface non-intuitive and sometimes have trouble figuring out how to change the status of a task. Perhaps it has something to do with the way it was originally set up by the admin, but I'm not sure. I liked Jira's drag and drop obvious functionality, but the project management side of the software was lacking. Smartsheet has excellent project management functionality, but the task management isn't as good.
    Blake Baron | TrustRadius Reviewer

    HubSpot Marketing Hub

    In comparison to any other tool on the market, HubSpot [Marketing Hub] is the best. It's easy to use, has a more substantial brand presence, and is trusted by a large number of small and medium-sized businesses. It just made sense to us to integrate the sales and marketing tools in HubSpot [Marketing Hub] rather than using third parties. We chose HubSpot Marketing Hub as the best brand to define our customer journey.
    Roshni Rahman | TrustRadius Reviewer

    Scalability

    Basecamp

    No score
    No answers yet
    No answers on this topic

    HubSpot Marketing Hub

    HubSpot Marketing Hub 7.3
    Based on 7 answers
    HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
    Jessica McCann | TrustRadius Reviewer

    Return on Investment

    Basecamp

    • It has saved me time when having to get the same message out to multiple restaurants
    • It has helped us make smarter operational decisions because we can all collaborate on an answer in a shorter amount of time (instead of calling a meeting!!!)
    • The calendar function allows us to plot out our marketing agenda for the month and add/change it together as needed. The chef will post his recipe, the managers will cost it out, the social media manager will post pictures on it, and ultimately we will get that information out on an info sheet to the staff by printing the page.
    Elizabeth Hyman | TrustRadius Reviewer

    HubSpot Marketing Hub

    • HubSpot has helped us increased our lead generation.
    • HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
    • HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.
    Heather Robinette, MBA | TrustRadius Reviewer

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