Basecamp is a web-based project-management tool. Basecamp offers features standard to project management platforms, as well as mobile accessibility, unlimited users, and 3rd party integrations. Basecamp is priced by space requirements and concurrent projects.
$15
per month per user
HubSpot Marketing Hub
Score 8.8 out of 10
N/A
HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
$50
per month
Pricing
Basecamp
HubSpot Marketing Hub
Editions & Modules
Basecamp Business
$99
Per Month [Unlimited Users]
Basecamp Personal
Free
Limited Capabilities
Free
$0
per month
Starter
$50
per month (includes 1,000 contacts)
Pro
$890
per month (includes 2,000 contacts)
Enterprise
$3,200
per month (includes 10,000 contacts)
Offerings
Pricing Offerings
Basecamp
HubSpot Marketing Hub
Free Trial
Yes
Yes
Free/Freemium Version
Yes
Yes
Premium Consulting/Integration Services
No
Yes
Entry-level Setup Fee
No setup fee
Required
Additional Details
—
—
More Pricing Information
Community Pulse
Basecamp
HubSpot Marketing Hub
Considered Both Products
Basecamp
Verified User
Director
Chose Basecamp
I have made the switch to Trello - I prefer the templates and community aspect; my organization uses JIRA to manage the tasks and handoffs between the various stages of a client project; we are using BetterWorks to manage overall business goals and quarterly objectives.
Like I said, when I worked for a small company, it worked great, but now we are using HubSpot where it has its own project management tool for us to use, so it's just easier to have one platform for everything we do.
Basecamp seems to be a better fit than Trello because we can stay more on task and it has better integration tools that allow work and communication to flow more smoothly. It's really well suited for small businesses and their organization.
We've used Basecamp for CRM which also offered email integration but did not offer email tracking, which was a major consideration for us. Eventually, we found a way to use the best of both worlds as we continued to use Basecamp while tracking our emails with Sidekick (now …
HubSpot competitors don't stand a chance against them. The immense amount of integrations the platform offers, the full circle marketing efforts it offers in the software, and its continuous improvements make it a worthwhile product. I'd suggest doing your research before …
I have used WordPress before and HubSpot is much better. To me WordPress seemed to have no organization of the tools developers need to use. HubSpot has everything packaged up nicely and is easy to use.
Out of the other tools that I've used in my career I do find Hubspot the best. It's the easiest to use by a long shot. You give up a bit of the customization and flexibility, but you get a superior product and incredible customer support. Hubspot is truly committed to your …
ActiveCampaign is great if you want to dip your toe in marketing automation. Hubspot is way more complex and capable, but it's built for a complex need.
Features
Basecamp
HubSpot Marketing Hub
Project Management
Comparison of Project Management features of Product A and Product B
Basecamp
8.5
123 Ratings
11% above category average
HubSpot Marketing Hub
-
Ratings
Task Management
9.5122 Ratings
00 Ratings
Resource Management
8.6102 Ratings
00 Ratings
Gantt Charts
5.743 Ratings
00 Ratings
Scheduling
7.698 Ratings
00 Ratings
Workflow Automation
7.772 Ratings
00 Ratings
Team Collaboration
9.8122 Ratings
00 Ratings
Support for Agile Methodology
8.351 Ratings
00 Ratings
Support for Waterfall Methodology
8.347 Ratings
00 Ratings
Document Management
9.7114 Ratings
00 Ratings
Email integration
8.7100 Ratings
00 Ratings
Mobile Access
9.1100 Ratings
00 Ratings
Timesheet Tracking
9.348 Ratings
00 Ratings
Change request and Case Management
9.158 Ratings
00 Ratings
Budget and Expense Management
8.042 Ratings
00 Ratings
Professional Services Automation
Comparison of Professional Services Automation features of Product A and Product B
Basecamp
6.8
41 Ratings
10% below category average
HubSpot Marketing Hub
-
Ratings
Quotes/estimates
8.329 Ratings
00 Ratings
Invoicing
6.925 Ratings
00 Ratings
Project & financial reporting
8.034 Ratings
00 Ratings
Integration with accounting software
4.028 Ratings
00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Basecamp
-
Ratings
HubSpot Marketing Hub
8.3
380 Ratings
9% above category average
WYSIWYG email editor
00 Ratings
8.8343 Ratings
Dynamic content
00 Ratings
8.1343 Ratings
Ability to test dynamic content
00 Ratings
8.1318 Ratings
Landing pages
00 Ratings
8.6372 Ratings
A/B testing
00 Ratings
6.6296 Ratings
Mobile optimization
00 Ratings
8.0366 Ratings
Email deliverability reporting
00 Ratings
8.3374 Ratings
List management
00 Ratings
8.9375 Ratings
Triggered drip sequences
00 Ratings
9.0287 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Basecamp
-
Ratings
HubSpot Marketing Hub
8.4
371 Ratings
8% above category average
Lead nurturing automation
00 Ratings
8.2366 Ratings
Lead scoring and grading
00 Ratings
8.1334 Ratings
Data quality management
00 Ratings
8.3341 Ratings
Automated sales alerts and tasks
00 Ratings
8.8310 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Basecamp
-
Ratings
HubSpot Marketing Hub
7.4
331 Ratings
1% below category average
Calendaring
00 Ratings
7.5315 Ratings
Event/webinar marketing
00 Ratings
7.3260 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Basecamp
-
Ratings
HubSpot Marketing Hub
8.1
356 Ratings
8% above category average
Social sharing and campaigns
00 Ratings
7.8352 Ratings
Social profile integration
00 Ratings
8.3341 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Basecamp
-
Ratings
HubSpot Marketing Hub
8.5
380 Ratings
15% above category average
Dashboards
00 Ratings
8.8377 Ratings
Standard reports
00 Ratings
8.3373 Ratings
Custom reports
00 Ratings
8.4335 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Basecamp is a wonderful tool for teams of varying degrees of technical knowledge, teams managing lots of different types of "agifall" and waterfall projects, and teams that are remotely distributed. It's probably less useful for more strictly agile-focused development teams, compared to other more flexible software applications like Jira and Asana.
As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.
Task management - It is very easy to add, organize and discuss tasks within Basecamp's interface.
The "Campfire" function is great for communicating when you just have a quick question for someone on the team.
Notifications - Basecamp lets you decide how often and about what you'd like to be notified. The ability to respond to messages in Basecamp directly via email saves a lot of time.
High Learning Curve. It's true that it can be easy to use, but to use well and effectively takes some time to learn. It's recommended to have an agreed-upon system in your team of what tools to use and when.
Notification Overload. If people aren't careful they could send a notification to everyone when only a couple people were meant to be prompted. And since emails are sent by default, you could have your mailbox overloaded with unnecessary updates. This is where it takes a bit of training in your team to have an agreed-upon system.
Lack of organization with Archived Projects. I will often need to reference an archived project to make a new one, but there is only a list of archived projects in alphabetical order, with no way to organize by archive date, or even search.
While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
When I bring new people onto a project, it's immediately obvious how to use Basecamp. I don't have to worry about teaching them the features or walking them through it, it's just incredibly user-friendly. For this reason, I'll continue to renew my subscription even as new people are brought onto production jobs or the client changes.
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
It is easy to use, even for clients who have no experience with the platform. It can only get a little cumbersome to ensure that a client can't see certain documents you might want to keep in the Docs & Files folders. And sometimes, getting a client to actually use an unfamiliar platform can be a challenge.
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
I've never experienced downtime while using Basecamp, or been unable to access it when I needed it. That's not to say they've never had downtime, but I've been lucky enough not to encounter any, and I work odd hours, including late nights when maintenance is often undertaken.
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
For the many reasons I've given, Basecamp is a very strong program. There are a few features I can imagine that might make it even better, but I don't have a basis for comparison to be able to say that there is definitely a better one out there. I've noticed that Basecamp has evolved a bit from the time I started using it until now, so that makes me think that the producer of this program values it and believes in continuous improvement. If you could use the features offered by Basecamp, I would think you could use it with confidence.
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
Decide the process before implementation - i.e. when it's due 8/9 does that mean 8am, noon, 5pm, 11:59pm? Check your to-do list frequently Set-up templates - just not with the dates (they can be funky)
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Pretty good, but [Basecamp] has its drawbacks. Honestly I find the interface non-intuitive and sometimes have trouble figuring out how to change the status of a task. Perhaps it has something to do with the way it was originally set up by the admin, but I'm not sure. I liked Jira's drag and drop obvious functionality, but the project management side of the software was lacking. Smartsheet has excellent project management functionality, but the task management isn't as good.
Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
It has saved me time when having to get the same message out to multiple restaurants
It has helped us make smarter operational decisions because we can all collaborate on an answer in a shorter amount of time (instead of calling a meeting!!!)
The calendar function allows us to plot out our marketing agenda for the month and add/change it together as needed. The chef will post his recipe, the managers will cost it out, the social media manager will post pictures on it, and ultimately we will get that information out on an info sheet to the staff by printing the page.