What users are saying about
1157 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.4 out of 100
Based on 1157 reviews and ratings
HubSpot Marketing Hub
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Top Rated
1945 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.6 out of 100
Based on 1945 reviews and ratings
Feature Set Ratings
Project Management

7.8
Basecamp
78%

HubSpot Marketing Hub
Feature Set Not Supported
N/A
Basecamp ranks higher in 14/14 features
Basecamp ranks higher in 14/14 features
Task Management

8.4
84%
114 Ratings

N/A
0 Ratings
Resource Management

7.8
78%
95 Ratings

N/A
0 Ratings
Gantt Charts

7.2
72%
38 Ratings

N/A
0 Ratings
Scheduling

8.0
80%
91 Ratings

N/A
0 Ratings
Workflow Automation

6.6
66%
66 Ratings

N/A
0 Ratings
Team Collaboration

8.6
86%
114 Ratings

N/A
0 Ratings
Support for Agile Methodology

7.5
75%
47 Ratings

N/A
0 Ratings
Support for Waterfall Methodology

8.0
80%
43 Ratings

N/A
0 Ratings
Document Management

7.8
78%
107 Ratings

N/A
0 Ratings
Email integration

8.0
80%
94 Ratings

N/A
0 Ratings
Mobile Access

8.6
86%
93 Ratings

N/A
0 Ratings
Timesheet Tracking

7.1
71%
42 Ratings

N/A
0 Ratings
Change request and Case Management

7.4
74%
53 Ratings

N/A
0 Ratings
Budget and Expense Management

7.8
78%
38 Ratings

N/A
0 Ratings
Professional Services Automation

7.6
Basecamp
76%

HubSpot Marketing Hub
Feature Set Not Supported
N/A
Basecamp ranks higher in 4/4 features
Basecamp ranks higher in 4/4 features
Quotes/estimates

7.9
79%
29 Ratings

N/A
0 Ratings
Invoicing

6.7
67%
25 Ratings

N/A
0 Ratings
Project & financial reporting

8.2
82%
33 Ratings

N/A
0 Ratings
Integration with accounting software

7.7
77%
27 Ratings

N/A
0 Ratings
Email & Online Marketing

Basecamp
Feature Set Not Supported
N/A

8.4
HubSpot Marketing Hub
84%
HubSpot Marketing Hub ranks higher in 9/9 features
HubSpot Marketing Hub ranks higher in 9/9 features
WYSIWYG email editor

N/A
0 Ratings

8.2
82%
331 Ratings
Dynamic content

N/A
0 Ratings

8.3
83%
331 Ratings
Ability to test dynamic content

N/A
0 Ratings

8.3
83%
308 Ratings
Landing pages

N/A
0 Ratings

8.0
80%
361 Ratings
A/B testing

N/A
0 Ratings

8.4
84%
285 Ratings
Mobile optimization

N/A
0 Ratings

8.6
86%
352 Ratings
Email deliverability reporting

N/A
0 Ratings

8.7
87%
697 Ratings
List management

N/A
0 Ratings

8.5
85%
363 Ratings
Triggered drip sequences

N/A
0 Ratings

8.5
85%
275 Ratings
Lead Management

Basecamp
Feature Set Not Supported
N/A

8.1
HubSpot Marketing Hub
81%
HubSpot Marketing Hub ranks higher in 4/4 features
HubSpot Marketing Hub ranks higher in 4/4 features
Lead nurturing

N/A
0 Ratings

8.4
84%
354 Ratings
Lead scoring and grading

N/A
0 Ratings

7.8
78%
325 Ratings
Data quality management

N/A
0 Ratings

8.2
82%
331 Ratings
Automated sales alerts and tasks

N/A
0 Ratings

8.1
81%
299 Ratings
Campaign Management

Basecamp
Feature Set Not Supported
N/A

8.0
HubSpot Marketing Hub
80%
HubSpot Marketing Hub ranks higher in 2/2 features
HubSpot Marketing Hub ranks higher in 2/2 features
Calendaring

N/A
0 Ratings

7.9
79%
305 Ratings
Event/webinar marketing

N/A
0 Ratings

8.1
81%
251 Ratings
Social Media Marketing

Basecamp
Feature Set Not Supported
N/A

8.3
HubSpot Marketing Hub
83%
HubSpot Marketing Hub ranks higher in 2/2 features
HubSpot Marketing Hub ranks higher in 2/2 features
Social sharing and campaigns

N/A
0 Ratings

8.2
82%
341 Ratings
Social profile integration

N/A
0 Ratings

8.4
84%
331 Ratings
Reporting & Analytics

Basecamp
Feature Set Not Supported
N/A

8.2
HubSpot Marketing Hub
82%
HubSpot Marketing Hub ranks higher in 3/3 features
HubSpot Marketing Hub ranks higher in 3/3 features
Dashboards

N/A
0 Ratings

8.3
83%
365 Ratings
Standard reports

N/A
0 Ratings

8.3
83%
361 Ratings
Custom reports

N/A
0 Ratings

8.0
80%
324 Ratings
Platform & Infrastructure

Basecamp
Feature Set Not Supported
N/A

7.7
HubSpot Marketing Hub
77%
HubSpot Marketing Hub ranks higher in 6/6 features
HubSpot Marketing Hub ranks higher in 6/6 features
API

N/A
0 Ratings

8.0
80%
252 Ratings
Role-based workflow & approvals

N/A
0 Ratings

8.6
86%
280 Ratings
Customizability

N/A
0 Ratings

8.1
81%
302 Ratings
Integration with Salesforce.com

N/A
0 Ratings

7.6
76%
228 Ratings
Integration with Microsoft Dynamics CRM

N/A
0 Ratings

6.9
69%
98 Ratings
Integration with SugarCRM

N/A
0 Ratings

7.1
71%
93 Ratings
Attribute Ratings
- Basecamp is rated higher in 4 areas: Likelihood to Renew, Availability, Support Rating, Implementation Rating
- HubSpot Marketing Hub is rated higher in 4 areas: Likelihood to Recommend, Usability, Performance, Online Training
Likelihood to Recommend

8.4
Basecamp
84%
140 Ratings

8.7
HubSpot Marketing Hub
87%
652 Ratings
Likelihood to Renew

10.0
Basecamp
100%
26 Ratings

9.0
HubSpot Marketing Hub
90%
371 Ratings
Usability

7.8
Basecamp
78%
15 Ratings

8.7
HubSpot Marketing Hub
87%
106 Ratings
Availability

10.0
Basecamp
100%
10 Ratings

9.1
HubSpot Marketing Hub
91%
50 Ratings
Performance

7.3
Basecamp
73%
8 Ratings

8.9
HubSpot Marketing Hub
89%
34 Ratings
Support Rating

8.6
Basecamp
86%
55 Ratings

8.5
HubSpot Marketing Hub
85%
168 Ratings
In-Person Training

Basecamp
N/A
0 Ratings

9.1
HubSpot Marketing Hub
91%
8 Ratings
Online Training

5.0
Basecamp
50%
1 Rating

9.1
HubSpot Marketing Hub
91%
26 Ratings
Implementation Rating

7.7
Basecamp
77%
8 Ratings

7.3
HubSpot Marketing Hub
73%
98 Ratings
Product Scalability

Basecamp
N/A
0 Ratings

7.3
HubSpot Marketing Hub
73%
7 Ratings
Likelihood to Recommend
Basecamp
Basecamp is a wonderful tool for teams of varying degrees of technical knowledge, teams managing lots of different types of "agifall" and waterfall projects, and teams that are remotely distributed. It's probably less useful for more strictly agile-focused development teams, compared to other more flexible software applications like Jira and Asana.
Director Of Operations
Clearfire, Inc.Internet, 1-10 employees
HubSpot Marketing Hub
CRM is fantastic, easy to use, and allows for the flexibility to get clients in, keep top of mind, and get deals out. Email ability is seamless, with a click, you can stay in front of customers. Linq integration is wonderful. The paper cards (and the box of them that we always have after an event) are GONE!
Business Development Manager
PCS TitleReal Estate, 11-50 employees
Pros
Basecamp
- Task management - It is very easy to add, organize and discuss tasks within Basecamp's interface.
- The "Campfire" function is great for communicating when you just have a quick question for someone on the team.
- Notifications - Basecamp lets you decide how often and about what you'd like to be notified. The ability to respond to messages in Basecamp directly via email saves a lot of time.

Verified User
Project Manager in Marketing
Design Company, 1-10 employeesHubSpot Marketing Hub
- All-in-one software - the main thing HubSpot does well is the breadth of functionality.
- Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
- Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
Director of Demand Generation
PartnerStackInternet, 201-500 employees
Cons
Basecamp
- High Learning Curve. It's true that it can be easy to use, but to use well and effectively takes some time to learn. It's recommended to have an agreed-upon system in your team of what tools to use and when.
- Notification Overload. If people aren't careful they could send a notification to everyone when only a couple people were meant to be prompted. And since emails are sent by default, you could have your mailbox overloaded with unnecessary updates. This is where it takes a bit of training in your team to have an agreed-upon system.
- Lack of organization with Archived Projects. I will often need to reference an archived project to make a new one, but there is only a list of archived projects in alphabetical order, with no way to organize by archive date, or even search.
Senior Graphic Designer
Oregon State University MarketingMarketing and Advertising, 1001-5000 employees
HubSpot Marketing Hub
- While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
- The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
- Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
Senior Product Marketing Manager
Passare, Inc.Insurance, 201-500 employees
Pricing Details
Basecamp
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$99 per month
Basecamp Editions & Modules
Edition
Basecamp Personal | Free1 |
---|---|
Basecamp Business | $992 |
- Limited Capabilities
- Per Month [Unlimited Users]
Additional Pricing Details
—HubSpot Marketing Hub
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Starting Price
$50 per month
HubSpot Marketing Hub Editions & Modules
Edition
Pro | $8901 |
---|---|
Enterprise | $3,2002 |
Starter | $503 |
Free | $04 |
- per month (includes 2,000 contacts)
- per month (includes 10,000 contacts)
- per month (includes 1,000 contacts)
- per month
Additional Pricing Details
—Likelihood to Renew
Basecamp
Basecamp 10.0
Based on 26 answers
When I bring new people onto a project, it's immediately obvious how to use Basecamp. I don't have to worry about teaching them the features or walking them through it, it's just incredibly user-friendly. For this reason, I'll continue to renew my subscription even as new people are brought onto production jobs or the client changes.

Verified User
Account Manager in Marketing
Marketing and Advertising Company, 11-50 employeesHubSpot Marketing Hub
HubSpot Marketing Hub 9.0
Based on 371 answers
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Managing Director
Blue Ocean Systems Pte LtdInformation Technology and Services, 11-50 employees
Usability
Basecamp
Basecamp 7.8
Based on 15 answers
Basecamp is a little tricky to learn. I've used it for quite a while but I feel like there's still so much I don't know. It took me a while to learn but having used it in college definitely helped me integrate it into my work career.

Verified User
Professional in Marketing
Health, Wellness and Fitness Company, 501-1000 employeesHubSpot Marketing Hub
HubSpot Marketing Hub 8.7
Based on 106 answers
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
Head Content Creator
InedoInformation Technology & Services, 11-50 employees
Reliability and Availability
Basecamp
Basecamp 10.0
Based on 10 answers
I've never experienced downtime while using Basecamp, or been unable to access it when I needed it. That's not to say they've never had downtime, but I've been lucky enough not to encounter any, and I work odd hours, including late nights when maintenance is often undertaken.
Developer & Designer
LMK Web Design and ConsultingInformation Technology and Services, 1-10 employees
HubSpot Marketing Hub
HubSpot Marketing Hub 9.1
Based on 50 answers
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
CEO
Trade Area SystemsInformation Technology and Services, 11-50 employees
Performance
Basecamp
Basecamp 7.3
Based on 8 answers
No answer on this topic is available.
HubSpot Marketing Hub
HubSpot Marketing Hub 8.9
Based on 34 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Digital Marketing Strategist
CareATC, Inc.Medical Practice, 201-500 employees
Support Rating
Basecamp
Basecamp 8.6
Based on 55 answers
For the many reasons I've given, Basecamp is a very strong program. There are a few features I can imagine that might make it even better, but I don't have a basis for comparison to be able to say that there is definitely a better one out there. I've noticed that Basecamp has evolved a bit from the time I started using it until now, so that makes me think that the producer of this program values it and believes in continuous improvement. If you could use the features offered by Basecamp, I would think you could use it with confidence.
Jemully MediaMarketing and Advertising, 1-10 employees
HubSpot Marketing Hub
HubSpot Marketing Hub 8.5
Based on 168 answers
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
Director of Search
WidewailMarketing & Advertising, 11-50 employees
In-Person Training
Basecamp
No score
No answers yet
No answers on this topic
HubSpot Marketing Hub
HubSpot Marketing Hub 9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Digital Marketing Strategist
CareATC, Inc.Medical Practice, 201-500 employees
Online Training
Basecamp
Basecamp 5.0
Based on 1 answer
No answer on this topic is available.
HubSpot Marketing Hub
HubSpot Marketing Hub 9.1
Based on 26 answers
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
Strategist | Digital | Analytics | Marketing Automation | Content Marketing | Integrated Marketing |
DZone/AnswerHubInformation Technology and Services, 11-50 employees
Implementation Rating
Basecamp
Basecamp 7.7
Based on 8 answers
Decide the process before implementation - i.e. when it's due 8/9 does that mean 8am, noon, 5pm, 11:59pm? Check your to-do list frequentlySet-up templates - just not with the dates (they can be funky)
Marketing Content Manager | Social Media | Newsletter | Blog | White Papers
360trainingE-Learning, 201-500 employees
HubSpot Marketing Hub
HubSpot Marketing Hub 7.3
Based on 98 answers
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Marketing Analyst
PSMJ Resources, Inc.Design, 51-200 employees
Alternatives Considered
Basecamp
Pretty good, but [Basecamp] has its drawbacks. Honestly I find the interface non-intuitive and sometimes have trouble figuring out how to change the status of a task. Perhaps it has something to do with the way it was originally set up by the admin, but I'm not sure. I liked Jira's drag and drop obvious functionality, but the project management side of the software was lacking. Smartsheet has excellent project management functionality, but the task management isn't as good.
Senior Financial Analyst - Cost Analytics
Lowe's Companies, Inc.Retail, 10,001+ employees
HubSpot Marketing Hub
In comparison to any other tool on the market, HubSpot [Marketing Hub] is the best. It's easy to use, has a more substantial brand presence, and is trusted by a large number of small and medium-sized businesses. It just made sense to us to integrate the sales and marketing tools in HubSpot [Marketing Hub] rather than using third parties. We chose HubSpot Marketing Hub as the best brand to define our customer journey.
Sales Professional
Tourism ProfessionalLeisure, Travel & Tourism, 11-50 employees
Scalability
Basecamp
No score
No answers yet
No answers on this topic
HubSpot Marketing Hub
HubSpot Marketing Hub 7.3
Based on 7 answers
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
Digital Media Specialist
Acadia Lead Management ServicesMarketing and Advertising, 11-50 employees
Return on Investment
Basecamp
- It has saved me time when having to get the same message out to multiple restaurants
- It has helped us make smarter operational decisions because we can all collaborate on an answer in a shorter amount of time (instead of calling a meeting!!!)
- The calendar function allows us to plot out our marketing agenda for the month and add/change it together as needed. The chef will post his recipe, the managers will cost it out, the social media manager will post pictures on it, and ultimately we will get that information out on an info sheet to the staff by printing the page.
Director of Operations
Kome Sushi KitchenRestaurants, 11-50 employees
HubSpot Marketing Hub
- HubSpot has helped us increased our lead generation.
- HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
- HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.
Marketing Manger
ConexlinkComputer Software, 11-50 employees