Basecamp vs. Keap

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Basecamp
Score 7.8 out of 10
N/A
Basecamp is a web-based project-management tool. Basecamp offers features standard to project management platforms, as well as mobile accessibility, unlimited users, and 3rd party integrations. Basecamp is priced by space requirements and concurrent projects.
$99
per month
Keap
Score 8.2 out of 10
N/A
Keap is a small business-focused, comprehensive sales and marketing platform which combines basic contact management, CRM, marketing automation, and e-commerce capabilities into a single, subscription-based SaaS product.
$199
per month
Pricing
BasecampKeap
Editions & Modules
Basecamp Business
$99
Per Month [Unlimited Users]
Basecamp Personal
Free
Limited Capabilities
Pro
$199.00
per month
Max
$289.00
per month
Max Classic
Contact Us
per year
Offerings
Pricing Offerings
BasecampKeap
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional DetailsAll plans with 1 user and 500 contacts. The price is $30.00 for each additional user.
More Pricing Information
Community Pulse
BasecampKeap
Considered Both Products
Basecamp

No answer on this topic

Keap
Chose Keap
Keap is fast. The learning curve is shorter and they have an academy for learning with videos quite extensive that explain a lot of different scenarios, specially when you need to customize scenarios of automations and segments. Is cheaper if you consider that this services CRM …
Chose Keap
Well, to be fair, when I started with Keap in 2009, they were the only game in town. In the intervening years, I have looked at many of Keap's competitors, and I've never found a system as robust.

But the real reason I stay with Keap is the PEOPLE. They have demonstrated over …
Chose Keap
We have used Pipedrive for our franchise sales side, but going forward we will be using ActiveCampaign for both our franchise sales and lead management for our owners. ActiveCampaign isn't as feature heavy as Infusionsoft, but it's a whole lot easier to use and setup. It allows …
Chose Keap
We chose Infusionsoft because we wanted an all in one... unfortunately it did not deliver and caused much more effort because it was not as customizable. Now we recommend the other solutions that we came from (MailChimp or Salesforce)... yes, there are more solutions, but they …
Top Pros
Top Cons
Features
BasecampKeap
Project Management
Comparison of Project Management features of Product A and Product B
Basecamp
5.2
118 Ratings
37% below category average
Keap
-
Ratings
Task Management6.4117 Ratings00 Ratings
Resource Management5.298 Ratings00 Ratings
Gantt Charts3.940 Ratings00 Ratings
Scheduling5.193 Ratings00 Ratings
Workflow Automation4.068 Ratings00 Ratings
Team Collaboration5.9117 Ratings00 Ratings
Support for Agile Methodology5.249 Ratings00 Ratings
Support for Waterfall Methodology4.645 Ratings00 Ratings
Document Management5.4109 Ratings00 Ratings
Email integration5.696 Ratings00 Ratings
Mobile Access5.895 Ratings00 Ratings
Timesheet Tracking4.344 Ratings00 Ratings
Change request and Case Management4.655 Ratings00 Ratings
Budget and Expense Management7.239 Ratings00 Ratings
Professional Services Automation
Comparison of Professional Services Automation features of Product A and Product B
Basecamp
7.8
40 Ratings
4% above category average
Keap
-
Ratings
Quotes/estimates8.329 Ratings00 Ratings
Invoicing6.925 Ratings00 Ratings
Project & financial reporting8.134 Ratings00 Ratings
Integration with accounting software7.927 Ratings00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Basecamp
-
Ratings
Keap
7.5
29 Ratings
52% above category average
Task management00 Ratings7.920 Ratings
Billing and invoicing management00 Ratings7.816 Ratings
Reporting00 Ratings6.527 Ratings
Automated CRM activity logging00 Ratings6.41 Ratings
Sales pipeline management00 Ratings9.11 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Basecamp
-
Ratings
Keap
7.0
150 Ratings
22% above category average
WYSIWYG email editor00 Ratings8.450 Ratings
Dynamic content00 Ratings7.847 Ratings
Landing pages00 Ratings6.8134 Ratings
A/B testing00 Ratings6.310 Ratings
Mobile optimization00 Ratings7.1124 Ratings
Email deliverability reporting00 Ratings7.7149 Ratings
List management00 Ratings8.4147 Ratings
Triggered drip sequences00 Ratings8.849 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Basecamp
-
Ratings
Keap
8.1
151 Ratings
39% above category average
Lead nurturing00 Ratings8.4146 Ratings
Lead scoring and grading00 Ratings7.2128 Ratings
Data quality management00 Ratings7.2129 Ratings
Automated sales alerts and tasks00 Ratings8.7138 Ratings
Automated follow-ups00 Ratings9.11 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Basecamp
-
Ratings
Keap
7.7
89 Ratings
39% above category average
Calendaring00 Ratings8.488 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Basecamp
-
Ratings
Keap
7.0
148 Ratings
20% above category average
Dashboards00 Ratings6.955 Ratings
Standard reports00 Ratings7.0144 Ratings
Custom reports00 Ratings7.0136 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Basecamp
-
Ratings
Keap
6.2
142 Ratings
10% above category average
API00 Ratings7.1126 Ratings
Role-based workflow & approvals00 Ratings7.4108 Ratings
Customizability00 Ratings7.1138 Ratings
Third-party software integrations00 Ratings7.31 Ratings
Mobile app for sales & marketing automation00 Ratings5.51 Ratings
Best Alternatives
BasecampKeap
Small Businesses
FunctionFox
FunctionFox
Score 8.3 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Medium-sized Companies
SAP Ruum
SAP Ruum
Score 9.0 out of 10
LeadSquared
LeadSquared
Score 7.8 out of 10
Enterprises
Quickbase
Quickbase
Score 9.2 out of 10
Agile CRM
Agile CRM
Score 7.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BasecampKeap
Likelihood to Recommend
6.2
(143 ratings)
8.3
(209 ratings)
Likelihood to Renew
10.0
(26 ratings)
8.7
(40 ratings)
Usability
7.8
(15 ratings)
5.2
(25 ratings)
Availability
10.0
(5 ratings)
9.1
(6 ratings)
Performance
7.3
(4 ratings)
9.1
(6 ratings)
Support Rating
8.8
(28 ratings)
9.1
(26 ratings)
In-Person Training
-
(0 ratings)
9.1
(6 ratings)
Online Training
5.0
(1 ratings)
8.6
(7 ratings)
Implementation Rating
7.7
(4 ratings)
8.0
(8 ratings)
Configurability
8.0
(1 ratings)
2.0
(1 ratings)
Ease of integration
-
(0 ratings)
1.0
(1 ratings)
Product Scalability
-
(0 ratings)
9.1
(3 ratings)
Vendor post-sale
-
(0 ratings)
6.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
1.0
(1 ratings)
User Testimonials
BasecampKeap
Likelihood to Recommend
Basecamp
Basecamp is a wonderful tool for teams of varying degrees of technical knowledge, teams managing lots of different types of "agifall" and waterfall projects, and teams that are remotely distributed. It's probably less useful for more strictly agile-focused development teams, compared to other more flexible software applications like Jira and Asana.
Read full review
Keap
Keap is very good at contact management and automation creation but weaker at email campaign creation. I was particularly interested in a function where when manually entering a new contact, you are then able to email that contact using a premade HTML template. It will currently not do this. There is a workaround, but it is unnecessarily ponderous.
Read full review
Pros
Basecamp
  • Task management - It is very easy to add, organize and discuss tasks within Basecamp's interface.
  • The "Campfire" function is great for communicating when you just have a quick question for someone on the team.
  • Notifications - Basecamp lets you decide how often and about what you'd like to be notified. The ability to respond to messages in Basecamp directly via email saves a lot of time.
Read full review
Keap
  • Pricing: Keap Max Classic (formerly Infusionsoft) is affordable for nonprofits and small businesses and includes all the automation features we need!
  • Customer Support: Our onboarding and success coaches have been so helpful, taking into account some unique processes we have and finding solutions.
  • Updates: Keap is constantly providing more and better solutions!
Read full review
Cons
Basecamp
  • High Learning Curve. It's true that it can be easy to use, but to use well and effectively takes some time to learn. It's recommended to have an agreed-upon system in your team of what tools to use and when.
  • Notification Overload. If people aren't careful they could send a notification to everyone when only a couple people were meant to be prompted. And since emails are sent by default, you could have your mailbox overloaded with unnecessary updates. This is where it takes a bit of training in your team to have an agreed-upon system.
  • Lack of organization with Archived Projects. I will often need to reference an archived project to make a new one, but there is only a list of archived projects in alphabetical order, with no way to organize by archive date, or even search.
Read full review
Keap
  • More articles and videos on how to use the various functions of Keap
  • Having representatives designated to certain regions or companies for a point of contact when help is needed
  • More options when building the emails. While the click and drop options can be a plus, they can also be negative because you are limited to image and text sizing and positions
Read full review
Likelihood to Renew
Basecamp
When I bring new people onto a project, it's immediately obvious how to use Basecamp. I don't have to worry about teaching them the features or walking them through it, it's just incredibly user-friendly. For this reason, I'll continue to renew my subscription even as new people are brought onto production jobs or the client changes.
Read full review
Keap
We have invested a lot into Infusionsoft and are using it to automate our processes and marketing. Changing CRMs would have a HUGE cost for us and based on our evaluations, the grass isn't greener elsewhere. Infusiosoft fits most of our needs and is slowly getting better each year. Their support is great and we will continue to use them until something much better comes around or our company outgrows a small business CRM.
Read full review
Usability
Basecamp
Basecamp is a little tricky to learn. I've used it for quite a while but I feel like there's still so much I don't know. It took me a while to learn but having used it in college definitely helped me integrate it into my work career.
Read full review
Keap
You do need to spend some time on-boarding and implementing the software in order to have full functionality. We were lucky - we had colleagues at the university with experience with Keap and then hired an intern familiar with the software to get us set up and ready to use it. We've had some functionality issues with it along the way and that has frustrated myself and the other uses in our department.
Read full review
Reliability and Availability
Basecamp
I've never experienced downtime while using Basecamp, or been unable to access it when I needed it. That's not to say they've never had downtime, but I've been lucky enough not to encounter any, and I work odd hours, including late nights when maintenance is often undertaken.
Read full review
Keap
There have been few outages since we became a customer, and when they have technical issues they are typically resolved rapidly.
Read full review
Performance
Basecamp
No answers on this topic
Keap
OMG, it's all in one and that compromises everything, fundamentally. If you want a race car, invest in a race car. If you want a dune buggy, get that. If you want a boat that floats, go for it.
Read full review
Support Rating
Basecamp
For the many reasons I've given, Basecamp is a very strong program. There are a few features I can imagine that might make it even better, but I don't have a basis for comparison to be able to say that there is definitely a better one out there. I've noticed that Basecamp has evolved a bit from the time I started using it until now, so that makes me think that the producer of this program values it and believes in continuous improvement. If you could use the features offered by Basecamp, I would think you could use it with confidence.
Read full review
Keap
Generally, very responsive support for even our more complicated issues. We do have some open issues that we need resolutions on and that I understand are complicated and will take longer to resolve but the open issues are significantly impacting to our business.
Read full review
In-Person Training
Basecamp
No answers on this topic
Keap
I have been to a number of in-person training sessions over the years with Keap and all of them have been FANTASTIC. They really put a lot of time and effort into these sessions. Staff and facilitators go out of their way to ensure that participants are getting what they need.
Read full review
Online Training
Basecamp
No answers on this topic
Keap
The results of training online are often based on how people learn. The training was great but with feature updates, you just have to get in there sometimes and do it! The training definitely lays a firm enough foundation for you to be successful even if its can't be updated with every feature update.
Read full review
Implementation Rating
Basecamp
Decide the process before implementation - i.e. when it's due 8/9 does that mean 8am, noon, 5pm, 11:59pm? Check your to-do list frequently Set-up templates - just not with the dates (they can be funky)
Read full review
Keap
Don't let the fear of implementing a new software solution keep you from unleashing the power of automation that Infusionsoft provides. With the right implementation partner, the process can not only be smooth and painless, it can actually help you get a better understanding for how your current communication process can be improved upon.
Read full review
Alternatives Considered
Basecamp
Pretty good, but [Basecamp] has its drawbacks. Honestly I find the interface non-intuitive and sometimes have trouble figuring out how to change the status of a task. Perhaps it has something to do with the way it was originally set up by the admin, but I'm not sure. I liked Jira's drag and drop obvious functionality, but the project management side of the software was lacking. Smartsheet has excellent project management functionality, but the task management isn't as good.
Read full review
Keap
Keap is fast. The learning curve is shorter and they have an academy for learning with videos quite extensive that explain a lot of different scenarios, specially when you need to customize scenarios of automations and segments. Is cheaper if you consider that this services CRM + Mailing don´t come often in one package and the realiability to send mails is quite good.
Read full review
Scalability
Basecamp
No answers on this topic
Keap
You get a lot of features included, but you don't need to use them all at once to start seeing an effect. When you are ready to use them, they are there. It also scales without costing too much money.
Read full review
Return on Investment
Basecamp
  • It has saved me time when having to get the same message out to multiple restaurants
  • It has helped us make smarter operational decisions because we can all collaborate on an answer in a shorter amount of time (instead of calling a meeting!!!)
  • The calendar function allows us to plot out our marketing agenda for the month and add/change it together as needed. The chef will post his recipe, the managers will cost it out, the social media manager will post pictures on it, and ultimately we will get that information out on an info sheet to the staff by printing the page.
Read full review
Keap
  • Automation has allowed us to be more engaged and invested in our customers by reminding us about birthdays and other important events in their lives so that we can celebrate with them.
  • We lacked the manpower to sell and distribute orders online before setting up the payments and automation features. We now collect $5k+ a week in lost sales through online ordering.
  • List cleaning functionality and engagment settings have allowed us to run a 40-50% email open rate that allows us to create an engaged community around local events and opportunities as well as sales and special offerings.
Read full review
ScreenShots

Keap Screenshots

Screenshot of a Keap invoiceScreenshot of Screenshot of the entire sales pipeline displayed in one view.