What users are saying about
16 Ratings
3 Ratings
16 Ratings
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Score 7.8 out of 100
3 Ratings
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Score 8.1 out of 100

Likelihood to Recommend

Basis DSP

Basis DSP is well suited to every type of campaign imaginable. My firm specializes in outreach and education campaigns and we use Basis DSP in order to turn people out to events and to take specific actions. Basis has changed how we do business for the better. The hyperlocal campaigns, native campaigns, and audio campaigns have all added excellent additional capabilities to our tool box and have allowed us to complete very compelling campaigns for our clients.
Matt Kennicott | TrustRadius Reviewer

Celtra

Celtra is best suited for rich media, expandable, clickable ad creation. It is valuable in terms of granular reporting as well. However, it is not suitable as a DSP i.e. we really can't make any optimizations through Celtra. It is best used for tracking ads, engagement, and performance metrics especially on mobile devices.
Matthew Stein | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Basis DSP
7.9
Celtra
8.5
Data Transfer
Basis DSP
7.7
Celtra
8.0
DSP integration
Basis DSP
8.2
Celtra
9.0

Ad Campaigns

Basis DSP
9.1
Celtra
4.6
Ad campaign creation
Basis DSP
9.4
Celtra
5.0
Ad deployment
Basis DSP
8.6
Celtra
7.0
Display advertising
Basis DSP
9.2
Celtra
7.0
Ad display and retargeting segmentation
Basis DSP
9.3
Celtra
3.0
Sequence targeting
Basis DSP
9.0
Celtra
1.0

Ad Reporting & Analytics

Basis DSP
7.4
Celtra
10.0
Ad dashboards
Basis DSP
7.6
Celtra
10.0
Ad performance reports
Basis DSP
7.3
Celtra
10.0
Ad conversion tracking
Basis DSP
7.9
Celtra
10.0
Ad attribution reporting
Basis DSP
6.9
Celtra
10.0
Cross-channel ad management
Basis DSP
6.9
Celtra
10.0
Ad forecasting and optimization
Basis DSP
7.5
Celtra
10.0

Pros

Basis DSP

  • Provides access to lots of data/user segments in addition to the ability to upload network audiences. User and interest level targeting is easy and powerful
  • API integrations with Basis DSP make it easy for publishers who are using bespoke and/or plug-and-play DMPs, CRMs, or other DSPs to manage campaigns without living in yet another interface.
  • Ad tag integration with DART/DFA ensures that trafficking ads with third-party impression tags/pixels is easy and only needs to be done once.
Cody Wright | TrustRadius Reviewer

Celtra

  • Celtra's creative preview tool works well and is a necessity
  • The UI itself is easy to navigate and does not lag in terms of load time
  • The search functionality works well as it should
Matthew Stein | TrustRadius Reviewer

Cons

Basis DSP

  • Notification system should be improved.
  • Reporting should be more granular and more dimensions.
  • They should build an API to check costs on an hourly basis.
Gabriela Band | TrustRadius Reviewer

Celtra

  • It is a very click-happy environment, which means there is room for human error
  • The color scheme can make it easy to loose your place
  • There is no bulk editing option so task completion can be lengthy
Matthew Stein | TrustRadius Reviewer

Usability

Basis DSP

Basis DSP 9.0
Based on 1 answer
It's pretty basic, nothing is hidden and nothing ever moves so you can count on finding what you are looking for each day
Dallas Keefe | TrustRadius Reviewer

Celtra

No score
No answers yet
No answers on this topic

Support Rating

Basis DSP

Basis DSP 10.0
Based on 1 answer
We have a dedicated account rep. She makes it seem like we are her only client, she is very responsive, helps each time we have a question and understands our campaign goals. Anytime we need support, our rep is available either email or call and if she is not going to be available, she will let us know ahead of time to provide back up and inform them of our current campaigns so they can better assist us.
Dallas Keefe | TrustRadius Reviewer

Celtra

No score
No answers yet
No answers on this topic

Implementation Rating

Basis DSP

Basis DSP 9.0
Based on 1 answer
There are a ton of tactics and strategy to implement in the DSP platform. There isn't really a selection of the different types of campaigns or tactics to choose from, you just have to learn as you go. Once you figure out the strategy and goal of the campaign it is very easy to implement the tactic and to achieve its goals.
Dallas Keefe | TrustRadius Reviewer

Celtra

No score
No answers yet
No answers on this topic

Alternatives Considered

Basis DSP

Basis is able to reach ad exchanges that these platforms can not. Basis serves as a one-stop shop whereas these platforms require 3rd party integrations.
Brendan McInerney | TrustRadius Reviewer

Celtra

I've really exclusively used this platform for rich media creation. There are other platforms out there for native advertisements such as TripleLift, which I've used in the past, that stacks up pretty well to Celtra. Truthfully we don't use any other ad creation platforms except for Celtra. We have had the option to work with Teads, but ended up not.
Matthew Stein | TrustRadius Reviewer

Return on Investment

Basis DSP

  • We've been able to generate a substantial amount of revenue but the drawback was that we had to hire another full time staff member to handle the manual campaign pacing and reporting.
Anonymous | TrustRadius Reviewer

Celtra

  • Positive - we have a preferred CPM rate while using Celtra so we are able to save costs there.
  • Positive - no need for outsourcing to other creative agencies so we save more costs
  • Positive - achieving KPIs for our clients ensures more revenue down the road as we establish ourselves as a trustworthy vendor
Matthew Stein | TrustRadius Reviewer

Pricing Details

Basis DSP

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Celtra

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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