Basis DSP vs. Bizo / LinkedIn Lead Accelerator (Discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Basis DSP
Score 9.0 out of 10
N/A
Basis from Basis Global Technologies (formerly Centro) is a programmatic ad buying platform supporting digital advertising buying and placement across varying channels. Since the acquisition of SiteScout the platform also contains technology from the SiteScout AdServer.N/A
Bizo / LinkedIn Lead Accelerator (Discontinued)
Score 9.9 out of 10
N/A
The former LinkedIn Lead Accelerator was based on the technology acquired with Bizo in 2014. Bizo no longer exists as a separate entity, and LinkedIn Lead Accelerator has since been discontinued. Linkedin now offers LinkedIn Marketing Solutions, an advertising driven solution.N/A
Pricing
Basis DSPBizo / LinkedIn Lead Accelerator (Discontinued)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Basis DSPBizo / LinkedIn Lead Accelerator (Discontinued)
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Basis DSPBizo / LinkedIn Lead Accelerator (Discontinued)
Top Pros
Top Cons
Features
Basis DSPBizo / LinkedIn Lead Accelerator (Discontinued)
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Basis DSP
-
Ratings
Bizo / LinkedIn Lead Accelerator (Discontinued)
8.4
3 Ratings
13% above category average
Data Transfer00 Ratings8.83 Ratings
DSP integration00 Ratings7.93 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Basis DSP
-
Ratings
Bizo / LinkedIn Lead Accelerator (Discontinued)
8.6
3 Ratings
9% above category average
Ad campaign creation00 Ratings9.03 Ratings
Ad deployment00 Ratings8.03 Ratings
Display advertising00 Ratings9.03 Ratings
Ad display and retargeting segmentation00 Ratings8.22 Ratings
Sequence targeting00 Ratings9.13 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Basis DSP
-
Ratings
Bizo / LinkedIn Lead Accelerator (Discontinued)
7.9
3 Ratings
2% above category average
Ad dashboards00 Ratings7.93 Ratings
Ad performance reports00 Ratings7.93 Ratings
Ad conversion tracking00 Ratings8.83 Ratings
Ad attribution reporting00 Ratings7.93 Ratings
Cross-channel ad management00 Ratings7.93 Ratings
Ad forecasting and optimization00 Ratings6.93 Ratings
Best Alternatives
Basis DSPBizo / LinkedIn Lead Accelerator (Discontinued)
Small Businesses
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 8.0 out of 10
The Trade Desk
The Trade Desk
Score 8.0 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Basis DSPBizo / LinkedIn Lead Accelerator (Discontinued)
Likelihood to Recommend
9.0
(14 ratings)
8.1
(6 ratings)
Likelihood to Renew
10.0
(1 ratings)
9.5
(3 ratings)
Usability
9.0
(1 ratings)
8.0
(1 ratings)
Support Rating
10.0
(1 ratings)
-
(0 ratings)
Implementation Rating
9.0
(1 ratings)
-
(0 ratings)
User Testimonials
Basis DSPBizo / LinkedIn Lead Accelerator (Discontinued)
Likelihood to Recommend
Basis Global Technologies (formerly Centro)
I would recommend Basis [DSP] for specific clients. Boutique agencies that do not require very complex programmatic solutions are the best fit. It is not very well suited for very big clients that want to run multicountries campaigns with objectives that are very much performance focused. Their dashboard is very good and the platform is easy to use so new entrants to programmatic will find it very useful.
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Discontinued Products
In my opinion, LinkedIn Lead Accelerator is very well suited for B2B companies that want to target their B2B clients. If the company is B2C oriented, it would be pretty expensive for them to find and acquire sufficient amount of clients, it is better to use other platforms, such as Facebook or Twitter.
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Pros
Basis Global Technologies (formerly Centro)
  • Basis DSP does a great job of keeping their clients informed of new and upcoming features on their platform. They regularly host webinars to help keep their clients informed of what's up and coming and how to use new features.
  • Client relations with Basis is incredible. They're available on a regular, consistent basis. In addition, they check in throughout the on boarding process and beyond to help their clients understand they system.
  • The analytics tracking capabilities built into Basis DSP is fantastic. They provide many different options on how to pull and organize reports for clients.
  • The additional training offered through Centro Institute is fantastic, especially for beginners. Going to Chicago and training at the headquarters for a couple of days has helped with my company's success in building a programmatic advertising clientele list and building successful campaigns.
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Discontinued Products
  • It auto-populates the application forms with information from users’ LinkedIn profiles and allows them to instantly submit those forms thereby saving us time in gathering the additional information.
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Cons
Basis Global Technologies (formerly Centro)
  • More detail on how and when the exchanges review submitted ad tags would help us set better expectations for our clients and client success teams during launch. Often a delay in ad approvals can result in lagging campaign metrics that must be made up later, often at the cost of performance.
  • More predictive tools / the ability to stop a campaign from bidding when a certain impression threshold is reached (in addition to the dayparting and budget rules that are currently in place and used for every campaign).
  • For some reports, such a geolocation reports, being able to visualize it on a map of some kind would make the data export more meaningful and less manual for our operations and client success teams seeking to explain to clients where their campaign was exposed.
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Discontinued Products
  • As an integration partner the only challenge we faced was coordinating our strategic services teams to provide a single recommendation/plan to mutual clients. This was easily addressed through a communication plan agreed to by both parties.
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Likelihood to Renew
Basis Global Technologies (formerly Centro)
No answers on this topic
Discontinued Products
I am using them as a customer rather than a partner at my new company, Poppin. We are are marketing to B2B prospects and customers and see Bizo as a key partner.
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Usability
Basis Global Technologies (formerly Centro)
It's pretty basic, nothing is hidden and nothing ever moves so you can count on finding what you are looking for each day
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Discontinued Products
No answers on this topic
Support Rating
Basis Global Technologies (formerly Centro)
We have a dedicated account rep. She makes it seem like we are her only client, she is very responsive, helps each time we have a question and understands our campaign goals. Anytime we need support, our rep is available either email or call and if she is not going to be available, she will let us know ahead of time to provide back up and inform them of our current campaigns so they can better assist us.
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Discontinued Products
No answers on this topic
Implementation Rating
Basis Global Technologies (formerly Centro)
There are a ton of tactics and strategy to implement in the DSP platform. There isn't really a selection of the different types of campaigns or tactics to choose from, you just have to learn as you go. Once you figure out the strategy and goal of the campaign it is very easy to implement the tactic and to achieve its goals.
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Discontinued Products
No answers on this topic
Alternatives Considered
Basis Global Technologies (formerly Centro)
Advangelist, StackAdapt, Simplifi, Trade Desk, Media Math - overall most of the other platforms we reviewed were perfectly fine and can get the job done quite well. We have mostly stuck with basis because of the relationship that we have, the fact that they have continued to provide stellar support, and have a platform that delivers on everything they promise.
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Discontinued Products
They (Bizo) were able to reach actual business prospects as opposed to others that reached more consumer prospects. As a result, our ROI is much better.
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Return on Investment
Basis Global Technologies (formerly Centro)
  • Affordable display option - The SiteScout platform runs comparable to other self-serve display platforms, and offers a very large network from which to choose.
  • More visibility for our brand - We've used SiteScout as an awareness tactic, and received millions of impressions at a reasonable cost.
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Discontinued Products
  • With LinkedIn Lead Accelerator we've found a pretty good amount of qualified leads
  • It saves a lot of time when you can do such a detailed targeting
  • Although the LinkedIn Lead Accelerator prices are quite high, we had a positive ROI
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ScreenShots