What users are saying about
16 Ratings
6 Ratings
16 Ratings
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Score 7.8 out of 100
6 Ratings
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Score 5.1 out of 100

Likelihood to Recommend

Basis DSP

Basis DSP is well suited to every type of campaign imaginable. My firm specializes in outreach and education campaigns and we use Basis DSP in order to turn people out to events and to take specific actions. Basis has changed how we do business for the better. The hyperlocal campaigns, native campaigns, and audio campaigns have all added excellent additional capabilities to our tool box and have allowed us to complete very compelling campaigns for our clients.
Matt Kennicott | TrustRadius Reviewer

Springbot

Well Suited For:
  • Small businesses with small marketing teams.
  • Shopify Customers.
  • Small businesses that want more reporting/segmented lists.
  • Businesses that are upgrading from a service like Constant Contact or Mailchimp.
Less appropriate
  • Customer who are currently using Klaviyo.
  • Business who do not have a Shopify website.
Alex Mills | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Basis DSP
7.9
Springbot
Data Transfer
Basis DSP
7.7
Springbot
DSP integration
Basis DSP
8.1
Springbot

Ad Campaigns

Basis DSP
9.1
Springbot
Ad campaign creation
Basis DSP
9.4
Springbot
Ad deployment
Basis DSP
8.6
Springbot
Display advertising
Basis DSP
9.2
Springbot
Ad display and retargeting segmentation
Basis DSP
9.3
Springbot
Sequence targeting
Basis DSP
9.0
Springbot

Ad Reporting & Analytics

Basis DSP
7.3
Springbot
Ad dashboards
Basis DSP
7.6
Springbot
Ad performance reports
Basis DSP
7.3
Springbot
Ad conversion tracking
Basis DSP
7.9
Springbot
Ad attribution reporting
Basis DSP
6.9
Springbot
Cross-channel ad management
Basis DSP
6.9
Springbot
Ad forecasting and optimization
Basis DSP
7.5
Springbot

Email & Online Marketing

Basis DSP
Springbot
5.9
WYSIWYG email editor
Basis DSP
Springbot
5.7
Dynamic content
Basis DSP
Springbot
6.0
Ability to test dynamic content
Basis DSP
Springbot
4.2
Landing pages
Basis DSP
Springbot
8.2
A/B testing
Basis DSP
Springbot
6.0
Mobile optimization
Basis DSP
Springbot
5.7
Email deliverability reporting
Basis DSP
Springbot
5.7
List management
Basis DSP
Springbot
6.0
Triggered drip sequences
Basis DSP
Springbot
5.7

Lead Management

Basis DSP
Springbot
7.4
Lead nurturing
Basis DSP
Springbot
5.7
Lead scoring and grading
Basis DSP
Springbot
9.1
Data quality management
Basis DSP
Springbot
5.7
Automated sales alerts and tasks
Basis DSP
Springbot
9.1

Campaign Management

Basis DSP
Springbot
6.0
Calendaring
Basis DSP
Springbot
5.7
Event/webinar marketing
Basis DSP
Springbot
6.4

Social Media Marketing

Basis DSP
Springbot
4.2
Social sharing and campaigns
Basis DSP
Springbot
3.8
Social profile integration
Basis DSP
Springbot
4.6

Reporting & Analytics

Basis DSP
Springbot
6.0
Dashboards
Basis DSP
Springbot
6.0
Standard reports
Basis DSP
Springbot
6.0
Custom reports
Basis DSP
Springbot
6.0

Platform & Infrastructure

Basis DSP
Springbot
7.2
API
Basis DSP
Springbot
6.0
Role-based workflow & approvals
Basis DSP
Springbot
8.2
Customizability
Basis DSP
Springbot
7.3
Integration with Salesforce.com
Basis DSP
Springbot
7.3
Integration with Microsoft Dynamics CRM
Basis DSP
Springbot
7.3
Integration with SugarCRM
Basis DSP
Springbot
7.3

Pros

Basis DSP

  • Provides access to lots of data/user segments in addition to the ability to upload network audiences. User and interest level targeting is easy and powerful
  • API integrations with Basis DSP make it easy for publishers who are using bespoke and/or plug-and-play DMPs, CRMs, or other DSPs to manage campaigns without living in yet another interface.
  • Ad tag integration with DART/DFA ensures that trafficking ads with third-party impression tags/pixels is easy and only needs to be done once.
Cody Wright | TrustRadius Reviewer

Springbot

  • The demographic data was great. I could see how many males vs. females, ages, income, married, with or without children. It gave me a good idea of who my customers were.
  • Using their tracking URLs in all of our campaigns allowed us to get a better idea of what exactly was driving revenue.
  • Not only could I see top performing products, which I can do within Magento, I could also see top selling categories and colors.
  • I can pull a Coupon Usage report our of Magento, but Springbot gave me additional info like AOV and ROI on those codes.
  • Springbot also gave me a lot of info about our abandoned carts. It shows us which products are most abandoned along with views, conversion rates, etc.
  • Springbot gave us an Instagram Shop page that allowed us to curate social shares and then tie them to products on our site.
Melissa Best | TrustRadius Reviewer

Cons

Basis DSP

  • Notification system should be improved.
  • Reporting should be more granular and more dimensions.
  • They should build an API to check costs on an hourly basis.
Gabriela Band | TrustRadius Reviewer

Springbot

  • After our purchase, I let spring or know that I was currently too busy to implement the system and to put things on hold. They ignored this request and kept charging us a monthly fee without using any of their systems. I have only logged in once. Nothing has been set up. They can see that from their side.
  • After multiple emails back and forth their out was in the user agreement. I never asked for my money back only credit so I can regroup and when I have time get on to implant the systems. They tell me they don't do that.
  • They don't care about any of the customer's needs. They only care about charging you that monthly fee. Terrible bus plan. With enough bad feedback, they will suffer from such a narrow plan.
  • I wish we had actual information about the cons using the system. Unfortunately I was not given the opportunity to do unless I wanted to keep paying while not using the system.
Raymond Smith | TrustRadius Reviewer

Usability

Basis DSP

Basis DSP 9.0
Based on 1 answer
It's pretty basic, nothing is hidden and nothing ever moves so you can count on finding what you are looking for each day
Dallas Keefe | TrustRadius Reviewer

Springbot

Springbot 5.1
Based on 4 answers
Springbot has top navigation that helps me quickly jump from emails to social, and reporting very easily.
Anonymous | TrustRadius Reviewer

Support Rating

Basis DSP

Basis DSP 10.0
Based on 1 answer
We have a dedicated account rep. She makes it seem like we are her only client, she is very responsive, helps each time we have a question and understands our campaign goals. Anytime we need support, our rep is available either email or call and if she is not going to be available, she will let us know ahead of time to provide back up and inform them of our current campaigns so they can better assist us.
Dallas Keefe | TrustRadius Reviewer

Springbot

Springbot 6.0
Based on 3 answers
We have raved about Springbot's support because they always get back with us so quickly. Our rep, Jared has been phenomenal in helping us, always being available to chat with us and explaining some of the metrics with us so we can better understand. He completely handles our ads, checks on them, and lets us know when to update and why.
Alex Mills | TrustRadius Reviewer

Implementation Rating

Basis DSP

Basis DSP 9.0
Based on 1 answer
There are a ton of tactics and strategy to implement in the DSP platform. There isn't really a selection of the different types of campaigns or tactics to choose from, you just have to learn as you go. Once you figure out the strategy and goal of the campaign it is very easy to implement the tactic and to achieve its goals.
Dallas Keefe | TrustRadius Reviewer

Springbot

No score
No answers yet
No answers on this topic

Alternatives Considered

Basis DSP

Basis is able to reach ad exchanges that these platforms can not. Basis serves as a one-stop shop whereas these platforms require 3rd party integrations.
Brendan McInerney | TrustRadius Reviewer

Springbot

Springbit is more expensive, more complicated and delivered less.
Anonymous | TrustRadius Reviewer

Return on Investment

Basis DSP

  • We've been able to generate a substantial amount of revenue but the drawback was that we had to hire another full time staff member to handle the manual campaign pacing and reporting.
Anonymous | TrustRadius Reviewer

Springbot

  • Springbot gave us a better idea of who our customer was. We just launched in January 2015 having been B2B previously. So we weren't really sure who we were marketing to.
  • I only paid $200/month for the service so I didn't waste a ton of money trying it out. They have a 30 day cancellation policy so I wasn't stuck in a year long contract.
  • It was a let down because I had such high hopes of everything it would allow me to do and see with one platform. Give them a couple more years and I think they will work out the kinks.
Melissa Best | TrustRadius Reviewer

Screenshots

Pricing Details

Basis DSP

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Basis DSP Editions & Modules

Additional Pricing Details

Springbot

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Springbot Editions & Modules

Edition
Platform Base Package$199/month1
  1. for up to 5,000 subscribers (includes email marketing, social hub, reporting and dashboards, signup forms, automations, account management, support and onboarding. See website for additional package options.
Additional Pricing Details
See website for pricing calculator for additional pricing options.

Rating Summary

Likelihood to Recommend

Basis DSP
7.9
Springbot
4.4

Likelihood to Renew

Basis DSP
10.0
Springbot

Usability

Basis DSP
9.0
Springbot
5.1

Support Rating

Basis DSP
10.0
Springbot
6.0

Implementation Rating

Basis DSP
9.0
Springbot

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