Likelihood to Recommend Basis Global Technologies (formerly Centro)
I would recommend Basis [DSP] for specific clients. Boutique agencies that do not require very complex programmatic solutions are the best fit. It is not very well suited for very big clients that want to run multicountries campaigns with objectives that are very much performance focused. Their dashboard is very good and the platform is easy to use so new entrants to programmatic will find it very useful.
Read full review I would recommend Perfect Audience to anyone who wants to use a 3rd party to scale up. I find the audience builder pretty terrible in Google
AdWords so I was looking for something a bit easier to use and this fit the bill easily.
Read full review Pros Basis Global Technologies (formerly Centro)
Basis DSP does a great job of keeping their clients informed of new and upcoming features on their platform. They regularly host webinars to help keep their clients informed of what's up and coming and how to use new features. Client relations with Basis is incredible. They're available on a regular, consistent basis. In addition, they check in throughout the on boarding process and beyond to help their clients understand they system. The analytics tracking capabilities built into Basis DSP is fantastic. They provide many different options on how to pull and organize reports for clients. The additional training offered through Centro Institute is fantastic, especially for beginners. Going to Chicago and training at the headquarters for a couple of days has helped with my company's success in building a programmatic advertising clientele list and building successful campaigns. Read full review Great to up your inbound marketing game The bulk uploading feature is great and makes it easy to upload numerous ad campaigns Can customize each ad easily Read full review Cons Basis Global Technologies (formerly Centro)
More detail on how and when the exchanges review submitted ad tags would help us set better expectations for our clients and client success teams during launch. Often a delay in ad approvals can result in lagging campaign metrics that must be made up later, often at the cost of performance. More predictive tools / the ability to stop a campaign from bidding when a certain impression threshold is reached (in addition to the dayparting and budget rules that are currently in place and used for every campaign). For some reports, such a geolocation reports, being able to visualize it on a map of some kind would make the data export more meaningful and less manual for our operations and client success teams seeking to explain to clients where their campaign was exposed. Read full review Constantly left Googling how to do things because the system is sometimes confusing Weak native reporting Landing page editor needs work Read full review Usability Basis Global Technologies (formerly Centro)
It's pretty basic, nothing is hidden and nothing ever moves so you can count on finding what you are looking for each day
Read full review The bulk uploading feature is certainly my preferred feature of Perfect Audience. This tool has made creating new ad campaigns quick and easy. I used to have to upload facebook then Instagram then another social media page and instead I upload everything all at once and it certainly makes it easier for all of us.
Read full review Support Rating Basis Global Technologies (formerly Centro)
We have a dedicated account rep. She makes it seem like we are her only client, she is very responsive, helps each time we have a question and understands our campaign goals. Anytime we need support, our rep is available either email or call and if she is not going to be available, she will let us know ahead of time to provide back up and inform them of our current campaigns so they can better assist us.
Read full review The support team could be a little more useful. After our implementation calls and getting everything setup, we did feel that they were not as responsive and I did find myself googling solutions to things that the support team could have helped us with.
Read full review Implementation Rating Basis Global Technologies (formerly Centro)
There are a ton of tactics and strategy to implement in the DSP platform. There isn't really a selection of the different types of campaigns or tactics to choose from, you just have to learn as you go. Once you figure out the strategy and goal of the campaign it is very easy to implement the tactic and to achieve its goals.
Read full review Alternatives Considered Basis Global Technologies (formerly Centro)
Advangelist, StackAdapt, Simplifi, Trade Desk, Media Math - overall most of the other platforms we reviewed were perfectly fine and can get the job done quite well. We have mostly stuck with basis because of the relationship that we have, the fact that they have continued to provide stellar support, and have a platform that delivers on everything they promise.
Read full review I have used
Google Ads which has a difficult interface to use as well as Ad Roll. Perfect Audience beats them both in functionality and usability.
Read full review Return on Investment Basis Global Technologies (formerly Centro)
Affordable display option - The SiteScout platform runs comparable to other self-serve display platforms, and offers a very large network from which to choose. More visibility for our brand - We've used SiteScout as an awareness tactic, and received millions of impressions at a reasonable cost. Read full review The convenience of Perfect Audience has made things smoother for us. This convenience means less time spent managing ads and more time focusing on running our business. Re-marketing features have been superior to AdWords. Read full review ScreenShots