Likelihood to Recommend If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your
Adobe Analytics code and have version control, and when we implemented
Adobe Target , it took literally less than 15 minutes for me to do. I also think it's significantly simpler than
Google Tag Manager . I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment. The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
Read full review Bazaarvoice is overall a quite strong ratings and reviews platform. If you have a national brand and want to integrate ratings and reviews into your website, Bazaarvoice should be in your consideration set. If you have a small business or a tighter budget, you may find Bazaarvoice too robust or expensive of a platform. If your brand gets a lot of organic product reviews, Bazaarvoice will be a helpful tool to increase brand credibility and search engine rankings. If you need help getting consumers to review your products, Bazaarvoice offers sampling programs. These programs can get very pricy depending on how many SKUs you are looking for reviews on. Bazaarvoice also has a proprietary platform where they collect consumer reviews for many brands, and once you have the Bazaarvoice ratings and reviews platform, you may be able to purchase reviews of your products and have them sync to your website without having to run a sampling program.
Read full review Pros It is a rules based tag management system that allows the application of tracking pixels much easier than hard coding. By placing 2 pieces of code on the top and bottom of each page of a website, we can create rules that track certain events and relay the information back to Adobe Media Optimizer and Google analytics. It has simplified the coding process so one doesn't have to generate tons of gory javascript to deploy on each individual page to get tracking. Read full review Bazaarvoice Curations makes it incredibly easy to pull in content from multiple social media platforms for us to review. Once the content is pulled into the Curations dashboard, our marketing team can very easily scroll through all the images and decide which ones we would like to feature on our site. Curations also makes it very easy to tag any of our products in the images. We are able to do this manually, but Bazaarvoice also offers the option of letting their team tag the products they see in our images. Read full review Cons It is only available with Adobe Marketing Cloud so you can't buy it as an independent product. It is easier to use than Google Tag Manager, but not nearly as popular. Whereas Google Tag Manager is free, Dynamic Tag Management must be purchased as part of Adobe Marketing Cloud. Read full review Their login to their portal is awful. They are working on creating a single sign on experience but right now there are different usernames and passwords depending on what dashboard you are attempting to access. They could probably spend more time optimizing the cost of their initialization script. The size of the JavaScript concerns me. They could work on their deployment and preview tools. The time for our staged changes to show on the live site doesn't seem to be as quick as it should be and the preview tools don't take into account the site's CSS files for display. Read full review Likelihood to Renew As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Read full review We are happy with the product and really just need to optimise our deployment of it on an ongoing basis. There is a lot of functionality prebuilt within Bazaarvoice which we want to have on our site, and to recreate this in our platform would take significant effort which is not practical for us.
Read full review Usability It is easy to use at a basic level, however without JavaScript resource you will struggle.
Barry Mann Freelance Web Analytics, Insight and Optimisation
Read full review I'm sure all processes and program can improve, however Bazaarvoice has reached a very easy usability level and hope this continues as the product improves over time.
Read full review Support Rating Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Read full review The Bazaarvoice team is always available via call, email, or any other platform to provide help, guidance, or to push or ask for the task we set earlier. They are talkative and easy to share information and discuss issues if there are any. Thay may have more out of box solutions for easy implementation, but as a whole, and regarding support I am satisfied.
Read full review Implementation Rating It was quite seamless with the outstanding support from our Adobe account manager.
Read full review Save time and energy by utilizing their implementation team!
Read full review Alternatives Considered Adobe DTM provides a more secure data analytics solution. It is customized and best used on large scale deployments of websites with pages 10,000+. The Adobe Analytics tool, once learned, is very easy to use and provides more robust, customized graphics and ability to export data to "securely" via FTP from the cloud to SQL database.
Read full review Even though both
PowerReviews and Bazaar Voice are capable of fulfilling the aforementioned needs,
PowerReviews also provides free trials. PowerReview's style options aren't always user-friendly, but the app is worth checking out if aesthetic concerns aren't top of mind. Bazaar Voice, on the other hand, sounds really professional and is remarkably simple to use.
Read full review Return on Investment The key factor is that my devs are not tied up with petty things like adding JS or advertising pixels. Simple work like that can be handled by me while they work on feature development. Release cycle is much shorter when a dev is needed, say for a direct call rule that involves JS being written. We don't have to go through the normal release cycle and can do it on an ad hoc basis without all the rigmarole of a hot fix. Read full review This has had a positive impact on the way the company identifies user issues and complaints more easily/readily. The negative impact is that departments seem to put a lot more expectations on our customers than this tool can provide (e.g., replies and follow-up), meaning that we aren't as able to provide additional information when requested. It's uncertain whether responding to reviews adds a lot of value when all is said and done. Reviewers rarely adjust their ratings, even if/when we sufficiently address their concerns or resolve issues. Read full review ScreenShots