Bazaarvoice vs. TransUnion TruAudience

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Bazaarvoice
Score 8.2 out of 10
N/A
The Bazaarvoice platform provides businesses with the ability to collect and publish authentic feedback from their customers, who can review products and services, ask questions, and post photos and videos of their experiences with products. The vendor says that leveraging user-generated content can increase sales and build brand loyalty. Within the platform, the vendor provides seven core modules: Ratings & Reviews Questions & Answers Sampling…N/A
TransUnion TruAudience
Score 7.0 out of 10
N/A
TruAudience (formerly Signal Tag Management) from TransUnion (acquired August 2020) is a solution that aims to help marketers, web analysts and agencies establish autonomy from IT development cycles, accelerate the launch of new data-driven initiatives and campaigns while significantly improving website performance.N/A
Pricing
BazaarvoiceTransUnion TruAudience
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
BazaarvoiceTransUnion TruAudience
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
BazaarvoiceTransUnion TruAudience
Top Pros
Top Cons
Features
BazaarvoiceTransUnion TruAudience
Security
Comparison of Security features of Product A and Product B
Bazaarvoice
-
Ratings
TransUnion TruAudience
9.0
2 Ratings
5% above category average
Role-based user permissions00 Ratings9.02 Ratings
Tag Management
Comparison of Tag Management features of Product A and Product B
Bazaarvoice
-
Ratings
TransUnion TruAudience
8.4
2 Ratings
5% above category average
Tag library00 Ratings7.02 Ratings
Tag variable mapping00 Ratings9.02 Ratings
Ease of writing custom tags00 Ratings9.02 Ratings
Rules-driven tag execution00 Ratings9.02 Ratings
Tag performance monitoring00 Ratings10.02 Ratings
Page load times00 Ratings7.02 Ratings
Mobile app tagging00 Ratings7.01 Ratings
Library of JavaScript extensions00 Ratings9.02 Ratings
Data Management & Integrity
Comparison of Data Management & Integrity features of Product A and Product B
Bazaarvoice
-
Ratings
TransUnion TruAudience
9.0
2 Ratings
8% above category average
Event tracking00 Ratings10.02 Ratings
Mobile event tracking00 Ratings9.02 Ratings
Data distribution management00 Ratings9.02 Ratings
Universal data layer00 Ratings10.02 Ratings
Automated error checking00 Ratings7.02 Ratings
Best Alternatives
BazaarvoiceTransUnion TruAudience
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Growave
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Score 9.4 out of 10
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Score 8.4 out of 10
Medium-sized Companies
PowerReviews
PowerReviews
Score 8.1 out of 10
Google Tag Manager
Google Tag Manager
Score 8.4 out of 10
Enterprises
PowerReviews
PowerReviews
Score 8.1 out of 10
Tealium Customer Data Hub
Tealium Customer Data Hub
Score 8.7 out of 10
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User Ratings
BazaarvoiceTransUnion TruAudience
Likelihood to Recommend
8.5
(30 ratings)
7.0
(7 ratings)
Likelihood to Renew
9.0
(4 ratings)
8.2
(4 ratings)
Usability
9.0
(1 ratings)
7.0
(1 ratings)
Availability
9.0
(1 ratings)
-
(0 ratings)
Support Rating
9.0
(8 ratings)
5.0
(1 ratings)
Implementation Rating
9.0
(1 ratings)
-
(0 ratings)
User Testimonials
BazaarvoiceTransUnion TruAudience
Likelihood to Recommend
Bazaarvoice
Bazaarvoice is overall a quite strong ratings and reviews platform. If you have a national brand and want to integrate ratings and reviews into your website, Bazaarvoice should be in your consideration set. If you have a small business or a tighter budget, you may find Bazaarvoice too robust or expensive of a platform. If your brand gets a lot of organic product reviews, Bazaarvoice will be a helpful tool to increase brand credibility and search engine rankings. If you need help getting consumers to review your products, Bazaarvoice offers sampling programs. These programs can get very pricy depending on how many SKUs you are looking for reviews on. Bazaarvoice also has a proprietary platform where they collect consumer reviews for many brands, and once you have the Bazaarvoice ratings and reviews platform, you may be able to purchase reviews of your products and have them sync to your website without having to run a sampling program.
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TransUnion
Well suited to campaigns and smaller task teams of less than 100. For these sizes, the group conversations work well, and the ability to search conversations and multimedia is perfect for finding previous information. For larger groups, information could very easily get lost, and requires a break-up into groups that would defeat the purpose of such a group chat.
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Pros
Bazaarvoice
  • Bazaarvoice Curations makes it incredibly easy to pull in content from multiple social media platforms for us to review.
  • Once the content is pulled into the Curations dashboard, our marketing team can very easily scroll through all the images and decide which ones we would like to feature on our site.
  • Curations also makes it very easy to tag any of our products in the images. We are able to do this manually, but Bazaarvoice also offers the option of letting their team tag the products they see in our images.
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TransUnion
  • Populating your library with new tags is simple whether you're duplicating an existing tag or creating an entirely new one.
  • Creating the firing conditions for a tag.
  • Adding users to different groups with limited or full admin permissions.
  • If you know JavaScript, you shouldn't have an issue with assigning values to the proper variables once your data layer is set up for each page and/or action.
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Cons
Bazaarvoice
  • Their login to their portal is awful. They are working on creating a single sign on experience but right now there are different usernames and passwords depending on what dashboard you are attempting to access.
  • They could probably spend more time optimizing the cost of their initialization script. The size of the JavaScript concerns me.
  • They could work on their deployment and preview tools. The time for our staged changes to show on the live site doesn't seem to be as quick as it should be and the preview tools don't take into account the site's CSS files for display.
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TransUnion
  • Placing quotes around variable names in the Tag Attributes, but not in the Event Handlers has caused me to mess up more than once.
  • Being able to search the account for all instances of certain text would be very helpful (e.g., search for s.eVar30 to find all places where I set that SiteCatalyst variable).
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Likelihood to Renew
Bazaarvoice
We are happy with the product and really just need to optimise our deployment of it on an ongoing basis. There is a lot of functionality prebuilt within Bazaarvoice which we want to have on our site, and to recreate this in our platform would take significant effort which is not practical for us.
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TransUnion
Because of all of the previous benefits that I mentioned, GM has mandated that any DSP that we use for their campaigns must be integrated with BrightTag. Therefore we will have to use BrightTag for all future GM business
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Usability
Bazaarvoice
I'm sure all processes and program can improve, however Bazaarvoice has reached a very easy usability level and hope this continues as the product improves over time.
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TransUnion
Based on the features and current usage. It shows some buggy pages plus the service and support is really very slow. The updates are not regular and company needs to work on that. The usability is good and reporting of tags is accurate which is the best part. The pricing of the product is good and can be used by organizations of all sizes.
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Support Rating
Bazaarvoice
The Bazaarvoice team is always available via call, email, or any other platform to provide help, guidance, or to push or ask for the task we set earlier. They are talkative and easy to share information and discuss issues if there are any. Thay may have more out of box solutions for easy implementation, but as a whole, and regarding support I am satisfied.
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TransUnion
Support is really slow and it takes days to resolve an issue. Plus we have to inquire regularly for the status of resolution. Company should definitely work towards that
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Implementation Rating
Bazaarvoice
Save time and energy by utilizing their implementation team!
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TransUnion
No answers on this topic
Alternatives Considered
Bazaarvoice
Even though both PowerReviews and Bazaar Voice are capable of fulfilling the aforementioned needs, PowerReviews also provides free trials. PowerReview's style options aren't always user-friendly, but the app is worth checking out if aesthetic concerns aren't top of mind. Bazaar Voice, on the other hand, sounds really professional and is remarkably simple to use.
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TransUnion
Most of the tag solutions I've worked with were not nearly as robust. Most systems will let you load another tag not directly placed on the site, but none provide all the different firing levers that BT does
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Return on Investment
Bazaarvoice
  • This has had a positive impact on the way the company identifies user issues and complaints more easily/readily.
  • The negative impact is that departments seem to put a lot more expectations on our customers than this tool can provide (e.g., replies and follow-up), meaning that we aren't as able to provide additional information when requested.
  • It's uncertain whether responding to reviews adds a lot of value when all is said and done. Reviewers rarely adjust their ratings, even if/when we sufficiently address their concerns or resolve issues.
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TransUnion
  • Wonderful for ensuring we meet our logistical and record-keeping requirements
  • Negative at being the best at quality-of-life options, like specific muting
  • Great at allowing a casual work environment in having chats for memes, pets, etc.
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ScreenShots