What users are saying about
25 Ratings
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Score 7.3 out of 100
61 Ratings
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Score 7.6 out of 100

Feature Set Ratings

  • Benchmark Email ranks higher in 1 feature set: Email & Online Marketing
  • VerticalResponse from Deluxe ranks higher in 1 feature set: Reporting & Analytics

Email & Online Marketing

9.5

Benchmark Email

95%
9.1

VerticalResponse

91%
Benchmark Email ranks higher in 6/9 features

WYSIWYG email editor

7.8
78%
6 Ratings
8.8
88%
6 Ratings

Dynamic content

10.0
100%
6 Ratings
9.9
99%
4 Ratings

Ability to test dynamic content

9.3
93%
4 Ratings
9.9
99%
3 Ratings

Landing pages

10.0
100%
4 Ratings
8.8
88%
3 Ratings

A/B testing

10.0
100%
6 Ratings
8.1
81%
4 Ratings

Mobile optimization

10.0
100%
7 Ratings
7.0
70%
4 Ratings

Email deliverability reporting

10.0
100%
11 Ratings
10.0
100%
14 Ratings

List management

10.0
100%
7 Ratings
10.0
100%
7 Ratings

Triggered drip sequences

8.2
82%
4 Ratings
9.0
90%
2 Ratings

Reporting & Analytics

8.3

Benchmark Email

83%
9.4

VerticalResponse

94%
VerticalResponse from Deluxe ranks higher in 2/3 features

Dashboards

7.6
76%
6 Ratings
8.8
88%
8 Ratings

Standard reports

10.0
100%
7 Ratings
9.4
94%
8 Ratings

Custom reports

7.2
72%
3 Ratings
10.0
100%
5 Ratings

Pre-Send Testing

10.0

Benchmark Email

100%

VerticalResponse

Feature Set Not Supported
N/A
Benchmark Email ranks higher in 2/2 features

Inbox Display

10.0
100%
1 Rating
N/A
0 Ratings

Email Previews

10.0
100%
1 Rating
N/A
0 Ratings

Attribute Ratings

  • VerticalResponse from Deluxe is rated higher in 2 areas: Likelihood to Recommend, Likelihood to Renew

Likelihood to Recommend

7.0

Benchmark Email

70%
7 Ratings
8.7

VerticalResponse

87%
27 Ratings

Likelihood to Renew

8.0

Benchmark Email

80%
1 Rating
8.6

VerticalResponse

86%
19 Ratings

Usability

Benchmark Email

N/A
0 Ratings
9.0

VerticalResponse

90%
5 Ratings

Availability

Benchmark Email

N/A
0 Ratings
10.0

VerticalResponse

100%
2 Ratings

Performance

Benchmark Email

N/A
0 Ratings
10.0

VerticalResponse

100%
2 Ratings

Support Rating

Benchmark Email

N/A
0 Ratings
8.0

VerticalResponse

80%
8 Ratings

Online Training

Benchmark Email

N/A
0 Ratings
9.0

VerticalResponse

90%
1 Rating

Implementation Rating

Benchmark Email

N/A
0 Ratings
10.0

VerticalResponse

100%
8 Ratings

Likelihood to Recommend

BenchmarkONE

For low volume non-profits, Benchmark Email provides a respectable free service. Ease of use is high and customization of the email is good. The discount for 501(c)(3) organizations and fully free use for non-profits that help children is commendable. Although the GUI editor is flexible and easy to learn, it does have some issues with certain detailed formatting concerns, like properly showing the newlines between paragraphs. Image/photo processing and presentation is similarly both easy to use, but frustrating due to some capability gaps and quirks, like specifying image sizes and display on hi-resolution devices.

Overall, Benchmark Email provides a good service that is easy to learn to expand your communication reach; however, the ROI and satisfaction may not be as high if paying fees comparable to other offerings.
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Deluxe Corporation

Vertical Response is a great tool for reaching out to customers en masse. The only time I don't use Vertical Response is when I am contacting one or two customers at a time. Otherwise, I almost exclusively use Vertical Response due to that fact I can track the efficacy of our marketing efforts
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Pros

BenchmarkONE

  • 2,000 contact list space available with no time limit to those who can't upgrade.
  • The AB Testing feature helps to improve the performance of your emails by experimenting with different content and send times to determine what works best. Thus great emailing objectives are easier to achieve.
  • There is a feature where website and email engagement trigger an automatic email series. For example, the automatic flow of a subscriber from a leads list to a customer list upon making a purchase is awesome.
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Deluxe Corporation

  • The tools that they provide you with for building out emails are particularly easy to use. I love the drag and drop ability that gives anyone the opportunity to build professional looking emails without any extensive experience.
  • With the majority of people checking emails on mobile, it is necessary to have highly responsive designs and this tool does all the work for you, no developer is needed and that is a MAJOR plus.
Read full review

Cons

BenchmarkONE

  • List maintenance -- navigating multiple lists is a cumbersome activity.
  • Analytics about user engagement could be better. It's not super robust, especially if you're used to Google Analytics.
  • Customer support is kind of slow to get back to us.
Read full review

Deluxe Corporation

  • The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
  • Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.
Read full review

Pricing Details

Benchmark Email

Starting Price

$0 per month

Editions & Modules

Benchmark Email editions and modules pricing
EditionModules
ProStarting at $131
EnterpriseCustom2

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

VerticalResponse

Starting Price

$9 per month

Editions & Modules

VerticalResponse editions and modules pricing
EditionModules
Basic$11.001
Pro$16.002
Pro Plus$196.003

Footnotes

  1. per month
  2. per month
  3. per month

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Likelihood to Renew

BenchmarkONE

No answers on this topic

Deluxe Corporation

Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.
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Usability

BenchmarkONE

No answers on this topic

Deluxe Corporation

I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much
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Reliability and Availability

BenchmarkONE

No answers on this topic

Deluxe Corporation

Never had an issue with uptime
Read full review

Performance

BenchmarkONE

No answers on this topic

Deluxe Corporation

No issues
Read full review

Support Rating

BenchmarkONE

No answers on this topic

Deluxe Corporation

At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor
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Online Training

BenchmarkONE

No answers on this topic

Deluxe Corporation

Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
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Implementation Rating

BenchmarkONE

No answers on this topic

Deluxe Corporation

Salesforce integration never worked right. We had to abandon.
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Alternatives Considered

BenchmarkONE

I stated this plenty of times in my previous responses but we moved to Benchmark from Mad Mimi. Mad Mimi's feature set is extremely basic and only suited for start-ups or very small businesses. Benchmark provides enough customization to take the next step in your email marketing program. It's also fairly affordable
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Deluxe Corporation

In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.
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Return on Investment

BenchmarkONE

  • If we think particularly on the ROI then benchmark email gives you a definite amount of ROI. But it takes time, you will see the results after a six month span of time. Because sending an email itself is a slow and steady process to follow.
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Deluxe Corporation

  • We were able to blast out promotions our company was having to customers which created an increase in business.
  • By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
  • Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.
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Screenshots

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