What users are saying about
17 Ratings
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Score 8.3 out of 100
62 Ratings
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Score 8.6 out of 100

Likelihood to Recommend

Benchmark Email

For low volume non-profits, Benchmark Email provides a respectable free service. Ease of use is high and customization of the email is good. The discount for 501(c)(3) organizations and fully free use for non-profits that help children is commendable. Although the GUI editor is flexible and easy to learn, it does have some issues with certain detailed formatting concerns, like properly showing the newlines between paragraphs. Image/photo processing and presentation is similarly both easy to use, but frustrating due to some capability gaps and quirks, like specifying image sizes and display on hi-resolution devices.

Overall, Benchmark Email provides a good service that is easy to learn to expand your communication reach; however, the ROI and satisfaction may not be as high if paying fees comparable to other offerings.
Tim Colson | TrustRadius Reviewer

VerticalResponse

Vertical Response is a great tool for reaching out to customers en masse. The only time I don't use Vertical Response is when I am contacting one or two customers at a time. Otherwise, I almost exclusively use Vertical Response due to that fact I can track the efficacy of our marketing efforts
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Benchmark Email
8.4
VerticalResponse
9.0
WYSIWYG email editor
Benchmark Email
7.8
VerticalResponse
8.7
Dynamic content
Benchmark Email
8.1
VerticalResponse
9.9
Ability to test dynamic content
Benchmark Email
9.2
VerticalResponse
9.9
Landing pages
Benchmark Email
9.6
VerticalResponse
8.8
A/B testing
Benchmark Email
9.3
VerticalResponse
8.1
Mobile optimization
Benchmark Email
8.9
VerticalResponse
7.0
Email deliverability reporting
Benchmark Email
8.5
VerticalResponse
9.9
List management
Benchmark Email
5.9
VerticalResponse
9.9
Triggered drip sequences
Benchmark Email
8.2
VerticalResponse
9.0

Reporting & Analytics

Benchmark Email
7.5
VerticalResponse
9.4
Dashboards
Benchmark Email
7.6
VerticalResponse
8.7
Standard reports
Benchmark Email
7.6
VerticalResponse
9.4
Custom reports
Benchmark Email
7.3
VerticalResponse
10.0

Pros

Benchmark Email

  • Great native split testing for a/b groups.
  • Automation of list cleaning is a breeze -- very easy!
  • Native analytics are decent, but not amazing.
Blake Baron | TrustRadius Reviewer

VerticalResponse

  • The tools that they provide you with for building out emails are particularly easy to use. I love the drag and drop ability that gives anyone the opportunity to build professional looking emails without any extensive experience.
  • With the majority of people checking emails on mobile, it is necessary to have highly responsive designs and this tool does all the work for you, no developer is needed and that is a MAJOR plus.
Nichole Fabbro | TrustRadius Reviewer

Cons

Benchmark Email

  • Scheduling emails can be a nightmare. I, for some reason, can never schedule an email at the correct time I want. They make the time zones confusing and it's in a 24 hour format which is annoying.
  • You can customize well in the editor but it can be an extremely painful experience if you make a mistake. There's no undo button after you save something.
  • Email automation is available but it's extremely basic.
Anonymous | TrustRadius Reviewer

VerticalResponse

  • The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
  • Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.
Kerry Flory | TrustRadius Reviewer

Likelihood to Renew

Benchmark Email

Benchmark Email 8.0
Based on 1 answer
No answer on this topic is available.

VerticalResponse

VerticalResponse 8.6
Based on 20 answers
Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.
Richard Wagner | TrustRadius Reviewer

Usability

Benchmark Email

No score
No answers yet
No answers on this topic

VerticalResponse

VerticalResponse 9.0
Based on 5 answers
I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much
Anonymous | TrustRadius Reviewer

Reliability and Availability

Benchmark Email

No score
No answers yet
No answers on this topic

VerticalResponse

VerticalResponse 10.0
Based on 2 answers
Never had an issue with uptime
Michael Wilson | TrustRadius Reviewer

Performance

Benchmark Email

No score
No answers yet
No answers on this topic

VerticalResponse

VerticalResponse 10.0
Based on 2 answers
Michael Wilson | TrustRadius Reviewer

Support Rating

Benchmark Email

No score
No answers yet
No answers on this topic

VerticalResponse

VerticalResponse 8.0
Based on 8 answers
At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor
Anonymous | TrustRadius Reviewer

Online Training

Benchmark Email

No score
No answers yet
No answers on this topic

VerticalResponse

VerticalResponse 9.0
Based on 1 answer
Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
Anonymous | TrustRadius Reviewer

Implementation Rating

Benchmark Email

No score
No answers yet
No answers on this topic

VerticalResponse

VerticalResponse 10.0
Based on 8 answers
Salesforce integration never worked right. We had to abandon.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Benchmark Email

Of the free email marketing services I tried, Benchmark could only stack up against Zoho Campaigns and Moosend. as unfortunately, MailChimp has better signup form customization options, SendinBlue's free plan offers advanced automation and MailerLite offers advanced customization and the creation of landing page.I do believe that Benchmark email has a lot of potential, and if they fix the design issues and the allow signup forms to have their own URLs that can easily be shared, then they would stack up well against most free ESPs.
Abigail Nwaocha | TrustRadius Reviewer

VerticalResponse

In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.
Genie Huff-Forkner | TrustRadius Reviewer

Return on Investment

Benchmark Email

  • If we think particularly on the ROI then benchmark email gives you a definite amount of ROI. But it takes time, you will see the results after a six month span of time. Because sending an email itself is a slow and steady process to follow.
Anonymous | TrustRadius Reviewer

VerticalResponse

  • We were able to blast out promotions our company was having to customers which created an increase in business.
  • By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
  • Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.
Anonymous | TrustRadius Reviewer

Pricing Details

Benchmark Email

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Benchmark Email Editions & Modules

Additional Pricing Details

VerticalResponse

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

VerticalResponse Editions & Modules

Edition
Basic$11.001
Pro$16.001
Pro Plus$196.001
  1. Per Month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Benchmark Email
8.0
VerticalResponse
8.7

Likelihood to Renew

Benchmark Email
8.0
VerticalResponse
8.6

Usability

Benchmark Email
VerticalResponse
9.0

Reliability and Availability

Benchmark Email
VerticalResponse
10.0

Performance

Benchmark Email
VerticalResponse
10.0

Support Rating

Benchmark Email
VerticalResponse
8.0

Online Training

Benchmark Email
VerticalResponse
9.0

Implementation Rating

Benchmark Email
VerticalResponse
10.0

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