Benchmark Email vs. Intercom

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Benchmark Email
Score 6.4 out of 10
N/A
Benchmark is an email marketing platform on a global mission to help businesses everywhere ignite relationships with their customers, from the company of the same name in St.Louis, Missouri.
$0
per month
Intercom
Score 8.7 out of 10
N/A
Intercom creates modern Customer Service software that aims to redefine how businesses support their customers. The platform connects businesses directly to customers using powerful messaging and automation. According to the vendor, Intercom enables teams to scale support without investing more resources - leading to happier customers and more efficient support teams.
$39
per month per seat
Pricing
Benchmark EmailIntercom
Editions & Modules
Pro
Starting at $13
per month
Enterprise
Custom
Essential
$39
per month per seat
Advanced
$99
per month per seat
Expert
$139
per month per seat
The Early Stage program
From $65 for 5 support seats
per month
Proactive Support Plus add-on
from $99
per month
Offerings
Pricing Offerings
Benchmark EmailIntercom
Free Trial
NoYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsAI customer service features included in every plan. Intercom integrates Help desk, AI Chat bot, and Proactive support.
More Pricing Information
Features
Benchmark EmailIntercom
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Benchmark Email
9.5
7 Ratings
16% above category average
Intercom
-
Ratings
WYSIWYG email editor7.86 Ratings00 Ratings
Dynamic content10.06 Ratings00 Ratings
Ability to test dynamic content9.34 Ratings00 Ratings
Landing pages10.04 Ratings00 Ratings
A/B testing10.06 Ratings00 Ratings
Mobile optimization10.07 Ratings00 Ratings
Email deliverability reporting10.06 Ratings00 Ratings
List management10.07 Ratings00 Ratings
Triggered drip sequences8.24 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Benchmark Email
8.3
7 Ratings
7% above category average
Intercom
-
Ratings
Dashboards7.66 Ratings00 Ratings
Standard reports10.07 Ratings00 Ratings
Custom reports7.23 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Benchmark Email
10.0
1 Ratings
16% above category average
Intercom
-
Ratings
Inbox Display10.01 Ratings00 Ratings
Email Previews10.01 Ratings00 Ratings
Incident and problem management
Comparison of Incident and problem management features of Product A and Product B
Benchmark Email
-
Ratings
Intercom
8.1
111 Ratings
3% above category average
Organize and prioritize service tickets00 Ratings8.4101 Ratings
Expert directory00 Ratings8.068 Ratings
Subscription-based notifications00 Ratings7.767 Ratings
ITSM collaboration and documentation00 Ratings8.275 Ratings
Ticket creation and submission00 Ratings8.3104 Ratings
Ticket response00 Ratings7.8109 Ratings
Self Help Community
Comparison of Self Help Community features of Product A and Product B
Benchmark Email
-
Ratings
Intercom
7.3
115 Ratings
6% below category average
External knowledge base00 Ratings7.4114 Ratings
Internal knowledge base00 Ratings7.299 Ratings
Multi-Channel Help
Comparison of Multi-Channel Help features of Product A and Product B
Benchmark Email
-
Ratings
Intercom
8.2
111 Ratings
7% above category average
Customer portal00 Ratings8.589 Ratings
IVR00 Ratings7.736 Ratings
Social integration00 Ratings7.569 Ratings
Email support00 Ratings8.8105 Ratings
Help Desk CRM integration00 Ratings8.580 Ratings
Best Alternatives
Benchmark EmailIntercom
Small Businesses
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Agiloft Flexible Service Desk Suite
Agiloft Flexible Service Desk Suite
Score 9.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Agiloft Flexible Service Desk Suite
Agiloft Flexible Service Desk Suite
Score 9.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Salesforce Service Cloud
Salesforce Service Cloud
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Benchmark EmailIntercom
Likelihood to Recommend
7.0
(7 ratings)
9.0
(260 ratings)
Likelihood to Renew
8.0
(1 ratings)
8.9
(19 ratings)
Usability
-
(0 ratings)
8.8
(168 ratings)
Availability
-
(0 ratings)
9.1
(1 ratings)
Performance
-
(0 ratings)
9.1
(1 ratings)
Support Rating
-
(0 ratings)
7.1
(10 ratings)
Online Training
-
(0 ratings)
8.1
(2 ratings)
Implementation Rating
-
(0 ratings)
7.5
(5 ratings)
Product Scalability
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
Benchmark EmailIntercom
Likelihood to Recommend
BenchmarkONE
For low volume non-profits, Benchmark Email provides a respectable free service. Ease of use is high and customization of the email is good. The discount for 501(c)(3) organizations and fully free use for non-profits that help children is commendable. Although the GUI editor is flexible and easy to learn, it does have some issues with certain detailed formatting concerns, like properly showing the newlines between paragraphs. Image/photo processing and presentation is similarly both easy to use, but frustrating due to some capability gaps and quirks, like specifying image sizes and display on hi-resolution devices.

Overall, Benchmark Email provides a good service that is easy to learn to expand your communication reach; however, the ROI and satisfaction may not be as high if paying fees comparable to other offerings.
Read full review
Intercom
Well suited for real time customer support needs - that's where it really shines. Well suited for proactive outreach and the ability to gather feedback from customers + surveys. Less appropriate for a non techie company to set it up, basically any sort of changes in integration have to be done by an engineer.
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Pros
BenchmarkONE
  • 2,000 contact list space available with no time limit to those who can't upgrade.
  • The AB Testing feature helps to improve the performance of your emails by experimenting with different content and send times to determine what works best. Thus great emailing objectives are easier to achieve.
  • There is a feature where website and email engagement trigger an automatic email series. For example, the automatic flow of a subscriber from a leads list to a customer list upon making a purchase is awesome.
Read full review
Intercom
  • Intercom's ability to centralize customer communication is a game-changer.
  • Intercom's automation features have saved us time and streamlined workflows.
  • Help desk for users.
  • Intercom seamlessly integrates with a variety of other tools and platforms, enhancing its functionality and making it a central part of our tech stack.
Read full review
Cons
BenchmarkONE
  • List maintenance -- navigating multiple lists is a cumbersome activity.
  • Analytics about user engagement could be better. It's not super robust, especially if you're used to Google Analytics.
  • Customer support is kind of slow to get back to us.
Read full review
Intercom
  • The AI tools should have a make shorter option
  • The research is difficult compared to other platforms such as Zendesk where it is easier to find stuff (accounts, emails, messages...)
  • I know that you could integrate better AI tools! The chatbot is amazing, so I'm just missing more AI tools to increase productivity
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Likelihood to Renew
BenchmarkONE
No answers on this topic
Intercom
We have been and will be continuing our journey with Intercom and nothing too concerning has happened that I have experienced or heard of that has us on the edge yet. If it ever happens it will be something along the lines of "Outgrowing" the use of need of the platform.
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Usability
BenchmarkONE
No answers on this topic
Intercom
Everything is very straightforward and easy to see, explore, and use. Intercom provides walkthroughs and helps guides in case something is not apparent to the user and has their agents available to help. I always feel confident when exploring new features or making changes that I can have it accomplished due to the service they provide.
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Reliability and Availability
BenchmarkONE
No answers on this topic
Intercom
always there
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Performance
BenchmarkONE
No answers on this topic
Intercom
works perfect
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Support Rating
BenchmarkONE
No answers on this topic
Intercom
Intercom is the premier customer support/engagement model and it definitely has one of the top tier customer support teams as well. I don't think I have ever waited more than 5 minutes to get the information I need or get help with an issue. They are incredible and I aim to model our customer service department after them.
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Online Training
BenchmarkONE
No answers on this topic
Intercom
Easy to know the learning path
Read full review
Implementation Rating
BenchmarkONE
No answers on this topic
Intercom
The implementation was surprisingly easy but we are having to adapt from our old process to work well with Intercom.
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Alternatives Considered
BenchmarkONE
I stated this plenty of times in my previous responses but we moved to Benchmark from Mad Mimi. Mad Mimi's feature set is extremely basic and only suited for start-ups or very small businesses. Benchmark provides enough customization to take the next step in your email marketing program. It's also fairly affordable
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Intercom
We've used both Drift and Salesforce chat at Owl Labs in the past, and I didn't find them to meet our needs or customer needs the way Intercom has been able to. Intercom ranks higher for us regarding Integrations offered, customization, AI functionality, and user-friendliness. In the past, if chat visitors would click around our website, they'd have to start their chat over again from the start and lose their communication history with us. We also found that Salesforce chat did not have enough customization that we needed. One small example is that in Intercom, you can see when another teammate is looking at a chat and tag them in notes to collaborate. We didn't have access to anything like that when using Salesforce chat. Intercom has made it easy to work alongside one another to be more efficient.
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Return on Investment
BenchmarkONE
  • If we think particularly on the ROI then benchmark email gives you a definite amount of ROI. But it takes time, you will see the results after a six month span of time. Because sending an email itself is a slow and steady process to follow.
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Intercom
  • I like how easy it is to spot the user data needed to assist our members.
  • Love how easy it is to link articles on the chat that will help both us and the customers.
  • I like that the sales force or the tickets is already connected on the chat
Read full review
ScreenShots

Benchmark Email Screenshots

Screenshot of

Intercom Screenshots

Screenshot of AI Agent - The agent resolves 50% of support volume.Screenshot of AI Copilot - A personal AI assistant for every support agent.Screenshot of Omnichannel inbox - AI-enhanced to increase productivity.Screenshot of Tickets - Intercom tickets are designed for collaboration so complex issues are resolved faster.Screenshot of Help Center -  The help center powers AI and self-serve support.Screenshot of Workflows - Automations are built using the Intercom no code visual builder.