Bidease vs. Smaato

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Bidease
Score 9.1 out of 10
N/A
Bidease is a fully transparent DSP for mobile marketers. Its programmatic performance solutions help brands achieve their performance advertising goals. Using a combination of proprietary programmatic advertising technology, machine learning, and first party data, Bidease optimizes campaigns across all major mobile formats for desired post-install behaviors. Bidease's goal is to bring fully transparent, value-driven advertising to the mobile world.N/A
Smaato
Score 8.9 out of 10
N/A
Smaato is a supply-side publisher platform (SSP) from the Verve Group since the 2021 acquisition.N/A
Pricing
BideaseSmaato
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
BideaseSmaato
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
BideaseSmaato
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Best Alternatives
BideaseSmaato
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Score 8.7 out of 10
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Yahoo Native
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The Trade Desk
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Score 6.6 out of 10
Enterprises
Marin Software
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Score 9.1 out of 10
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Adobe Advertising Cloud
Score 9.0 out of 10
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User Ratings
BideaseSmaato
Likelihood to Recommend
9.1
(1 ratings)
7.0
(2 ratings)
Usability
-
(0 ratings)
8.0
(1 ratings)
Support Rating
-
(0 ratings)
7.0
(1 ratings)
User Testimonials
BideaseSmaato
Likelihood to Recommend
Bidease
If you need reliable and proactive partner to acquire quality traffic, Bidease is a great choice.
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Verve Group
Smaato is very well suited for user acquisition and retargeting companies. Their overlap in terms of audiences and publishers with other exchanges is very limited, which makes it a great alternative when you need to scale a campaign and want to maintain your frequency cap. They work very well in branding campaigns as well as performance campaigns.
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Pros
Bidease
No answers on this topic
Verve Group
  • Fill - the ad requests we send to Smaato have seen a great requests-to-impression ration.
  • Revenue - We've seen a lift in overall revenue thanks to the high CPM bids we get from Smaato.
  • Payments are always on time and they have a responsive financial team that is helpful in answering any questions.
  • Customer service - They are very fast to respond to any issues. The set up was streamlined thanks to their professional customer service.
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Cons
Bidease
No answers on this topic
Verve Group
  • Inventory can be a bit pricey in competitive markets like the US.
  • Reporting dashboard is limited, needs work.
  • They don't offer a lof of transparency about margins over media cost.
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Usability
Bidease
No answers on this topic
Verve Group
Smaato has a UI where you can control your line items on the traffic you want to receive. That is a key unique selling point that other SSPs don't offer. Most of the items that you will need like reporting can be done on a self serve manner and that is a big plus, specifically for changes that need to happen really fast and you don't need to deal with account managers that may take some time to answer emails.
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Support Rating
Bidease
No answers on this topic
Verve Group
Smaato's account management team is very professional. They are quite fast in terms of customer support, which is very helpful. One item that stands out is that they are willing to understand what you need for each campaign and what is the best way to move forward. They don't just jump quickly into trying to upsell more of Smaato's products (audiences, data) like other SSPs do.
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Alternatives Considered
Bidease
It's definitely their proactive approach as it’s really important to be on the same wavelength as a collaborating partner. They did great business research to understand how things works, then came up with the user acquisition strategy. They then conducted several tests to find the right channels before beginning the user acquisition process.
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Verve Group
With over 20 demand partners in our stack, Smaato is in the top 5
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Return on Investment
Bidease
No answers on this topic
Verve Group
  • Increased overall revenue
  • Strong demand pool
  • Easy reporting
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ScreenShots