Big Cartel vs. Optimizely Customized Commerce

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Big Cartel
Score 10.0 out of 10
N/A
Big Cartel is an eCommerce platform built for artists, such as artists, designers, and musicians, to build an online store.
$9.99
per month
Optimizely Customized Commerce
Score 9.0 out of 10
N/A
Optimizely Customized Commerce is a headless PaaS commerce solution built to scale commerce results for enterprise brands.N/A
Pricing
Big CartelOptimizely Customized Commerce
Editions & Modules
50 Products
$9.99
per month
250 Products
$19.99
per month
500 Products
$29.99
per month
5 Products
Free
No answers on this topic
Offerings
Pricing Offerings
Big CartelOptimizely Customized Commerce
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Community Pulse
Big CartelOptimizely Customized Commerce
Top Pros
Top Cons

No answers on this topic

Features
Big CartelOptimizely Customized Commerce
Online Storefront
Comparison of Online Storefront features of Product A and Product B
Big Cartel
10.0
1 Ratings
26% above category average
Optimizely Customized Commerce
7.5
26 Ratings
2% below category average
Product catalog & listings10.01 Ratings8.525 Ratings
Product management10.01 Ratings4.825 Ratings
Branding10.01 Ratings5.123 Ratings
Mobile storefront10.01 Ratings7.020 Ratings
Product variations10.01 Ratings7.021 Ratings
Website integration10.01 Ratings8.724 Ratings
Visual customization10.01 Ratings8.623 Ratings
Bulk product upload00 Ratings8.721 Ratings
CMS00 Ratings8.925 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
Big Cartel
10.0
1 Ratings
28% above category average
Optimizely Customized Commerce
8.7
19 Ratings
14% above category average
Checkout user experience10.01 Ratings8.719 Ratings
Abandoned cart recovery00 Ratings8.715 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
Big Cartel
10.0
1 Ratings
19% above category average
Optimizely Customized Commerce
8.8
17 Ratings
6% above category average
eCommerce security10.01 Ratings8.817 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
Big Cartel
10.0
1 Ratings
29% above category average
Optimizely Customized Commerce
7.1
25 Ratings
5% below category average
Promotions & discounts10.01 Ratings8.421 Ratings
Personalized recommendations00 Ratings8.521 Ratings
SEO00 Ratings4.421 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
Big Cartel
10.0
1 Ratings
25% above category average
Optimizely Customized Commerce
8.1
25 Ratings
4% above category average
Order processing10.01 Ratings8.819 Ratings
Inventory management10.01 Ratings8.815 Ratings
Shipping10.01 Ratings8.816 Ratings
Custom functionality10.01 Ratings5.723 Ratings
Multi-site management00 Ratings8.620 Ratings
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Big CartelOptimizely Customized Commerce
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Medium-sized Companies
IBM Digital Commerce
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Score 9.0 out of 10
Enterprises
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Score 9.0 out of 10
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Score 9.0 out of 10
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User Ratings
Big CartelOptimizely Customized Commerce
Likelihood to Recommend
10.0
(1 ratings)
8.7
(26 ratings)
Likelihood to Renew
-
(0 ratings)
4.6
(2 ratings)
Usability
-
(0 ratings)
7.4
(7 ratings)
Support Rating
-
(0 ratings)
8.2
(1 ratings)
Implementation Rating
-
(0 ratings)
2.7
(1 ratings)
User Testimonials
Big CartelOptimizely Customized Commerce
Likelihood to Recommend
Big Cartel LLC
It's well suited for simple e-commerce and basic inventory management needs.
Read full review
Optimizely
Our experience may be unique because we opted for an Epi core team to implement our website/console set-up and connection to our PIM and ERP. The experience may have been different with a 3rd party or it may not have. That said, we have been live with our primary website for almost 2 years and I still do not consider it was ever "done". We have been going back and forth on functionality issues and bugs since launch. I have low confidence that changes made the previous day will 100% be online the next - so my team rechecks the work they did the previous day to ensure everything is online. The addition of a second channel and enhancement requests have compounded the issues. I feel this product would work fine with singular or less complex market SKU offerings.
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Pros
Big Cartel LLC
  • It's very easy to use and does not require a lot of configuration or setup.
  • It has been extremely reliable. Clients never have issues with purchasing from it and it has always has been up for us.
  • It's very fast. It loads quick both on the consumer/front end and also admin/backend.
  • Pricing model is flat, not percentage of transactions.
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Optimizely
  • Episerver has a robust discount engine. This engine, combined with "visitor groups" allow our marketing department to categorize customers and offer a variety of discounts to targeted customers at specific times.
  • Episerver has a full-featured, storefront experience that can handle everything you might want for an e-commerce website.
  • Episerver offers A/B testing that can be helpful for trying out new content ideas and tracking the results.
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Cons
Big Cartel LLC
  • For our needs I really can't think of anything!
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Optimizely
  • Support. Episerver used to have direct support and access to the tech team to discuss and resolve issues. The new support portal is not enough for developer needs.
  • Quality Assurance. We find issues in the Episerver code that should have been resolved in QA before release.
  • Sales. Episervers sells the framework as a solution while showing Alloy. While it helps Episerver sell more, it puts the implementation partner into trouble as the client thinks they bought the solution. Episerver does not provide a solution. It provides a framework that you can build a solution on.
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Likelihood to Renew
Big Cartel LLC
No answers on this topic
Optimizely
Really want to be able to spend more time and resources on rolling out new things with Episerver but at the moment we seem to be fixing alot of issues and pain points with the way our system was setup.
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Usability
Big Cartel LLC
No answers on this topic
Optimizely
The administrative interface is largely intuitive and relatively easy to use. The complexity of business needs and ability to customize can affect this (i.e. you have to set up and develop with the user in mind), but the basic structure is largely solid. There are some areas of redundancy (such as Commerce Manager overlapping with other administrative areas) that can sometimes cause confusion or offer some functions in one place, whereas other related functions are managed on a completely different page.
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Support Rating
Big Cartel LLC
No answers on this topic
Optimizely
We had an incredible team at Episerver Supporting us with the go live, reviewing our integration, and pushing our integration partner to deliver a quality product
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Implementation Rating
Big Cartel LLC
No answers on this topic
Optimizely
Fully understand what is OOTB feature of the platform before proceeding to develop. Then implement a customization of key features once you can prove they are working as OOTB to make them more user friendly and productive for the business. Eg pre order and e gift card
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Alternatives Considered
Big Cartel LLC
No answers on this topic
Optimizely
Optimizely Commerce Cloud offers a very wide range of features for admin users. There is less a need for an IT specialist or programmer to be involved when changes need to be made.
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Return on Investment
Big Cartel LLC
  • The basic plan at $10/month easily saves us that in time from having to manage our own e-commerce system on our own site.
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Optimizely
  • Positive: We have a usable website - better than what we had before and we are seeing a constant increase in adoption.
  • Positive: Counter associates are using the website to help customers.
  • Negative: Too much time being spent QCing previous work.
Read full review
ScreenShots

Optimizely Customized Commerce Screenshots

Screenshot of Customizable checkout workflow to tailor customers checkout experience and increase conversions.Screenshot of Catalogs, custom attributes, UOM, catalog restrictions, and multiple sites are managed at once.Screenshot of Personalized promotions based on user web activity to drive conversion and increase average order value.Screenshot of Customized Recommendations ReportingScreenshot of Personalization