BigCommerce vs. HubSpot Marketing Hub

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
BigCommerce
Score 7.5 out of 10
Small Businesses (1-50 employees)
BigCommerce is a SaaS platform that allows SMBs to develop eCommerce sites. Features include the capabilities to design the storefront, configure products, manage payments, generate traffic, and optimize conversion.
$29.95
per month
HubSpot Marketing Hub
Score 8.6 out of 10
N/A
HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
$50
per month
Pricing
BigCommerceHubSpot Marketing Hub
Editions & Modules
Standard
$29.95
per month
Plus
$79.95
per month*
Pro
$299.95
per month*
Enterprise
Custom
per month
Free
$0
per month
Starter
$50
per month (includes 1,000 contacts)
Pro
$890
per month (includes 2,000 contacts)
Enterprise
$3,200
per month (includes 10,000 contacts)
Offerings
Pricing Offerings
BigCommerceHubSpot Marketing Hub
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeRequired
Additional Details*if paid annually
More Pricing Information
Community Pulse
BigCommerceHubSpot Marketing Hub
Considered Both Products
BigCommerce
Chose BigCommerce
We chose BigCommerce over competitors due to customization and cost. We're able to have the site we're looking for, easily managed within our marketing team without hours of tedious revisions.
HubSpot Marketing Hub

No answer on this topic

Top Pros
Top Cons
Features
BigCommerceHubSpot Marketing Hub
Online Storefront
Comparison of Online Storefront features of Product A and Product B
BigCommerce
7.3
417 Ratings
6% below category average
HubSpot Marketing Hub
-
Ratings
Product catalog & listings7.9413 Ratings00 Ratings
Product management6.7410 Ratings00 Ratings
Bulk product upload7.4310 Ratings00 Ratings
Branding7.0361 Ratings00 Ratings
Mobile storefront7.2401 Ratings00 Ratings
Product variations7.3387 Ratings00 Ratings
Website integration7.6341 Ratings00 Ratings
Visual customization7.5403 Ratings00 Ratings
CMS7.1296 Ratings00 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
BigCommerce
7.5
403 Ratings
2% below category average
HubSpot Marketing Hub
-
Ratings
Abandoned cart recovery7.6361 Ratings00 Ratings
Checkout user experience7.4398 Ratings00 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
BigCommerce
7.7
399 Ratings
8% below category average
HubSpot Marketing Hub
-
Ratings
eCommerce security7.7399 Ratings00 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
BigCommerce
7.1
404 Ratings
7% below category average
HubSpot Marketing Hub
-
Ratings
Promotions & discounts7.1380 Ratings00 Ratings
Personalized recommendations6.9316 Ratings00 Ratings
SEO7.4375 Ratings00 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
BigCommerce
7.2
409 Ratings
10% below category average
HubSpot Marketing Hub
-
Ratings
Multi-site management7.5185 Ratings00 Ratings
Order processing7.1388 Ratings00 Ratings
Inventory management7.0344 Ratings00 Ratings
Shipping6.9349 Ratings00 Ratings
Custom functionality7.5344 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
BigCommerce
-
Ratings
HubSpot Marketing Hub
7.0
369 Ratings
10% below category average
WYSIWYG email editor00 Ratings8.5332 Ratings
Dynamic content00 Ratings6.0333 Ratings
Ability to test dynamic content00 Ratings7.6309 Ratings
Landing pages00 Ratings6.2362 Ratings
A/B testing00 Ratings8.0286 Ratings
Mobile optimization00 Ratings6.3355 Ratings
Email deliverability reporting00 Ratings5.9363 Ratings
List management00 Ratings8.1364 Ratings
Triggered drip sequences00 Ratings6.3276 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
BigCommerce
-
Ratings
HubSpot Marketing Hub
7.0
360 Ratings
10% below category average
Lead nurturing automation00 Ratings6.3356 Ratings
Lead scoring and grading00 Ratings7.9324 Ratings
Data quality management00 Ratings7.6330 Ratings
Automated sales alerts and tasks00 Ratings6.2299 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
BigCommerce
-
Ratings
HubSpot Marketing Hub
6.2
320 Ratings
20% below category average
Calendaring00 Ratings6.3305 Ratings
Event/webinar marketing00 Ratings6.0251 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
BigCommerce
-
Ratings
HubSpot Marketing Hub
6.3
346 Ratings
18% below category average
Social sharing and campaigns00 Ratings6.2342 Ratings
Social profile integration00 Ratings6.3331 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
BigCommerce
-
Ratings
HubSpot Marketing Hub
7.7
369 Ratings
3% above category average
Dashboards00 Ratings7.9366 Ratings
Standard reports00 Ratings8.1362 Ratings
Custom reports00 Ratings7.0324 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
BigCommerce
-
Ratings
HubSpot Marketing Hub
7.3
341 Ratings
4% below category average
API00 Ratings7.5251 Ratings
Role-based workflow & approvals00 Ratings7.1280 Ratings
Customizability00 Ratings5.8303 Ratings
Integration with Salesforce.com00 Ratings7.9228 Ratings
Integration with Microsoft Dynamics CRM00 Ratings7.996 Ratings
Integration with SugarCRM00 Ratings7.790 Ratings
Best Alternatives
BigCommerceHubSpot Marketing Hub
Small Businesses
Shopify Plus
Shopify Plus
Score 9.0 out of 10
Vbout
Vbout
Score 9.7 out of 10
Medium-sized Companies
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BigCommerceHubSpot Marketing Hub
Likelihood to Recommend
7.1
(436 ratings)
7.4
(654 ratings)
Likelihood to Renew
9.1
(53 ratings)
9.0
(371 ratings)
Usability
9.0
(26 ratings)
9.0
(106 ratings)
Availability
9.1
(5 ratings)
9.1
(25 ratings)
Performance
9.1
(5 ratings)
8.9
(17 ratings)
Support Rating
9.1
(25 ratings)
8.4
(88 ratings)
In-Person Training
-
(0 ratings)
9.1
(8 ratings)
Online Training
9.1
(2 ratings)
9.1
(26 ratings)
Implementation Rating
9.1
(13 ratings)
7.3
(48 ratings)
Configurability
9.1
(3 ratings)
7.3
(2 ratings)
Ease of integration
9.1
(3 ratings)
8.9
(5 ratings)
Product Scalability
7.7
(342 ratings)
7.3
(7 ratings)
Vendor post-sale
9.1
(2 ratings)
9.1
(3 ratings)
Vendor pre-sale
9.1
(2 ratings)
9.1
(3 ratings)
User Testimonials
BigCommerceHubSpot Marketing Hub
Likelihood to Recommend
BigCommerce
The ONLY reason we left Volusion was fear that Volusion was going to go out of business and our website/data would all be lost. I feel BigCommerce is lightyears behind Volusion in website/inventory control. In our experience, BigCommerce customer service severely lacks knowledge, at least compared to what we had in our 7-1/2 years with Volusion. There were times Volusion even helped us with stuff BigCommerce could not understand. I just feel sick about moving and that should not be the case. In my opinion, I downgraded heavily for the feeling BigCommerce would not be going out of business. I just feel sick.
Read full review
HubSpot
As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.
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Pros
BigCommerce
  • SEO - fast loading speeds, helps us rank on Google
  • Product customization - allows us to customize templates to our needs to fit all viable information
  • Integration with other platforms - seamless connection to other properties like Google Ads and Analytics
Read full review
HubSpot
  • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
  • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
  • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
Read full review
Cons
BigCommerce
  • Better and easier localisation for stores outside the US
  • Speed - it is not the fastest
  • Make sure that third-party theme developers update regularly and use best practice
  • Consider EU and country-specific rules and legal obligations and make customers aware of whether BC is actually fully compliant
Read full review
HubSpot
  • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
  • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
  • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
Read full review
Likelihood to Renew
BigCommerce
I personally would not even consider another e-commerce website platform.
Bigcommerce may have the same (or close to the same) functionality and integrations as other SaaS platforms but they excel at customer service and tech support. At the end of the day you need a company that will answer the phone in less than a minute especially if you're having a 5 alarm issue. That said, we hardly ever have any issues. The site was down for a few minutes one time 5 years ago. Sometimes we have issues with coding or apps and they help me with that too. They even walked me through installing our new theme when the contracted developers told me that wasn't included in the development of our new website.
Bigcommerce comes out with new innovations every year, not including apps that other people write for the platform, and there are a lot of those and new ones all the time. And there are a LOT of awesome themes to choose from (Halothemes are the best).
And the price is reasonable!
I'd give Bigcommerce my business any time and recommend them to anyone looking to run an e-commerce website. You could even use them for a non-shopping site, we have one of those too!
Read full review
HubSpot
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
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Usability
BigCommerce
I think that overall it has a great front end for the customer. On the back end, it takes a little spin-up time, but in just a couple of hours you can really have your head wrapped around everything you're going to need 99% of the time. It takes me about 5 minutes to train a new user on how to interact with customer orders.
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HubSpot
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
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Reliability and Availability
BigCommerce
So far in my time with BigCommerce I have not had any down time when it comes to my webstore or accessing it at any time I need to. Knowing that they have such a good uptime, it makes me feel comfortable that my customers can access things anytime, but also keep sales going 24/7
Read full review
HubSpot
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
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Performance
BigCommerce
I have not had any issues with pages loading slow or any real other issues, not that I have encountered so far. Speed of the site and images loading are fantastic and everything just seems to work nicely, which may seem like a simple thing to say about things, but when something just WORKS! Its rather nice vs fighting with things to work right.
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HubSpot
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
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Support Rating
BigCommerce
Because they are always there no matter how simple or complex the question is, if they don't know the answer they don't fake it and just make you go away feeling frustrated.. they get you to someone that does know the answer. I always appreciate their help and their honesty!
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HubSpot
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
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In-Person Training
BigCommerce
No answers on this topic
HubSpot
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
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Online Training
BigCommerce
They have a comprehensive online help file system that makes it easy to do almost anything. They cover just about everything you'd want to do with your online store with images, clear descriptions and in some cases video. I will, however, say the videos should be a little more professorially done and not sound like the employees are doing it in their cubical.
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HubSpot
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
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Implementation Rating
BigCommerce
A certified BigCommerce design and solution partner will usually comprise a team of highly experienced designers, developers and marketers. It is our view that in the vast majority of cases, this will pay dividends in the long-term - especially for those teams that could use the extra support.
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HubSpot
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
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Alternatives Considered
BigCommerce
We switched from Shopify due to the restrictions they implemented on our industry. While we spent tens of thousands of dollars investing in our Shopify store, we can't have them cutting us off anytime they want. We reviewed WooCommerce, but didn't like the storefront or backend. Plus it seems like Wordpress/WooCommerce runs into tons of hacking issues and bugs.
Read full review
HubSpot
Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
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Scalability
BigCommerce
I believe after seeing all of the parts of this platform, one is able to develop the business and keep adding on select features for the business. There are multiple options for purchase with the various platforms once the business grows more. The different features being offered by the platform can lead us to scalability.
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HubSpot
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
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Return on Investment
BigCommerce
  • Provides a robust platform to sell a high-risk product.
  • Page Builder saves you time and money by negating the need to buy a template.
  • Includes robust promotion settings that allow for codes and automatic discounts, bulk discounts, and customer groups (i.e. military discount), all native options.
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HubSpot
  • HubSpot has helped us increased our lead generation.
  • HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
  • HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.
Read full review
ScreenShots

BigCommerce Screenshots

Screenshot of Enterprise ecommerce for high-volume brands like Skullcandy.Screenshot of Our industry-leading integration will let you list your products on Amazon directly from the BigCommerce control panel, with centralized inventory and order processing and fulfillment.Screenshot of Easily customize the look and feel of your storefront.

HubSpot Marketing Hub Screenshots

Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Analytics - Track engagement with your entire funnel with real-time reporting on website performance, traffic and marketing effectiveness.Screenshot of HubSpot Social Media - Don’t batch and blast. HubSpot’s social media publishing helps you become smarter about the way you schedule and publish content on social media.Screenshot of HubSpot Blogging and SEO - HubSpot provides an integrated set of tools for Search Engine Optimization (SEO) which makes getting found online a natural part of your inbound marketing mix. More than a simple CMS, HubSpot provides an integrated authoring view with SEO-oriented suggestions as you write blog posts.Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Contacts - Integrating with most common CRMs, HubSpot provides a seamless view of your contacts, allowing you to customize and personalize email communications.