Bigtincan vs. MediaRadar

Bigtincan Hub is a very well suited solution for board and other meeting management if your organisation values security and centralisation of document distribution. It has allowed us to eliminate paper based documentation for meetings, and provides meeting members instant access to documents and meeting information that can be updated by staff, as required instead of continually reprinting information.

It's a great research tool to give someone a direction but it's definitely not the most accurate tool. The agency hierarchy (it shows the holding company structures) and client relationships are awesome. Certain webcrawler activities should available in reports but on the other hand MR builts custom reports if needed. Overall, it's a great tool for sales development. It helps sales and marketing to get started but not to rely on it 100%.

Incentivized

• Aggregating large amounts of information
• Sharing information, controlling permissions and read receipts
• Integration with other cloud based services such as Google Drive or Box
• Easy and seamless form creation

Incentivized

• One of the strengths of Media Radar is that it has a lot of brands in the database. The big money spenders are there, along with smaller brands and startups. This is helpful when I'm looking for information for smaller brands, because I cannot say the same about other products I use.
• The contact information is super organized and the site overall is very user-friendly.

Incentivized

• There is some functionality that is missing when it comes to being able to utilize file level detail. The structure is based on a folder level organization so there is no way to tag specific files.
• Their reporting capabilities are not super user friendly but this is made up by the customer success team.

Incentivized

• I think the user interface could use improvement.
• Would be nice to have more accurate phone # information.
• Could be updated more frequently.

Incentivized

BTC was the only product we used.

Incentivized

MediaRadar is what my company chooses to use for this purpose because of a few specific unique things it does, such as tracking competitors and allowing us to make mock-ups.

Incentivized

• [Minimizing] paper processes and documentation.
• Streamlining distribution of information, saving staff resources.
• Collaboration on business papers, improving outcomes and decisions.

• Given the spend amounts in media, finding the right contacts has a big ROI.
• Saves a lot of time by giving you the media/marketing contacts you're looking for in media.
• They have a concierge to help you if it's missing contacts.

Incentivized