Bigtincan vs. Altify

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Bigtincan
Score 8.0 out of 10
N/A
Bigtincan is a mobile content sales enablement platform, designed to make accessing and presenting content easier for salespeople. Marketers can create logic to recommend content for salespeople to share with prospects on their mobile device, based on the stage of the deal. Then content utilization is logged automatically to Salesforce, providing marketers with insight into what content is being shared with customers. Bigtincan can also be used to enable field service organizations with…N/A
Altify
Score 10.0 out of 10
Enterprise companies (1,001+ employees)
Altify’s suite of Salesforce native solutions guide and coach sellers to identify and map key relationships, uncover business insights, align sales processes to buying processes, qualify, manage and execute deals, and grow wallet share in accounts. Since 2005, Altify’s enterprise-grade sales solutions have combined technology, strategy, and methodology to empower sales professionals in companies such as AWS, Apple, Lumen, Honeywell and Salesforce to achieve maximum sales…
$20
per month
Pricing
BigtincanAltify
Editions & Modules
No answers on this topic
Altify Insights
$20
per month per user
Offerings
Pricing Offerings
BigtincanAltify
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Best Alternatives
BigtincanAltify
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Score 9.1 out of 10
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Score 9.4 out of 10
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Score 9.4 out of 10
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User Ratings
BigtincanAltify
Likelihood to Recommend
8.0
(4 ratings)
7.5
(2 ratings)
User Testimonials
BigtincanAltify
Likelihood to Recommend
Bigtincan
Bigtincan Hub is a very well suited solution for board and other meeting management if your organisation values security and centralisation of document distribution. It has allowed us to eliminate paper based documentation for meetings, and provides meeting members instant access to documents and meeting information that can be updated by staff, as required instead of continually reprinting information.
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Upland Software
Altify is very well suited for customer relationship mapping and for use on very large, long term and complex deals. Altify is created and represented as an enterprise-level tool, but even some of its functions are too overbuilt for enterprise level sales activities. Altify is a tool best utilized only for the top level of complex deals within an organization. Features such as customer relationship mapping do have use and benefit for mid to large level deals and is arguably the most valuable tool in the Altify suite. After nearly a year using Altify, my recommendation on its use would be to enable account plans, account management, opportunity management, and sales process manager only to the top strategic account reps in the organization, realizing that they are probably best used purely out of the box as any customizations create other complications. For the rest of the sales teams, the customer relationship mapping feature is the one tool reps would gain the most value out of.
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Pros
Bigtincan
  • Aggregating large amounts of information
  • Sharing information, controlling permissions and read receipts
  • Integration with other cloud based services such as Google Drive or Box
  • Easy and seamless form creation
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Upland Software
  • Organization chart: really well integrated with SFDC and the visual is easy.
  • Profile recommendations in Org chart: great coaching builtin to be fair, but it's tough on your thought process.
  • Plan overview and POV hit the mark on what is most important.
  • Love the idea of using this with the prospect for early stage alignment and coaching.
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Cons
Bigtincan
  • There is some functionality that is missing when it comes to being able to utilize file level detail. The structure is based on a folder level organization so there is no way to tag specific files.
  • Their reporting capabilities are not super user friendly but this is made up by the customer success team.
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Upland Software
  • Sales Process Manager: The Altify Sales Process manager's biggest drawback is the lack of usability for the end user. Altify has an out of the box sales process or a custom one can be created based on the company sales process. The drawback is that unless the sales process includes very few items, it can be more cumbersome than helpful. The Rep walks through the Sales Process by selection whether they have "Completed" are "In Progress" or have "Not Completed" the sales process activities at each stage of the opportunity. Altify saves after each selection so there is considerable downtime as the user waits for their selection to be recorded before they can answer the next question. Altify has an option to automatically advance the Salesforce opportunity Sales Stage once a certain % or mandatory steps in the sales process are completed, however this is not entirely useful as it does not advance until the set % or mandatory marked processes within a Sales Stage are completed AS WELL as at least one process from the next sales stage. This becomes very confusing and cumbersome for the users. In most cases, the sales process manager becomes more of a micromanagement tool with managers requiring all items to be marked completed and the Users merely marking items to satisfy that requirement without getting the intended benefit of the guided selling experience.
  • Account Plans: Account Plans can be grouped in both "does well" and "does poorly" for the Altify Suite. I will outline the bad in this portion of the review. Altify Account Plans do have some ability for customization, however the standard out of the box options are incredibly overbuilt. Filling out all of the information within the Account Plan can consume 40+ man hours for a single Account. While some of this information can be useful and important to note, other portions become more cumbersome than useful. The Completeness and Scorecard portions of the use a number of calculations. These calculations are explained at the bottom of the page but from a user perspective are very confusing and not straightforward. Most users that begin using account plans quickly abandon them because of the difficulty in setting them up correctly and the minimal insights that are gleaned out of the work put into them. One place for the greatest opportunity to improve account plans is in the objectives section, there the user can set objectives and activities (tasks) to meet them. The tasks must be manually selected to create an actual task in Salesforce and this cannot be assigned out to other SF Users. This portion of the Account plan would be improved if it could be used as a holistic account management platform to manage tasks across all the opportunities and potential opportunities, with an ability to assign them out to others in Salesforce within the account team.
  • Altify Max Insights: Altify max insights is intended to provide coaching advice at the opportunity level. This feature is tied into the opportunity manager. The drawback to this feature is that the insight mainly pertains to whether or not a user filled out all the steps in the opportunity manager: the sales process, the opportunity assessment, strategy, and the customer relationship map. The insights are far less action-oriented and more of a reminder to use the tool components. This tool just doesn't hold value, especially as it is an add on product.
  • Lack of Customization - While Altify does allow customization of some of their products and components, Altify has a ton of limitations. One of the most frustrating aspects is that all of the processes happen from their "black box" which is the dealmaker opportunity objects that Altify creates. This is essentially a shadow copy of the opportunities within Salesforce that then push changes to the actual opportunity. There is no way to tap into this shadow opportunity to either run custom processes or to even surface the Altify insights in a BI tool such as Einstein. This means that a lot of the use and functionality that Altify does do well cannot be leveraged for company insights or user end improvements.
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Alternatives Considered
Bigtincan
BTC was the only product we used.
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Upland Software
While Skuid is not a match to what Altify does in terms of capabilities, Skuid did allow us to natively create the functions that we needed within the business in a way that was more useful than the Altify tools out of the box functionality. Altify does not offer anything for a more "light touch" opportunity, which is its greatest drawback. With Skuid we were able to create our own solution for these lighter touch opportunities
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Return on Investment
Bigtincan
  • [Minimizing] paper processes and documentation.
  • Streamlining distribution of information, saving staff resources.
  • Collaboration on business papers, improving outcomes and decisions.
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Upland Software
  • Shows management that we have a strategy.
  • Forces critical and honest thinking about gaps in your account knowledge.
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ScreenShots

Altify Screenshots

Screenshot of Altify Insights – Relationship Mapping – Displays key decision makers to help users build effective relationship strategies that push through the hierarchy.Screenshot of Altify Insights – Insight Mapping – Out-of-the-box templates make it faster and easier to engage prospects and surface key buyer insights consistently.Screenshot of Account Manager – Opportunity Map – Helps to understand whitespace and upsell opportunities to grow revenue in key accounts.Screenshot of Sales Process Manager - Aligns sales process with customers’ buying cycles, to deliver greater pipeline visibility and help salesteams win.Screenshot of TeamView – Fosters collaborative accountability, strategy, and identify risks during pipeline reviews with a detailed status snapshot of every deal.Screenshot of Test and Improve - Standardize and collaborate across the whole revenue team for deal reviews to help sellers close.