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<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 7.5 out of 101
Based on 92 reviews and ratings
Likelihood to Recommend
If there is a situation where you've reached diminishing returns on Google Ads and/or Facebook, Bing would be a decent place to supplement some budget. Also, if you're in an industry that has an older customer base, you're likely to find that a larger percent of users using Bing/Yahoo as their primary search engine, presenting a larger potential opportunity. Due to the average quality and limited volume, I would not recommend Bing as primary platform for Paid Search.
- Easy to set up ads. The process of creating text ads is very similar to Google and can be done in just a few minutes without a lot of prior SEM knowledge.
- Easy to understand analytics suite. All the data we need for deciding if a campaign is successful is easily accessible.
- Bing is always giving suggestions on how to improve your ads, which are actually rather helpful rather than gimmicky or just trying to increase your budget. The Keyword suggestions are particularly helpful.
- Bing's ad platform could definitely use some improvements - it hasn't been updated in a long time, and it feels very outdated.
- We feel that the optimization algorithms don't always perform as well for Bing Ads as they do in Google Ads (optimize for conversions, etc.).
- It would be great to have even more integrations with LinkedIn audience targeting offered - right now, you can just make some bid optimizations in a couple of areas; we'd really like to get more robust options there, and maybe even things like cross-platform tracking.
Likelihood to Renew
Bing Ads 7.0
Based on 1 answer
Bing Ads 6.0
Based on 1 answer
Bing Ads 8.0
Based on 7 answers
We give it a 9/10 because of its similarity to Google, its user interface, and the customer support. It is recommended for certain clientele and would require a testing period to determine its effectiveness. Its user interface is very user friendly and simple to navigate. The chat support is one of my favorite features that includes prompt and courteous service.
Employee in MarketingAutomotive Company, 501-1000 employees
Bing Ads is great in the sense that they know they are not as good as Google Ads. So what they do is allow you to easily import your Google Ads Campaigns into your Bing Ads account. They are the same exact product (or solution) just on different search engines but due to an awful UI/UX, poor onboarding, no easy power features, and low search volumes, Bing Ads has a tough time competing with Google Ads. If you want to set something up quick, set it up on Google and start running it there then push it to Bing if you think it will help. But you'll most likely get better results in Google or other ad networks.
Return on Investment
- We have seen positive ROI with Bing Ads.
- Volume of available traffic limits Bing Ads and it would not be feasible for our organization to use it as a primary traffic source.
- We haven't seen any negative impact on our overall objectives from using Bing Ads. Although an argument could be made that we may have seen a greater return by using the spend in other channels.
Premium Consulting/Integration Services—
Entry-level set up fee?