What users are saying about
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Top Rated
104 Ratings

Bing Ads

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Top Rated
104 Ratings
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Score 7.6 out of 100

Likelihood to Recommend

Bing Ads

If there is a situation where you've reached diminishing returns on Google Ads and/or Facebook, Bing would be a decent place to supplement some budget. Also, if you're in an industry that has an older customer base, you're likely to find that a larger percent of users using Bing/Yahoo as their primary search engine, presenting a larger potential opportunity. Due to the average quality and limited volume, I would not recommend Bing as primary platform for Paid Search.
Vincent Misiewicz | TrustRadius Reviewer

Pros

Bing Ads

  • Easy to set up ads. The process of creating text ads is very similar to Google and can be done in just a few minutes without a lot of prior SEM knowledge.
  • Easy to understand analytics suite. All the data we need for deciding if a campaign is successful is easily accessible.
  • Bing is always giving suggestions on how to improve your ads, which are actually rather helpful rather than gimmicky or just trying to increase your budget. The Keyword suggestions are particularly helpful.
Brittany Goodman | TrustRadius Reviewer

Cons

Bing Ads

  • Bing's ad platform could definitely use some improvements - it hasn't been updated in a long time, and it feels very outdated.
  • We feel that the optimization algorithms don't always perform as well for Bing Ads as they do in Google Ads (optimize for conversions, etc.).
  • It would be great to have even more integrations with LinkedIn audience targeting offered - right now, you can just make some bid optimizations in a couple of areas; we'd really like to get more robust options there, and maybe even things like cross-platform tracking.
Austin Voigt | TrustRadius Reviewer

Likelihood to Renew

Bing Ads

Bing Ads 10.0
Based on 2 answers
We have had good success with it over all of our clients. We continually recommend bing to reach "the rest of the searchers".
Bill Martin | TrustRadius Reviewer

Usability

Bing Ads

Bing Ads 6.0
Based on 1 answer
Usability itself is all right, I just wish it looked better.
Danil Rudoy | TrustRadius Reviewer

Support Rating

Bing Ads

Bing Ads 8.7
Based on 13 answers
Our Bing Ads reps are very good and attentive. They've offered good recommendations and are quick to resolve unexpected issues and problems. Occasionally they have roped in technical support folks that have been friendly and helpful too. The general helpline for Bing Ads is also very good, especially when compared to Google's customer support.
Brian Mescher | TrustRadius Reviewer

Alternatives Considered

Bing Ads

Bing Ads is great in the sense that they know they are not as good as Google Ads. So what they do is allow you to easily import your Google Ads Campaigns into your Bing Ads account. They are the same exact product (or solution) just on different search engines but due to an awful UI/UX, poor onboarding, no easy power features, and low search volumes, Bing Ads has a tough time competing with Google Ads. If you want to set something up quick, set it up on Google and start running it there then push it to Bing if you think it will help. But you'll most likely get better results in Google or other ad networks.
Evan Laird | TrustRadius Reviewer

Return on Investment

Bing Ads

  • We have seen positive ROI with Bing Ads.
  • Volume of available traffic limits Bing Ads and it would not be feasible for our organization to use it as a primary traffic source.
  • We haven't seen any negative impact on our overall objectives from using Bing Ads. Although an argument could be made that we may have seen a greater return by using the spend in other channels.
Adam Lumley | TrustRadius Reviewer

Pricing Details

Bing Ads

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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