Microsoft Advertising

Microsoft Advertising

Microsoft Advertising

141 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Microsoft Advertising	Score 3.5 out of 10	N/A	Microsoft Advertising (formerly Bing Ads) is Microsoft's search engine marketing and advertising campaign management alternative to the popular Adwords, that, similar to its competitor, provides analytics and a management dashboard for running a pay per click (PPC) paid listing campaign. Microsoft Advertising features the ability to delimit advertising to particular responsive demographics and to intermittent times and days of the week. It also supports offline updates that sync later.	N/A

Pricing

Microsoft Advertising

Editions & Modules

No answers on this topic

Offerings

Pricing Offerings
Microsoft Advertising
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No

Entry-level Setup Fee

No setup fee

Additional Details

—

More Pricing Information

Community Pulse
	Microsoft Advertising
Considered Both Products	Microsoft Advertising Verified User General Manager Chose Microsoft Advertising Because of duckduckgo we have to use Microsoft advertising and it turns out as the worst user experience given the company of this magnitude. Worst. Helpful? Carl Zaldivar Worker Bee Chose Microsoft Advertising This is a platform that had potential if only it was run by ethically minded people. It's not. Helpful? Verified User Executive Chose Microsoft Advertising N/A Helpful? Kevin Strong CONSUMER/BUSINESS DEBT MANAGEMENT Chose Microsoft Advertising Not a good experience I will you skippable ads on Youtube. Helpful? Verified User Team Lead Chose Microsoft Advertising Technically, there is no comparison with the above systems - just a lack of features and a bunch of technical bugs. Helpful? GB Garegin Baghdasaryan Senior Digital Media Manager Chose Microsoft Advertising You have lower volume on Bing ads but the traffic is usually better and you get lower CPC with higher conversion rates. Incentivized Helpful? Verified User Manager Chose Microsoft Advertising The cost per click is definitely lower than Google Ads. But the drawback of it is that the audience size is smaller as well. The reason we picked Microsoft Advertising is that it is a good complementary solution to Google Ads. We use both of them with different budgets and we … Incentivized Helpful? JM Johnston Mukwi IT Support Chose Microsoft Advertising Microsoft Advertising supports Google Ads integration, one of the efficient paid search engine extension. More so, Microsoft Advertising has a responsive, and informative live chat option, simplifying the customer help services. Microsoft Advertising supports conversion … Incentivized Helpful? Missy Geyer Ad Operations Manager Chose Microsoft Advertising Unfortunately, I don't think anyone has been able to properly and effectively compete with Google. They are the mammoth in the space - so therefore, I don't think either Bing or Gemini have had a fair shot to showcase their potential worth. Again, I have found it very difficult … Incentivized Helpful? Lee L Kennedy Analytics Director Chose Microsoft Advertising It's a smaller market and different demographic, but CPCs can be lower so your ROI can be decent. Overall the interface feels a bit clunky and it's hard to find some features, but that may be because I spend most of my time in Google Ads. We picked Microsoft Ads because it's … Incentivized Helpful? CN Charlie Ndogo Cost Accountant Chose Microsoft Advertising Microsoft advertising is a creative, and diverse marketing option, which makes it preferred by many enterprises. The success rate of Microsoft advertising due to its stability and consistency is another huge merit, and this results to practical results. Finally, Microsoft … Incentivized Helpful? Verified User Director Chose Microsoft Advertising Obviously Google is a huge competitor. Typically Google is top of the game for many advertising solutions including search. Microsoft ads has a lower scale and reach compared to Google. However, Microsoft ads audience does not overlap much with Googles, providing incremental … Incentivized Helpful? Katie Wurdack Digital Marketing Manager Chose Microsoft Advertising Microsoft Advertising has more trustworthy and reliable keyword targeting, but the volume is much lower on Bing.com and related networks than on Google.com and related networks. The display capabilities and performance is lower on Bing as well. The import tool is easy to use … Incentivized Helpful? Verified User Supervisor Chose Microsoft Advertising [Microsoft Advertising (formerly Bing Ads)] has access to superior traffic volume and ability / capability to spend ad dollars. [Microsoft Advertising (formerly Bing Ads)] is really the only paid search advertising option that competes with Google Ads in any capacity whether … Incentivized Helpful? Verified User Analyst Chose Microsoft Advertising Bing Ads has a bit less traffic, however, its syndicated network is preferred because we can see where traffic is coming from. I would like to see custom mods for publisher sites to become a feature. Incentivized Helpful? BM Bill Martin Director of Search Chose Microsoft Advertising Bing Ads works similarly to Google Ads (Formerly AdWords) in the fact that it is search engine marketing. It differs in how it reaches a slightly more educated audience, has lower CPC (less competition) and often a better ROI. "Green technologies", solar, wind, etc. work … Incentivized Helpful? Verified User Manager Chose Microsoft Advertising Bing Ads is an excellent complement to Google Ads because most likely, it is reaching a different audience. Depending on where your traffic is coming from, one search engine may be better to focus on than the other. Incentivized Helpful? Robbie Hodge Vice President Of Marketing Chose Microsoft Advertising Less cost than Google Ads but smaller audience. The interface is not as user-friendly and it is somewhat slow. The Bing Ads audience is smaller as they only have about 20% of the search market place. So you are limited by the number of searches vs. budget usually. Incentivized Helpful? Vincent Misiewicz Paid Media Team Leader Chose Microsoft Advertising In general, Bing Ads as an alternative to Google Ads is pretty weak. As mentioned, while it does have its use cases, many times these are limited as well. With Bing, it seems like there is always a large drop off in the quality of traffic versus advertising products, which … Incentivized Helpful? Austin Voigt Manager - Paid Media Chose Microsoft Advertising Bing is definitely most comparable to Google; in terms of audience sizes, it has about 30% of the traffic that Google Ads can drive; however, its costs are much more efficient, and this additional inventory is less competitive. Additionally, Bing has some features not available … Incentivized Helpful? Jerry Janes Digital Communications Professional Chose Microsoft Advertising As mentioned, it is overall more cost effective and you cannot afford to ignore all that Search traffic. Incentivized Helpful? Attila-Csaba Szabo Software developer, E-commerce consultant Chose Microsoft Advertising Google and Facebook both performed superiorly to Bing, which actually only took the money and didn't give even one single impression back. In short, it's a useless system with no regard for the paying customer. Helpful? Verified User Manager Chose Microsoft Advertising Bing Ads is like the step-brother of PPC platforms. It's there, people know about it, but it's a latter growth channel. Most paid media agencies don't bother with it as it's not as much of a revenue driver as Google Ads. As a result, time is prioritized on other paid media … Incentivized Helpful? Evan Laird Senior Growth Marketing Manager Chose Microsoft Advertising Bing Ads is great in the sense that they know they are not as good as Google Ads. So what they do is allow you to easily import your Google Ads Campaigns into your Bing Ads account. They are the same exact product (or solution) just on different search engines but due to an … Incentivized Helpful? .Kim Murphy Owner Chose Microsoft Advertising Bing Ads are often more cost-effective than Google AdWords, especially for small or medium sized businesses who don't want to spend a lot of money on advertising. If your business can't risk losing too much money on PPC ads, the Bing Ads are what we suggest rather then Google … Incentivized Helpful?
Top Pros	Pro Google ads Pro Set up Pro Easy to use
Top Cons	Minus Google analytics Minus Conversion tracking Minus Time consuming

Features

Microsoft Advertising

Ad Campaigns

Comparison of Ad Campaigns features of Product A and Product B
	Microsoft Advertising 1.0 2 Ratings 90% below category average
Ad campaign creation	1.02 Ratings
Ad deployment	1.02 Ratings
Display advertising	1.02 Ratings
Ad display and retargeting segmentation	1.02 Ratings
Sequence targeting	1.02 Ratings
Contextual advertising	1.02 Ratings
Social advertising	1.02 Ratings

Ad Reporting & Analytics

Comparison of Ad Reporting & Analytics features of Product A and Product B
	Microsoft Advertising 1.0 3 Ratings 86% below category average
Ad dashboards	1.03 Ratings
Ad performance reports	1.02 Ratings
Ad conversion tracking	1.02 Ratings
Ad attribution reporting	1.02 Ratings
Ad forecasting and optimization	1.02 Ratings

Ad Auctions

Comparison of Ad Auctions features of Product A and Product B
	Microsoft Advertising 1.0 2 Ratings 0% above category average
Ad bidding	1.02 Ratings

Best Alternatives
	Microsoft Advertising
Small Businesses	WordStream Advisor Score 7.0 out of 10
Medium-sized Companies	WordStream Advisor Score 7.0 out of 10
Enterprises	Adobe Advertising Cloud Score 8.9 out of 10
All Alternatives	View all alternatives

User Ratings
	Microsoft Advertising
Likelihood to Recommend	1.2 (65 ratings)
Likelihood to Renew	10.0 (2 ratings)
Usability	6.0 (1 ratings)
Support Rating	9.1 (11 ratings)
Implementation Rating	7.0 (1 ratings)

User Testimonials
	Microsoft Advertising
Likelihood to Recommend	Microsoft Despite using our account for advertising with every other social media company, Microsoft flagged ours as fraudulent. After dealing with them for weeks, we finally got to a manager, who said that they didn’t know anything, couldn’t provide any information, and was unable to do anything about it. It seems odd, but it would flagger account every time we try to upload the campaigns from Google directly into their ad manager. I would suggest if you try and use their platform, don’t tell them you’re using Google cause they seem to have a thing against it. Once your account is flagged, they have no reasonable way of resolving it, nor they are able to offer any support. You’re better off to just try a different way. Ultimately, just don’t use Microsoft advertising if you can possibly avoid it. Hopefully soon DuckDuckGo will have their own advertising platform and we can eliminate Microsoft given the terrible time we have working with this one of many, social media platforms. Verified User Anonymous Read full review
Pros	Microsoft Familiar interface, offers editor for bulk changes, adding negative keywords is much easier than in Google Ads Nice reporting tools within the interface, detailed reports can be made fairly easily Had very nice tools to help import/export ads directly from Google Ads, which saves a ton of time Incentivized Vincent Misiewicz Paid Media Team Leader Read full review
Cons	Microsoft Bing's ad platform could definitely use some improvements - it hasn't been updated in a long time, and it feels very outdated. We feel that the optimization algorithms don't always perform as well for Bing Ads as they do in Google Ads (optimize for conversions, etc.). It would be great to have even more integrations with LinkedIn audience targeting offered - right now, you can just make some bid optimizations in a couple of areas; we'd really like to get more robust options there, and maybe even things like cross-platform tracking. Incentivized Austin Voigt Manager - Paid Media Read full review
Likelihood to Renew	Microsoft We have had good success with it over all of our clients. We continually recommend bing to reach "the rest of the searchers". Incentivized BM Bill Martin Director of Search Read full review
Usability	Microsoft Usability itself is all right, I just wish it looked better. Incentivized Danil Rudoy Marketing Associate Read full review
Support Rating	Microsoft Our Bing Ads reps are very good and attentive. They've offered good recommendations and are quick to resolve unexpected issues and problems. Occasionally they have roped in technical support folks that have been friendly and helpful too. The general helpline for Bing Ads is also very good, especially when compared to Google's customer support. Incentivized BM Brian Mescher Marketing Manager Read full review
Alternatives Considered	Microsoft Obviously Google is a huge competitor. Typically Google is top of the game for many advertising solutions including search. Microsoft ads has a lower scale and reach compared to Google. However, Microsoft ads audience does not overlap much with Googles, providing incremental reach. Although Microsoft ads lags a bit behind in adapting the new updates that Google comes out with, their customer service is very good and they are likely to go out of their way to adapt their platform to your needs whereas their competitor does not Incentivized Verified User Anonymous Read full review
Return on Investment	Microsoft We've had a very hard time spending our budgets on Bing which has caused us a lot of extra work on our end. We've essentially had to move that money back to Google or other platforms. It does have an easy import from Google so you're not doubling efforts. The CPCs tend to be less expensive than Google - which is always good for business owners. Incentivized Missy Geyer Ad Operations Manager Read full review
ScreenShots