Likelihood to Recommend I always make sure that we are actively using Bing and Google. There is a tradeoff in your time when you use more tools, but there's also benefit in multiple perspectives. And don't forget that Bing is a very viable search engine that receives 500 million search queries each month. You may find that your business benefits from a relatively small amount of attention paid to Bing because search ranking there is easier (not easy, easier).
Read full review I honestly can't think of a scenario where WebTextTool (TextMetrics) would not be valuable for anyone writing content intended for publishing either online or in print media. If the intent is for print media, then even if you completely ignore the SEO section of the analysis, all of the other analysis tools intended for content are incredibly insightful and helpful. These days, even print media almost always ends up online in some form or another on the publisher's website or in a digital format of the publication. So the SEO tools can still give a little boost in reworking or rewording some parts to make sure they will be effective not only in print but online as well.
Read full review Pros Clarity. Bing Webmaster Tools is well-designed and easy to navigate, even for beginners. Keyword rankings. Gives more visibility than Google Search Console into how your website ranks for specific keywords. In-program SEO editing. Allows you to submit URLs, disavow links, block URLs, control BingBot's crawl, and more. Read full review Tracks the exact page ranking Optimizes SEO on-page in detail and with a number of measures, including a readability metric. Tracking website content with a website ranking system Read full review Cons The user-interface isn't as friendly or appealing as Google's - very bland overall. The way they present their Page Traffic report is a big turn-off. It's basically just a grid of numbers and arrows which is hard to interpret at a high level. Read full review WebTextTool (TextMetrics) assumes that each uploaded or typed in the article is intended for online publishing, mostly in a blog type environment. While this is a perfectly understandable assumption in this day and age, it shouldn't be so difficult to ask the question of whether the content is intended for online or print media. The "Credibility" section tends to be a little too harsh for my taste. Depending on the style of writing and the type of content, "too many adjectives" is too subjective a metric to apply to all writing ( still, I do get why they try to do it). This is a little nitpicky, but I'd prefer to see how many projects and credits I have left to use on the dashboard page as opposed to having to click over to my account. A dashboard should show everything that a user needs to see in one shot. Read full review Support Rating I only had to reach out to TexMetrics once when initially getting my account setup after signing up. The response was swift, and they addressed my question completely. I've had no other issues since I began using TextMetrics, so based on that one interaction, I have to give them a great score. I assume that it is still the same as when I reached out that one time (at least I hope it is!).
Read full review Alternatives Considered I think that Bing does a good job of being a competitive product in a space that has very basic and insanely complex products. While Bing isn't pretty, it gets the job done and also gets you the right tools in a simple and straight forward backend UI. The ability to place Bing ads, track SEO and see how your site is performing, all from one backend interface is awesome!
Read full review WebTextTool plugin works like a charm, but it should better integrate with Yoast, as it would create a huge benefit.
Read full review Return on Investment Not really an ROI product but the ability to do more tasks than google is something that can be used as added value for clients Having another search engine to do reporting on helps increase hours and client spend some issues flagged in bing but not seen in google can be fixed once shown in BWT Read full review My organic traffic has improved 11% every month Read full review ScreenShots