Birdeye vs. Sprinklr Social

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Birdeye
Score 8.6 out of 10
N/A
Birdeye is a reputation management and digital customer experience platform for local brands and multi-location businesses. Over 100,000 businesses leverage Birdeye’s AI-powered platform to engage seamlessly with customers, drive loyalty, and excel in their local markets.
$299
per month
Sprinklr Social
Score 8.1 out of 10
N/A
Sprinklr Social’s platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and commerce. Content planning and scheduling using an editorial calendar, with a digital asset manager and the ability to publish across channels at AI…
$299
per month per seat
Pricing
BirdeyeSprinklr Social
Editions & Modules
Standard
$299.00
per month
Professional
$399.00
per month
Premium
Custom Pricing
Sprinklr Social Self-Serve Plan
$299
per month per seat
Sprinklr Social Enterprise Plan
Contact Us
Offerings
Pricing Offerings
BirdeyeSprinklr Social
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
BirdeyeSprinklr Social
Considered Both Products
Birdeye
Chose Birdeye
We have Used New Brand Analytics (now part of Sprinklr), we briefly used Gorilla.net, and I demoed/investigated about 15+ platforms before making the decision to go with BirdEye - BirdEye is top notch, best program for your money. There are some more sophisticated programs out …
Sprinklr Social

No answer on this topic

Top Pros
Top Cons
Features
BirdeyeSprinklr Social
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Birdeye
-
Ratings
Sprinklr Social
7.7
51 Ratings
1% above category average
Boolean keyword searches00 Ratings8.644 Ratings
Filtering out noise/spam00 Ratings8.247 Ratings
Sentiment analysis00 Ratings6.148 Ratings
Broad channel coverage00 Ratings7.847 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Birdeye
-
Ratings
Sprinklr Social
8.0
51 Ratings
1% above category average
Content planning and scheduling00 Ratings8.148 Ratings
Audience targeting00 Ratings7.943 Ratings
Content optimization00 Ratings8.041 Ratings
Workflow management00 Ratings8.145 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Birdeye
-
Ratings
Sprinklr Social
7.7
50 Ratings
5% below category average
Automated routing and prioritization00 Ratings6.343 Ratings
Customer interaction histories00 Ratings8.049 Ratings
Bulk actions00 Ratings8.646 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Birdeye
-
Ratings
Sprinklr Social
6.8
43 Ratings
12% below category average
Lead generation00 Ratings6.330 Ratings
Content marketing00 Ratings5.636 Ratings
Paid media management00 Ratings7.331 Ratings
Campaigns and promotions00 Ratings8.237 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Birdeye
-
Ratings
Sprinklr Social
8.5
54 Ratings
0% below category average
Twitter00 Ratings9.152 Ratings
Facebook00 Ratings8.352 Ratings
LinkedIn00 Ratings8.339 Ratings
Google+00 Ratings8.126 Ratings
Instagram00 Ratings8.751 Ratings
Pinterest00 Ratings8.227 Ratings
YouTube00 Ratings9.137 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Birdeye
-
Ratings
Sprinklr Social
7.5
53 Ratings
5% below category average
Campaign success analytics00 Ratings7.349 Ratings
Real-time tracking00 Ratings8.152 Ratings
Competitor analysis00 Ratings7.235 Ratings
Account management
Comparison of Account management features of Product A and Product B
Birdeye
-
Ratings
Sprinklr Social
7.4
51 Ratings
9% below category average
Role-based user permissions & privileges00 Ratings8.650 Ratings
Mobile access00 Ratings6.144 Ratings
Best Alternatives
BirdeyeSprinklr Social
Small Businesses
BrightLocal
BrightLocal
Score 7.8 out of 10
Publer
Publer
Score 9.8 out of 10
Medium-sized Companies
Brand24
Brand24
Score 8.6 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Enterprises
Brandwatch
Brandwatch
Score 8.3 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BirdeyeSprinklr Social
Likelihood to Recommend
8.5
(156 ratings)
7.8
(79 ratings)
Likelihood to Renew
9.6
(2 ratings)
7.0
(29 ratings)
Usability
9.0
(70 ratings)
10.0
(7 ratings)
Availability
-
(0 ratings)
9.1
(5 ratings)
Performance
-
(0 ratings)
8.2
(4 ratings)
Support Rating
8.2
(69 ratings)
9.9
(34 ratings)
In-Person Training
-
(0 ratings)
7.0
(2 ratings)
Online Training
-
(0 ratings)
8.4
(3 ratings)
Implementation Rating
9.1
(1 ratings)
9.0
(5 ratings)
Product Scalability
-
(0 ratings)
8.2
(1 ratings)
User Testimonials
BirdeyeSprinklr Social
Likelihood to Recommend
Birdeye
I think Birdeye is great for businesses that use a CRM system that is able to integrate with Birdeye so that clients are automatically pulled into Birdeye and sent review requests. I would also say this is more suited for businesses that see multiple customers and clients weekly versus businesses that maybe only have one or two clients a month. Ex: Dentist offices get great returns, but contractors/real estate agents may not be as great.
Read full review
Sprinklr
In my perspective, I would say Sprinklr Modern Sales &
Engagement is best suited for teams and organizations who are more involved in
automating social media activities, getting a great analytical report on
activity engagement, and generating lists and bolds that helps determine the
trends and events, etc. One of the best tools that one could use for clients
with every information they would need.
Read full review
Pros
Birdeye
  • Their customer service is always very helpful and ready to give you the personal attention that you require.
  • They connect many different sources and funnel them straight to you so you can easily capitalize on multiple platforms and information streams.
  • They are constantly innovating and improving their systems with real-time feedback from their customers.
Read full review
Sprinklr
  • Customization - Through Sprinklr's rules and robust custom field creation, you really can create a lot of customization for every facet of your business.
  • Listening - Their Listening Engine and Explorer are fantastic ways to proactively find engagement-friendly conversations, in addition competitively research your brand.
  • Care - Using their case formatting, messages and customer contacts can be routed and assigned easily to available reps, and their bot builder can help to automate your contacts without sacrificing a personal touch.
Read full review
Cons
Birdeye
  • The sentiment feature is just okay. It requires custom adjustments and time to understand where it is working well and where it is not in order to get the most out of it, while other features require very little user input.
  • Social listening needs work. I often receive notifications for unrelated terms because of their similarity in spelling to my organization's name, so I don't use this feature.
  • Birdeye could have more built-in features to create digital content from the reviews.
  • Birdeye could also have additional reputation tools to strengthen GMB listings and to combat negative press. Review listings and rich snippets in search are great, but having a tool that measures and helps to improve overall brand health/search results would be amazing. My CEO isn’t looking at what is going right. He looks at what is going wrong. We may have thousands of positive reviews on Google, but the bad article with false information is still showing up on page one of search results. That makes for an unhappy CEO.
Read full review
Sprinklr
  • Overall, Sprinklr rewards users to do a lot of digging on their own to get to the more in-depth functionalities. For instance, the asset manager feature leads you to a dashboard with all the content you ever published but doesn't tell you what to do next or how to organize it
  • Sprinklr offers basic social listening features, but it is much more limited than other pure social listening players like Crimson Hexagon or Brandwatch. It is perfectly usable for a quick search but I wouldn't recommend it as your sole social listening platform
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Likelihood to Renew
Birdeye
Birdeye is extremely beneficial in generating new reviews for clients and there is a direct impact on their business from these reviews.
Read full review
Sprinklr
I really do feel that Sprinklr is the most complete enterprise social media program. It covers everything you would need to do to run a strategic social media program. On top of that, the success managers are really the best. Our success manager goes above and beyond for us and has been so helpful to us with setting up some very specific repots and profiles. Paul (our CSM) has been great about keeping us up to date on the latest features and functionality as well as helping us set up innovative dashboards as need
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Usability
Birdeye
I think it is very easy to figure out very quickly by just playing around in the dashboard. If you have a question you can reach out to our contacts and they do a very good job of figuring out if or what is the problem and getting back to us fast.
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Sprinklr
It's simple to learn and easy to use. Compared to other social media monitoring tools like it, it has less of a learning curve than most. Between the filters, macros, tagging, and ability to like or reply to posts, it seems pretty comprehensive. At the very least, it accomplishes everything that my organization uses it for
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Reliability and Availability
Birdeye
No answers on this topic
Sprinklr
Our account partners at Sprinklr are not only responsive to out needs, both domestically and internationally, but have consistently approached us with ideas on how to improve our communication and collaboration in a proactive manner.
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Performance
Birdeye
No answers on this topic
Sprinklr
Perfornace is not aan issue. The issues/bugs with this software are few and far between. And when one pops up the 24/7 support team is helpful, quick and informative.
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Support Rating
Birdeye
The customer support is usually very fast in getting someone connected with you to figure out a solution. Sometimes the communication following up on how they did can be a little much, but they are just practicing what they preach and doing what they know best. People are usually very friendly and knowledgable also.
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Sprinklr
Support is amazing. We have had to reach out [to] them only a few times in the past few years. Each time, they were back in touch with us within the hour or two, no matter the time. We've always had our issues addressed quickly and promptly corrected. They are a great team to work with.
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In-Person Training
Birdeye
No answers on this topic
Sprinklr
I don't recall our training in detail. I know we met in person a few times, and did some over-the-phone product walk-throughs. It may have been somewhat informal -- I don't recall having any takeaways to refer to.
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Online Training
Birdeye
No answers on this topic
Sprinklr
Through multiple webinars, easily accessible training documents, and ad-hoc sessions with my account manager I am never left in the dark when I have a question.
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Implementation Rating
Birdeye
Let Birdeye do what they do
Read full review
Sprinklr
The implementation personnel at Sprinklr are top-notch. They will work with you to make sure they setup Sprinklr in a way that best aligns with your structural needs
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Alternatives Considered
Birdeye
Our choice of reputation management platform came down to two contenders, Birdeye and Listen360. Ultimately we chose Birdeye because of their ethical review gathering process. Listen360 had review-gating built in as part of their process, which is against Google's terms of service. We wanted to be very careful to gather reviews in an ethical way, and Birdeye was better for our needs.
Read full review
Sprinklr
As much as I get frustrated with Sprinklr, Sprinklr is a much cleaner platform than others I have used and I do obtain good data from the reports due to my custom filters, allowing me to pass along education onto product teams in regards to their specific lines.
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Scalability
Birdeye
No answers on this topic
Sprinklr
Always start simple with Sprinklr, e.g. one client. You can easily grow over time adding products/units/regions, etc
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Return on Investment
Birdeye
  • My clients have experienced very large increases to overall SEO and SEM traffic after reviews began coming in, this has increased CTR and conversions through ads to generate more revenue than ever before.
  • The old-school gated review processes were wonky and required way to much time with hands-on functionality. With BirdEye the software manages almost all the work, so we can spend less time manually managing reviews.
  • Being able to provide local SEO and reputation management as a service option has increased our overall retainers while driving more growth for our clients. It's a win/win for relatively low investment.
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Sprinklr
  • Reports can be customized and exported easily in many different formats. I especially like the PowerPoint version of reports. It quickly and professionally creates a custom slideshow to show the metrics of the platforms and time periods you choose. This is a great way to keep your company's C-level executives informed on your team's progress and investing in your efforts. This is especially true for executives that do not personally use or understand the value of social media.
  • Brand reputation management is always a great investment. The dashboard alerts you in real-time when your brand or product is mentioned across any of the platforms and offers a quick and efficient way to respond. The Sprinklr customer experience cloud can be implemented across your entire organization, including CRM and email systems.
  • If you're not growing you're dying. That alone helps me with the ROI of using Sprinklr for my client's business objectives.
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ScreenShots