Birdeye is a reputation and customer experience platform for local businesses and brands. Over 100,000 businesses use Birdeye’s platform to manage online reputation, connect with prospects through digital channels, and gain customer experience insights to grow sales and thrive.
$299
per month
Terminus ABM Platform
Score 8.0 out of 10
Mid-Size Companies (51-1,000 employees)
Terminus states that lead-focused strategies were built for another era and traditional marketing playbooks aren’t working anymore. To revitalize the role of marketing as a revenue engine is to engage target accounts across the entire customer lifecycle. So Terminus empowers marketers to surround ideal customers with multi-channel experiences fueled by first-party data, advertising, and a scalable ABM approach. Terminus's goals include: Powering the Revenue Flywheel…
Birdeye is incredible at taking various social media sites where people review your business and gathering them together so you can respond to the reviews and also track and analyze the feedback as well. It does all the collecting and heavy lifting for you and makes your customer service communications very easy to manage without a lot of switching costs at all. You may also text message and email your customers through their site and send out coupons, specials, or deals, etc., to them to get feedback and immediate responses. There are also surveys you may send out and NPS data collection. They even added a bill pay feature so that customers may pay you digitally through Birdeye. If you do not have a lot of customers or getting and tracking online reviews is not a high priority for you (it should be!), then Birdeye might not be as helpful for you. Although I can think of lots of ways it can be helpful to any company.
Terminus ABM Platform is well suited for organizations beginning their ABM journey. It is easy to implement and there is a great team to help you do so. Ongoing customer success teams ensure you are taking full advantage of the platform and work to help you develop an ABM strategy that fits your business needs.
It is simple to use. The features are straight forward and do what they promise; improve and maintain your review rating and volume, while also managing the customer experience.
Reporting is a strength. Birdeye makes pulling relevant data and visuals for my executive team a snap. They can easily see what they are paying for.
Client support is top notch. One day or one year later, their support team is always communicating to ensure you have the best experience. It saves me time and improves performance.
Birdeye is always innovating. I am amazed at the amount of useful products and features that Birdeye continues to add. There are a few features that are not very useful, but we benefit from the majority of the features.
Scalable. There are currently no caps on the amount of users that can be added at no additional cost to the organization and you can add a single location to thousands.
Support times are iffy. We've had slower replies and resolutions to issues since they acquired Sigstr and now support both products.
Display advertising generally has low ROI, in part due to "banner blindness". If you're not continuously developing engaging creatives, you're going to see very little return with this platform.
Their UI needs serious work. Some options are locked after you move to the next screen in their campaign wizard (nothing should ever be locked in draft) and unless they've recently changed it, you can't delete dead draft campaigns - just archive them.
There are a few serious discrepancies in the analytics when it comes to identifying which end companies have people who have viewed your ads (i.e. Microsoft has huge numbers because Azure is their product).
Terminus is a turn-key partner in the B2B Account-Based Marketing space. Their model is flexible and efficient which in turn provides effective results. Their sales staff is great and never tries to up-sell, but rather coach and educate our teams to be better at our jobs. It has been great to collaborate
The UX for managing messages and responding to them is easy, but the admin panel is somewhat of a mess and sometimes can be confusing to find even the simplest of reports. Something so simple as an inbox of messages from the previous month doesn't exist making it more time-consuming to view the previous month's stats.
Support can always be better. I feel like there are shifts in leads at Birdeye all the time and it's hard to create a relationship with someone only to then be told you're being re-assigned. Would be nice to stick it through with someone for more time than a year or less. Not sure of the varying degrees of support and what's offered based on how much you spend with Birdeye, but that seems to be a heavy factor on the outside looking in.
There is no comparison to Birdeye!! We have used 2 other reputation management companies in the past. We always had to ask every patient that came in to please take time to go online and give us a review. That was always met with a "look" from the patient and the staff felt uncomfortable asking. With BirdEye we don't have to do that any longer! They do the work for you, seamlessly and effectively, therefore, making our staff and patients happier.
Drift has banners available in their email tool, furthermore, we are able to mimic a Sigstr banner in HubSpot when we build emails by placing the banner image with a link in the bottom of an email, it's just a more manual process. I can't recommend any other solution over Sigstr, they own what they do and don't try to reach in their product marketing and I respect their product for that.
As a re-seller, it's all residual income, sell it once, train them, your done.
Even if we manage it as a re-seller, once you know the platform, you can pay a college student pennies to send out the campaigns or train clients. As an owner, I recommend it, my clients take my expert opinion, I'm done.
