What users are saying about
Top Rated
68 Ratings
Top Rated
68 Ratings
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Score 8.4 out of 100
43 Ratings
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Score 8.1 out of 100

Likelihood to Recommend

Bitly

Bitly is a great tool for small businesses looking to build their online presence and wanting to look as professional as possible and gather a few insights into where their main traffic is coming from. For online businesses that primarily use social media platforms such as Pinterest, I would not recommend using Bitly as the links are seen as spam and therefore are not accepted.
Ayo Bamgbose, Assoc CIPD, MSc | TrustRadius Reviewer

Matomo Analytics (formerly Piwik)

This software can be installed manually or via a third party installer. Those less happy with coding may prefer to check availability of Piwik via the web host before choosing it as a preferred option. That aside, the important issue when choosing any analytics package is whether it tracks the range of data that you need. Piwik is very rich in this respect.
Sharon Hurley Hall | TrustRadius Reviewer

Pros

Bitly

  • Very easy to use. Anyone with even limited tech knowledge would be able to begin using the service from day one.
  • Managing and tracking links is very straightforward and offers you exactly what you need.
  • Can use for free and even without signing in, so it's very open and available to everyone.
  • Has been around long enough for it to be a trusted brand, so people feel secure in clicking on it.
Jessica Meadows Rich | TrustRadius Reviewer

Matomo Analytics (formerly Piwik)

  • Piwik does a great job of allowing customized campaign tracking to try and hit marketing or funding goals.
  • The robust plugin architecture allows for a large amount of custom development to track very specific needs. The availability of a REST API also allows you to build in support for Piwik to your in-house applications which can enable developers to track bugs with more precision.
  • The dashboard structure allows you to create specialized views for specific user roles so that you can give a specific focus to a small subsection of the reported data. This is an excellent way to show non-technical users only the portion of the data they are interested in without getting bogged down into the details.
Anonymous | TrustRadius Reviewer

Cons

Bitly

  • One thing I've noticed is that if you're shortening a link that you didn't create - for example shortening the link to a news article that you then want to share on Twitter - the analytics will continue to pull data from the original URL as a whole, and not just your unique Bitlink. It would be nice to be able to pull out the traffic that just my efforts are pulling to the site, and not every single source of traffic that site is getting.
Corinne Aherne | TrustRadius Reviewer

Matomo Analytics (formerly Piwik)

  • I wish there were some additional pre-formatted tiles/tabs to choose from
  • Creating custom data sets for tiles/tabs is not straightforward and there isn't much in the way of explanations on how to do it
  • I have clicked the "WP-Piwik - SEO" button in setting/statistics but can't seem to get the data to populate. Again, not much in the way of "Help" on the site to assist in figuring it out.
Jeff Wallace | TrustRadius Reviewer

Likelihood to Renew

Bitly

Bitly 8.0
Based on 1 answer
Bitly helps us determine how many people are clicking on our links and where they are finding these links.
Holland Pintarch | TrustRadius Reviewer

Matomo Analytics (formerly Piwik)

Matomo Analytics (formerly Piwik) 8.7
Based on 13 answers
Given, that I do not make a decision wherever to buy the product, I think the biggest culprit would be name recognition (that Piwik currently lacks compared to Google Analytics and such). Also, not to put it into negative light, but being "free" raises eyebrows, as being a lesser software
Mike Tihonchik | TrustRadius Reviewer

Usability

Bitly

Bitly 10.0
Based on 4 answers
Using Bitly to create shareable, trackable short links for social media couldn't be easier. Bitly is super easy to manage and offers easy monitoring of short links. Even with the few shortcomings or cumbersome features, Bitly is ranked number 1 for shortening links for our organization because of how simple it is to use.
Stefanie Cash | TrustRadius Reviewer

Matomo Analytics (formerly Piwik)

Matomo Analytics (formerly Piwik) 9.0
Based on 3 answers
Piwik succeeds in presenting me (and my associates and my clients...) large amounts of data in a user friendly way. The interface and functionality can easily be customized. While some enhancements do need technical background (API calls by programming language from the webserver or javascript), others are easy to use (goal / event tracking)
Hendrik Schaper | TrustRadius Reviewer

Reliability and Availability

Bitly

Bitly 9.0
Based on 1 answer
I've witnessed very little availability issues with Bitly. This includes very rare occurrences of application errors and unplanned outages, of which I very much appreciate. When there are application errors or outages, Bitly does a great job of handling the issues in a timely manner and I am rarely out of the site for long at all. This is great, considering I was using Bitly for nearly every link that was posted to our social media accounts.
Holland Pintarch | TrustRadius Reviewer

Matomo Analytics (formerly Piwik)

No score
No answers yet
No answers on this topic

Performance

Bitly

Bitly 9.0
Based on 1 answer
I have used Bitly's service on a variety of computers, systems, and browsers. With this being said, I have not noticed much of a change at all between the browsers and computers, and Bitly's performance is top notch. Reports are also completed in a reasonable time frame, and I have had very little problem with lag time on loading different pages on the site. Pages tend to load quite quickly.
Holland Pintarch | TrustRadius Reviewer

Matomo Analytics (formerly Piwik)

No score
No answers yet
No answers on this topic

Support Rating

Bitly

Bitly 8.0
Based on 9 answers
For us, Bitly is a Godsend an an almost perfect solution. I have no complaints and would recommend them to almost anyone. I guess I would hold back from a 10/10 because short URLs can sometimes look spammy. For us, and what we need it for, it's just about perfect!
Anonymous | TrustRadius Reviewer

Matomo Analytics (formerly Piwik)

Matomo Analytics (formerly Piwik) 8.0
Based on 4 answers
The best thing about the Matomo support is that they have a forum which basically you can find the answer to almost all of your questions and most of the time you don't need to contact them regarding your questions and problems but if you need help they will answer in a reasonable time slots.
Alireza Hassani | TrustRadius Reviewer

In-Person Training

Bitly

I did not receive any in-person training, as I felt that I didn't need this type of training in order to understand and learn Bitly. It was quite easy for me to explore Bitly and learn the features myself without needing a person to give me a demo or tutorial. Kudos to making a platform that is very straightforward.
Holland Pintarch | TrustRadius Reviewer

Matomo Analytics (formerly Piwik)

No answers on this topic

Online Training

Bitly

Bitly 7.0
Based on 1 answer
I haven't experienced direct online training - However, several times while learning Bitly by myself I went to the main Bitly page to answer a few questions I had. This includes determining exactly what features I was receiving and then I would explore the website and find these features. Also, I went to the Enterprise tab when both deciding to purchase that upgrade, as well as after I purchased this upgrade. It was very helpful in learning exactly what came with that package and after the upgrade, I was able to look there and learn some of the aspects of the upgrade that I was missing
Holland Pintarch | TrustRadius Reviewer

Matomo Analytics (formerly Piwik)

No score
No answers yet
No answers on this topic

Implementation Rating

Bitly

Bitly 8.0
Based on 1 answer
Very excited to use bitly for link tracing - I was very excited to begin using Bitly for this company, and I've had very favorable impressions of using Bitly in the past for a variety of different jobs. Knowing the amount clicks on each link is important for our overall strategy.
Holland Pintarch | TrustRadius Reviewer

Matomo Analytics (formerly Piwik)

Matomo Analytics (formerly Piwik) 9.0
Based on 1 answer
Only one hiccup when we were using a beta installation. Other than that, smooth sailing.
Erik Rühling | TrustRadius Reviewer

Alternatives Considered

Bitly

I use Hootsuite for scheduling social media posts, but it also offers a link shortener, which serves the same purpose as Bitly but with additional features like scheduling posts and monitoring your brand. If you're looking for something a bit more complex than Bitly, I would recommend Hootsuite as a great alternative.
Mark Anderson | TrustRadius Reviewer

Matomo Analytics (formerly Piwik)

With Matomo Analytics you have total control of your platform, whereas with Google Analytics you never know how they'll be using your data. Being an open source platform allows you to build plugins and themes for this great platform. Some of the users have already build some plugins freely available and some are commercial.
Jean Franco | TrustRadius Reviewer

Scalability

Bitly

Bitly 9.0
Based on 1 answer
Bitly's scalability is great. When I began using it, I only used it once in a while to promote blog articles from our WordPress site on Twitter. This was due to Twitter's character limit and URL shortening was necessary. However, once I became more familiar with it and started seeing the benefits of many of Bitly's features, I began using it for nearly every link I posted across all of our social media accounts. This increased the workload I filtered through Bitly, and we also upgraded from free to a paid account. This growth was handled very well by Bitly and I was very pleased with its ability to scale so easily.
Holland Pintarch | TrustRadius Reviewer

Matomo Analytics (formerly Piwik)

No score
No answers yet
No answers on this topic

Return on Investment

Bitly

  • Bitly has had a major negative financial impact on our business due to them not allowing us to redirect our link. Our product labels have broken links on them, which is affecting sales.
  • Bitly has had a negative impact on our customer satisfaction.
  • Bitly has wasted our time and efforts and has not been straightforward with their features.
Mego Salbashian | TrustRadius Reviewer

Matomo Analytics (formerly Piwik)

  • We can see the analytics of our web applications and thus having the insight of the systems' behavior.
  • It helps in improving the performance and scalability of our web application.
  • It helps us improve the user experience on our sites; seeing the user's activity we can take decisions to make it better.
  • A cost-effective tool, since it is free.
Cristian Bodnarasec | TrustRadius Reviewer

Screenshots

Pricing Details

Bitly

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Bitly Editions & Modules

Additional Pricing Details

Matomo Analytics (formerly Piwik)

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Matomo Analytics (formerly Piwik) Editions & Modules

On-premise Edition
Free download (open source)$0
Content Optimization Bundle$5792
Growth Bundle$1,1492
Premium Bundle$1,4992
Email Support Subscription$2,0902
  1. per installation
SaaS Edition
Essential$91
Business$291
Enterprise$1992
Free 30 day trial$03
  1. number of pageviews (monthly traffic)
  2. your requirements and monthly traffic
  3. limited to 30 days
Additional Pricing Details
On-premise Edition is free to download and install on your own servers: free download at https://matomo.org/download/ Individual features can be purchased from $19/year: see all features at https://plugins.matomo.org/premium SaaS Edition (Matomo Cloud) starts from $9/month: see transparent pricing at https://matomo.org/pricing

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