Bizible vs. HubSpot Marketing Hub

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Bizible
Score 6.5 out of 10
N/A
Bizible is a marketing attribution and analytics platform from the company of the same name in Seattle, Washington.N/A
HubSpot Marketing Hub
Score 8.5 out of 10
N/A
HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
$50
per month
Pricing
BizibleHubSpot Marketing Hub
Editions & Modules
No answers on this topic
Free
$0
per month
Starter
$50
per month (includes 1,000 contacts)
Pro
$890
per month (includes 2,000 contacts)
Enterprise
$3,200
per month (includes 10,000 contacts)
Offerings
Pricing Offerings
BizibleHubSpot Marketing Hub
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
More Pricing Information
Features
BizibleHubSpot Marketing Hub
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Bizible
-
Ratings
HubSpot Marketing Hub
7.8
370 Ratings
WYSIWYG email editor00 Ratings8.2333 Ratings
Dynamic content00 Ratings7.3334 Ratings
Ability to test dynamic content00 Ratings8.1310 Ratings
Landing pages00 Ratings7.2364 Ratings
A/B testing00 Ratings8.3286 Ratings
Mobile optimization00 Ratings7.8354 Ratings
Email deliverability reporting00 Ratings7.8700 Ratings
List management00 Ratings8.2365 Ratings
Triggered drip sequences00 Ratings7.5277 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Bizible
-
Ratings
HubSpot Marketing Hub
7.5
361 Ratings
Lead nurturing00 Ratings7.5357 Ratings
Lead scoring and grading00 Ratings7.4326 Ratings
Data quality management00 Ratings7.9332 Ratings
Automated sales alerts and tasks00 Ratings7.3301 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Bizible
-
Ratings
HubSpot Marketing Hub
7.2
322 Ratings
Calendaring00 Ratings7.1307 Ratings
Event/webinar marketing00 Ratings7.3253 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Bizible
-
Ratings
HubSpot Marketing Hub
7.4
347 Ratings
Social sharing and campaigns00 Ratings7.4343 Ratings
Social profile integration00 Ratings7.5333 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Bizible
-
Ratings
HubSpot Marketing Hub
7.8
370 Ratings
Dashboards00 Ratings7.7367 Ratings
Standard reports00 Ratings8.0363 Ratings
Custom reports00 Ratings7.5326 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Bizible
-
Ratings
HubSpot Marketing Hub
7.1
342 Ratings
API00 Ratings7.7253 Ratings
Role-based workflow & approvals00 Ratings7.9282 Ratings
Customizability00 Ratings7.1305 Ratings
Integration with Salesforce.com00 Ratings7.2229 Ratings
Integration with Microsoft Dynamics CRM00 Ratings6.397 Ratings
Integration with SugarCRM00 Ratings6.692 Ratings
User Ratings
BizibleHubSpot Marketing Hub
Likelihood to Recommend
8.9
(13 ratings)
8.1
(655 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(371 ratings)
Usability
-
(0 ratings)
8.9
(106 ratings)
Availability
-
(0 ratings)
9.1
(50 ratings)
Performance
-
(0 ratings)
8.9
(34 ratings)
Support Rating
10.0
(2 ratings)
8.5
(168 ratings)
In-Person Training
-
(0 ratings)
9.1
(8 ratings)
Online Training
-
(0 ratings)
9.1
(26 ratings)
Implementation Rating
-
(0 ratings)
7.3
(98 ratings)
Configurability
-
(0 ratings)
7.3
(2 ratings)
Ease of integration
-
(0 ratings)
8.9
(5 ratings)
Product Scalability
-
(0 ratings)
7.3
(7 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(3 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(3 ratings)
User Testimonials
BizibleHubSpot Marketing Hub
Likelihood to Recommend
Adobe
Bizible was great for creating our multi-touch attribution model and allowed our marketing team to gain real insight into our online and offline marketing efforts. It integrated directly with Salesforce, as well, so the sales and Biz Ops teams were able to have access to the same information we were seeing which helped with transparency. For us, it wasn't the perfect tool only because we tended to look at activity at the account level in Salesforce, but we could only view activity at the contact level within Bizible so there was a bit of a mis-match there.
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HubSpot
As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.
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Pros
Adobe
  • Bizible has a robust SDFC integration.
  • Bizible has several attribution models which can be deployed to suit your enterprise's own particularities.
  • Bizible allows you to look at the micro view (IE, understand attribution for a given opportunity) but also macro views (which types of campaigns are most effective).
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HubSpot
  • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
  • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
  • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
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Cons
Adobe
  • Some of the input of cost is tedious, though it's getting better. Formerly there was only the AdWords integration and no social, though social is being adding over time.
  • Some elements of the system are less user friendly, such as adding channels.
Read full review
HubSpot
  • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
  • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
  • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
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Likelihood to Renew
Adobe
No answers on this topic
HubSpot
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
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Usability
Adobe
No answers on this topic
HubSpot
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
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Reliability and Availability
Adobe
No answers on this topic
HubSpot
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
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Performance
Adobe
No answers on this topic
HubSpot
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
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Support Rating
Adobe
Bizible's support team was always available and helpful when it came to any questions we had about improving the setup of our account and as we were trying to determine which attribution model would offer the most insight for our organization.
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HubSpot
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
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In-Person Training
Adobe
No answers on this topic
HubSpot
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
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Online Training
Adobe
No answers on this topic
HubSpot
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
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Implementation Rating
Adobe
No answers on this topic
HubSpot
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
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Alternatives Considered
Adobe
BrightFunnel and Bizible are pretty comparable. If I remember correctly, one interesting thing was the ability of Bizible to track to keyword level of the first touch, whereas I'm not sure BrightFunnel could do that. BrightFunnel operates outside of Salesforce, which could be good or bad depending on how you view things. They are fairly similar, but we happened to get special pricing being part of a certain group, so this helped sway the decision.
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HubSpot
Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
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Scalability
Adobe
No answers on this topic
HubSpot
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
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Return on Investment
Adobe
  • Being able to determine the buyer's journey across channel
  • True ROI not just what was the last or the first touch - example - statistics say it takes 7-10 touches before someone engages (fills out of form) with you-you are paying for those 7-10 touches but aren't able to actually attach a revenue to those touches with traditional MAP systems - you can really only capture the last thing they did - but all the other affected. With Bizable you can see and now you can justify your budget much more accurately. Data vs. gut.
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HubSpot
  • Everything is in one location, making it easy to handle all aspects of client marketing from a single place.
  • Higher ROI and lead response time are seconds. The first contact is always made.
  • There should be better time tracking and form capture on the site. Our website and marketing hubs create virtually eliminate cold calling.
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