Bizible vs LeanData

• Bizible has a robust SDFC integration.
• Bizible has several attribution models which can be deployed to suit your enterprise's own particularities.
• Bizible allows you to look at the micro view (IE, understand attribution for a given opportunity) but also macro views (which types of campaigns are most effective).

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• The Audit Log of each lead and what decision point/actions.
• The matching algorithm is so accurate and flexible
• The Support team is 2nd to None. Best I've experienced in the industry.

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• Some of the input of cost is tedious, though it's getting better. Formerly there was only the AdWords integration and no social, though social is being adding over time.
• Some elements of the system are less user friendly, such as adding channels.

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• Updating new territory mapping is a little arduous. Mostly it's time-consuming, but based on how sophisticated the rest of their solution is, I would think this could be a little slicker.

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• Being able to determine the buyer's journey across channel
• True ROI not just what was the last or the first touch - example - statistics say it takes 7-10 touches before someone engages (fills out of form) with you-you are paying for those 7-10 touches but aren't able to actually attach a revenue to those touches with traditional MAP systems - you can really only capture the last thing they did - but all the other affected. With Bizable you can see and now you can justify your budget much more accurately. Data vs. gut.

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• Using the lead routing module has cut down the time I spend making changes to the logic by 90%, while also increasing the accuracy of changes by validating them.
• I am now able to investigate why a lead routed a certain way in a way I never was previously, helping our business to determine any tweaks to our current set-up.

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