What users are saying about
32 Ratings
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150 Ratings
32 Ratings
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Score 6.4 out of 100

Meltwater Media Intelligence Platform

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150 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.4 out of 100

Attribute Ratings

  • Bizible is rated higher in 2 areas: Likelihood to Recommend, Support Rating

Likelihood to Recommend

8.9

Bizible

89%
13 Ratings
7.4

Meltwater Media Intelligence Platform

74%
70 Ratings

Likelihood to Renew

Bizible

N/A
0 Ratings
8.0

Meltwater Media Intelligence Platform

80%
9 Ratings

Usability

Bizible

N/A
0 Ratings
2.2

Meltwater Media Intelligence Platform

22%
3 Ratings

Availability

Bizible

N/A
0 Ratings
10.0

Meltwater Media Intelligence Platform

100%
2 Ratings

Support Rating

10.0

Bizible

100%
2 Ratings
7.9

Meltwater Media Intelligence Platform

79%
35 Ratings

In-Person Training

Bizible

N/A
0 Ratings
8.0

Meltwater Media Intelligence Platform

80%
1 Rating

Online Training

Bizible

N/A
0 Ratings
8.0

Meltwater Media Intelligence Platform

80%
1 Rating

Implementation Rating

Bizible

N/A
0 Ratings
6.1

Meltwater Media Intelligence Platform

61%
4 Ratings

Vendor post-sale

Bizible

N/A
0 Ratings
1.0

Meltwater Media Intelligence Platform

10%
1 Rating

Vendor pre-sale

Bizible

N/A
0 Ratings
9.1

Meltwater Media Intelligence Platform

91%
1 Rating

Likelihood to Recommend

Adobe

Bizible was great for creating our multi-touch attribution model and allowed our marketing team to gain real insight into our online and offline marketing efforts. It integrated directly with Salesforce, as well, so the sales and Biz Ops teams were able to have access to the same information we were seeing which helped with transparency. For us, it wasn't the perfect tool only because we tended to look at activity at the account level in Salesforce, but we could only view activity at the contact level within Bizible so there was a bit of a mis-match there.
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Meltwater

Meltwater is well-suited for agencies that have an engagement team who is looking to service a variety of client needs such as social media reporting, public relations outreach, and community management. If you're looking to have a platform serve just one need, you can still use Meltwater but will get more bang for your buck if you are needing a variety of tools.
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Pros

Adobe

  • Bizible has a robust SDFC integration.
  • Bizible has several attribution models which can be deployed to suit your enterprise's own particularities.
  • Bizible allows you to look at the micro view (IE, understand attribution for a given opportunity) but also macro views (which types of campaigns are most effective).
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Meltwater

  • Media research - you can search for relevant publications and journalists to add to your media list.
  • Earned media coverage - you can search for coverage of your brand and find news stories that also include data that may be useful (how many people did the story reach for example).
  • Building media lists - if you have no current existing list, you can build and export one in Excel for example.
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Cons

Adobe

  • Some of the input of cost is tedious, though it's getting better. Formerly there was only the AdWords integration and no social, though social is being adding over time.
  • Some elements of the system are less user friendly, such as adding channels.
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Meltwater

  • The dashboards are not user-friendly, customizable (color, font size, etc.), or worthy of presenting to a client. All of the insights from a dashboard get pulled from the platform and placed into a more client-friendly presentation.
  • Paywalls for certain publications connected to who-knows-what. DowJones racket limits media monitoring capabilities and results in manual searches for a growing number of publications.
  • TVeyes, the broadcast monitoring arm of the media monitoring capabilities, just needs TLC and to become more client-facing. Currently, the links produced to share clips look sketchy, and they have a relatively short shelf life.
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Pricing Details

Bizible

Starting Price

Editions & Modules

Bizible editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Meltwater Media Intelligence Platform

    Starting Price

    Editions & Modules

    Meltwater Media Intelligence Platform editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Likelihood to Renew

      Adobe

      No answers on this topic

      Meltwater

      Meltwater works well for our organization and has allowed us to meet our internal goals. We are always open to new products and services that may be able to provide similar or better features; however, our experience has been that many of Meltwater's competitors are not up to the task.
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      Usability

      Adobe

      No answers on this topic

      Meltwater

      Once you get some basic training it's pretty easy to use. I would like to see training manuals, or instructional videos to help me explore features I'm not currently using.
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      Support Rating

      Adobe

      Bizible's support team was always available and helpful when it came to any questions we had about improving the setup of our account and as we were trying to determine which attribution model would offer the most insight for our organization.
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      Meltwater

      Our account rep at Meltwater went dark for a long time. Then, a couple of weeks ago, our new account manager reached out to set up a meeting. Apparently, they had a big shakeup in the company, and there were some personnel changes. Our new account rep was great in discussing the platform's capabilities that were available to us and even offered to schedule a follow-up meeting with his technical team to introduce our new social media team members to the platform and how it could help them with their jobs.
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      In-Person Training

      Adobe

      No answers on this topic

      Meltwater

      Again, really in-depth and helpful for a program that is really easy to use.
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      Online Training

      Adobe

      No answers on this topic

      Meltwater

      Walked step by step through program. Very informative on a program that doesn't require much training.
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      Implementation Rating

      Adobe

      No answers on this topic

      Meltwater

      You are only allowed 15 users, so make sure you've identified who will have access to use the tool.
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      Alternatives Considered

      Adobe

      BrightFunnel and Bizible are pretty comparable. If I remember correctly, one interesting thing was the ability of Bizible to track to keyword level of the first touch, whereas I'm not sure BrightFunnel could do that. BrightFunnel operates outside of Salesforce, which could be good or bad depending on how you view things. They are fairly similar, but we happened to get special pricing being part of a certain group, so this helped sway the decision.
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      Meltwater

      I was looking for a full-service option. I did some research. What really sold me was the presentation. They offered products that were helpful, and I wasn’t even aware of them. It is more expensive than the other products that are out there, but you get more. The other companies are good, but Meltwater Media Intelligence is more full service.
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      Return on Investment

      Adobe

      • Being able to determine the buyer's journey across channel
      • True ROI not just what was the last or the first touch - example - statistics say it takes 7-10 touches before someone engages (fills out of form) with you-you are paying for those 7-10 touches but aren't able to actually attach a revenue to those touches with traditional MAP systems - you can really only capture the last thing they did - but all the other affected. With Bizable you can see and now you can justify your budget much more accurately. Data vs. gut.
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      Meltwater

      • As a PR firm, we rely on the media databases that [Meltwater Media Intelligence Platform] supplies to deliver the media exposure that they expect from us.
      • We utilize their tracking of media hits for our overall reporting to our clients.
      • Both of these are advantageous in helping us to not only keep our existing clients happy but also to gain new clients (and, in turn - revenue), as well.
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      Screenshots

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