What users are saying about
28 Ratings
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Top Rated
96 Ratings
28 Ratings
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Score 7.1 out of 100

Parse.ly

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Top Rated
96 Ratings
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Score 8.6 out of 100

Likelihood to Recommend

Bizible

Bizible was great for creating our multi-touch attribution model and allowed our marketing team to gain real insight into our online and offline marketing efforts. It integrated directly with Salesforce, as well, so the sales and Biz Ops teams were able to have access to the same information we were seeing which helped with transparency. For us, it wasn't the perfect tool only because we tended to look at activity at the account level in Salesforce, but we could only view activity at the contact level within Bizible so there was a bit of a mis-match there.
Anonymous | TrustRadius Reviewer

Parse.ly

For complete novices to the world of data analysis, Parse.ly offers a really friendly and easy to use interface that is easy to dive into and familiarize yourself with. It offers surface level insight into article performance, as well as the overall publication, allowing you to react to content that is under performing. There is certainly more detail that could be offered by Parse.ly for a really nuanced picture. However, there is power in simplicity and what Parse.ly offers.
Alice Marshall | TrustRadius Reviewer

Pros

Bizible

  • Bizible has a robust SDFC integration.
  • Bizible has several attribution models which can be deployed to suit your enterprise's own particularities.
  • Bizible allows you to look at the micro view (IE, understand attribution for a given opportunity) but also macro views (which types of campaigns are most effective).
Aaron (Kelsey) Cole | TrustRadius Reviewer

Parse.ly

  • Real-time metrics are great and help us decide what content to follow up on.
  • Audience segmenting is key, helps us determine where we're strong and where we're not.
  • Historical metrics are also helpful in helping us see what readers come back to overtime, which drives decisions about what content to devote more resources to producing.
Andrew Capps | TrustRadius Reviewer

Cons

Bizible

  • Some of the input of cost is tedious, though it's getting better. Formerly there was only the AdWords integration and no social, though social is being adding over time.
  • Some elements of the system are less user friendly, such as adding channels.
Michelle Oliphant | TrustRadius Reviewer

Parse.ly

  • Traffic source. I would like to be able to find the exact social media page a view comes from. Now I can only tell which platform.
  • I would like to be able to compare traffic more than one year ago. Now I'm limited to one year.
  • Some more customization of reports (or maybe more training).
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Bizible

No score
No answers yet
No answers on this topic

Parse.ly

Parse.ly 8.2
Based on 8 answers
I would definitely keep using Parse.ly. It has become a daily part of my workload and a website that I almost always have open. Being able to check real-life traffic as the day goes on is a crucial part of our job and something Parse.ly does really well.
Alex Hughes | TrustRadius Reviewer

Usability

Bizible

No score
No answers yet
No answers on this topic

Parse.ly

Parse.ly 8.5
Based on 10 answers
It's super easy to use. The site basically explains itself upon being accessed. I like that it ranks a given day compared to the same day of the week in the week before, and the week before that. Traffic charts illustrate the findings and make them easier to understand and digest.
Anonymous | TrustRadius Reviewer

Support Rating

Bizible

Bizible 10.0
Based on 2 answers
Bizible's support team was always available and helpful when it came to any questions we had about improving the setup of our account and as we were trying to determine which attribution model would offer the most insight for our organization.
Anonymous | TrustRadius Reviewer

Parse.ly

Parse.ly 7.7
Based on 42 answers
I can say confidently that everyone I work with likes Parse.ly and is very glad it's a tool we have at our jobs. It's important to know how stories are performing, and Parse.ly makes it possible to know. I think my fellow employees would be really bummed if we stopped using it.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Bizible

BrightFunnel and Bizible are pretty comparable. If I remember correctly, one interesting thing was the ability of Bizible to track to keyword level of the first touch, whereas I'm not sure BrightFunnel could do that. BrightFunnel operates outside of Salesforce, which could be good or bad depending on how you view things. They are fairly similar, but we happened to get special pricing being part of a certain group, so this helped sway the decision.
Anonymous | TrustRadius Reviewer

Parse.ly

We tried Google Analytics and Google Data Studio before, and it was so complicated to set up we needed to hire experts to do it. Even then the performance was slow and the tools unintuitive to use. Many people have a blog they want to measure, we're not reinventing the wheel here, and Parse.ly is designed to deliver an excellent experience doing just that.
Ben Harborne | TrustRadius Reviewer

Return on Investment

Bizible

  • Being able to determine the buyer's journey across channel
  • True ROI not just what was the last or the first touch - example - statistics say it takes 7-10 touches before someone engages (fills out of form) with you-you are paying for those 7-10 touches but aren't able to actually attach a revenue to those touches with traditional MAP systems - you can really only capture the last thing they did - but all the other affected. With Bizable you can see and now you can justify your budget much more accurately. Data vs. gut.
Melissa Davies | TrustRadius Reviewer

Parse.ly

  • Clear access to reporting metrics on a regular basis for over 20 vendors.
  • The ability to see which pieces perform well by social media channel.
  • Rich data on the number of minutes engaged, and a clear explanation of how this is measured.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Bizible

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Parse.ly

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Add comparison