What users are saying about
28 Ratings
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Score 7 out of 100
3 Ratings
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Score 8 out of 100

Likelihood to Recommend

Bizible

Bizible was great for creating our multi-touch attribution model and allowed our marketing team to gain real insight into our online and offline marketing efforts. It integrated directly with Salesforce, as well, so the sales and Biz Ops teams were able to have access to the same information we were seeing which helped with transparency. For us, it wasn't the perfect tool only because we tended to look at activity at the account level in Salesforce, but we could only view activity at the contact level within Bizible so there was a bit of a mis-match there.
Anonymous | TrustRadius Reviewer

Roku OneView (formerly Dataxu)

Dataxu is great for running multiple campaigns at the same time. It's reporting features are great as well as the exchanges it has to offer. For a company just wanting to run one campaign, I don't think it would be worth their time learning how to navigate Dataxu; however, for a company running to run multiple campaigns, Dataxu makes the process easier. Dataxu has great customer service representatives that provide superior training whenever needed.
Sydney Lovegrove | TrustRadius Reviewer

Pros

Bizible

  • Bizible has a robust SDFC integration.
  • Bizible has several attribution models which can be deployed to suit your enterprise's own particularities.
  • Bizible allows you to look at the micro view (IE, understand attribution for a given opportunity) but also macro views (which types of campaigns are most effective).
Aaron (Kelsey) Cole | TrustRadius Reviewer

Roku OneView (formerly Dataxu)

  • The platform's mobile serving capacity is great; spending is always consistent and the impression numbers are some of the highest we've seen. We can always depend on this method of ad serving to get us the results that we and our clients expect.
  • The intelligence and audience information (found under the Reports tab) is helpful when writing a "story" for the client; it assists us in determining future targeting strategies. Custom Queries are also available under the Reports tab and these are extremely helpful when we need to view specific details about the campaign.
  • The dashboard's spend-to-date graphic helps us to immediately recognize what campaigns are falling behind so that we may adjust the budgets accordingly.
Anonymous | TrustRadius Reviewer

Cons

Bizible

  • Some of the input of cost is tedious, though it's getting better. Formerly there was only the AdWords integration and no social, though social is being adding over time.
  • Some elements of the system are less user friendly, such as adding channels.
Michelle Oliphant | TrustRadius Reviewer

Roku OneView (formerly Dataxu)

  • Website blacklisting
  • Flagging problems. For example, if a campaign has been running a week and hasn't spent any of the budgets, there could be a setting enabling it from doing so. When you have multiple campaigns running, it's hard to track this.
Sydney Lovegrove | TrustRadius Reviewer

Likelihood to Renew

Bizible

No score
No answers yet
No answers on this topic

Roku OneView (formerly Dataxu)

Roku OneView (formerly Dataxu) 7.0
Based on 1 answer
It is not in my jurisdiction to renew or end contracts with DataXu. I know that the high cost to maintain a contract with DataXu can be off-putting
Anonymous | TrustRadius Reviewer

Support Rating

Bizible

Bizible 10.0
Based on 2 answers
Bizible's support team was always available and helpful when it came to any questions we had about improving the setup of our account and as we were trying to determine which attribution model would offer the most insight for our organization.
Anonymous | TrustRadius Reviewer

Roku OneView (formerly Dataxu)

Roku OneView (formerly Dataxu) 10.0
Based on 1 answer
At Haberfeld, we had our own customer service representative out of Boston. He provided superior and timely support for all of our questions and needs. He also ran test campaigns to show us what our potential impact could be before we put dollars towards anything. He even came all the way down to Nebraska to visit with us at one point. Whenever we needed something, he was quick to respond and provide appropriate resources and training.
Sydney Lovegrove | TrustRadius Reviewer

Alternatives Considered

Bizible

BrightFunnel and Bizible are pretty comparable. If I remember correctly, one interesting thing was the ability of Bizible to track to keyword level of the first touch, whereas I'm not sure BrightFunnel could do that. BrightFunnel operates outside of Salesforce, which could be good or bad depending on how you view things. They are fairly similar, but we happened to get special pricing being part of a certain group, so this helped sway the decision.
Anonymous | TrustRadius Reviewer

Roku OneView (formerly Dataxu)

We work with multiple platforms, not solely DataXu. As of late, AdWords has proven more beneficial to us. AdWords is very user-friendly and they are easy to contact. If we need a question answered, we can simply hop onto a Google Chat and get the responses we need to move forward. DataXu is much harder to get in contact with and their Help Beta tab is not especially informative. If we need to serve impressions, DataXu is certainly the server to utilize
Anonymous | TrustRadius Reviewer

Return on Investment

Bizible

  • Being able to determine the buyer's journey across channel
  • True ROI not just what was the last or the first touch - example - statistics say it takes 7-10 touches before someone engages (fills out of form) with you-you are paying for those 7-10 touches but aren't able to actually attach a revenue to those touches with traditional MAP systems - you can really only capture the last thing they did - but all the other affected. With Bizable you can see and now you can justify your budget much more accurately. Data vs. gut.
Melissa Davies | TrustRadius Reviewer

Roku OneView (formerly Dataxu)

  • Provided us with accurate and timely data to provide to clients.
  • Enabled us to streamline our process for running PPC ads for over 80 clients.
  • Allowed us to show our ads to households across multiple devices and relevant exchanges.
Sydney Lovegrove | TrustRadius Reviewer

Screenshots

Roku OneView (formerly Dataxu)

Pricing Details

Bizible

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Roku OneView (formerly Dataxu)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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