Bizible vs. Scope by Mediaocean

Bizible was great for creating our multi-touch attribution model and allowed our marketing team to gain real insight into our online and offline marketing efforts. It integrated directly with Salesforce, as well, so the sales and Biz Ops teams were able to have access to the same information we were seeing which helped with transparency. For us, it wasn't the perfect tool only because we tended to look at activity at the account level in Salesforce, but we could only view activity at the contact level within Bizible so there was a bit of a mis-match there.

The perfect tool for a team looking to bring social, Amazon, or OTT in-house.

• Bizible has a robust SDFC integration.
• Bizible has several attribution models which can be deployed to suit your enterprise's own particularities.
• Bizible allows you to look at the micro view (IE, understand attribution for a given opportunity) but also macro views (which types of campaigns are most effective).

• Co-op budget management
• Audience targeting

• Some of the input of cost is tedious, though it's getting better. Formerly there was only the AdWords integration and no social, though social is being adding over time.
• Some elements of the system are less user friendly, such as adding channels.

• Amazon bidding
• Syncing more audience in OTT

Bizible's support team was always available and helpful when it came to any questions we had about improving the setup of our account and as we were trying to determine which attribution model would offer the most insight for our organization.

Team is always very responsive from the account manager to the C-Level.

BrightFunnel and Bizible are pretty comparable. If I remember correctly, one interesting thing was the ability of Bizible to track to keyword level of the first touch, whereas I'm not sure BrightFunnel could do that. BrightFunnel operates outside of Salesforce, which could be good or bad depending on how you view things. They are fairly similar, but we happened to get special pricing being part of a certain group, so this helped sway the decision.

Not what we were looking for to scale.

• Being able to determine the buyer's journey across channel
• True ROI not just what was the last or the first touch - example - statistics say it takes 7-10 touches before someone engages (fills out of form) with you-you are paying for those 7-10 touches but aren't able to actually attach a revenue to those touches with traditional MAP systems - you can really only capture the last thing they did - but all the other affected. With Bizable you can see and now you can justify your budget much more accurately. Data vs. gut.

• Increased ROAS in social media buys
• Increased audience segmentation