Bizible vs. Scope by Mediaocean

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Bizible
Score 6.5 out of 10
N/A
Bizible is a marketing attribution and analytics platform from the company of the same name in Seattle, Washington.N/A
Scope by Mediaocean
Score 10.0 out of 10
N/A
4C is a global data science and marketing technology company headquartered in Chicago, that delivers self-service software for brands to execute video-centric marketing and optimize business outcomes. The vendor boasts that brands, global agencies, and media owners trust the Scope by 4C platform to identify valuable consumers and reach them across channels and devices.N/A
Pricing
BizibleScope by Mediaocean
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
BizibleScope by Mediaocean
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
BizibleScope by Mediaocean
Top Pros
Top Cons

No answers on this topic

User Ratings
BizibleScope by Mediaocean
Likelihood to Recommend
8.9
(13 ratings)
10.0
(1 ratings)
Support Rating
10.0
(2 ratings)
10.0
(2 ratings)
User Testimonials
BizibleScope by Mediaocean
Likelihood to Recommend
Adobe
Bizible was great for creating our multi-touch attribution model and allowed our marketing team to gain real insight into our online and offline marketing efforts. It integrated directly with Salesforce, as well, so the sales and Biz Ops teams were able to have access to the same information we were seeing which helped with transparency. For us, it wasn't the perfect tool only because we tended to look at activity at the account level in Salesforce, but we could only view activity at the contact level within Bizible so there was a bit of a mis-match there.
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Mediaocean
The perfect tool for a team looking to bring social, Amazon, or OTT in-house.
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Pros
Adobe
  • Bizible has a robust SDFC integration.
  • Bizible has several attribution models which can be deployed to suit your enterprise's own particularities.
  • Bizible allows you to look at the micro view (IE, understand attribution for a given opportunity) but also macro views (which types of campaigns are most effective).
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Mediaocean
  • Co-op budget management
  • Audience targeting
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Cons
Adobe
  • Some of the input of cost is tedious, though it's getting better. Formerly there was only the AdWords integration and no social, though social is being adding over time.
  • Some elements of the system are less user friendly, such as adding channels.
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Mediaocean
  • Amazon bidding
  • Syncing more audience in OTT
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Support Rating
Adobe
Bizible's support team was always available and helpful when it came to any questions we had about improving the setup of our account and as we were trying to determine which attribution model would offer the most insight for our organization.
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Mediaocean
Team is always very responsive from the account manager to the C-Level.
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Alternatives Considered
Adobe
BrightFunnel and Bizible are pretty comparable. If I remember correctly, one interesting thing was the ability of Bizible to track to keyword level of the first touch, whereas I'm not sure BrightFunnel could do that. BrightFunnel operates outside of Salesforce, which could be good or bad depending on how you view things. They are fairly similar, but we happened to get special pricing being part of a certain group, so this helped sway the decision.
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Mediaocean
Not what we were looking for to scale.
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Return on Investment
Adobe
  • Being able to determine the buyer's journey across channel
  • True ROI not just what was the last or the first touch - example - statistics say it takes 7-10 touches before someone engages (fills out of form) with you-you are paying for those 7-10 touches but aren't able to actually attach a revenue to those touches with traditional MAP systems - you can really only capture the last thing they did - but all the other affected. With Bizable you can see and now you can justify your budget much more accurately. Data vs. gut.
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Mediaocean
  • Increased ROAS in social media buys
  • Increased audience segmentation
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