Blackbaud CRM vs. Blackbaud Target Analytics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Blackbaud CRM
Score 7.5 out of 10
N/A
Designed for large, complex organizations as well as federated and international nonprofits.N/A
Blackbaud Target Analytics
Score 8.0 out of 10
N/A
Blackbaud's Target Analytics is a database for nonprofit fundraising, with an emphasis on direct marketing.N/A
Pricing
Blackbaud CRMBlackbaud Target Analytics
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Blackbaud CRMBlackbaud Target Analytics
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Blackbaud CRMBlackbaud Target Analytics
Top Pros
Top Cons
Best Alternatives
Blackbaud CRMBlackbaud Target Analytics
Small Businesses
Bloomerang
Bloomerang
Score 9.0 out of 10
OneCause
OneCause
Score 9.2 out of 10
Medium-sized Companies
Bloomerang
Bloomerang
Score 9.0 out of 10
OneCause
OneCause
Score 9.2 out of 10
Enterprises
Ellucian CRM Advance
Ellucian CRM Advance
Score 5.2 out of 10
Blackbaud CRM
Blackbaud CRM
Score 7.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Blackbaud CRMBlackbaud Target Analytics
Likelihood to Recommend
8.7
(36 ratings)
10.0
(2 ratings)
Likelihood to Renew
9.1
(8 ratings)
-
(0 ratings)
Availability
9.0
(1 ratings)
-
(0 ratings)
Support Rating
6.9
(7 ratings)
9.0
(1 ratings)
Implementation Rating
8.2
(3 ratings)
-
(0 ratings)
User Testimonials
Blackbaud CRMBlackbaud Target Analytics
Likelihood to Recommend
Blackbaud
It works well enough for fundraising purposes and donor tracking. I think it would be less appropriate for instances or industries where you don't need so many data points on someone. You are able to attach a lot of information to a record so if you don't need that info (simply need contact info for example) you might want a simpler system
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Blackbaud
ResearchPoint is well suited for Prospect Research, especially if the user has Raiser's Edge as their main database given its integration capabilities with qualified data; however, it is not necessary. I used the Target Analytics product that came before ResearchPoint (The Researcher's Edge) as a stand-alone prospect research database for about a year. For small shops that do not have a prospect researcher or prospect research team, it could even be used by gift officers looking for new prospects or for wealth data on their known prospects. Once systems are in place, the content is fairly intuitive and easy to navigate. The product is really a one-stop-shop, find prospects, wealth screen them, verify the data (the product saves you time by verifying a lot for you already), sync your findings to The Raiser's Edge, and if you'd like, export or print a professional-looking profile to a .pdf for your president or gift officer.
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Pros
Blackbaud
  • Accessing in-depth data for a single constituent is easily done and customizable by user working with "tiles" on the home screen
  • Generating lists of possible prospects with specific similarities can be done with a few clicks and then stored for more research later
  • well designed relationship options allow for a a look at specific constituents and how they might relate to other constituents in the system leading to more effective prospecting
  • Screens can be easily customized by user or user group eliminating irrelevant data and presenting only truly relevant information
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Blackbaud
  • Address Updates - starting at the basics, the Target Analytics products allow you create a firm foundation for the data in your system.
  • Data Hygiene - taking it a step further is creating and updating data on an individualized basis - such as DeceasedRecord Finder, and Email Finder.
  • Data Modeling - Once your data has been appended it can be modeled for increased donor interaction, stewardship, and solicitation.
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Cons
Blackbaud
  • Certain aspects of Blackbaud are oddly non-customizable.
  • Blackbaud updates/support is slow and often ineffective - our organization switched to Microsoft 365, which is apparently incompatible with Blackbaud. Help/support recommended clunky workarounds that don't actually work, rather than proactively enhancing compatibility
  • There should be a flag in constituent search to show which people in the results list are deceased.
  • Query isn't very user friendly. It should be simple to locate the information that you want to pull, and add parameters to that information. Instead you have to write multiple queries to set parameters, then write a query that looks at those other queries. It's time-consuming and easy to make mistakes, and the knowledge/proficiency is difficult to explain or transfer to new staff.
  • Blackbaud generally just feels like its technology is outdated. It wasn't built for the needs of a modern organization, and its developers have failed to make the necessary improvements over time to stay competitive.
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Blackbaud
  • Confirmed relationships needs to be a field that can be synced to The Raiser's Edge
  • Philanthropic giving, when synced to the Prospect tab, needs to be able to be sorted by dollar value (like in Excel); this is a change that would need to happen in The Raiser's Edge
  • With increasing competition from other wealth screening vendors, it would be useful if data sources were updated more frequently (i.e. real estate and giving).
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Likelihood to Renew
Blackbaud
We've covered a lot, but mostly because we are happy with the system overall. There are a few kinks, and sometimes it takes a minute to figure out the right wording to pull a report or the best way to code a new category that we want to track. But Blackbaud is always there to help us, and once things are figured out - they are super simple to replicate. It wouldn't be worth it to switch to a new system and lose of all our information and time put in to mastering the system
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Blackbaud
No answers on this topic
Support Rating
Blackbaud
I have not personally had to reach out to Blackbaud CRM Support, because we have a central office that manages the Blackbaud CRM relationship. However, any time I've reached out to our support team, there is nothing they can't figure out by utilizing the support they receive from Blackbaud CRM. I've not had any issues that have gone unresolved, and they can always get things done in a timely fashion.
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Blackbaud
While there is always room for improvement, I have always had good luck with TA support. There are so many ways to get help! Sometimes I can answer my own question by just accessing the vast Knowledgebase directory. I have been able to get quick answers by initiating a live Chat without having to navigate the call center voice mail options, which can be a little overwhelming. Sometimes my question or problem is more involved and I'll submit a case online. Between email conversations or a phone call, the representatives I've worked with have always been super helpful, never condescending, and they often follow up days later to make sure everything is working well
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Implementation Rating
Blackbaud
Most of our issues were self-inflicted and related to BB's work. We did not "staff up" correctly, our data to be converted was not in great shape and we set some unreasonable goals. With BBs help we were able to clean our data and prep it for conversion and we adjusted the goals to be more achievable with the timeline we were given. We found the BB staff to be responsive and focused, especially when working on-site with us.
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Blackbaud
No answers on this topic
Alternatives Considered
Blackbaud
Blackbaud CRM is more robust and has better functionality. It is necessary for a bigger fundraising shop. Blackbaud Raiser's Edge and NXT worked well in smaller organizations with fewer users and fewer donors/prospects. RE was more affordable than CRM was for the smaller organization.
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Blackbaud
Currently there are several prospect research software companies on the market, such as WealthEngine. In my opinion, Target Analytics with the ability of integration between Raiser's Edge and ResearchPoint creates a greater value for an organization.
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Return on Investment
Blackbaud
  • Change is always expensive and painful, but CRM is worth the time and effort. One immediate benefit is improved transparency internally, especially for internal accounting, controls, and compliance departments.
  • Cloud hosting helps cut cost and demand on organization staff. Improves access and meets compliance on every level.
  • Ability to make global changes to recording donor phone communication makes it a one-stop resource for a well-run development team.
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Blackbaud
  • Address Appends - we are saving tons of money on returned mail, NCOA updates, and ensuring donors are receiving timely correspondence.
  • Data Appends - ensured that we know who we have in our database and how we need to reach each household. Not only through updating records of deceased constituents but knowing the correct email addresses and phones to reach out and share our mission.
  • Prospect Research - allows us to learn more about potential donors, existing donors, and how to create increased donor-centric interactions and solicitations.
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