Blackbaud Target Analytics vs. Ellucian CRM Advance

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Blackbaud Target Analytics
Score 8.0 out of 10
N/A
Blackbaud's Target Analytics is a database for nonprofit fundraising, with an emphasis on direct marketing.N/A
Ellucian CRM Advance
Score 5.3 out of 10
N/A
Ellucian CRM Advance is a nonprofit constituent relationship management software solution offered by Ellucian, Inc.N/A
Pricing
Blackbaud Target AnalyticsEllucian CRM Advance
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Blackbaud Target AnalyticsEllucian CRM Advance
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Blackbaud Target AnalyticsEllucian CRM Advance
Top Pros
Top Cons
Best Alternatives
Blackbaud Target AnalyticsEllucian CRM Advance
Small Businesses
OneCause
OneCause
Score 9.2 out of 10
Bloomerang
Bloomerang
Score 9.1 out of 10
Medium-sized Companies
OneCause
OneCause
Score 9.2 out of 10
Bloomerang
Bloomerang
Score 9.1 out of 10
Enterprises
Blackbaud CRM
Blackbaud CRM
Score 7.5 out of 10
Blackbaud CRM
Blackbaud CRM
Score 7.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Blackbaud Target AnalyticsEllucian CRM Advance
Likelihood to Recommend
10.0
(2 ratings)
7.4
(3 ratings)
Support Rating
9.0
(1 ratings)
6.0
(2 ratings)
User Testimonials
Blackbaud Target AnalyticsEllucian CRM Advance
Likelihood to Recommend
Blackbaud
ResearchPoint is well suited for Prospect Research, especially if the user has Raiser's Edge as their main database given its integration capabilities with qualified data; however, it is not necessary. I used the Target Analytics product that came before ResearchPoint (The Researcher's Edge) as a stand-alone prospect research database for about a year. For small shops that do not have a prospect researcher or prospect research team, it could even be used by gift officers looking for new prospects or for wealth data on their known prospects. Once systems are in place, the content is fairly intuitive and easy to navigate. The product is really a one-stop-shop, find prospects, wealth screen them, verify the data (the product saves you time by verifying a lot for you already), sync your findings to The Raiser's Edge, and if you'd like, export or print a professional-looking profile to a .pdf for your president or gift officer.
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Ellucian
A potential student calls in and we can enter all the information in CRM right then. Ellucian CRM Advance makes it easy for when we go back a week later to see all the notes on the student rather than asking them all over again. Admissions takes the call and enters all info into CRM Advance and then Academics can just log in and see all the notes Admissions took on the student.
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Pros
Blackbaud
  • Address Updates - starting at the basics, the Target Analytics products allow you create a firm foundation for the data in your system.
  • Data Hygiene - taking it a step further is creating and updating data on an individualized basis - such as DeceasedRecord Finder, and Email Finder.
  • Data Modeling - Once your data has been appended it can be modeled for increased donor interaction, stewardship, and solicitation.
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Ellucian
  • Ties fundraising efforts to alumni.
  • Seamless integration from Ellucian Colleage or Banner.
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Cons
Blackbaud
  • Confirmed relationships needs to be a field that can be synced to The Raiser's Edge
  • Philanthropic giving, when synced to the Prospect tab, needs to be able to be sorted by dollar value (like in Excel); this is a change that would need to happen in The Raiser's Edge
  • With increasing competition from other wealth screening vendors, it would be useful if data sources were updated more frequently (i.e. real estate and giving).
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Ellucian
  • Some of the data is not in the most intuitive location.
  • The initial learning curve of the system was a bit steep, but after working with the system exclusively, our users got proficient very quickly.
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Support Rating
Blackbaud
While there is always room for improvement, I have always had good luck with TA support. There are so many ways to get help! Sometimes I can answer my own question by just accessing the vast Knowledgebase directory. I have been able to get quick answers by initiating a live Chat without having to navigate the call center voice mail options, which can be a little overwhelming. Sometimes my question or problem is more involved and I'll submit a case online. Between email conversations or a phone call, the representatives I've worked with have always been super helpful, never condescending, and they often follow up days later to make sure everything is working well
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Ellucian
CRM Advance is very efficient and overall a great product. We have been using CRM for many many years with really no complaints. It fits our needs.
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Alternatives Considered
Blackbaud
Currently there are several prospect research software companies on the market, such as WealthEngine. In my opinion, Target Analytics with the ability of integration between Raiser's Edge and ResearchPoint creates a greater value for an organization.
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Ellucian
We actually recently dropped CRM Advance and are now live with Raisers Edge. Raisers Edge was much more user friendly and built around the fundraising experience. Integration was possible through a secure FTP interface with Ellucian Colleague. Other Blackbaud products have since been purchased to further enhance fundraising and gift giving.
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Return on Investment
Blackbaud
  • Address Appends - we are saving tons of money on returned mail, NCOA updates, and ensuring donors are receiving timely correspondence.
  • Data Appends - ensured that we know who we have in our database and how we need to reach each household. Not only through updating records of deceased constituents but knowing the correct email addresses and phones to reach out and share our mission.
  • Prospect Research - allows us to learn more about potential donors, existing donors, and how to create increased donor-centric interactions and solicitations.
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Ellucian
  • We are now able to do a more effective review of applicants and see overall trends of characteristics such as source locations. This helps to focus other efforts such as marketing to support those areas and increase others.
  • There is now a full picture of the needs of our students. By being able to view information in a logical progression, trend data can be identified and reacted to.
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