Bloomerang vs. Neon CRM

If you are a small organization just getting started, Bloomerang can be a good fit. It is simple and straightforward for development staff who maybe aren’t super savvy with data management or analysis in spreadsheets. In the sales demo they will try to upsell a lot of extras that are ultimately not necessary unless your stuff is very unfamiliar with database software. The base price of the software is something like $300 per year, as long as you mix all of the training and phone support add-ons they initially present you with.

Incentivized

If you are looking for a quick and easy database option, which integrates breezily with email clients like MailChimp and Constant Contact, and has built-in credit/debit card processing capabilities, NeonCRM is a very good option. An affordable alternative to Salesforce or Raiser's Edge, it does lack some of their "bells and whistles" but gets the job done. On the one hand, Neon features a shallow learning curve and solid user interface, and is web based and mobile friendly. On the other hand, Neon might not be totally appropriate for large or national level organizations because some of the reporting seems less "robust" than pricier alternatives...

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• Reporting: Once I understood the logic behind Bloomerang's reporting tools, I could not believe I'd ever worked a different way. Some of our funders request very complicated reports and getting the relevant data out of Bloomerang is SO much easier than it was with our previous CRM tools.
• Website integration: I love the tracking functionality that Bloomerang offers, as well as how easy it is to integrate event ticket, volunteer, and other forms into our existing website.
• Intuitive design: I've introduced total novices to Bloomerang and been very impressed with how quickly they've been able to figure out all the top level navigation as well as deeper functionality.

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• NeonCRM allows you to build events, take registrations, and customize those events. Customizations include different ticketing options, add-ons, promotions, etc.
• NeonCRM does a good job helping you track donors' activities/engagements.
• It also provides a variety of reporting mechanisms - from dashboard snapshots to graphical reports - that allow you to review programs at a glance or in-depth.

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• Some of the searches did not bring up the expected results. It would be good to see the logic be a little more "fuzzy".
• More pre-set reports would be helpful for small organizations who do not understand the logic behind how to get the results they are seeking.
• An ability to just page through donor records would be nice. Sometimes you just want to browse the data to get inspired.

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• Learning the ropes is largely accomplished by reading manuals and watching videos. I don't learn that way. I'd much prefer to be shown. I guess I'm old school.
• They can be stingy with the customer support. We bought the big package and I still wind up going back to my salesperson to help me cut through any red tape to get what I need.

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#1 - I am very happy with the product and support so far.
#2 - With significant data migration costs, I wouldn't even consider another option for at least 3 years no matter how much better it might be.

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Neon CRM was difficult and frustrating to use without IT experience, and way to costly for the a small to mid-sized nonprofit. We believe that we lost donors due to the inaccurate report system in Neon CRM

I have found no difficulty in using any of its features. However, I have been using constituent managementt databases for 10+ years, so I am accustomed to them, and to a great degree, there are a lot of similarities among the various platforms.

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The Neon CRM system is confusing (we had to watch video tutorials and html code to understand many of the features, many of which we did not need). Around 2022, Neon started to go downhill. Bells and whistles were added that were of no benefit (to our nonprofit) and the system became even harder to use

Any time i had a problem or question it has been easy to find an answer or tutorial. When I cannot find an answer, it is easy to email or live chat with support and they resolve my problems very quickly.

As stated before, they push you to read the manual or watch the video when what I want is a human being to walk/talk me through it. Like I said, maybe I am old school but that's how I learn. It's been a challenge.

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We had to hire someone to implement our donors into Neon CRM

We left DonorPerfect for Bloomerang. I had come from an organization that used Raisers Edge and there was no way I was going to stay with DP. RE is great for larger organizations with staff dedicated to the database, but we were a much smaller organization and needed to have something we could all use easily. We demoed Salsa and Neon and liked them both, but Bloomerang had better integration features and seemed to be the most user-friendly.

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It works. It's easy to customize for nonprofit and industry-specific categories. It does what it does well, and integrates with platforms that specialize in those areas rather than trying to be everything to all users.

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• Because my organization has been using Bloomerang for only one year, we haven't yet studied what impact it has had on our ROI. We have, however, noted that we are able to more efficiently and more rapidly communicate with constituents now than we were able to before we had Bloomerang. We can quickly and efficiently generate acknowledgements and tax receipts - and do so - better than we ever did before.

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• Positive: Neon allows us to track, analyze, and optimize our fundraising efforts and outcomes. It is critical to our success.
• Positive: Neon works easily with our website, making donations easy for the donor.
• Positive: Neon is affordable in comparison with similar products.
• Negative: Neon is not well known (yet) so each new employees will probably need to learn it from scratch.

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