Bloomreach Commerce Experience Cloud vs. Blueshift

Bloomreach is a very powerful tool that is also easy to learn. The interface is very intuitive to work with for novice and advanced users. Most Bloomreach clients are ecommerce businesses, but the tool is also very suitable for a utilities company. Our main uses are making smart email and SMS campaigns to keep our customers informed and engaged.

Incentivized

I think Blueshift is well suited as a CRM. It does a great job handling the customer information that you need, placing it, and displaying it in one concise place. They could do better in regards to being forthcoming with information. Documentation is weak, and depending on who you speak with on the support team, they may have different answers to the problem you're having. In my experience, there are a lot of inconsistencies in how they think about reporting, that someone who's been in marketing for the past 10-years, has to relearn and rethink how we share data for KPIs.

Incentivized

• All in one. We have experience working with other CDP/Marketing suites and it is really difficult to connect their different modules. Bloomreach Engagement has been built to be a single product which makes everything easy to use
• Fast and real-time. Other platforms struggle with getting real-time volumes or segmenting based on real-time events, that is not the case with Bloomreach Engagement
• GCP partnership. Being deployed over GCP and having BigQuery as raw data export makes really easy to expand and connect with existing stacks

Incentivized

• Customer Segments + Recommendations Tool - Blueshift and has helped with automating and personalizing our retargeting efforts. The true value of Blueshift was realized when we could launch triggered marketing campaigns targeted to specific segments based on a user's behavior onsite, and deliver relevant personalized content using the AI-based Recommendations tool.
• Integration with Segment and other apps
• Retargeting with dynamic content pulled from data feeds / catalogs

Incentivized

• Simplifying how data is presented, the dashboard can quite often be confusing. Having a more intuitive interface and the ability for different reporting would be beneficial.
• I'd like more of an overview dashboard that I could build and access on the home screen, to look at top-level metrics.
• Easier to use segmentation, and quicker to build features within.

Incentivized

• Campaign management features like drag and drop, copying elements - general ease of use improvements to the UX
• Ability to move customers easily from one campaign to another with one click

Incentivized

So far, Hippo is our ideal tool given its use of open standards which helps us to have a clear overview of what's coming next in the future Hippo releases. We are very confident in the future-readiness of the product

We're not in the mood to start this process over at this time. A lot of hard work went into it.

Incentivized

In my time working with Bloomreach Commerce Experience Cloud, I always liked to work with it. It is crucial that you get support from experts from the beginning to show you how to work with the vast amount of options and activities to choose from. The learning curve is also well-rounded because of its user-friendly interface and highly skilled customer support.

Incentivized

99% of the time the site is available for when we need to use. With any cloud based software there will be occasion that there is an outage but this is communicated effectively and dealt with quickly. This has never got in the way of what we need to do in our day to day work and wouldn't be thought of as a problem

Incentivized

The search API is very fast (150ms), even considering we have nearly 2 million products in our catalog. The console pages where you do your configuration, add ranking rules and synonyms are sometimes a bit slower to load, but your customer would not notice any of that. The reports pages are also not the fastest, but definitely okay

Incentivized

Generally speaking, Bloomreach's support team is great. They go out of their way to come up with solutions and workarounds for problems or issues and then clearly present them. However, they can sometimes take a while to get back to us, plus some of their solutions are far from ideal and highlight underlying improvements that could be made to the product. They do seem quite receptive to this though and are happy to take notes from such interactions.

Incentivized

The team was really helpful in explaining

Incentivized

very informative and patient

Incentivized

None it went smoothly

Incentivized

It's way more comprehensive than any other mail provider I've used and has a lot more functionality. A huge step change for our business that has brought us to the forefront of personalized marketing. Mailchimp is lightyears behind this approach in particular. The other two applications are actually part of Bloom.

Incentivized

Customer has a better UX/UI but Blueshift's capabilities are far stronger. The price is also more interesting considering what it does. Blueshift doesn't have certain integrations that are useful for startups (like Slack) but it's something that they should be having soon. Social media interconnection is also a step in the right direction that Customer hasn't moved toward

Incentivized

Easy to use, very clear guides and instructions and available support. Omni channel marketings, everything is in one place. Better Understand and Activate Your Customers. It allows us to create personalized, real-time marketing campaigns that will drive real results. Get your hands on your customer data, then use that data to engage these customers with relevant and consistent messaging across all channels, at scale.

Incentivized

• Emails, banners, and weblayers brought us an increase in conversion and additional profit.
• From a marketers perspective, it allows us to reach far and wide and see how well a campaign is doing in real-time.
• Knowing the customer allows improved communication and personalize our recommendations.
• Bloomreach Engagement has created revenue uplift with acquisition and conversion.
• The most effective tool out there when ROI is in question.

• Blueshift has had a tremendous impact on our email marketing KPIs. The AI-based approach and Recommendations tool has led to increased engagement.

Incentivized