Bloomreach Commerce Experience Cloud vs. Crownpeak CMS

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Bloomreach Commerce Experience Cloud
Score 8.6 out of 10
Mid-Size Companies (51-1,000 employees)
Bloomreach personalizes the e-commerce experience. Its data engine unifies real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience becomes limitless — reflecting a changing customer as they shop. Amplified by the speed and scale of Loomi, Bloomreach's AI for e-commerce, this creates endless new paths to purchase. Bloomreach products include:N/A
Crownpeak CMS
Score 7.2 out of 10
Enterprise companies (1,001+ employees)
Crownpeak CMS is a composable, enterprise-ready content management system that empowers global teams to seamlessly orchestrate personalized digital experiences across all content channels. Marketing teams can create, manage, and monitor inclusive, accessible, and transactional experiences fast without compromising on functionality, security, or service.N/A
Pricing
Bloomreach Commerce Experience CloudCrownpeak CMS
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Bloomreach Commerce Experience CloudCrownpeak CMS
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeRequiredNo setup fee
Additional DetailsBloomreach pricing is quote-based.
More Pricing Information
Community Pulse
Bloomreach Commerce Experience CloudCrownpeak CMS
Top Pros
Top Cons
Features
Bloomreach Commerce Experience CloudCrownpeak CMS
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Bloomreach Commerce Experience Cloud
7.5
53 Ratings
4% below category average
Crownpeak CMS
-
Ratings
WYSIWYG email editor7.748 Ratings00 Ratings
Dynamic content7.749 Ratings00 Ratings
Ability to test dynamic content7.448 Ratings00 Ratings
Landing pages6.722 Ratings00 Ratings
A/B testing7.851 Ratings00 Ratings
Mobile optimization7.341 Ratings00 Ratings
Email deliverability reporting7.652 Ratings00 Ratings
List management7.141 Ratings00 Ratings
Triggered drip sequences8.135 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Bloomreach Commerce Experience Cloud
7.4
40 Ratings
4% below category average
Crownpeak CMS
-
Ratings
Lead nurturing automation8.133 Ratings00 Ratings
Lead scoring and grading6.933 Ratings00 Ratings
Data quality management7.436 Ratings00 Ratings
Automated sales alerts and tasks7.016 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Bloomreach Commerce Experience Cloud
7.1
34 Ratings
7% below category average
Crownpeak CMS
-
Ratings
Calendaring7.132 Ratings00 Ratings
Event/webinar marketing7.123 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Bloomreach Commerce Experience Cloud
7.2
29 Ratings
4% below category average
Crownpeak CMS
-
Ratings
Social sharing and campaigns7.526 Ratings00 Ratings
Social profile integration6.816 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Bloomreach Commerce Experience Cloud
7.4
53 Ratings
1% below category average
Crownpeak CMS
-
Ratings
Dashboards7.553 Ratings00 Ratings
Standard reports7.150 Ratings00 Ratings
Custom reports7.550 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Bloomreach Commerce Experience Cloud
7.6
80 Ratings
0% above category average
Crownpeak CMS
8.0
22 Ratings
4% above category average
API7.975 Ratings7.819 Ratings
Role-based workflow & approvals6.936 Ratings00 Ratings
Customizability7.543 Ratings00 Ratings
Integration with Salesforce.com7.25 Ratings00 Ratings
Integration with Microsoft Dynamics CRM7.34 Ratings00 Ratings
Integration with SugarCRM7.53 Ratings00 Ratings
Third-party software integrations7.425 Ratings00 Ratings
Internationalization / multi-language00 Ratings8.120 Ratings
Security
Comparison of Security features of Product A and Product B
Bloomreach Commerce Experience Cloud
-
Ratings
Crownpeak CMS
8.9
25 Ratings
10% above category average
Role-based user permissions00 Ratings8.925 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Bloomreach Commerce Experience Cloud
-
Ratings
Crownpeak CMS
8.1
27 Ratings
6% above category average
WYSIWYG editor00 Ratings7.726 Ratings
Code quality / cleanliness00 Ratings7.626 Ratings
Admin section00 Ratings8.325 Ratings
Page templates00 Ratings8.427 Ratings
Mobile optimization / responsive design00 Ratings8.425 Ratings
Publishing workflow00 Ratings8.527 Ratings
Form generator00 Ratings7.823 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Bloomreach Commerce Experience Cloud
-
Ratings
Crownpeak CMS
7.9
27 Ratings
8% above category average
Content taxonomy00 Ratings7.725 Ratings
SEO support00 Ratings8.524 Ratings
Bulk management00 Ratings8.122 Ratings
Availability / breadth of extensions00 Ratings7.321 Ratings
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Bloomreach Commerce Experience CloudCrownpeak CMS
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Score 9.3 out of 10
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Score 9.5 out of 10
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Score 9.3 out of 10
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User Ratings
Bloomreach Commerce Experience CloudCrownpeak CMS
Likelihood to Recommend
9.3
(144 ratings)
8.6
(30 ratings)
Likelihood to Renew
8.4
(7 ratings)
9.1
(5 ratings)
Usability
8.5
(54 ratings)
8.2
(16 ratings)
Availability
8.5
(14 ratings)
8.6
(2 ratings)
Performance
8.4
(13 ratings)
8.2
(2 ratings)
Support Rating
9.0
(107 ratings)
7.6
(27 ratings)
In-Person Training
7.8
(2 ratings)
9.1
(1 ratings)
Online Training
9.1
(2 ratings)
8.2
(2 ratings)
Implementation Rating
6.8
(4 ratings)
8.6
(15 ratings)
Configurability
8.2
(2 ratings)
8.2
(2 ratings)
Ease of integration
8.7
(2 ratings)
9.1
(1 ratings)
Product Scalability
8.2
(14 ratings)
8.6
(2 ratings)
Vendor post-sale
9.1
(2 ratings)
9.1
(2 ratings)
Vendor pre-sale
7.7
(2 ratings)
9.1
(2 ratings)
User Testimonials
Bloomreach Commerce Experience CloudCrownpeak CMS
Likelihood to Recommend
Bloomreach
Bloomreach has great support. So when you feel a bit lost or stuck on a problem, there is always somebody to help you out with your problem. Not just in a chat, but also on zoom call where you can explain or show your problem. Also they always check if the problem is solved the other day and if everything is working as I need.
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Crownpeak
Crownpeak DXM is a great solution if you are looking for a flexible platform that allows engineers to quickly develop while also making it easy for content authors to work especially in scenarios where you need multi-language support. It is also good for scenarios where you want a cloud-based solution and are looking for just one vendor to handle hosting and offer the CMS.
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Pros
Bloomreach
  • All in one. We have experience working with other CDP/Marketing suites and it is really difficult to connect their different modules. Bloomreach Engagement has been built to be a single product which makes everything easy to use
  • Fast and real-time. Other platforms struggle with getting real-time volumes or segmenting based on real-time events, that is not the case with Bloomreach Engagement
  • GCP partnership. Being deployed over GCP and having BigQuery as raw data export makes really easy to expand and connect with existing stacks
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Crownpeak
  • Build & manage digital experiences without dependency on your IT team
  • Built-in Digital Quality tool (DQM) tool allows you to check the quality of content and any accessibility issues and immediately flag any issues before publishing.
  • Build websites with the component-based technology and spend less effort in creating the best user experience for the end-user
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Cons
Bloomreach
  • While Importing the offline data, sometimes the auto detection is failed to detect the csv file
  • While we import with wrong mapping, even after pressing escape before the import starts, its not cancelling the import. it start running. It would be great if it stops the import
  • it would be great if we receive email for successfully finished imports too
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Crownpeak
  • Crownpeak moved to a web browser admin tool in 2018, which has made the admin experience much better, but there are still a couple of features missing from the browser version that won't arrive until later in 2019.
  • Integration with 3rd party digital asset management tools would be great.
  • Smoother integration with source control would be nice.
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Likelihood to Renew
Bloomreach
So far, Hippo is our ideal tool given its use of open standards which helps us to have a clear overview of what's coming next in the future Hippo releases. We are very confident in the future-readiness of the product
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Crownpeak
None of our Crownpeak clients are currently thinking about replatforming.
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Usability
Bloomreach
In my time working with Bloomreach Commerce Experience Cloud, I always liked to work with it. It is crucial that you get support from experts from the beginning to show you how to work with the vast amount of options and activities to choose from. The learning curve is also well-rounded because of its user-friendly interface and highly skilled customer support.
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Crownpeak
Crownpeak DXM is a flexible easy to use CMS platform speaking to the most challenging localization scenarios. Crownpeak users have the freedom to integrate DXM platform with their existing technology at no cost. Moving from legacy systems to the Saas platform is painless and cost-effective. Extensive targeting and personalization options are something that users will benefit from.
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Reliability and Availability
Bloomreach
99% of the time the site is available for when we need to use. With any cloud based software there will be occasion that there is an outage but this is communicated effectively and dealt with quickly. This has never got in the way of what we need to do in our day to day work and wouldn't be thought of as a problem
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Crownpeak
We have never encountered any issues with the availability.
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Performance
Bloomreach
The search API is very fast (150ms), even considering we have nearly 2 million products in our catalog. The console pages where you do your configuration, add ranking rules and synonyms are sometimes a bit slower to load, but your customer would not notice any of that. The reports pages are also not the fastest, but definitely okay
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Crownpeak
Pages load very fast on production (assuming you develop with basic SEO practices in place) due to Crownpeak's publishing architecture. The slide downside is that publishing can be a bit slow at times.
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Support Rating
Bloomreach
When I get through to support they are absolutely amazing but I think sometimes the wait can be too long. From experience I also know HubSpot and Dotdigital allow for live calls or call-backs which gives you that extra layer of support and satisfaction. That alone would have taken this score to a 9.
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Crownpeak
Crownpeak DXM's service and support are outstanding. We have immediate access to both the tech support team and the software engineering team. We can get a support person on the phone whenever needed, and we can schedule impromptu training sessions at any time. Best support I have ever received from a platform provider in 20 years of software and application development.
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In-Person Training
Bloomreach
The team was really helpful in explaining
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Crownpeak
We received on-site training from Crownpeak, the trainer had touched upon every possible scenario and provided great insights about the product & ease of implementation.
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Online Training
Bloomreach
It gives clear overview in each and every concepts
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Crownpeak
My team left training with a solid understanding of how to use the product and the developer training ended with a test to ensure the ability to properly develop was learned properly. Recently, Crownpeak has added a self-paced training option which makes it extremely flexible to on-board new developers.
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Implementation Rating
Bloomreach
None it went smoothly
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Crownpeak
SaaS model is perfect for us to avoid slow and costly version updates to get access to new features and functions. Crownpeak is a true SaaS model, so we get all the good new stuff without the need to invest in effort, time or money. this frees our teams to focus on content creation and deployment, which is pretty fast because the DXM publishes straight to html through the headless model.
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Alternatives Considered
Bloomreach
Bloomreach is a really easy to use platform compared to other CRM systems and allow faster integration to the other data sources. It allowed deduping services and the ammonization feature for data protection is really easy to set up which fields contain personal information and therefore remove the data when a customer request it.
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Crownpeak
I was not at this team within my organization during the evaluation period of Crownpeak. However, my previous team used Sitecore. Crownpeak is a bit easier to use from a UI perspective and has more creative options within the tool. Sitecore's clunky UI also was a reason I found out later why we ended up using Crownpeak as our DXM.
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Scalability
Bloomreach
there is an option of multiple projects per organisation, customers and assets can be copied across. Multiple sites can be managed in one project, different activities organized under initiatives. Splitting work into sensible units is therefore well possible. The billing is based on number of tracked and number of stored events, no package-based deals. It should therefore be well scalable from a small e-store to a large corporation.
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Crownpeak
In some recent projects we have delivered to our clients, we were able to roll out sites in shorter time period due the scalability of the Crownpeak's DXM solution.
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Return on Investment
Bloomreach
  • Emails, banners, and weblayers brought us an increase in conversion and additional profit.
  • From a marketers perspective, it allows us to reach far and wide and see how well a campaign is doing in real-time.
  • Knowing the customer allows improved communication and personalize our recommendations.
  • Bloomreach Engagement has created revenue uplift with acquisition and conversion.
  • The most effective tool out there when ROI is in question.
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Crownpeak
  • I'm pretty sure it raises our back-end development costs by making the development process (of creating input forms and producing outputs from the content) more complicated and painful than it needs to be.
  • It helps lock our clients in to us because not a whole lot of agencies have Crownpeak expertise.
  • It helps our clients not have to deal with their own IT teams, which they tend to dislike working with.
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ScreenShots

Bloomreach Commerce Experience Cloud Screenshots

Screenshot of Funnels that simplify targeting.Screenshot of Retention provides insights about impact of changes in a product and the impact of major marketing campaigns.Screenshot of Web layers with A/B testingScreenshot of Drag and drop campaign editorScreenshot of WYSIWYG Email editor & Fully customisable Email templatesScreenshot of CRM with 360° customer behaviour history